This document shares the story of Esther Teunissen and her company C7 DNA. It discusses their success in selling over 3000 books and gaining over 200 new fans per month through blogging and social media marketing. Their pinball story has allowed them to donate over 6500 euro to charity and host over 100 people per year at their headquarters while maintaining freedom like blogging in their underwear. They emphasize chasing visions over money and putting effort into followers through passion and care.