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In-App Payments for the Kitchen Sink


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Often developers consider digital goods and virtual currencies as the only use cases that they can use the in-app payments for in mobile applications. But there are several other use cases for in-app payments that are not related to digital goods and virtual currencies with huge opportunities. This presentation introduces the opportunities for in-app payments, the market size in $$, how PayPal in-app payments solutions help in those use cases.

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In-App Payments for the Kitchen Sink

  1. 1. In-App payments for the Kitchen Sink<br />Praveen @ppalavilli<br />
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  3. 3. delightful experience<br />
  4. 4. more $$$<br />
  5. 5. 5<br />CONFLICTING STATEMENTS<br />US$119 billion <br />$633.4 billion<br />$984 billion<br />The worldwide market <br />for mobile payments <br />will grow to <br />$633.4 billion<br />by 2014, up from <br />$68.7 billion in 2009<br />(Generator– 5/2010 <br />The total value of <br />global mobile <br />transactions will <br />increase from<br /> $162 billion in 2010 <br />to $984 billionin <br />2014 <br />(Yankee – 2/2011) <br />M-Commerce is predicted to reach US$119 billion <br />in 2015, Japan remains king <br />(Gartner – 1/2011)<br />
  6. 6. Digital<br />
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  8. 8. B2B<br />Invoicing<br />Govt. Services<br />Tickets<br />Referrals<br />Bill Pay<br />Marketplaces<br />Mobile Payments<br />Device Payments<br />FoodOrders<br />Taxi<br />
  9. 9. WHERE’S THE MONEY?<br />Much of the opportunity in mobile payments comes from outside digital content<br />Source: McKinsey, Informa, Grameen Foundation<br />
  10. 10. PREFERRED BUSINESS MODELS<br />10<br />
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  13. 13. PayPal Mobile Payment Library (MPL) & Mobile Express Checkout (MEC)<br />
  14. 14. Chained, Parallel and Preapproved Payments<br />$10<br />$100<br />$100<br />$10<br />$40<br />$40<br />Chained Payment<br />Primary<br />Parallel Payment<br />$50<br />$50<br />C<br />Pre Approval<br />
  15. 15. Why PayPal ?<br />190 countries and 25 currencies<br />Localized for 21 countries<br />Risk and Fraud Management<br />Loss rate 0.17 % ( < 1/5th % )<br />TPV ($92B 2010) nearly 18% of global e-commerce<br />98 million active users <br />47% of revenue from intl business<br />25% of TPV from Cross-border trade<br />
  16. 16.<br />@paypalx<br /><br />
  17. 17. PayPal X Developer Challenge for AndroidTM<br />Must use PayPal mobile payments<br />Deadline May 14th<br />Awards:<br />$25000<br />$15000<br />$10000<br />+ Marketing and PR support<br /><br />
  18. 18. Thank You!<br />