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Nigel PickfordDirector, Market Insight,SITAIT TRENDS 2013,AN AIRLINE VIEW
Survey IntroductionIT TRENDS 2013,AN AIRLINE VIEW
SITA SURVEYS: BACKGROUND & METHODOLOGYPassenger Self-Service Survey• In association with AirTransport World• Over 2500 pas...
REPRESENTING 50% OF GLOBALPASSENGER TRAFFIC
IT Spend & PrioritiesIT TRENDS 2013,AN AIRLINE VIEW
IT SPEND 2013 UP AS AIRLINE REVENUESCONTINUE TO GROW
REGIONAL DIFFERENCES HINDERGLOBAL RECOVERY
BY 2016• Airlines will maximise revenue opportunities and relevancy forpassengers – selling more, directly through mobile ...
Thomas KnierimSenior Analyst, IT Trends,SITAIT TRENDS 2013,AN AIRLINE VIEW
Ancillary sales channelsIT TRENDS 2013,AN AIRLINE VIEW
ANCILLARY SALES: INCREASINGDEPENDENCE ON DIRECT CHANNELS
SALES ON MOBILE ACCELERATING –SOCIAL MEDIA STRUGGLINGBy 2016,14%of sales throughmobile, socialmedia and kiosks
MOBILE APPS FOR ANCILLARY SALESTO BECOME MAINSTREAMBy 2016,10%of ancillary revenuethrough mobiles apps
By 2016…Airlines will maximise revenue opportunities andrelevancy for passengers – selling more directlythrough mobile & k...
By 2016……Airlines will maximise revenue opportunities andrelevancy for passengers – selling more directlythrough mobile & ...
Mobile servicesIT TRENDS 2013,AN AIRLINE VIEW
MOBILE SERVICES EXTEND ACROSSENTIRE JOURNEY% already implementedAdditional%implementedby2016
THE LANDSCAPE FOR CHECK-INIS EVOLVINGBy 2016,8%of passengers won’tneed to check-in
MORE OPTIONS FOR MOBILE BOARDING
MOBILE SERVICES WILL TRANSFORMAIRLINE OPERATIONS
By 2016…Mobile services will extend across the entirepassenger journeyAirlines will offer more options for check-in andmob...
By 2016…Mobile services will extend across the entirepassenger journeyAirlines will offer more options for check-in andmob...
Business intelligenceIT TRENDS 2013,AN AIRLINE VIEW
PRIORITIES FOR BUSINESS INTELLIGENCE100%of airlines invest inBusiness Intelligencein the next 3 years
IT ALL DEPENDS ON DATA!Sales & MarketingOperational AwarenessBusinessIntelligencePassenger Experience88%Personalisation*Ai...
MULTIPLE CHALLENGES TO OVERCOME*Airline IT Trends Survey 20125%of airlines see nochallenges with data orsystem compatibili...
ROIon BIBI BestpracticeBIorganisationGovernanceOUR INDUSTRY IS MAKING GOODPROGRESS IN SEVERAL AREASFullyaccomplished123Sel...
By 2016…Airlines will have much deeper business insight –enabling more tailored services to passengersand better visibilit...
By 2016…Airlines will have much deeper business insight –enabling more tailored services to passengersand better visibilit...
Industry Insight Sessions: IT Trends2013, An Airline View30Find out more…www.sita.aero/ittrendshub
DISCLAIMERAny use, republication or redistribution of this content isexpressly prohibited without the prior written consen...
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Airline IT Trends: the overview Celebrating 15 years of market insight for the air transport industry

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Air Transport IT Summit 2013 - www.sitasummit.aero

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Airline IT Trends: the overview Celebrating 15 years of market insight for the air transport industry

