For the retail business to survive the current on-line slide, they have to provide a heightened level of value and worth, and the consumer needs to rediscover the real value of their dollar. The Game Market Guru shares his insights, and helps the community find stability as we move to the Leisure Economy.
This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations.
The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.
For the retail business to survive the current on-line slide, they have to provide a heightened level of value and worth, and the consumer needs to rediscover the real value of their dollar. The Game Market Guru shares his insights, and helps the community find stability as we move to the Leisure Economy.
This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations.
The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
a new copy testing research tool for measuring advertising effectiveness. A fresh approach to advertising research and communications testing by MM-Eye
Into The Hearts And Minds of Generation Asia is a presentation which highlights insights from the world's largest study of 18-35 year old Asians conducted by Y&R and VML Qais. Spanning 10 countries and 17,000 participants, the study digs deep into the psychographics of the next generation.
This slideshow focuses in on Indonesia, its uniqueness and cultural connections, and was first presented at the Marketing to the Digital Generation Conference in Jakarta, Indonesia on September 5, 2013. It juxtaposes Maslow's Hierarchy of Needs with the revised Asian Hierarchy of needs which better addresses the cultural and historical undertones of Asian society.
For more details, please feel free to email: piotr.jakubowski@vmlqais.com
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
The user group you never knew you had ux camp 2015Hello Group
'The user group you never knew you had' is about designing for the experience of the stakeholders who sponsor either internal or external projects. As designers we immediately think of the end users but without subject matter experts, middle managers and corporate sponsors our job would be much harder. In the talk Mette Riisgaard Andresen and Henriette Hosbond describe tactics to ensure to get these key people on board in the design process. Originally shown at UX Camp Copenhagen 2015.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
a new copy testing research tool for measuring advertising effectiveness. A fresh approach to advertising research and communications testing by MM-Eye
Into The Hearts And Minds of Generation Asia is a presentation which highlights insights from the world's largest study of 18-35 year old Asians conducted by Y&R and VML Qais. Spanning 10 countries and 17,000 participants, the study digs deep into the psychographics of the next generation.
This slideshow focuses in on Indonesia, its uniqueness and cultural connections, and was first presented at the Marketing to the Digital Generation Conference in Jakarta, Indonesia on September 5, 2013. It juxtaposes Maslow's Hierarchy of Needs with the revised Asian Hierarchy of needs which better addresses the cultural and historical undertones of Asian society.
For more details, please feel free to email: piotr.jakubowski@vmlqais.com
What does it take to build a brand?
How should you position your product or service offering?
In this 101 presentation we'll take you though the history, tactics, and practical examples you need to learn to build a lasting story that sticks in consumers minds.
This course was originally developed thanks to Youth Employment Services and their incredible entrepreneurship program that empowers young business owners in Toronto to develop their own Canadian brands.
The user group you never knew you had ux camp 2015Hello Group
'The user group you never knew you had' is about designing for the experience of the stakeholders who sponsor either internal or external projects. As designers we immediately think of the end users but without subject matter experts, middle managers and corporate sponsors our job would be much harder. In the talk Mette Riisgaard Andresen and Henriette Hosbond describe tactics to ensure to get these key people on board in the design process. Originally shown at UX Camp Copenhagen 2015.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
4. “It is a pleasure to have you in this class.
You have a lot of talent and good energy.
Smarts to match...Great participation...
Wonderful work ethic.”
Lance Anderson
Art Direction, Spring 2013
“It was great having you in this fun
class. Your unique perspective was
valuable for everyone as was your
thoughtful and considered work.”
Matthew Jervis
Visual Storytelling, Spring 2014
“You are a thoughtful person - you
don’t try to “figure out” assignments
you interpret and develop them.
Thank you for that.”
Cameron Maddux
Intro to Account Planning, Fall 2012
“She made great strides in the semes-
ter to actively contribute and share
in client facing accounts. Her work
on our AT&T strategy for education
account was a great example of her
thoughtful strategy, dedication and
attention to detail in deliverables.”
