This presentation was used first at the ATRS World congress in Bourdeaux in July 2014 and now correspond to the presentation of Chapter 4 of the PhD thesis titled "Airport Mobile Internet". You have it also available as video presentation at www.aeriport.mobi

1. Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€

2. 2
The Problem
Congestion and Pollution
Parking – Commercial Revenue
$
€
P

3. 3
Recent Trend
Source: SITA
78% of air passengers travelling with Smartphone

4. 4
Objectives
Airport mobile services?
Airport surface access on Apps?
Apps helping to reduce private cars?
Access commercial revenue?
$€
P

5. 5
Methodology
100 airports
iPhone P
1 2
3 4
Mobile Services
Airport Access
Evaluation
To adapt
Evaluation Model

6. 6
Airport Mobile Adoption

7. 7
Airport Apps Evaluation
31
Adapted Model
Scolari. 2014*
iPhone Apps
* Scolari, Carlos Alberto, and José Fernández-Cavia. 2014. “Mobile Applications and Destination Branding in
Spain.” International Journal of Interactive Mobile Technologies (iJIM),

8. 8
Apps General
Free
2009 2014
85 %
15 %
1st
Languages
Updates
1
2
3
4
YearYear Updates

9. 9
Apps Access - Content
90%
77%
80%
13%
100%
Public Transport
Rent-a-car
Taxi
Drop-off
Car Park
P

10. 10
App Access - Functions
Real Time Info
Travel Planner
Weather
Book Parking
P 68%
15 %
58%
15 %

11. 11
Conclusions
Airports high adoption of Mobile services
Airport Access available on Apps
Apps not promoting the use of public transports
Parking main access focus - commercial revenue
P
$€
P

12. Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€
Thank you! | Merci!
Paper and Presentation available at
www.aeriport.mobi/atrs