The document discusses how to convert unknown users into known and loyal customers. It recommends enriching customer profiles over time using configured logic based on the user profile, context, and behavior to minimize drop-off and maximize data. Specifically, it suggests identifying and engaging customers across channels and devices, creating trusting relationships through transparency and control of data, and powering trusted digital experiences with customer data.
T-Mobile is hét voorbeeld van RT4 integratie en de aantoonbare successen die zijn behaald door deze inzet. In maart 2011 zijn YD en T-Mobile gestart met de samenwerking en hebben in de afgelopen periode al veel stappen gemaakt op het gebied van integratie, optimalisatie in de performance en privacy. In deze presentatie zullen vanuit de praktijk de positieve ontwikkelingen worden toegelicht met sprekende voorbeelden.
Als Online Traffic Manager is Leon Gerrits verantwoordelijk voor de online marketing activiteiten van T-Mobile Netherlands en T-Mobile Online. Leon heeft een puur online DNA en ervaring opgedaan als New Business Manager bij het internationale affiliate netwerk TradeDoubler en als Search Marketeer bij Tribal Internet Marketing.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Company’s strength and capabilities is reflected in how its website is designed & developed. Design should be professional, attractive, mission oriented and should convey business message at a single glance and development architecture should allow an easy navigation all across the website without any confusion. 3InfoWeb is a company to look upon for all such expertise and we are capable of making quality custom web site designs & our web designers can turn your every vision into reality!
In this ever-changing world of the contact center, the next HUGE change is artificial intelligence. There is a lot of information about AI and Bots in the market - thise presentation was given to senior executives to debunk the myths, dispell the magic and give a place for organizations to start the journey
The document discusses how to convert unknown users into known and loyal customers. It recommends enriching customer profiles over time using configured logic based on the user profile, context, and behavior to minimize drop-off and maximize data. Specifically, it suggests identifying and engaging customers across channels and devices, creating trusting relationships through transparency and control of data, and powering trusted digital experiences with customer data.
T-Mobile is hét voorbeeld van RT4 integratie en de aantoonbare successen die zijn behaald door deze inzet. In maart 2011 zijn YD en T-Mobile gestart met de samenwerking en hebben in de afgelopen periode al veel stappen gemaakt op het gebied van integratie, optimalisatie in de performance en privacy. In deze presentatie zullen vanuit de praktijk de positieve ontwikkelingen worden toegelicht met sprekende voorbeelden.
Als Online Traffic Manager is Leon Gerrits verantwoordelijk voor de online marketing activiteiten van T-Mobile Netherlands en T-Mobile Online. Leon heeft een puur online DNA en ervaring opgedaan als New Business Manager bij het internationale affiliate netwerk TradeDoubler en als Search Marketeer bij Tribal Internet Marketing.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Company’s strength and capabilities is reflected in how its website is designed & developed. Design should be professional, attractive, mission oriented and should convey business message at a single glance and development architecture should allow an easy navigation all across the website without any confusion. 3InfoWeb is a company to look upon for all such expertise and we are capable of making quality custom web site designs & our web designers can turn your every vision into reality!
In this ever-changing world of the contact center, the next HUGE change is artificial intelligence. There is a lot of information about AI and Bots in the market - thise presentation was given to senior executives to debunk the myths, dispell the magic and give a place for organizations to start the journey
Mobile experiences need to be prioritized as millennials and their zigzag customer journeys increasingly interact with brands through mobile. Marketers must map out what a mobile-first customer journey looks like for their brand across the entire lifecycle from product information to support. This requires developing a seamless omnichannel experience and ensuring the mobile experience is better than desktop with opportunities to deliver meaningful "mobile moments" to customers through their preferred mobile channels.
Salesforce World Tour Amsterdam - Sales TrailmapGillian Nieboer
The document is a schedule for a Salesforce customer event that includes sessions on using Salesforce technologies like Lightning, Einstein, and Analytics Cloud to improve sales processes and customer relationships. It lists the session titles, times, and locations throughout the day, culminating in a closing keynote in the evening. Breakout sessions will cover topics like configuring and quoting to close deals faster using Salesforce CPQ and empowering sales teams with data analytics to sell more. Keynote speeches will address transforming companies with Salesforce and the future of business in the age of equality.