Kandice Cota
Internship, Summer 2014
8. EDUCATION 2012 - 2014 Academy of Art University, San Francisco, CA
MFA, Advertising: Creative Strategy
2006 - 2009 Budapest College of Communication and Business, Hungary
BA,Media & Communication: PR, Advertising, Marketing
PROFESSIONAL 2014 Summer AIKO Agency, San Francisco, CA, Brand Strategy Intern
EXPERIENCE - Worked on AT&T strategy for education
- Conducted a lot of research
- Analyzed data
- Built several presentation decks
2009 - 2012 Grey Advertising, Hungary, Account Planner
- Worked on the Procter&Gamble and GSK accounts
- Successfully managed five Central European countries
- Won two Bronze Effie Awards, and two Team P&G Awards
- Developed integrated creative strategies for P&G brands
- Monitored the competitors, and analyzed the markets
2007 - 2008 Createam Advertising,Hungary, Hostess
- Took part in different promotions, events, and festivals
- Worked on brands like Phillips, Finlandia Vodka, and Cote d’Or
2004 - 2005 HD Group Communication Agency, Hungary, Hostess
- Involved in product sampling and promotions
COMPUTER Adobe Suite: Bridge, InDesign, Photoshop, Illustrator, Premier
SKILLS Microsoft Office: Word, Excel, Power Point, Outlook
Social Media: Facebook, Twitter, Instagram, Snapchat, Pinterest,
Tumblr, LinkedIn
Final Cut Pro X
LANGUAGE Hungarian- Native
English- Fluent
German- Basic
10. I love my life. I lived in Iceland, I was a rhythmic gymnastics champion,
and I broke my right ring finger twice. My parents lost me in Italy when
I was 2. I am more right-brained than left-brained. My last name means
Small Tom in Hungarian. Cooking cheers me up. Laughing can cure. I
sleep more than average people do. Sailing gives me freedom. I can’t live
without sports. I’m a perfectionist, and I need challenges. Crying makes
me feel good sometimes. I pay attention to little details. I love hugging,
but with a full heart. I’m a fighter and I’m very competitive. I prefer
salty over sweet. I talk in my sleep. I am not perfect, but just enough.
13. FEED MY BRAIN
Listen, Observe, Explore.
I watch people. I take notes on what they do, how
they behave, and interact with each other. I become
an anthropologist, and I go to see people in their
own environment. I collect lots of information. I write,
draw, take pictures, record, touch, taste, and smell.
14.
15. FIND MEANING
Research, Connect, Group
I do a lot of research in addition to my observations.
Then i look for connections and see how the pieces
fit together. I try different orders and combinations.
I move things around and find meanings. Because
our brains are constantly looking for patterns I group
things together.
16.
17. DROP IT
Leave, Sleep, Forget
At this stage I just get away from the problem that
I am trying to solve and do something completely
different. Jogging, cooking or yoga helps me to not
think about the project. I try to put everything as far
from my conscious mind as possible.
18.
19. CREATE & PLAY
Build, Share, Pick
When I return with a clear mind it’s time to create
some ideas. I find context, where my story can live in.
I play with my ideas. Share them with others and ask
for feedback. Throw some of them away and keep
working on them until I get at least one of them right.
20.
21. INSPIRE OTHERS
Serve, Convey, Give
As a strategist it’s really important to not just get my
idea across but also inspire others with it. I always
make sure that I give my audience something that
they will remember. I want them to actually feel and
experience what my idea really is.
22.
23. MY STRATEGY
“Making the simple complicated is commonplace; making the complicated simple is creativity.”
— Charlie Mingus
24.
25. PROJECT Spot Saver
CLASS Creative Thinking & Problem Solving
INSTRUCTOR Cameron Maddux
Guest Speaker: Amy Lanigen, Fluid
SEMESTER Summer 2014
CREDIT Art Direction: Valentine Coget
Video editing: Veronika Kistamas
Strategy, Copywriting: Valentine and Veronika
27. What did we sell?
We waited at the brunch line 5 times at Mama’s and sold our spot.
28. WHY?
INSIGHT #1 Cultural San Francisco loves waiting in line.
INSIGHT #2 Psychological
INSIGHT #3 Social
First come, first served.
Waiting in line sucks.
29. “The biggest influence on our feelings about
lines has to do with our perception of fairness.
When it comes to lines, the universally ac-
knowledged standard is first come first served:
any deviation is, to most, a mark of inequity
and can lead to violent queue rage.”
PSYCHOLOGICAL
“Is that a line? Let’s go
wait in it!”
SF Loves Waiting in Lines is
a Tumblr blog that is ded-
icated posting photos of
ridiculously long lines that
people are willing to wait
in just to get a little piece
of SF novelty.
