A creativity sourcebook for graphic designer

1. 191214
GAMBAR COVER BUKU/
GAMBAR PENDUKUNG LAIN
lia s. Associates
BOOKCLUB
INSPIRATION
IDEAS
Petrula Vrontikis

2. INSPIRATION = IDEAS
lia s. Associates
CREATIVITY SOURCE BOOK FOR GRAPHIC DESIGNER

3. Inspiration > Vision
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Is there a method of inspiration or is it random?

4. Inspiration is everywhere
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We gather impressions in our conscious and subconscious
from all we perceive.

5. Designer is Alchemist
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Mixing element that awaken the sense to solve problems with
a fresh, meaningful voice.

6. Stefan Sagmeister
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A New York-based graphic
designer, storyteller, and
typographer.
Sagmeister co-founded a
design firm called
Sagmeister & Walsh Inc

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HP Zinker - Mountains of Madness

9. Wolfgang Weingart
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Is an internationally
known graphic designer
and typographer. His
work is categorized as
Swiss typography and
he is credited as "the
father" of New Wave or
Swiss Punk typography.

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“I became aware that my best ideas were inspired by the
mechanics of a procedure. Rarely did I attempt to implement
preconceived ideas; instead, navigating the process toward
result, which often led to unimaginable discoveries”

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UCLA Extension
Catalog Cover

12. Denise Gonzales Crisp
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A graphic designer,
writer, and professor of
graphic design at North
Carolina State
University College of
Design, where she
currently directs the
graduate program.

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“How do we get good ideas? Sometimes I have them,
sometimes i don’t: but they always seem to appear just when i
need them”

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Utopian
Entrepreneur
Book Cover

15. James Victore
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James Victore is an
American art director,
designer, and author. In
2010 Victore's monograph
"Victore or, Who Died and
Made You Boss?" was
published by Abrams
Books.

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“Inspiration is hogwash. My work comes directly out of my
loves and my hates. Muses don’t whisper in my ear and ideas
don’t flow over my body like cool rain. I work hard. I always
have. And I try to be honest”

17. lia s. Associates
Moet & Chandon
Advertising Poster

18. Mieke Gerritzen
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Designer, artist, producer,
director, was born in
Amsterdam. She
graduated at the Gerrit
Rietveld Academy in
1987.
In the early nineties
Gerritzen was one of the
first designers involved in
the development of digital
media in the Netherlands.

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“I work a lot with moving images and transition. The different
stories between two images can be an endless fantasy of
possibilities. I think my enthusiasm for this field comes from
my work for the Internet and still based on the limitations the
Internet had in the beginning.”

20. lia s. Associates
Everyone is a Designer!
Book

21. Aporva Baxi
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Aporva Baxi is co-founder of
brand agency, DixonBaxi. He
has a global reputation as a
leading creative in branding
and design and is sought out
by some of the world’s most
forward-thinking companies
to help them connect with
and inspire their audiences.

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“Sometimes I let the world wash over me, leaving traces of
colors, shapes, and sound. They accumulate in my
subconscious, a reference library of things: places, people,
and junk, waiting for the right time to surface. When i’m least
expecting it, the juxtaposition of two things clicks and rewires
my thoughts, completing the magic circuit.”

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Typography 21 Annual
Book

24. ROBYNNE RAYE - Greenwood Artwalk
lia s. Associates
Sometimes, design come
from looking at normal
everyday life.
“I found it in the everyday
when I looked out the
window and to my
amazement, saw this great
big rubber hand walking
down Greenwood Avenue.”

25. BILL CAHAN - Gartner
lia s. Associates
I began to explore ideas of
secrecy and back room
deals: document
reproduction, fax machines,
the passing of classified
information, eavesdropping,
and other clandestine
activities.
Inspiration come through a
method of exploratory
writing.

26. PETRULA VRONTIKIS - FIDM Five
lia s. Associates
“I fear that my connection to
the nonvisual switches might
atrophy as my eyes are
glued to my monitor, ear to
the phone, fingers to the
keyboard. I deeply sense
that true inspiration comes
from multisensorial
immersion in the physical
world.”
Like FIDM scholarship
poster, the final image
became the background for
the poster, brochure, and
mailing envelope.

