The document discusses the rise of mobile devices and apps. It notes that one in three customers now buys a smart phone and one in two subscribe to mobile internet. Mobiles are used to communicate, browse, search, navigate, play, watch, listen, and read. There is confusion and complexity around mobile operators, device vendors, and internet brands. The document also discusses app stores booming, the move to cloud-based and cross-platform apps, and the goal of creating apps that can run everywhere by leveraging location, identity, and other mobile features.