- Twitter saw the highest number of impressions in July without any paid posts, driven by an organic caricature post of X. Instagram followers rose 18% from the same X post. - Themes around ABC, EFG, and XYZ performed best across all social channels in terms of engagement. Paid engagement declined due to the absence of Twitter paid posts. - Company news, especially around ABC and XYZ, were the most shared blog content in July. The ABC post achieved the highest shares since April.

1. OWNED CHANNEL REPORT
DOMINION SYSTEMS

2. DASHBOARD – SNAPSHOT
HIGHLIGHTS
Twitter saw the highest number of impressions
of any month since tracking began, without
the benefit of any paid posts/campaign
The Hyperlink post, caricaturing X
outperformed any previous organic tweet
Instagram followers rose another 18% driven
by the x post
INSIGHTS
Themes around ABC, EFG, and XYZ drew the
highest engagement across all channels
The drop in paid ER was due largely to an
absence of Twitter paid posts
Sharp decline was observed in the amount of
content posted on all channels
DOMINION SYSTEMS
&
COMMUNITY METRICS REACH RATIOS MOM % CHANGE 3 MO. AVG GROWTH
Total # of Followers 125,889 +3% 3%
Total Paid Engagement Rate 0.66% (-36%) 17%
Organic Engagement Rate 0.58% +2% (-2%)

3. TOP POSTS BY SHARES – BLOG
INSIGHTS
Company news continue to be the most widely shared content as the ABC and XYZ drove highest number of shares in July
The ABC post achieved the highest number of share of any post since April
ABC and XYZ posts were less shared blog themes in July
DOMINION SYSTEMS
LOREM IPSUM DOLLAR ET
MARKETING BLOG
LOREM IPSUM DOLLAR ET
SALES BLOG
LOREM IPSUM DOLLAR ET
CLIENT SOLUTIONS BLOG
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mi porttitor mattis.
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mi porttitor mattis.
125 4023 125 4023 125 4023

4. TOP POSTS BY ENGAGEMENT RATE – TWITTER
TOP POSTS FROM @DOMINIONSYSTEMS
DOMINION SYSTEMS
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MOST FAVORITED
ORGANIC REPLY
125 23
125 23 125 23
125 23
ORGANIC INSIGHTS
X posts again performed best overall, particularly around:
a, b, and c
External content around d, f and e also drove organic
engagement
No paid tweets/campaigns were observed in July
SPONSORED INSIGHTS
X posts again performed best overall, particularly around:
a, b, and c
External content around d, f and e also drove organic
engagement

5. APPENDIX: BEST TIME TO POST – JULY
DOMINION SYSTEMS
INSIGHTS
Early mornings and afternoons were the most strategic times of day to post for major channels in July, slightly differing
from June where noon and early afternoons were the best times to post
Similar to last month, Mondays, Wednesdays and Thursdays were strongest days to post for every channel.
FACEBOOK TWITTER GOOGLE+
Wed, Fri, Sat
8am, 1pm, 2pm
Mon, Fri, Sat
9am, 12pm, 1pm, 4pm
Mon, Wed, Fri
8am, 9am, 12pm, 5pm
SLIDESHARE INSTAGRAM
Mon, Tues, Wed, Thur
2pm, 3pm, 5pm
Mon, Wed, Fri
7am, 8am, 12pm, 2pm
LINKEDIN
Mon, Wed, Thur
2pm, 3pm, 5pm

6. APPENDIX: INFLUENCERS AND DEMOGRAPHICS
DOMINION SYSTEMS
INSIGHTS
TWITTER AUDIENCE DEMOGRAPHICS INFLUENCERS
5/8 of the top influencers were new for July: A, b, c & d
The ratio of male/female followers slanted 1% higher, while top countries and languages remained unchanged
COUNTRY
US UK India Canada Other
10%
10%
4%
4%
6%
6%
18%
18%
45%
45%
GENDER
30% Female70% Male
LANGUAGES
United States
United Kingdom
India
Canada
Other
JAY BAER
@JayBaer
KATY PERRY
@KatyPerry
MARTHA STEWART
@MarthaStewart
BARACK OBAMA
@BarackObama
YOUTUBE
@YouTube

7. MALE FAN AGES
13-17
18-24
25-34
35-44
45-54
55-64+
APPENDIX: AUDIENCE DATA
DOMINION SYSTEMS
FACEBOOK FANS’ DEMOGRAPHICS
LANGUAGE FANS
Spanish
Portuguese
English (US or UK)
35,867
11,856
125,889
CITY FANS
Bangalore, India
New Dehli, India
Cairo, Egypt
35,867
11,856
125,889
COUNTRY FANS
India
Brazil
United States
35,867
11,856
125,889
10%4%
6%
18%
45%
FEMALE FAN AGES
13-17
18-24
25-34
35-44
45-54
55-64+
10%4%
6%
18%
45%