Salesforce World Tour Amsterdam - Marketing TrailmapGillian Nieboer
This document provides an agenda for a Salesforce customer event. It lists the sessions, presenters, and topics to be covered throughout the day. The keynote sessions will discuss transforming companies with Salesforce, the future of business in the age of equality, and how leading brands deliver connected customer experiences. Breakout sessions will address mobile and social commerce trends, thriving in retail disruption, engaging customers across channels with the Commerce Cloud, and tips for B2B marketing success.
Know how an e commerce website can help you get businessSwati Badoniya
E-commerce refers to transacting or facilitating business over the Internet. There are several types of e-commerce including business to business, business to consumer, and mobile commerce. An e-commerce website allows businesses to globally market and sell their products and services to customers without being physically present. It provides features like multi-lingual support, multiple payment options, and marketing and merchandising tools. Having an e-commerce website generates online business by making a company's presence known worldwide and allowing real-time transactions and sales to occur remotely.
Inviqa is a technology partner that engineers digital systems to engage, convert, and retain customers for businesses. They provide expertise in eCommerce, content management systems, and digital innovation. Some of their achievements for clients include a £5m revenue increase in 4 days for Missguided and a 20% increase in online transactions for a B2B store. They have 15 offices, 200 employees, and over 200 clients worldwide.
Omni channel attribution and conversion tracking - AT InternetAT Internet
This document discusses an online intelligence solutions company that provides attribution and conversion tracking across digital channels. It presents a case study of working with a large financial services company to reconcile their advertising, website, and customer data to get a consolidated view of online performance and drive real-time decisions. Through continuous multi-channel measurement and data matching, it created a 360-degree dashboard to analyze the true value and ROI of different marketing investments.
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
Nuevas oportunidades de negocio en turismo OracleIberia
Presentación realizada por Arturo Luna e Ignacio Ayerbe en el IV Encuentro de Sector Turístico que tuvo lugar en Palma de Mallorca el 10 de febrero de 2016.
The document discusses how customer success can lead efforts to integrate the client experience. It argues that customer success should broaden its scope to cover more of the customer journey. This would require overcoming challenges like organizational silos and addressing issues like a lack of customer data sharing. The document also outlines Oracle Marketing Cloud's customer success framework, which aims to ensure value through adoption and transformation services.
The document discusses the digital revolution in customer service and Oracle's Service Cloud product. It covers how digital technologies are transforming customer behaviors, business models, and the dimensions of digital transformation. The Oracle Service Cloud is presented as a complete customer service solution that can provide cross-channel support, contact center capabilities, knowledge management, and other features on a global scale to drive better customer experiences. Customer case studies are shared showing benefits like reduced call times and increased agent efficiency.
The document discusses strategies for PetRelocation, a pet relocation service, to grow through authentic customer connections. It recommends creating connections by sharing emotional customer stories, driving conversations through answering customer questions to continue engagement beyond initial inquiries, and capturing customer experiences to generate user-generated content that can evangelize the brand. The goal is to better understand customers by connecting below the surface and leverage customer insights to increase leads and conversions.
Speed to Advocacy: The New Measure of Customer Experience ExcellenceBill Hobbib
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
How important is Big Data for the University world? This was the main discussion topic during Universitat Publica de Barcelona’s TIC session we celebrated last November 10th (https://jornadatic2015.splashthat.com/)
Here is my deck for the session
The document discusses building customer advocacy by transforming customers into advocates through innovative customer experiences. It outlines that most companies fall short in customer experience by having transactional, fragmented experiences. It then provides a 10 step blueprint for customer advocacy, focusing on gaining a complete view of customer data, excelling at interactions, and providing connected personalized journeys. Examples are given of companies innovating in customer experience. The document promotes Oracle's customer experience software and services.