CULTURAL
30. “An American spends
roughly 117 hours, which
is almost 5 days each year
waiting in line. The dom-
inant cost of waiting is
an emotional one: stress,
boredom, that nagging
sensation that one’s life is
slipping away.”
SOCIAL
31.
32. How much would you be willing to pay to skip a line?
During our selling experiment we conducted a few interviews. Out of 30 people:
87% is willing to pay 47% is willing to pay
$5 - $10 to skip
a 2 hour long line
40% is willing to pay
$10 - $20 to skip
a 2 hour long line
13% is not willing to
pay anything to skip
a 2 hour long line
34. The SOLUTION
Spot Saver is an App that allows you to skip a line by reserving a spot.
What is it?
This App meets two needs. On one hand it lets you get to the front of a line. On
the other hand it gives opportunity to make money for those who are in need of
easy money. (Peer-to-peer)
When it comes to going to a place where there is a line you just reserve a spot
from home. Payment is done through the App. By reserving a spot, the system
connects to a registered spot saver who will do the waiting for you. Once he gets
to the front of the line you get a heads up. Once you get there you just take over
the spot.
How does it work?
Background checked registered people who want to make easy money in their
free time. They are connected to system by their smart phones. They are wearing
a Spot Saver cap while standing in line to indicate that they are reserving a spot
for somebody else.
Who are our spot savers?
Why an App?
35. SPOT SAVER APP
After downloading the
App this page allows you
to register in our system.
This is the home page
where you can reserve a
spot in a line.
For those who are willing
to make some money this
is the page to start.
36. The green pin shows you
on the map, and the yel-
low one represents your
spot saver and his location
at the time when the or-
der is being placed.
At this step you select the
details about the line you
want to skip.
When your spot is ready
to take over you’ll get the
green notification.
The yellow notification pops
up to those registered spot
savers who are close to the
location where somebody
wants to reserve a spot.
37. PROJECT Amazon Student
CLASS The One Club Creative Boot Camp
INSTRUCTOR MUH-TAY-ZIK HOF-FER Agency and The One Club
SEMESTER Fall 2014
CREDIT Art Directors: Thomas Murphy, Vanessa Li, Yolanda Tang
Copywriter/Web Designer: Alexis Britt
Strategists: Jou-man Wu, Veronika Kistamas
38. The BRIEF
What is the challenge?
Create a concept that introduces Amazon Student to college students during the
Back-to-School season and get new sign-ups for Amazon Student over the course of
one calendar year.
Who are we talking to?
College Freshman students.
Current Belief
What do these people think about the brand/product/service?
I know Amazon for their low prices, especially on books. Sometimes I go there to com-
pare prices when I am shopping for textbooks at the beginning of the semester.
Future Belief
What do we want these people to think, feel and do after seeing our communication?
I never realized that with an Amazon Student membership I can get millions of things
delivered to my door with free two-day shipping; this is going to be awesome.
Emotional Reasoning
How do we want to make this change? Why are they going to care about it?
By giving them freedom. College students can do anything they want and get any-
thing they want or need through Amazon Student.
Rational Reasoning
Why should they believe this? Why does it matter to them?
Amazon Student gives free-two day shipping on millions of things
40. The THINKING
NEW ROOMMATE
LIVING ON HER OWN
NOT FITTING IN
FAILING IN GENERAL
FINDING FRIENDS
TIME MANAGEMENT
HOMESICK
“What if my roommate is awful?”
“How am I going to deal with cooking, laundry, etc.?”
“What if nobody gets me?”
“What if I fail?”
“What if I can’t find any good friends?”
“I don’t know how to balance so many thing?”
“I’ll be missing my friends/ boyfriend/ girlfriend/ family from
back home.”
What are the biggest fears that a freshman student faces when she goes to college?
What are the emotions that a freshman student has?
College means leaving the nest for many students, which entails mixed feelings. She’s
happy that she got accepted and excited to start a new life, meet new people and
have crazy parties. However, at the same time she feels a little nervous, has a lot of
fears about the unknown and might also feel confused whether she’s on the right track.
41. Fears are all based on assumptions, (what if) and people tend to expect the worst.
What can Amazon as a brand do to help freshman students conquer their fears?
The CHALLENGE
42. The INSIGHT College can be unpredictable, maybe even scary. But it
doesn’t have to be. Everybody needs something to rely on.
The BIG IDEA
Go beyond the books and find your beginning.
Start with Amazon Student.
43. The EXECUTION
Meet Your Roommate.
