Project for Adidas NEO

1. THE FUTURE OF
CO-CREATION
Hyper Island BSSA

2. TEAM MEMBERS
FROM LEFT TO RIGHT
LISA
Applied psychology
THIJS
Communication & Multimedia
Design
AMIRAN
MSc Economic policy
VINCENT
MSc Economic and Consumer
Psychology
THE FROZEN
PENGUINS

3. HELP YOUNG PEOPLE
FIND THEIR OWN
IDENTITIY WITH
ADIDAS NEO

4. RANDOM REMIX
A FUN WAY TO MIX
YOUR STYLE

5. MEET EMMA

6. • Gets bored quickly
• Plays soccer
• Is very active on social media
• Loves to do personality tests
“I want to be as happy as I am now forever...”
EMMA - 18

7. CO-CREATIONFOR EMMA SHOULD BE…
Defining identitiy Fun & Surprising
Quick & Dirty Sharing

9. A FUN PERSONALITY TEST
WHICH RANDOMIZES YOUR
ANSWERS TO CREATE A
DESIGN

10. RESULT: A NEO
PRODUCT WHICH
REFLECTS YOUR
IDENTITY

22. DEBRIEF
Open source
• International language
• Quick and dirty
• Define identity
Innovation
• Fun and surpising
• Futureproof
Mobile
• Usingmobile device
• Sharingon social media (opportunityto use inlfuencers)

23. FUTURE SCOPE:
ARTIFICIAL
INTELLIGENCE

24. “IN A FEW YEARS WE WILL
TALK AS EASILY WITH
CHATBOTS AS WE DO WITH
FRIENDS AND FAMILY.”
JARNO DUURSMA, SMART SOCIAL MEDIA AND DIGITAL TRENDS.

25. CHATBOTS, THE FUTURE OF SHOPPING

26. Thank You