This document analyzes the Ed Hardy brand's social media presence on Facebook and Twitter. It finds that the brand posts repetitive content multiple times per hour on Facebook, and ignores negative tweets on Twitter. The target demographic for Ed Hardy is described as individuals aged 18-30 who make $20,000-$35,000 annually and still live with their parents. The analysis concludes that Ed Hardy markets itself as a luxury brand but is considered tacky, and that the brand's social media engagement strategies are ineffective.
Social Media: Policy. Plan. Best Practices.David Caughran
a November 2017 presentation to Volleyball Alberta's Club Presidents on the key things to have, do or remember when using social media to provide customer service, communicate, and promote your volleyball club
Whether you are veteran nonprofit board member or are joining the Boulder Chamber Orchestra board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
− Governing roles and responsibilities.
− Various “hats” board members’ wear and when to wear each one.
− Clearer roles, expectations, and commitments of board and staff in organizational leadership.
− Strategies for effective recruitment and retention of boards.
− Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member, Boulder Chamber Orchestra, and create engagement within the board.
Social Media: Policy. Plan. Best Practices.David Caughran
a November 2017 presentation to Volleyball Alberta's Club Presidents on the key things to have, do or remember when using social media to provide customer service, communicate, and promote your volleyball club
Whether you are veteran nonprofit board member or are joining the Boulder Chamber Orchestra board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
− Governing roles and responsibilities.
− Various “hats” board members’ wear and when to wear each one.
− Clearer roles, expectations, and commitments of board and staff in organizational leadership.
− Strategies for effective recruitment and retention of boards.
− Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member, Boulder Chamber Orchestra, and create engagement within the board.
Ed Hardy A Social Media Competitive AnalysisRT Herwig
Hello there my Slide Share friend. This is a deck that I put together that peaks into the fashion brand Ed Hardy and the social media ecosystem they currently find themselves in. I take an analysis of the brand, its competition and make some recommendations. Enjoy. Thanks.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
http://noteandpoint.com/, http://presportal.ru/, http://presuniversity.com/ Портал Как сделать презентацию, Международная Высшая Школа Презентаций и Коммуникаций. Обучение презентациям. Тренинги по презентациям.
Ed Hardy A Social Media Competitive AnalysisRT Herwig
Hello there my Slide Share friend. This is a deck that I put together that peaks into the fashion brand Ed Hardy and the social media ecosystem they currently find themselves in. I take an analysis of the brand, its competition and make some recommendations. Enjoy. Thanks.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
http://noteandpoint.com/, http://presportal.ru/, http://presuniversity.com/ Портал Как сделать презентацию, Международная Высшая Школа Презентаций и Коммуникаций. Обучение презентациям. Тренинги по презентациям.
1. Analysis: The Ed Hardy Social
Media Presence
G. Bosheers, College for Creative Studies. 201 E. Kirby. Detroit, MI 48202
2/7/13
Thursday, February 7, 2013
2. The Brand
✤ “Tattoo culture-inspired”
clothing, shoes and
accessories.
✤ Ornate, illustrative,
decorative style; supposed
to translate as “fancy”.
✤ Allegedly suggests the
spirit of individuality, taste,
and bad-assery.
Thursday, February 7, 2013
3. The Target
✤ 18-30
✤ $20,000-$35,000 annual income
✤ Still lives in their parents’
basement
✤ Commonly frequents nightclubs,
discos, salons, and tattoo shops
✤ Popular Handles: Guido,
Juicehead, White Trash and Bro
Thursday, February 7, 2013
4. Facebook
✤ 1.7 Million+ followers
✤ Posts are repetitive, often, and annoying
✤ The brand posts the same pictures, statuses, and links on the hour,
almost every hour.
✤ Speaks to the aspirational underbelly of American culture;
✤ Wear Ed Hardy, get inked, buy the first used BMW on the lot. You’re
an individual, and people will automatically assume you’re wealthy
because you are wearing an $80 T-Shirt.
Thursday, February 7, 2013
5. Twitter
✤ 9,000+ Followers
✤ Unresponsive to negative tweets; the
brand ignores “issues” rather than
address them.
✤ Encourages user interaction; calling for
“opinions”, listening to the audience’s
“voice”.
✤ Efforts are futile; little
interaction, if anything, the
audience is critical
Thursday, February 7, 2013
6. Analysis
✤ Ed Hardy is what is called a “denial brand”. It can’t admit that its’ clothes, consumers,
branding...is tacky. Instead, “high-fashion”, “couture”, and “luxury” are common
buzzwords the brand uses to describe itself. Maybe it’s considered couture in the
trailer park.
✤ The Ed Hardy consumer is savvy in social media (to a degree). He isn’t concerned with
brand interaction; social media is a tool to raise his own status amongst his social circle.
The only time brands are of concern to him, is when “they piss him off, man.”
✤ Ed Hardy cleverly attempted to engage users in inspiring, “voice-your-opinion” social
media campaigns. Truth is, the Ed Hardy following on social media is disconnected
and uninterested.
✤ For future reference, Ed Hardy, stick to print ads and sponsored spring break parties.
Thursday, February 7, 2013