Air Freshener Spray.
Stain Remover.
Noise Canceling Headphones.
Aspirin.
Heads Up: Free 2-Day Shipping.
Start with Amazon Student.
44. Conquer The Freshman 15.
Reusable Water Bottle.
Yoga Mat.
Running Shoes.
Protein Bars.
Treat Yo Self: Free 2-Day Shipping.
Start with Amazon Student.
48. Amazon encourages Freshman students
to try, make mistakes, experience and
even fail. Amazon has them covered, no
matter what happens.
Share how you went #beyondthebooks
social campaign.
49. PROJECT Farmers’ Market
CLASS Digital Strategy
INSTRUCTOR Khaia Brogan, Jonathan Ward
SEMESTER Fall 2014
51. RESEARCH
“You get to talk to people
who grew your food. You get
the real story behind it.”
“All kinds of people shop
at the farmers’ market.
They all just want really
good produce.”
“People really wanna know
where their food comes from.”
52. “You work hard,
and are not making
any money.”
“It’s something
you choose or
it chooses you.”
“When I’m not at the
market selling the
produce, I help my
parents at the farm.”
“I had to get up at 2
o’clock this morning
to be here. And I go
home, it will be 11
o’clock before I get to
bed tonight.”
53. I have built re-
lations with the
farmers the past
10 years. I know
what they do.”
54. “I look at price and
overall quality.”
“We have a very long
waiting list. Lot of
farmers are not that
technically advanced
in this industry we are
working. A lot of people
don’t have email, so we
make sure that we have
accessible paper appli-
cation for them.”
“I was walking by and
saw it, so I decided to
stop by.”
57. The farmer’s market experience is tangible, off-line, and non-digital.
Where can I digitally connect people who shop at farmers’ market?
What can I do for them that is relevant and meaningful?
The CHALLENGE
58. It all started
with a recipe...
What is
Swiss chard?
“Excuse me,
is this Swiss
chard?”
How to...?
Share
1
2 3
4
5
60. How much does it cost?
What to do with it?
How does it look?
How to clean it?
What is it?
When is its season?
VEGGIE & FRUIT HASHTAGS
61. The INSIGHT Hashtags can be confusing and they don’t give too much
information about the veggie or fruit.
The IDEA
Veggies and Fruits as Instagram users. Create Instagram ac-
count for produce that are in season and provide information.
65. Information about the produce
How to videos
Availability on Farmers’ Markets
Price comparison on different SF FMs
Recipes
Content IdeasContent Strategy
Same naming structure for every account
Only active when they’re in season
Have a voice: Talking veggies
Post 1-2 times a week
66. Promotion PlanTags on food pictures.
Encourage people to tag veggie
users on their food pictures.
Comments on hashtags
Appear on the Farmers’ Market
next to/on the produce
67. PROJECT Starbucks Branded Content
CLASS Creative Communication Strategy
INSTRUCTOR Andrew Matthews
SEMESTER Fall 2014
69. What does STARBUCKS stand for?
“From the beginning, Starbucks set out to be a different kind of company. One that
not only celebrated coffee and the rich tradition, but that also brought a feeling of
connection.
Our mission to inspire and nurture the human spirit – one person, one cup, and
one neighborhood at a time.
Starbucks is the premier roaster and retailer of specialty coffee in the world. And
with every cup, we strive to bring both our heritage and an exceptional experience
to life.”
70. The PROBLEM
Starbucks is part of people’s morning routine. Starbucks coffee tastes the same every-
day and every morning looks the same. Starbucks has lost its uniqueness.
Morning routines are creativity killers
“As several recent studies highlight, the way most of us spend our mornings is exactly
counter to the conditions that neuroscientists and cognitive psychologists tell us pro-
mote flexible, open-minded thinking.”
71. “When we fall into routines
we forget that there’s a
whole other World just wait-
ing for us to discover it.”
72. The CHALLENGE
What kind of content can Starbucks provide that
stands out from the morning routine, is unique and
have some sort of value?
The IDEA
Every coffee cup is unique and has a ‘break the
routine’ tip on it. #breaktheroutine
73.
