This document summarizes PrEP outreach campaigns in multiple cities. It provides details on campaigns launched in New York, Chicago, Washington, San Francisco, and Ohio. The campaigns aimed to increase awareness and access to PrEP for at-risk groups like MSM of color through media campaigns, websites, community partnerships, and PrEP provider directories. Key elements included community input, diverse representation, simple educational materials, and collaboration between organizations.

1. PrEP Campaign
Implementation Outside of
Philly
Antonio Boone
Office of HIV Planning

2. PS 15-1509
Principles of high impact prevention should guide the selection and
implementation of activities and strategies to focus on MSM of color at
substantial risk for HIV infection, and those living with HIV.
 MSM of color who are at risk for HIV acquisition but not eligible for or
decline PrEP will be provided risk reduction interventions, partner services if
diagnosed with an STD, re-testing for HIV and STDs in 3-6 months, and
behavioral health and social services
 The purpose of this FOA is to support state and local health departments
and their community partners to provide comprehensive models of HIV
prevention and care services for MSM of color.

3. PDPH 15-1509 PROJECT NARRATIVE
 PDPH states that PS15-1509 funding
would enable:
 The transition from point-of-care to 4th
generation lab based testing.
 Provide additional resources to reach
MSM of color.
 Support high risk HIV- individuals with
PrEP/nPEP.
 Partner Services
 Behavioral interventions
 Immediate linkage to care for
individuals with acute HIV infection
 Goals:
 Reduce sexual risk taking
 Decrease testing barriers
 Combat LGBT stigma
 Inform young MSM about PrEP/nPEP
 Empower young men to make healthy
decisions.

5. NEW YORK/#PLAYSURE
 Launched December 1, 2015 Plan Includes both PrEP
and PEP
 First steps involved assembling key parties and
establishing a PrEP workgroup.
 Increasing community and provider awareness and
access.
 Supporting and monitoring appropriate
implementation.
 NY city and state Dept of Public Health used new and
traditional media to promote PrEP
 PrEPforSex.org/ #PlaySure
 HIVStopsWithMe.org
 Used twitter retweets to track the proliferation of media.
 NY lessons learned included the importance of well-
designed PrEP /PEP materials
 The use of a data driven approach and the difficulty of
starting new PrEP/PEP sites
 Creativity and advance planning were key for
monitoring and evaluation of implementation

6. CHICAGO/#PREP4LOVE
 Launched February 2016
 AIDS Foundation of Chicago and Chicago
Department of Public Health co-convened
Chicago PrEP Working Group
 Goal: To improve awareness and access to
PrEP
 4 prongs of implementation, each carried
out by various stakeholders/organizations
 Healthcare access
 PrEP/PEP centers of excellence
 Media campaign.social marketing
 Prep4Love.com/ #PrEP4Love
 HIVstopswithme.org
 HIV workforce and provider training
 Fundraised to cover the costs of campaign.

7. WASHINGTON/WE-ARE-1.COM
 Composed of 12 community based
organizations, agencies and health
departments.
 Developed multi-jurisdictional
marketing/media PrEP promotion
campaign for communities and providers.
 Washington State Department of Health
and state HPG outlined 6 outcomes
 Suppressed viral load among those living
w/ HIV
 Decreased GC and Syphilis among
PLWHA and MSM
 Increased use of PrEP and nPEP
 Increased condom use
 Increased use of clean needles/syringes

8. SAN FRANCISCO
 Developed by San Francisco AIDS
Foundation, SF Department of public
Health, Project Inform, Be The
Generation, Gilead Sciences and other
health agencies, CBO’s and PrEP
advocates.

9. OHIO
 Developed by AIDS Resource Center
Ohio.
 Includes free mobile app for download on
Google Play and Apple Store
 Received grant from National Library of
Medicine

10. KEY CAMPAIGN COMPONENTS
 Campaign website designs are simple
 Basic PrEP101
 No information overload
 Campaigns are developed with
community input.
 Spokespersons/models are reflective of
the community’s diverse populations.
 Sites provide a list of all PrEP providers
within in the area.
 EMA’s with the most memorable and
visible campaigns were developed by
working collaboratively.
 All sites provided links to CDC PrEP
pages.

11. ADDITIONAL RESOURCES
 My PrEP Experience
 Project Inform
 Prep Social Marketing presentation
 James Pickett, AIDS Foundation of Chicago