Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...SaaStock
COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
How to increase sales up to 90% and maximizing efficiency for the same marketing budget.
I also included 2 digital transformation trends that together with my associates we confirmed that are already happening and increasing their frequency.
Value Creation Automation CRM is an advanced technology-driven platform which helps you manage your customer relationships and improve brand loyalty. VCA can manage complete customer lifecycles, determine value and income potential from sales, and ensure your customer database remains updated.
Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...SaaStock
COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
How to increase sales up to 90% and maximizing efficiency for the same marketing budget.
I also included 2 digital transformation trends that together with my associates we confirmed that are already happening and increasing their frequency.
Value Creation Automation CRM is an advanced technology-driven platform which helps you manage your customer relationships and improve brand loyalty. VCA can manage complete customer lifecycles, determine value and income potential from sales, and ensure your customer database remains updated.
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
BTO 2016
http://www.buytourismonline.com
CRITEO: QUELLO CHE DOVETE SAPERE SUL RETARGETING
Day ONE | Mercoledì 30 novembre 2016 | #1 Focus Hall | 10.35 : 11.20
http://www.buytourismonline.com/eventi/criteo/
Keynote Speaker
Daniele Beccari Head of Travel CRITEO
La tecnica del retargeting serve a far tornare clienti che hanno abbandonato il nostro sito, e ad aumentare le conversioni.
Come funziona?
Quanto costa?
Come valutare un buon programma di retargeting?
Che innovazioni ci possiamo aspettare da questo canale?
Go live and enjoy the benefits of digital platform software services at: https://www.mintm.com/ simply deploys Camera, media player, computer or phone and let them do the job automatically you wanted to do.
Subscribed 2016: Do You Really Know Your CustomersZuora, Inc.
As a business, you are collecting loads of customer data. But are you making the most of it? Learn how Insights, Zuora's customer analytics module, can reveal new data and trends to help you deliver more meaningful customer experiences.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Direct + Digital Integrated Mortgage Marketing Beau Barnhart
Synergy Direct Response are experts in mortgage marketing and have developed a fully integrated marketing program that delivers targeted, qualified customers
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
The Ultimate How-To CRM Guide is the document that you need to make your decision between cloud-computing technology and on-premises. We call it "Ultimate" because it is the Ultimate How-To CRM Guide, the "Must-have" Guide :)
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
The CFO Summit at Subscribed 2015 was an exclusive half day event bringing together modern CFOs from some of the hottest businesses in the world. Through an intimate and highly interactive forum, they discussed the likes of market trends, operational benchmarks and how other CFOs are transforming their businesses through their evolving strategic leadership role.
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
BTO 2016
http://www.buytourismonline.com
CRITEO: QUELLO CHE DOVETE SAPERE SUL RETARGETING
Day ONE | Mercoledì 30 novembre 2016 | #1 Focus Hall | 10.35 : 11.20
http://www.buytourismonline.com/eventi/criteo/
Keynote Speaker
Daniele Beccari Head of Travel CRITEO
La tecnica del retargeting serve a far tornare clienti che hanno abbandonato il nostro sito, e ad aumentare le conversioni.
Come funziona?
Quanto costa?
Come valutare un buon programma di retargeting?
Che innovazioni ci possiamo aspettare da questo canale?
Go live and enjoy the benefits of digital platform software services at: https://www.mintm.com/ simply deploys Camera, media player, computer or phone and let them do the job automatically you wanted to do.
Subscribed 2016: Do You Really Know Your CustomersZuora, Inc.
As a business, you are collecting loads of customer data. But are you making the most of it? Learn how Insights, Zuora's customer analytics module, can reveal new data and trends to help you deliver more meaningful customer experiences.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Direct + Digital Integrated Mortgage Marketing Beau Barnhart
Synergy Direct Response are experts in mortgage marketing and have developed a fully integrated marketing program that delivers targeted, qualified customers
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
The Ultimate How-To CRM Guide is the document that you need to make your decision between cloud-computing technology and on-premises. We call it "Ultimate" because it is the Ultimate How-To CRM Guide, the "Must-have" Guide :)
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
The CFO Summit at Subscribed 2015 was an exclusive half day event bringing together modern CFOs from some of the hottest businesses in the world. Through an intimate and highly interactive forum, they discussed the likes of market trends, operational benchmarks and how other CFOs are transforming their businesses through their evolving strategic leadership role.
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data.
For More: http://bit.ly/29CvHvJ
Please join us for a strategic update on the SOASTA Digital Performance Management Platform. DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome.
In this webinar our executive team will cover:
Market trends that are driving the shift to DPM
An update on SOASTA solutions and how to best leverage the combined power of mPulse, Data Science Workbench, CloudTest, TouchTest and DOC
The market opportunity available for SOASTA Partners
The benefits our customers achieved by leveraging SOASTA
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:
-Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
-Find and engage your ideal accounts and buyers
-Convert the leads that come to your site from your ABM campaigns
Slidedeck about E-mail marketing and Lead Nurturing for Startups. This presentation is part of the Making Your Funnel Work program of E-commercemanagers.com and Startupbootcamp.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
L’objectif de toute plateforme web est de conquérir de nouveaux clients et d’attirer des visiteurs pour faire connaitre sa marque et ses produits. De l’acquisition de trafic ciblé à la fidélisation des internautes chèrement acquis, les tendances 2016 sont à l’évolution des interactions avec les internautes, entre création d’expériences dynamiques et marketing automation. Pour définir, piloter et optimiser les stratégies de marketing digital, les approches traditionnelles ne suffisent plus. A l’ère du « Data driven marketing » les données deviennent le pivot central permettant d’identifier les opportunités et ainsi délivrer les bons messages aux bons internautes. Cette conférence vous propose de découvrir les tendances 2016 pour acquérir du trafic et les nouvelles approches et outils pour fidéliser les utilisateurs.