The Advocacy BluePrint: Building Innovative Experiences That Transform Custom...Bill Hobbib
The document discusses building customer advocacy by transforming customers into advocates through innovative customer experiences. It outlines that most companies still have broken, transactional, and fragmented customer experiences. It then provides a 10 step blueprint for customer advocacy, focusing on gaining a complete view of customer data, excelling at interactions, providing connected personalized journeys, and instituting cultural change around customer obsession. Finally, it discusses Oracle's customer experience solutions and platforms that can help implement this advocacy approach.
How to Drive a Successful Modern Sales OrganizationPerficient, Inc.
The document discusses best practices for driving a successful modern sales organization. It summarizes research from a 2015 sales performance optimization survey. The survey found that sales quotas and revenue attainment have remained flat or decreased despite changes in customer expectations, increased competition, and more complex product offerings. It recommends focusing on insights over features, using analytics to identify top prospects, enabling reps with intuitive technology, and managing change when modifying sales processes. The document also describes how one company implemented an insight-driven sales performance solution using Oracle Sales Cloud to improve productivity, collaboration, and data management.
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015G3 Communications
This document summarizes a webinar on orchestrating messaging across channels to drive engagement. It provides information on the panelists for the webinar, Chris Lynch from Oracle Marketing Cloud and Andrew Gaffney from Demand Gen Report. It also lists the Twitter handles and LinkedIn pages to follow for live updates of the webinar. Additional resources mentioned include submitting questions and downloading materials from the webinar.
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...Mezzo Labs
This document discusses personalization strategies across the customer journey. It begins by describing how to build a data map of customer attributes from various sources. It then discusses using data to identify significant customer segments and their performance on pages. The document outlines delivering personalized experiences based on known customer data and behaviors. It presents a winning strategy as having discovery, evaluation, analysis, profiling, and testing phases. The overall message is that personalization needs to scale across channels using customer data to optimize experiences.
Mobile experiences need to be prioritized as millennials and their zigzag customer journeys increasingly interact with brands through mobile. Marketers must map out what a mobile-first customer journey looks like for their brand across the entire lifecycle from product information to support. This requires developing a seamless omnichannel experience and ensuring the mobile experience is better than desktop with opportunities to deliver meaningful "mobile moments" to customers through their preferred mobile channels.
Salesforce World Tour Amsterdam - Sales TrailmapGillian Nieboer
The document is a schedule for a Salesforce customer event that includes sessions on using Salesforce technologies like Lightning, Einstein, and Analytics Cloud to improve sales processes and customer relationships. It lists the session titles, times, and locations throughout the day, culminating in a closing keynote in the evening. Breakout sessions will cover topics like configuring and quoting to close deals faster using Salesforce CPQ and empowering sales teams with data analytics to sell more. Keynote speeches will address transforming companies with Salesforce and the future of business in the age of equality.
Salesforce World Tour Amsterdam - Marketing TrailmapGillian Nieboer
This document provides an agenda for a Salesforce customer event. It lists the sessions, presenters, and topics to be covered throughout the day. The keynote sessions will discuss transforming companies with Salesforce, the future of business in the age of equality, and how leading brands deliver connected customer experiences. Breakout sessions will address mobile and social commerce trends, thriving in retail disruption, engaging customers across channels with the Commerce Cloud, and tips for B2B marketing success.
Know how an e commerce website can help you get businessSwati Badoniya
E-commerce refers to transacting or facilitating business over the Internet. There are several types of e-commerce including business to business, business to consumer, and mobile commerce. An e-commerce website allows businesses to globally market and sell their products and services to customers without being physically present. It provides features like multi-lingual support, multiple payment options, and marketing and merchandising tools. Having an e-commerce website generates online business by making a company's presence known worldwide and allowing real-time transactions and sales to occur remotely.
Inviqa is a technology partner that engineers digital systems to engage, convert, and retain customers for businesses. They provide expertise in eCommerce, content management systems, and digital innovation. Some of their achievements for clients include a £5m revenue increase in 4 days for Missguided and a 20% increase in online transactions for a B2B store. They have 15 offices, 200 employees, and over 200 clients worldwide.
Omni channel attribution and conversion tracking - AT InternetAT Internet
This document discusses an online intelligence solutions company that provides attribution and conversion tracking across digital channels. It presents a case study of working with a large financial services company to reconcile their advertising, website, and customer data to get a consolidated view of online performance and drive real-time decisions. Through continuous multi-channel measurement and data matching, it created a 360-degree dashboard to analyze the true value and ROI of different marketing investments.
