The document discusses marketing strategies for universities. It outlines two approaches: 1) having salespeople directly approach potential students, known as a push strategy, and 2) building a strong brand that attracts students, known as a pull strategy. The key points are: - Universities can either actively recruit students through salespeople or build their brand to naturally draw students in. - It is important to establish differentiation and positioning to communicate the university's unique value and how it differs from competitors. - Everything a university does should communicate and reinforce its differentiation, from signage to communications to create a consistent brand identity.

1. Note From a Friend ALEX P. CHANDRA MARKETING UNTUK UKM

2. POSITIONING DIFFERENTIATION BRAND P D B

3. ADA 2 CARA BERJUALAN We Come To The Buyer The Buyer Come To You or

4. WE COME TO THE BUYER SALESMAN SKILL PUSH STRATEGY THE BUYER COME TO YOU BRANDING PULL STRATEGY

5. SALESMAN SKILL BRANDING Bagaimana Caranya ?? MARKETING

6. SALESMANSHIP SKILL A Do People Know You ? (AWARENESS) How to Create Awareness ? AIDA Concept

7. WHY TO BUY vs HOW TO SELL B

8. MENCIPTAKAN NILAI TAMBAH (DIFFERENTIATION) Why People Buy Your Product ? Why People Buy From You ? C

9. MENGKOMUNIKASIKAN NILAI TAMBAH (CREATE BRAND) *Sesering Mungkin *Seefektif Mungkin *Sebanyak Mungkin *Semurah Mungkin D

10. TARGET AKHIR PERSONAL BRAND ? Bali Post

11. KONSEP OPTIMALISASI BRANDING 1. POSITIONING S W O T Analyze

12. 2. DIFFERENTIATION NILAI TAMBAH

13. 3. BRANDING ANCHORING ? ? ?

14. POSITIONING P DIFFERENTIATION D BRAND B SALESMANSHIP SKILL CUSTOMER BRAND ACTIVATION PUSH PULL STRATEGY PUSH PULL

15. COMMUNICATION EVERYTHING IS ABOUT COMMUNICATION

16. COMMUNICATE YOU

17. YOUR LOOK COMMUNICATE

18. YOUR SIGNAGE COMMUNICATE

19. COMMUNICATE YOUR OFFICE

20. EVERYTHING COMMUNICATE Very-Very Important to make Your Communication CONGRUEN with your DIFFERENTIATION/ POSITIONING

21. ALWAYS MEASURE YOUR EFFECTIVENESS

22. Thank You For Being A Great Audience