SlideShare a Scribd company logo
Preparing for a crisis –
beyond the comms team
Claire Monks
Head of External Communications
The correct sizes and colours for
text have been programmed into this
template.
The correct sizes and colours for
text have been programmed into this
template.
It’s all about comms?
Or is it?
You cannot talk your way out of a
problem you have behaved your way
into.
Jane Lawrie, Director of Communications, Tesco
Proactively managing risk
Embedded across the whole organisation
Where is comms providing strategic advice and challenge?
Championing good governance and decision-making
What would our donors or beneficiaries say?
Integrating into wider compliance and risk management
.
Reputation risk heat map – reviewed and updated regularly
Improved processes for surfacing issues as they arise
Providing training and guidance to teams on how to recognise risk to
Macmillan’s reputation
Horizon-scanning – internal and external
Logging and assessing potential and live
risks
Proactive story-telling
Developing messaging
frameworks
Scenario planning
Crisis training
Getting ahead of the game
Preparing for a crisis - beyond the comms team
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Preparing for a crisis - beyond the comms team

  • 1. Preparing for a crisis – beyond the comms team Claire Monks Head of External Communications
  • 2. The correct sizes and colours for text have been programmed into this template. The correct sizes and colours for text have been programmed into this template.
  • 3. It’s all about comms? Or is it?
  • 4. You cannot talk your way out of a problem you have behaved your way into. Jane Lawrie, Director of Communications, Tesco
  • 5. Proactively managing risk Embedded across the whole organisation Where is comms providing strategic advice and challenge? Championing good governance and decision-making What would our donors or beneficiaries say? Integrating into wider compliance and risk management .
  • 6. Reputation risk heat map – reviewed and updated regularly Improved processes for surfacing issues as they arise Providing training and guidance to teams on how to recognise risk to Macmillan’s reputation Horizon-scanning – internal and external Logging and assessing potential and live risks
  • 7. Proactive story-telling Developing messaging frameworks Scenario planning Crisis training Getting ahead of the game