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
Nuevas oportunidades de negocio en turismo OracleIberia
Presentación realizada por Arturo Luna e Ignacio Ayerbe en el IV Encuentro de Sector Turístico que tuvo lugar en Palma de Mallorca el 10 de febrero de 2016.
The document discusses how customer success can lead efforts to integrate the client experience. It argues that customer success should broaden its scope to cover more of the customer journey. This would require overcoming challenges like organizational silos and addressing issues like a lack of customer data sharing. The document also outlines Oracle Marketing Cloud's customer success framework, which aims to ensure value through adoption and transformation services.
The document discusses the digital revolution in customer service and Oracle's Service Cloud product. It covers how digital technologies are transforming customer behaviors, business models, and the dimensions of digital transformation. The Oracle Service Cloud is presented as a complete customer service solution that can provide cross-channel support, contact center capabilities, knowledge management, and other features on a global scale to drive better customer experiences. Customer case studies are shared showing benefits like reduced call times and increased agent efficiency.
The document discusses strategies for PetRelocation, a pet relocation service, to grow through authentic customer connections. It recommends creating connections by sharing emotional customer stories, driving conversations through answering customer questions to continue engagement beyond initial inquiries, and capturing customer experiences to generate user-generated content that can evangelize the brand. The goal is to better understand customers by connecting below the surface and leverage customer insights to increase leads and conversions.
Speed to Advocacy: The New Measure of Customer Experience ExcellenceBill Hobbib
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
This document discusses building customer advocacy by connecting customer interactions across channels and departments. It provides examples of companies engaging customers through social media, interactive gaming, and proactive customer service. The document advocates gaining a complete view of customer data, delivering personalized journeys, and instituting a culture of customer obsession. It also discusses technology considerations like connecting marketing, sales, service and more through standardized APIs and a universal customer master.
How important is Big Data for the University world? This was the main discussion topic during Universitat Publica de Barcelona’s TIC session we celebrated last November 10th (https://jornadatic2015.splashthat.com/)
Here is my deck for the session
The document discusses building customer advocacy by transforming customers into advocates through innovative customer experiences. It outlines that most companies fall short in customer experience by having transactional, fragmented experiences. It then provides a 10 step blueprint for customer advocacy, focusing on gaining a complete view of customer data, excelling at interactions, and providing connected personalized journeys. Examples are given of companies innovating in customer experience. The document promotes Oracle's customer experience software and services.
The Advocacy BluePrint: Building Innovative Experiences That Transform Custom...Bill Hobbib
The document discusses building customer advocacy by transforming customers into advocates through innovative customer experiences. It outlines that most companies still have broken, transactional, and fragmented customer experiences. It then provides a 10 step blueprint for customer advocacy, focusing on gaining a complete view of customer data, excelling at interactions, providing connected personalized journeys, and instituting cultural change around customer obsession. Finally, it discusses Oracle's customer experience solutions and platforms that can help implement this advocacy approach.
How to Drive a Successful Modern Sales OrganizationPerficient, Inc.
The document discusses best practices for driving a successful modern sales organization. It summarizes research from a 2015 sales performance optimization survey. The survey found that sales quotas and revenue attainment have remained flat or decreased despite changes in customer expectations, increased competition, and more complex product offerings. It recommends focusing on insights over features, using analytics to identify top prospects, enabling reps with intuitive technology, and managing change when modifying sales processes. The document also describes how one company implemented an insight-driven sales performance solution using Oracle Sales Cloud to improve productivity, collaboration, and data management.
How To Orchestrate Your Messaging Across Channels To Drive Engagement - #SPS2015G3 Communications
This document summarizes a webinar on orchestrating messaging across channels to drive engagement. It provides information on the panelists for the webinar, Chris Lynch from Oracle Marketing Cloud and Andrew Gaffney from Demand Gen Report. It also lists the Twitter handles and LinkedIn pages to follow for live updates of the webinar. Additional resources mentioned include submitting questions and downloading materials from the webinar.
