Presentatie over Red Factory, Visual Design. College gehouden op 19 december 2012 op De Haagse Hogeschool voor de opleiding Communication and Multimedia Design
Wat is content marketing, hoe maak je een social media strategie en hoe zorg je voor virale content? Hoe zet je vervolgens influencers in voor je campagne? Deze presentatie is onderdeel van de SRM masterclass van Sanoma Nederland.
Presentatie over Red Factory, Visual Design. College gehouden op 19 december 2012 op De Haagse Hogeschool voor de opleiding Communication and Multimedia Design
Wat is content marketing, hoe maak je een social media strategie en hoe zorg je voor virale content? Hoe zet je vervolgens influencers in voor je campagne? Deze presentatie is onderdeel van de SRM masterclass van Sanoma Nederland.
Aljan de Boer (1985, en dus Millennial) is een zeer talentvolle spreker op het gebied van Marketing en Branding. Als bestuurslid van PIM was hij verleden jaar co-auteur van het ‘Trendrapport over marketing’. Aljan geeft, in de context van een aantal relevante generatie en maatschappelijke trends, aan hoe je als merk verbinding met je doelgroep moet behouden.
20140311 Beeldmarketing en visual storytellingPaulus Veltman
De slides van mijn presentatie over de online beeldexplosie tijdens de Masterclass In Beeld", georganiseerd door De Redactie Trainingen op 11 maart 2014.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Hashtag 101 - All You Need to Know About HashtagsModicum
Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.
Need a little help to inspire your team? Whether it's your office, your youth group, your classroom, your executive staff or just for yourself - Fun Team Building is here to help. We're providing you with 52 inspirational, and motivational quotes to help you get through the year.
Everyday can be a challenge, but you can get through it. When you're looking for a few words to help inspire you, check back to see what we're featuring for this week. And feel free to share with us, your favorite motivational quote - we'll share it with the rest of our audience and team!
Consider your data when choosing a color palette for your charts and graphs. This presentation explains the 3 main types of color palettes, shows examples of how they are using in charts, and explains how to use color when you make your charts interactive.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
Aljan de Boer (1985, en dus Millennial) is een zeer talentvolle spreker op het gebied van Marketing en Branding. Als bestuurslid van PIM was hij verleden jaar co-auteur van het ‘Trendrapport over marketing’. Aljan geeft, in de context van een aantal relevante generatie en maatschappelijke trends, aan hoe je als merk verbinding met je doelgroep moet behouden.
20140311 Beeldmarketing en visual storytellingPaulus Veltman
De slides van mijn presentatie over de online beeldexplosie tijdens de Masterclass In Beeld", georganiseerd door De Redactie Trainingen op 11 maart 2014.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Hashtag 101 - All You Need to Know About HashtagsModicum
Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.
Need a little help to inspire your team? Whether it's your office, your youth group, your classroom, your executive staff or just for yourself - Fun Team Building is here to help. We're providing you with 52 inspirational, and motivational quotes to help you get through the year.
Everyday can be a challenge, but you can get through it. When you're looking for a few words to help inspire you, check back to see what we're featuring for this week. And feel free to share with us, your favorite motivational quote - we'll share it with the rest of our audience and team!
Consider your data when choosing a color palette for your charts and graphs. This presentation explains the 3 main types of color palettes, shows examples of how they are using in charts, and explains how to use color when you make your charts interactive.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
Social Media en de betekenis voor de arbeidsmarktFidene
Wat doet de aanwezigheid van medewerkers, klanten en consumenten op social media met een merk of bedrijf en welke invloed heeft het imago en branding bij het vinden van nieuwe medewerkers en het binden van de huidige medewerkers aan het bedrijf.
In deze sessie zal Erwin Meester, content & social channel specialist van L’Amp u-, met behulp van concrete cases (zowel positieve als negatieve), laten zien hoe u komt tot het optimaal creëren van content voor de diverse social media kanalen. In deze sessie zal Erwin u ook laten zien welke rol een gedegen cross mediale content strategie, een content kalender en monitoring (meten van resultaten) hebben voor het behalen van een hogere ROI (Return On Investment) uit uw marketing inspanningen.
Meer weten? Bezoek de Regioacademyshop!
Deze presentatie is het vervolg op de whitepaper Social Media Policy (http://bit.ly/SMP-whitepaper) en een aanvulling op de http://PolicyGenerator.nl
Onderwerpen die worden besproken:
- Ambassadeurs
- Social Presence
- Online Reputatie Management
4. Wordt voornamelijk gebruikt om vriendschappelijke contacten te onderhouden. Maar ook om te laten zien aan je vrienden wat je favoriete groepen zijn. Zou ingezet kunnen worden voor Ex-medewerkers , huidige medewerkers en toekomstige medewerkers . Profileert ARA als Werkgever. Facebook feitjes: 250 miljoen gebruikers wereldwijd .
5. Sociale fotosite. User generated content. Kan gebruikt worden als Visual om het merk sterker neer te zetten.
6. Zakelijke netwerksite. Goed voor onderhouden contacten met klanten , potentiele klanten , werknemers , ex medewerkers en toekomstige medewerkers. LinkedIn feitjes: 1,49 miljoen gebruikers in nederland 45 miljoen wereldwijd.
7. Micro-blog platform. Zowel voor zakelijk als prive . Twitter feitje: +/- 400.000 Nederlandse leden.