Conférence animée par Marc Brassier de Liferay et Audrey Dumas de la plateforme Rubedo.
State of play fintech webdesign 2016 - Conversion Rate OptimisationPaul Sullivan
This report looks at the trends within Fintech at how good company websites are technically but also how they approach conversion rate optimisation.
Discover the trends that will surely surprise many of you and raise questions for businesses in any sector around how well your website is built for conversion.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Data är makt - varför CRM chefen är nästa CMOAvaus
En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna.
Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete.
– Hur förvandlar du data till personlig kundkommunikation på riktigt?
– Hur bör er “marketing stack” se ut för att möjliggöra planen?
– Hur blir du personlig oavsett kanal (inklusive köp av media)?
– Hur leder du förändringsarbetet med ditt team och din ledningsgrupp?
– Hur skapar du resultat varje dag?
Emma Storbacka, VD Sverige, Avaus.
Similar to Introduction to-lead-management (force plus - march 2016)(en) (20)
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
4. 15/03/20164
Mettre votre texte ici
Emplacement titre principal
Emplacement sous titre
Today, 70% of B2B purchase journey
starts with an internet search.
90% of those searches use Google.
Meaning that, ultimately, a proper Lead
Management (and Google) can help B2B
businesses to conquer 60%+ market share.
7. 15/03/20167
SALES IS STATISTICS
Proper Lead Management execution is key to satisfactory ROI
Best Case Worse Case Base Adwords
Nb search/month 1 000 1 000 1 000 1 000
Search-to-Visit Ratio 70,0% 0,1% 35,0% 15,0%
Conversion Rate 4,0% 0,1% 2,9% 1,0%
Lead-to-Opportunity Ratio 20,0% 5,0% 15,0% 15,0%
Nb visitors/month 700 1 350 150
Nbre de leads/mois 28 0 10 2
Nbre de projets/mois 5,6 0,0 1,5 0,2
10. 15/03/201610
SANDBOX
… and can never be taken for granted.
+ Change of Google algorythm,
+ Competition,
+ Penalties,
+ Lack of on-going activities,
+ …
13. 15/03/201613
call center
teleprospection
centre d appel
call servicestélémarketing
appels entrants
centre d appels
centre de contact
centre appel
centres d appels
centre de contacts
ca centres
0
1
2
3
4
5
6
7
8
9
0 500 1000 1500 2000 2500 3000
CostperClic(CPC)($)
Nbre de requêtes/mois
MOTS CLEFS STRATEGIQUES (CPC/Requêtes)
STRATEGIC KEY-WORDS
The heart of content marketing
First, define
what is important
for you.
Then realize that the same
concept is expressed
differently by different people
.
15. 15/03/201615
CONTENT MARKETING
… but quantity matters also ...
There is a strong
correlation between the
number of landing
pages of your site and
the leads it generates.
16. 15/03/201616
CONTENT MARKETING
… as well as diversity.
10-20% of visitors
= paid ads
Top 3 search ranking capture
70% of visitors
Top 10 capture 90%+
(but the same site is seldom put
twice on the same page)
On-Site
(your company
web site)
PPC
(Pay per Click)
Off-Site
(your media
partners web site)
17. 15/03/201617
Trying to increase sales simply by driving
more traffic to a website with a poor
customer conversion rate is like trying to
keep a leaky bucket full by adding more
water instead of plugging the holes.
(Bryan Eisenberg)
CONVERSION RATE
OPTIMISATION (CRO)
18. CRO rule #1 – Get the right key-word strategy
15/03/201618
STRONG
Competition
WEAK
Competition
Conversion
FAIBLE
Conversion
FORTE
1 word
call
2-3 words
(strategic key-words)
Call center
3-4 word
(SEO keywords)
Call center Lyon
19. 15/03/201619
CRO rule #2 – Be multi-channel!
Phone & CTA are a minimum !!!
40% CTA
60% Phone
On every
landing page !
(even if you
get 5000)
20. 15/03/201620
CRO rule #3 – Get the right lead response time
Immediacy is the essence of lead management.
Fast response rate
improves
dramatically the
contact rate.
In B2B, a lead is
considered « dead »
if not qualified within
48 hours.
21. 15/03/201621
Lead Management is a process. As such it
deserves to be lean & consistent.
With the right technology and the right people.
MQL
22. 15/03/201622
Appel tél./Chat/Web call back
SITE CORPORATE
Opt-in/e-mail/Adwords/tracking IP
SITE CORPORATE
Appel tél./Chat/Web call back
SITE PARTENAIRE
CANALDIGITAL
CANAL
"VERBAL"
Objets connectés
Conversion
digitale
LEAD CENTER
Conversion
téléphonique
LEAD CENTER
Qualification
BANT
Screening
CALL
ou
PARK?
Prospection
téléphonique
Lead Management is a process
Implementing Lead Center workflow is needed
CANAL
FACEA
FACE
Salons & évènements
Les leads qualifiés sont accessibles via web-
reporting et exportables vers le CRM du client.
CONVERSIONGénération de leads
MARKETING
QUALIFICATION
SALES QUALIFICATION
Inclus process de
détection de projet.
Opt-in/e-mail/Adwords/tracking IP
SITE PARTENAIRE
PARK (ou absence de
réponse sous 48h) =
enregistrement
Screening