In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today.
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...Mezzo Labs
This document discusses personalization strategies across the customer journey. It begins by describing how to build a data map of customer attributes from various sources. It then discusses using data to identify significant customer segments and their performance on pages. The document outlines delivering personalized experiences based on known customer data and behaviors. It presents a winning strategy as having discovery, evaluation, analysis, profiling, and testing phases. The overall message is that personalization needs to scale across channels using customer data to optimize experiences.
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Gartner predicts that 75% of businesses will transform digitally by 2020, but only 30% of attempts will be successful. Building a business case for digital transformation requires determining goals, ROI methodology, and adoption roadmap. Key considerations include revenue increases, cost reductions, customer retention, and new product introductions. Measuring ROI requires factoring both future costs and revenue uplift at each stage of adoption. A successful digital strategy unifies platforms, personalizes engagement, and provides an omni-channel customer experience.
Major banks and financial institutions have launched trials of wearable technologies like smartwatches and fitness bands for banking. However, widespread adoption of wearable banking faces challenges from concerns about data privacy, fragmentation of different wearable devices, and the need for digital platforms that can securely share data across systems. A digital business platform is required to help securely transform backend services, provide analytics, accelerate app development, protect sensitive data, and integrate wearables with the cloud.
The document discusses how the ID Graph enables people-based marketing by centralizing customer data from multiple sources. Marketers currently struggle to target audiences across channels as consumers use multiple devices and online identities. The ID Graph addresses this by linking identifiers such as mobile IDs, cookie IDs, email IDs and social IDs to create a unified customer profile. This comprehensive view allows marketers to better understand customer behavior and interests, and target them more effectively with personalized, cross-channel messaging.
The document discusses how manufacturers can improve their modern marketing strategies through data analysis and communication. It recommends following a 1/3 planning to 2/3 action rule when creating campaigns. Manufacturers should consider who their customers are, where they are located, what they use, when, why, and how to decipher data. The document provides examples of how to segment partner channels, focus sales efforts, and structure a content strategy based on collected customer and partner data. Next steps include identifying industry changes, practicing the 1/3 to 2/3 rule, analyzing beyond traditional metrics, taking action on collected data, and designing campaigns around the audience journey.
Similar to Presentación Cassio Salinas | Oracle Commerce - eCommerce Day Bogotá 2017 (20)
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
I’d like to start by telling you about a 300-year old market. It was, for all intents and purposes, a monopoly.
I’m talking about the taxi business in London.
The tradition of licensed cabs in London goes back 3 centuries, to when they were “hackney carriages”.
To be a London driver, you have to spend 2-4 studying London streets and alleyways and commit them to memory.
You have to pass a written and oral test – for which you have to pay test fees.
You have to buy this one-of-a-kind vehicle (shown here), then pay for the meter to be installed.
The whole process is managed by local licensing offices that collect licensing fees.
These were huge barriers to entry – but they could do whatever they wanted. They’ve been the only game in town for 300 years.
Enter Uber. A ride-sharing app.
No central dispatch. No motor pool. No tests. No licensing offices. All a driver needs is a car, a driver’s license, insurance, and a background check.
How disruptive was Uber? London taxi drivers staged a huge protest in June by clogging up Trafalgar Square. They demanded new laws to forbid Uber and others like them.
And it really made a difference. For Uber.
Right after the demonstration, downloads of the Uber app SOARED by 850 percent.
You may know the rest of Uber’s story. This four-year old company was recently valued at $18.2 billion. It now runs in 42 countries around the world. And as they expand, they keep cutting their prices below taxis.
Uber’s disruption doesn’t begin and end with the taxi industry.
Can anyone guess what’s next? Logistics.
Companies are now trying to figure out how they can use the ride-sharing model to handle “last-mile” package delivery for shopping or shipping and bypass traditional, expensive options like FedEx.
Don’t think that FedEx isn’t looking very hard at this, too.
You can see the picture I’m painting for you.
Perfil de Consumo está mudando
Grandes marcas não dominam o mercado eletrônico da mesma forma que dominam o tradicional.
Empresas estão lutando para se manter competitivas – 40% dos consumidores afirmam que preferem comprar on-line.