74. Don’t check your phone until you hit the office
Tell a friend how much you love her in a text
Sing along to your music on the street
Change your computer’s wallpaper
Compliment a stranger
Get fresh flower for yourself
Have ice cream on the way to work
Take a funny face selfie
Give change to a homeless
Call your mom
Take a picture of a stranger
Tell your favorite joke to a coworker
Tweet your break the routine tip
Question everything today
Draw something on a piece of paper
Go for a short walk in your lunch break
Take another way to work than the way you usually take
Dance in the elevator if you’re alone, or even if you’re not
Talk to your coworkers today instead of calling or emailing them
Ask somebody out for lunch that you have never had lunch with before
Break the Routine Tips
77. PROJECT StoryWorth Marketing Plan
CLASS Creative Thinking & Problem Solving
INSTRUCTOR Cameron Maddux
Guest Speaker: Nick Baum, StoryWorth
SEMESTER Summer 2014
78. The ASSIGNMENT
Develop a Marketing Plan that
generates awareness to
StoryWorth.com, drives traffic
to the website and makes
people subscribe for it.
79. The PRODUCT
StoryWorth is a private online platform where family members can share their stories.
It automatically sends out a random question every week to its subscribers. The ques-
tions can be answered on the site, via email or phone. Stories that are saved on Story-
Worth are private and only accessible for those who have been signed up for the site.
80.
81. Why does this product exist?
Family stories bring us closer together. They help children understand where they come
from and what their family values are, and let grandparents connect with their grand-
children. StoryWorth is the easiest way to record family stories for generations to come.
82. ”I am thrilled that my son got this
ball rolling. This is a wonderful and
priceless site. Just awesome!”
— Kim from Phoenix, AZ
“The first story from my dad brought
tears to my eyes. It was about what
Christmas was like for him as a kid.
Great work!”
— Chris from Harrisonburg, VA
“My dad is having a blast responding
to his grandkids and nieces’ com-
ments on his stories. It’s a brilliant
idea!”
— Janet from Naperville, IL
“I have truly found answering
the StoryWorth questions to be
a delightful experience. I feel as
though I’m passing on treasures
to my children and their future
families.”
— Trisha from Rochester, NY
83. Who are we talking to?
Jan: 63 year old
Rachel: 34 year old
Zach: 2 year old
We want Rachel to subscribe
her mom Jan to StoryWorth,
but we want Jan to write
stories to her grandson Zach.
Grandparents are the best storytellers. They have experienced so much that they have
tons of stories to share. Their stories are filled with love and good intentions. They want
their grandchildren to learn as much as possible about life and to succeed in the world.
However, they might not be the right target to talk to about StoryWorth subscription.
Who’s the link between grandparents and grandchildren? We want to talk to them!
84. The INSIGHT
Thanks to technological advances, social media, smart phones and the Internet keep-
ing in touch with loved ones has never been so easy. But that has also effected the
way we tell stories.
How meaningful are those stories that have been told by using these platforms?
Does your grandpa know how to use any of them?
85. Reaching the target on Instagram
To generate awareness and drive traffic to StoryWorth.com
88. Mailing handwritten letters
To generate awareness and drive traffic to StoryWorth.com
StoryWorth is like one big family diary. Writing a diary is as
old-fashioned (in a good way) as writing letters.
Each letter includes a quote from a StoryWorth user and the link
where the receiver can sign up.
89. StoryWorth as a tool for keeping in touch
Get people to sign up when their yearbook
picture is being taken and encourage them
to keep in touch with the class through
StoryWorth.
StoryWorth could generate questions for a
specific group of people, such as a class.
Example: “Did you have a crush on some-
body during high school?” or “What’s your
favorite memory of Class 2013?”
Also the group could write its own questions.
YEARBOOK/GRADUATION
To get people to sign up for StoryWorth.com
90. REUNIONS
To get people to sign up for StoryWorth.com
Reunions tend to be places where people are sharing memories and stories.
StoryWorth could go to high school reunions, talk about the product and help people
sign up on the spot.
91. PHOTO = MEMORY = STORY
StoryWorth could pair up with professional pho-
tographers, who take pictures at memorable
events, such as weddings, proms, etc. and help
people sign up as part of the photo shooting.
Once in a while instead of sending a weekly
question, StoryWorth would send a picture and
ask them to describe how they felt at the mo-
ment when the picture was taken or what was
the best part of that event, etc.
WRITING CHALLENGE
#writeeveryday
Just like #100happydays, the first free month
trial at StoryWorth.com could also be a chal-
lenge. Can you write a story everyday for a
month in a row?
Whoever accomplishes the challenge could
get X% off of the first year subscription and/or a
voucher for a free printed book.