  1. 1. Nigel PickfordDirector, Market Insight,SITAIT TRENDS 2013,AN AIRLINE VIEW
  2. 2. Survey IntroductionIT TRENDS 2013,AN AIRLINE VIEW
  3. 3. SITA SURVEYS: BACKGROUND & METHODOLOGYPassenger Self-Service Survey• In association with AirTransport World• Over 2500 passengersinterviewed @ 6 majorairports• Airports included: Atlanta,Frankfurt, Abu Dhabi,Beijing, Mumbai, Sao PauloAirline IT TrendsSurvey• In association with AirlineBusiness• Airlines representingmajority of the worldpassenger traffic• Responses from all majorregions and airline tiers• In association with AirlineBusiness• Responses from airportsoperators representingairports• Responses coveringall major regionsand airportssizesAirport IT TrendsSurvey
  4. 4. REPRESENTING 50% OF GLOBALPASSENGER TRAFFIC
  5. 5. IT Spend & PrioritiesIT TRENDS 2013,AN AIRLINE VIEW
  6. 6. IT SPEND 2013 UP AS AIRLINE REVENUESCONTINUE TO GROW
  7. 7. REGIONAL DIFFERENCES HINDERGLOBAL RECOVERY
  8. 8. BY 2016• Airlines will maximise revenue opportunities and relevancy forpassengers – selling more, directly through mobile & kiosks• Mobile services will become mainstream and extend across theentire passenger journey offering more choice for the passenger• Airlines will have much deeper business insight – offering moretailored services to passengers and better visibility of operationalperformance
  9. 9. Thomas KnierimSenior Analyst, IT Trends,SITAIT TRENDS 2013,AN AIRLINE VIEW
  10. 10. Ancillary sales channelsIT TRENDS 2013,AN AIRLINE VIEW
  11. 11. ANCILLARY SALES: INCREASINGDEPENDENCE ON DIRECT CHANNELS
  12. 12. SALES ON MOBILE ACCELERATING –SOCIAL MEDIA STRUGGLINGBy 2016,14%of sales throughmobile, socialmedia and kiosks
  13. 13. MOBILE APPS FOR ANCILLARY SALESTO BECOME MAINSTREAMBy 2016,10%of ancillary revenuethrough mobiles apps
  14. 14. By 2016…Airlines will maximise revenue opportunities andrelevancy for passengers – selling more directlythrough mobile & kiosks
  15. 15. By 2016……Airlines will maximise revenue opportunities andrelevancy for passengers – selling more directlythrough mobile & kiosks…Panel Discussion
  16. 16. Mobile servicesIT TRENDS 2013,AN AIRLINE VIEW
  17. 17. MOBILE SERVICES EXTEND ACROSSENTIRE JOURNEY% already implementedAdditional%implementedby2016
  18. 18. THE LANDSCAPE FOR CHECK-INIS EVOLVINGBy 2016,8%of passengers won’tneed to check-in
  19. 19. MORE OPTIONS FOR MOBILE BOARDING
  20. 20. MOBILE SERVICES WILL TRANSFORMAIRLINE OPERATIONS
  21. 21. By 2016…Mobile services will extend across the entirepassenger journeyAirlines will offer more options for check-in andmobile boardingNew mobile services will transform airlineoperations
  22. 22. By 2016…Mobile services will extend across the entirepassenger journeyAirlines will offer more options for check-in andmobile boardingNew mobile services will transform airlineoperations…Panel Discussion
  23. 23. Business intelligenceIT TRENDS 2013,AN AIRLINE VIEW
  24. 24. PRIORITIES FOR BUSINESS INTELLIGENCE100%of airlines invest inBusiness Intelligencein the next 3 years
  25. 25. IT ALL DEPENDS ON DATA!Sales & MarketingOperational AwarenessBusinessIntelligencePassenger Experience88%Personalisation*Airline plans by 201690%Mobile – ancillary sales92%Mobile – Promotions69%Real-time baggage status to staffMobile Flight dispatch/Ramp Mgt59%Cabin Crew Mobile77%95%Flight Status Notification68%Missing Baggage ReportingBag status notification61%Geo-location technology59%Aircraft Maintenance71%
  26. 26. MULTIPLE CHALLENGES TO OVERCOME*Airline IT Trends Survey 20125%of airlines see nochallenges with data orsystem compatibilityOnly
  27. 27. ROIon BIBI BestpracticeBIorganisationGovernanceOUR INDUSTRY IS MAKING GOODPROGRESS IN SEVERAL AREASFullyaccomplished123Self-servicedashboardsDataqualityDataaccessData mgtRequiredLatency4BIMaturityIndexIntegration acrossthe business1234TechnicalInfrastructureDashboards &VisualisationInfrastructure &IntegrationData access &quality0 0Business& Organisation
  28. 28. By 2016…Airlines will have much deeper business insight –enabling more tailored services to passengersand better visibility of operationalperformance
  29. 29. By 2016…Airlines will have much deeper business insight –enabling more tailored services to passengersand better visibility of operationalperformance…Panel Discussion
  30. 30. Industry Insight Sessions: IT Trends2013, An Airline View30Find out more…www.sita.aero/ittrendshub
  31. 31. DISCLAIMERAny use, republication or redistribution of this content isexpressly prohibited without the prior written consent ofthe Author. Permission to copy and reproduce contentmay be granted by the author, at their discretion, andby request only.Source: presentation of Nigel Pickford andThomas Knierim, SITA at the 2013 SITA Air TransportIT Summit, Brussels.2013 Air Transport IT Summit

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