Presentations are an opportunity to make change. To make all the important work you do have an impact. I want your presentations to kick ass. So you can inspire us and make the change happen that you want to see in the world. I believe everyone can do this or learn this, if you care enough. These slides are used as visual support to a live presentation, with obviously more detailed insights and practical tips. Hopefully you'll still find some guidance in this presentation.

1. Present
likeyoucare
How to design presentations with impact

2. Present
likeyoucare
Intent Rules Design X ?

3. Intent

4. Think first,
design later
Don’t open your laptop just yet

5. Start with WHY
What’s your personal purpose?

6. Inform,
Update?
Don’t present, send an email

7. Teach,
Inspire,
Activate
Yes, presentation is preaching

8. Interact
Don’t hide behind your slides

9. The story
What’s your big idea?
a light bulb,
seriously?

10. Break
it down
Sketch, discard, reshuffle

11. Your
appeal
How are you going to win our hearts?

12. “Changemaking happens when
people fall in love with a
different version of the future.”
- Seth Godin

13. “The most essential things
are seen not with the eyes
but with the heart.”
- Antoine de St. Exupery

14. Prepare!
Our time is as valuable as yours

15. Which tool?
Don’t let it limit you

16. Slide Rules

17. Choose
Either a presentation OR a document
OR

18. Choose
Do not get stuck in between

19. Kill your
darlings
Reduce content to the bare essence

20. One point
per slide
No more, no less

21. 1 2
3
4
We don’t want to get lost
Structure
and flow

22. Please
our eyes
The better it looks, the better it tastes

23. Be Zen to your slides

24. Excitement
We’re easily bored, sorry

25. Slide Design

26. Good design is as little
design as possible.
Less, but better.
- Dieter Rams

27. You can
do this
‘No skills’ is no excuse

28. Elements to consider

29. Background
Support the ‘feel’ of your story
[ high tech ]
[ sketchy ]
[ back to school ]
[ visionary ][ straightforward ]!

30. Background
Support the structure of your story
PART 1 PART 2 PART 3

31. Layout
Respect the grid, playfully

32. Layout
Respect the grid, playfully

33. 3 x 4
5 x 5
Examples

34. Template: Consistency and variation

35. Color
Express yourself

36. Images Layout
Fonts
Colors
Magic
Use your palette consistently
Variation
Match
Contrast
Appeal

37. The theory

38. The engineering

39. Be inspired

40. Images
Entertain us

41. Search
Time well spent

42. Authenticity rules

43. Yes, this is real

44. Just one of those rare finds

45. Make us look twice

46. Lots of great metaphors in sport

47. Who doesn’t love nature?

48. Look for depth

49. Here’s our
Minimum
Viable
Product
Do it yourself

50. Do it yourself
MORE HANDS

51. Dynamic effect

52. Use mockups

53. Use photo series to tell your story

54. Look beyond the obvious stock

55. Align text in image

56. Dare to be bold
Stop animal abuse

57. If you are putting text
in a picture, make
sure we can read it.
-20% brightness, -20% contrast original picture
Adjust brightness and contrast

58. Process color for consistency

59. Focus: Follow the eyes

60. Crop: Use only what you need

61. Without
constant connectivity,
the user experience of
online devices fails.
Make space, align, focus

62. how about
text?

63. What’s your type?

64. playful SKETCHYDRAFTY
reliableLOUDclean
fresh Classicfriendly
Express yourself seriousmodest

65. Black
Bold
Medium
Regular
Light
Thin
Play with weights
Strengthen
your message
with the right
emphasis.

66. Combine with style

67. Some hints on texts
• Only the essentials
• Readable font size
• Lots of space
• Highlight
• Avoid bulleted lists

68. how well you
speak,
how well you
write,
the quality of
your ideas.
Your careers will be determined by:
…in that order.
Alternative list

69. Simplify with illustrations and icons

70. Charts
Highlight your point

71. Infographics
Make your data come to live

72. Add visual relevance to your data

73. Easily create your own

74. Google for inspiration

75. Recap

76. Things to avoid

77. Don’t be this guy

78. Templates? Not too loose,
not too tight

79. Tables
Just take out what’s interesting

80. Animations
No!
them alone!
Leave

81. You don’t need this

82. Do not stretch or squash images

83. Do not use low resolution images

84. And no, Wordart and Clipart are not art…

85. Act as if what
you do makes
a difference.
It does.

86. Questions?
peter @ visualfriday.nl