27. RICK VALICENTI
lia s. Associates
It’s very easy to be a designer today.
All the codes are well established.
All the technology is in place and
under the belt. Good taste is relative.
Style is in the eye of the beholder.
A point of view is all that is required.
How does capture a point of view?
1. Find quiet time amidst the
chaos.
2. Engage in a round of healthy
conversation among friends and
colleagues.
3. Pray that without much effort
good design will manifest itself.

28. SEAN ADAMS+NOREEN MORIOKA
lia s. Associates
We play out ideas and ways of
seeing, while pushing forward into
uncomfortable territory. Bad ideas
evolve into even worse ideas or
very good ones.
In the end, listening and respecting
others thoughts is the source of my
inspiration. It gave us the
opportunity to make our own image
from above.

29. P. R. BROWN - Hollywood
lia s. Associates
Hollywood is the story of a man
who will lead the masses in the
midst of a failed society. Manson
portrays the crucified Christ on
the cross as "the meanest picture
ever shown." Religion and
alchemy became the driving force
behind art.
We chose to show Manson
crucified for the sins of others and
remove his jaw as a metaphor for
censorship. The cover eventually
became a victim of what it was
fighting: major retail chains
refused to carry albums based on
their cover content.

30. P. R. BROWN - Switched I Subject to Change
lia s. Associates
Our lives are always in motion and
in a constant cycle of evolution.
With that in mind, an idea sparked
from looking at this medical model:
I illustrated how our bodies are in a
constant flux of both mental and
physical change.

31. Jennifer Sterling Vision
lia s. Associates
She is a designer that find inspiration from
Typography. From where she explores the
use of various fonts as an expression of
freedom and personality. Ans various
mediums, including Aluminium Foil, plastic
wrap and print press related concepts
Much of her work is related to lithographic
or screen printing. As depicted in the
unique 3d calendar, which displays die cut
press print letters. As for her other works,
it's simple, monochromatic and print related
with Bauhaus and Deconstructivism
principles.

32. Maxey Andress Vision
lia s. Associates
Maxey is a designer that takes inspiration from
personal experience and uses items that are
recognisable from the surrounding environment to
give a simple, familiar and relevant response. Like
comics, surrounding elements,
The brainstorming process takes a lead of its
own. Often spontaneous and fluid in choice of
material and content, but commonly directed at
what is recognisable and approachable. This
being the main essence of his creative process.
Also bound by client budgets, which restricts the
design process, and so the challenge is always to
come up with something unique, relevant and
creative while trying not to be mediocre.

33. Margo Chase Vision
lia s. Associates
Margo is a designer that takes in concepts by
research, most of which comes to her through
spontaneous discovery, but in order for her to find
those links and ideas, it requires a lot of research,
meaning looking at books, magazines, travel, and
people.
Often her ideas will pop in her mind, she will
quickly write them down so as not to forget them.
A lot of her work revolves around a mix and
merge of various cultures, specifically Asia. And
various mediums, like collage, etching, ink, water
colours.
Style wise, pop art, classic and mixed cultural.

34. Robert Louey Vision
lia s. Associates
Robert is a designer takes inspiration from
numerous cultures and moments of style
throughout history, Including ancient European
illuminated manuscripts, Polynesian and Early
century print.
Much of his art consists of icons, typography, and
clean use of space.
Inspired by travel, and the unique art derived by
the many ancient cultures throughout the world,
which is then translated into something that still
holds true to the ancient qualities, but represents
something relevant to contemporary art today.

35. Ales Najbrt Vision
lia s. Associates
Ales does not heavily rely on finding inspiration,
i.e research. Apparently a lot of his ideas comes
from just going with the flow. And it the idea will
appear organically by doing.
His style is very much like the 70s Kitsch style of
design. He uses elements derived from comics,
cubism, pop art (Andy Warhol) and the absurdity
of socialism (of which he lived as a child).
Very much a 70s style designer. As depicted in
his BW Advertorial style designs, and book
covers, which holds a conservative
Czechoslovakian feel - Which uses clean
typographic elements.

36. THANK YOU
lia s. Associates