O Consumidor exige personificação
Consumidores da era digital procuram por uma experiência exclusiva e personificada
98% dos clientes afirmam receber promoções irrelevantes –
A opção de escolha do consumidor digital é aquela que otimiza o tempo, oferece flexibilidade e entrega uma experiência personificada..
Picture Ref: http://www.dirigodev.com/content/uploaded/blogfeaturedimages/UX_Generations.jpg
Are all these people the same, would they want the same product? It’s easy to think of them as generic types, but the reality is much more sutble.
But there are still major differences between the different demographic groups. Millennials are less interested in personal offers but in one survey 95% of them reported that they wanted their brands “to court them actively”, by sending coupons via email or mail, to have the most influence on them. Boomers crave customer service while Millennials want technology to make their shopping experiences frictionless. For instance, 57% of millennials compare prices In-store, far greater than the number of Boomers. Millennials are as concerned as Boomers about sharing data, but at the same time they crave community much more than Boomers. Word of mouth is their primary form of trusted influencer where as Boomers rely on ads.
What we’ve seen over the last several years is that Millennials are trendsetters, not followers, across all industries from fashion to food. They value new experiences, and “being first” to try new things. Quality and authenticity are most important to millennials. Authenticity is particularly important to them. When you look at Boomers, and what you can do to engage them and incent the kind of behaviors that you’d like to see, like conversion or increasing AOV - Boomers are much more motivated by reward.
Estratégia Consistente entre Áreas
Como manter soluções distintas conectadas sem impactar a experiência do cliente?
Ter muitos produtos não garante a entrega de uma estratégia omnichannel
A falta de uma estratégia única para a gestão da jornada do consumidor entre as plataformas de Marketing, E-commerce & Atendimento impedem o crescimento.
“Você consegue ter uma estratégia consistente e personificada independente do canal? Você consegue ter a agilidade desejada para implantação de novas estratégias de negócio em sua operação?
In order to succeed in the new era of digital, you must focus on the only thing that matters --- a CX that finds, delivers, and keeps loyal customers. This is how you will grow revenues and get ahead.
Today mobile is overtaking traditional web as the dominant platform. The total number of app downloads — on iOS alone — already tops 140 billion. That is more than 20x the world’s population.
In fact, what we’re seeing is that users browse 286% more products in apps than on the mobile web.
Users convert to purchase 3X more often in-app than on the mobile web
Mobile unlocks the true promise of personalized marketing through location, timing and relevancy. Web-centric services simply can’t compete with that.
The core idea behind marketing is and has always been simple: find the most effective way to capture your customer’s attention.
Improvements in technology have not changed that principle — but they have opened up more, better ways to market to consumers.
Today, marketing technology is in the midst of another fundamental shift. With mobile devices, brand to consumer communication has never been so real time, so contextual.
Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a standalone channel with its underutilized brand apps and cumbersome mobile sites. Instead seize the opportunity to transform the customer experience
Adapt to Mobile Micro-Moments
CREATING CONTEXT SLIDE… Example and then discuss the importance of context and other examples…
So really…this is where we have been investing our time and development.
Our goal is to put marketer in control of the app, deliver a full mobile experience, and integrate it as part of an overall orchestrated customer experience.
Happy to take questions..
CREATING CONTEXT SLIDE… Example and then discuss the importance of context and other examples…
CREATING CONTEXT SLIDE… Example and then discuss the importance of context and other examples…
I spoke to a local NZ brand late last year on their strategy around their new app and one of they KPIs was to drive app adoption from the current 20% to 80% within 12 months. Some pretty aggressive targets but if you optimize your mobile experience for your customers, they are very achievable.
A simple but extremely effective example, is a local Australian company Dimmi.
They had recently done a complete overhaul of the mobile app as more of their customers downloaded their old app, yet engagement is very low impacted by poor user experience.
Like a lot of companies who are launching a new app, their biggest challenge was driving adoption.
They orchestrated a simple post booking program that was contextual to that customer.
When a mobile booking was made, a customer if it was identified that they have not installed the app, received an SMS message with a link to the app store to immediately download.
