Contactually & Encore Alert: Top Tools to Engage Your Prospects & Close More Sales
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View webinar here: https://contactually.wistia.com/medias/yql2zk1675 We're partnering with our friends at Encore Alert to walk through best practices and top tools you can use to better engage your prospects and close more business. Want to know what tools to use? Join Contactually and Encore Alert on Wednesday, July 2nd at 1pm EST to learn: Why the best companies leverage social media to close sales Tools to start finding & engaging your social prospects How to add value to your prospects & close the sale
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Contactually & Encore Alert: Top Tools to Engage Your Prospects & Close More Sales
- 1. ENGAGING WITH THE RIGHT CONTACTS AT THE RIGHT TIME AT THE RIGHT TIME AT THE RIGHT TIME VIA SOCIAL MEDIA & EMAIL Hosted by Hold tight! We’re going to start in 3 minutes
- 2. ENGAGING WITH THE RIGHT CONTACTS AT THE RIGHT TIME AT THE RIGHT TIME AT THE RIGHT TIME VIA SOCIAL MEDIA & EMAIL Hosted by
- 3. SABEL HARRIS DIRECTOR OF DEMAND GEN, CONTACTUALLY sabel@contactually.com Tweet us @Contactually
- 4. JAMES LI COFOUNDER & CEO, ENCORE ALERT james@encorealert.com Tweet us @Encore
- 5. WHY EVEN DO IT? WHY EVEN DO IT?
- 7. HOW?
- 8. 3 KEY PRINCIPLES SOCIAL AS A NETWORKING TOOL PRIORITIZE OPPORTUNITIES 1 2 3 TALK LIKE A HUMAN
- 11. SOCIAL = NETWORKING TOOL
- 12. SOCIAL = NETWORKING TOOL X
- 13. SOCIAL = NETWORKING TOOL
- 14. SOCIAL = NETWORKING TOOL LESS AGGRESSIVE, LESS COMPETITION FOR THEIR ATTENTION
- 18. RELEVANCY IS CRUCIAL FOR BUILDING TRUST & AUTHENTIC RELATIONSHIPS FOR BUILDING TRUST & AUTHENTIC RELATIONSHIPS 3
- 24. THINGS YOU CAN DO NOW
- 25. LISTEN ACTIVELY TO THE PEOPLE YOU WANT TO WORK WITH & CONTRIBUTE TO THE CONVERSATION 1
- 26. LISTEN ACTIVELY What hashtags are they using? What kind of articles are they sharing? What are they talking about?
- 27. LISTEN ACTIVELY
- 28. LISTEN ACTIVELY
- 29. LISTEN ACTIVELY
- 30. CREATE A TWITTER LIST OF 10 PEOPLE TO START LISTENING TO
- 31. LEAD THE CONVERSATION SELECT TOPICS & INDUSTRIES THAT YOU WANT TO BE RECOGNIZED AS A LEADER IN 2
- 32. WHEN SOMEONE COMES TO YOUR PAGE FOR THE VERY FIRST TIME, WHAT DO THEY SEE?
- 33. FEEDLY.COM
- 34. HASHTAGIFY.ME
- 35. ACTIVELY ENGAGE IN THE CONVERSATION Curate Comment Contribute
- 36. ENGAGEMENT TABOOS RESPONDING TOO LATE
- 37. ENGAGEMENT TABOOS RESPONDING TOO LATE RETWEETING EVERYONE
- 38. ENGAGEMENT TABOOS RESPONDING TOO LATE RETWEETING EVERYONE CANNED RESPONSES
- 43. CURATE CONSISTENTLY PICK 2-3 TRENDING INDUSTRY CONTENT TO POST EACH DAY
- 44. LEVERAGE & DELIGHT USE AMPLIFICATION EFFECT OF YOUR AUDIENCE’S AUDIENCE 3
- 48. CASE STUDY LEVERAGE & DELIGHT
- 49. CASE STUDY LEVERAGE & DELIGHT
- 50. CASE STUDY LEVERAGE & DELIGHT
- 51. RULES OF THUMB TIMING IS KEY REACT TO TRIGGERS
- 52. DELIGHT 2-3 PEOPLE EACH WEEK AND CONTINUE THE CONVERSATION AFTERWARDS
- 53. BOTTOM LINE LISTEN ACTIVELY LEAD THE CONVERSATION LEVERAGE & DELIGHT
- 55. ENCORE ALERT THE BEST SOCIAL MEDIA ASSISTANT YOU’VE EVER HAD
- 56. ENCORE ALERT THE BEST SOCIAL MEDIA ASSISTANT YOU’VE EVER HAD 1 TAKE IN YOUR TWITTER & INSTAGRAM NOISE 2 YOUR PERSONAL MACHINE- LEARNING ALGORITHM FINDS THE MOST IMPORTANT, PRIORITIZED OPPORTUNITIES 3 YOU GET EMAIL/MOBILE ALERTS ABOUT THE BEST, SO YOU CAN TAKE ACTION RIGHT AWAY AND IT KEEPS GETTING SMARTER OVER TIME 4
- 58. Good news! Nearly everything James talked about also applies to nurturing relationships long-term via email.
- 60. The 4 Step Framework to Staying Relevant with your Network
- 61. The best way to strengthen your network is to stay relevant with them. In order to stay relevant, you need to regularly follow up.
- 63. If you’re not stay top of mind, people are forgetting you. You’re missing both revenue and referral opportunities.
- 64. Use the 4 Step Framework to... • Send timely, personal, and relevant follow ups to your top email and social media contacts • Use online tools to make the entire process easier and more automatic
- 65. #1
- 67. Make it personal Find personal opportunities to reconnect
- 68. Ways to make your follow ups personal • Major life events: birthdays, children, vacations • Major professional events: job changes or promotions, company news
- 69. But How?
- 75. #2
- 77. Good Content is King • Relevant relevant relevant • Keep it related to their interests, hobbies, company • And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving
- 79. But How?
- 84. #3
- 85. Deliver value... through YOUR NETWORK
- 86. The best way to add value is through intros • Much like content, people want intros to other people that are relevant • Make sure the intros are mutually beneficial to both parties
- 88. But How?
- 91. #4
- 93. 6
- 94. Managing a manual follow up system is hard • Lots of different products and sites • Very time consuming • People are probably still going to slip through the cracks
- 96. But how do I make it easier?
- 98. We automatically build (and keep updated) the address book for all your contacts We help you prioritize your top contacts into groups (or buckets) We prompt you to follow up with the top people in your network that you haven’t connected with in several weeks or months By regularly following up, you’ll stay top of mind, and get more referrals & repeat business 1 2 43
- 101. Let’s apply the 4 Step Framework 4 Step Framework 1. Find personal opportunities to reconnect 2. Deliver value through content 3. Deliver value through your network
- 105. It took me 3 minutes to research & send Jay a really personal follow up. He’s going to remember me. He’s going to remember me. He’s going to remember me.
- 106. 1-2 months from now...
- 107. I’m likely going to get the referral from Jay. Contactually customers generate 32% more referrals each month. Contactually customers generate 32% more referrals each month. Contactually customers generate 32% more referrals each month.
- 109. We’ll be sending out the recording within 24 hours Look for a other free goodies via email as well :) Look for a other free goodies via email as well :) Look for a other free goodies via email as well :)