Since this message was timely… immediately after booking and contextual... The results were immediate
Now this is quite simple, yet only possible if you start to break down the siloes between product, people and process to provide a unified approach to customer experience.
Not only are you adding value to the customer, through providing a more frictionless way to manage their bookings, but it is now another opportunity to better understand your customer and their behaviour.
Recap on Optimization
So, quick recap: We believe optimization is important, so we bought the best company in the world at it.
Maxymiser lets you test almost anything on your Web site or mobile app. It lets you discover insights about the results. And it lets you leverage the results into targeted and personalized actions—all of which will deliver you better business results and your customers a better experience.
And that’s just Maxymiser by itself. You saw the next level of Maxymiser with the Responsys-Maxymiser integration, driving cross-channel orchestrations.
And we’re obviously not stopping there, with a single integration. Because, at this point I hope you’ll agree, the more optimization, the better.
John?
Influence all Stakeholders
So really…this is where we have been investing our time and development.
Our goal is to put marketer in control of the app, deliver a full mobile experience, and integrate it as part of an overall orchestrated customer experience.
Happy to take questions..
What’s possible? Let’s walk through some sample use cases.
Meet Jen, she works on the digital marketing team at Supremo – a coffee supplies retailer.
Jen creates an orchestrated email campaign to re-engage customers who haven’t purchased anything on the Supremo website recently. She works with the eCommerce team to set up a 20% off promotion for this campaign.
Laura is a Supremo customer. She’s purchased from Supremo in the past, but hasn’t been to the site in a few months.
Laura receives the promotional email, and realizes she needs a new french press, so she clicks through to the Supremo website.
Laura narrows in on a product – but wants more information. She clicks through to the community knowledgebase for relevant content to help her make a decision.
Laura finds the answers she needs reading customer feedback. One of the comments recommends buying 2 presses – so, she adds another to her cart.
Confident in her purchase, Laura redeems her 20% off code, and transacts.
Now that Laura has been re-engaged as a customer, Jen can add her to a different customer segment – with targeted messages based on her latest purchase, in addition to a nurture campaign to keep Laura close to the Supremo brand.
Meet Jonathan. He’s shopping for a espresso machine, so he visits the Supremo website.
He adds a machine he likes to his cart, but leaves the Supremo site to compare options from other sellers.
An hour later, Jonathan receives a targeted email from Surpemo with an incentive for 10% off to finish the purchase of the espresso machine.
Behind the scenes, Julie – a marketer at Supremo – is driving an abandoned cart campaign to accelerate stalled and potentially lost sales.
Julie connects to eCommerce system that shares data for the abandoned cart campaign.
She can even set guidelines to create more tailored messages - like including the live chat assistance for higher-value carts like Jonathan’s – to help further increase conversions
Jonathan could use the help deciding on the machine, so he clicks the email message, and takes the offer for chat assistance.
Jonathan starts a chat on the Supremo site and asks for help deciding on the machine that will work best for his needs.
Back at Supremo headquarters, Jane, a customer service agent is engaging with Jonathan via chat.
Jane can access Jonathan’s cart to see the product he’s interested in. She makes the recommendation to stick with his selected machine based on his needs. She also makes a cross-sell recommendation for an accessory that will work with this machine.
Now confident in his purchase, Jonathan completes his delayed shopping cycle. He purchases the espresso machine – and the accessory that Jane recommended. He redeems his 10% off savings and checks out.
Jonathan purchased an espresso machine from Supremo and was added to follow-up campaign. He receives a targeted email for a class at the Supremo store in his area.
Jonathan clicks through to Supremo website where he reads more about the class and signs up.
At the Supremo store, Ryan, the associate, uses cross-channel data to make the in-store experience more personal.
Ryan can view customer profiles on his tablet to make personalized recommendations, understand preferences, and assist customers with in-store purchases.
After the class, Jonathan asks Ryan for a recommendation on a coffee grinder. Ryan gives Jonathan a suggestion, and can check him out directly from his tablet in the store.
And since the product was out of stock in the store, Ryan placed the order on his tablet and had it shipped directly to Jonathan’s home address, stored in his customer profile.