Primer Lathe Manufacturing Co. manufactures and exports different models of lathe machines, including light, medium, heavy, and extra heavy duty lathes. It was established in 1971 in Rajkot, Gujarat, India and has grown under the guidance of its managing director. The company produces lathe machines using a production process that includes cutting, heat treatment, hardness checking, shot blasting, and machining of raw materials. It emphasizes quality control throughout the production cycle to ensure its lathe machines meet standards for toughness, durability, efficiency, and rigidity.

1. JANUARY 2014

2. Lathe – Introduction
LATHE – Longitudinal Axis Tool Holding Equipment
DMTG Extra Heavy Duty Lathe is a machine widely used for wood
works and metal parts. Lathe is a machine which turns the work piece
against a machine tool. The Lathe is used for facing, turning, taper cutting,
threading, gear cutting and many other metal and wood works.

3. History of Lathe
Lathe was also known and used in Assyria and Greece. Ancient
Romans came to know about this machine and they further developed this
machine. During the medieval period, the use of this machine had spread to
most parts of Europe and it was during the Industrial revolution when this
machine gained popularity with its use in all the industries. After the
development of electronics, automated lathes have been developed.

4. Product of Lathes Machines
 Light duty lathe
 Medium duty lathe
 Heavy duty late
 All geared lathe
 Imported lathe
 Manual lathe
 CNC Lathe

5. History
Premier Lathe Manufacturing Company, a manufacturer’s exporters of Lathe
Machines with different models like Medium Duty, Heavy Duty, Extra Heavy Duty, HI-CUT
and Roll Turning Machine.
Established in the year 1971 at Rajkot in Gujarat, They are growing and
flourishing under the bale guidance of Mr. Venibhai Maru. He with his years of experience
and sound knowledge has driven the company towards the path of success.

6. Organization Structure
B.O.D.
M.D.
Production
Manager
Finance
Manager
Supervisor
Workers
Accountant
Personnel
Manager
Employee
Marketing
Manager
Salesman

7. Products offer
Available at competent rates, they have the capability to offer
these machines at competitive rates. The product range includes:
 Light Duty Lathe Machine
 Medium Duty Lathe Machines
 Heavy Duty Lathe Machine
 Extra Heavy Duty Lathe Machines
 HI-CUT Lathe Machines
 Roll Turning Machine

8. Organization Of Marketing Department
Marketing Department
Marketing & sales
managers
M. R & D
Engineer
Customer
relation
M & Sales
Quality control
officer
Field & clerical
staff person
Sales field
Assistant
Correspondence
clerk

9. Market Segmentation
In case of Primer Lathe Manufacturing Co., there is no need for
market segmentation. Their market is fixed, so they think that there is no need
of market segmentation. They produce the item according to orders they
receive.

10. Pricing Policy
Primer Lathe Manufacturing Co. pricing policy is
cost of profit. Whatever expenses have incurred during the manufacturing
of product is considered to profit. Competitors price are also considered,
their prices are higher than their competitors.
As for as Primer Lathe Manufacturing Co. is
concerned their product's price remains fixed until there is any change in
the raw material price.

11. Channel Of Distribution
Manufacturing
Of Company
Dealer
Consumers

12. Sales Promotion
Sales promotion consists of short term incentives to
encourage purchase or sales of a product or service. It is demand stimulating
devices designed to supplement advertising and facilitate personal selling. It is
a direct inducement which offers an extra value and incentive for the product
and sales force distributors to ultimate customers.
Advertisement
Primer Lathe Manufacturing Co. uses newspaper,
radio, magazine for giving advertisement of their products.

13. Marketing Research
The systematic and objective collection to marketing problems
of a business in order to develop an appropriate information base for
decision making in the field of marketing. Thus marketing research is
an invaluable technique for the company.
Competitors
 Jamnagar Machine Tools
 Olympic Machine Tools
 Paras Machine Tools
 Yogi Machine Tool
 Akshar machine Tools

14. Sources Of Capital
The financial manager has to consider many factors in the
selection of the capital sources in the evaluation of a suitable financial
structure.
Ever changing requirement for capital and the shifting conditions
in financial market make necessary frequent review of company’s
source of capital.

15. Total Fixed Assets
NO. PARTICULAR AMOUNT
1. Land (2000 Sqm @ Rs.3000) 60,00,000
2. Building (1000 Sqm @ Rs.1800) 18,00,000
3. Boundary Wall & Gate 1,00,000
4. Plant & Machinery
 Extra Duty Lathe Machine
 Heavy Duty Lathe Machine
 Medium Duty Lathe Machine
 Light Duty Lathe Machine
1,20,000
1,00,000
65,000
50,000
5. Furniture & Fixtures 1,50,000
7. Computer & Telephones 1,00,000
Total 84,85,000

16. Management of Working Capital
The capital invested in current assets such as stock and
materials and short term securities and cash at bank.
The two parts of working capital which are used in this unit
are cash credit and debtors collateral.
Profitability
Premier Lathe Manufacturing Co. continuous evaluates the
efficiency of his company in terms of profit. Besides management of the
company, creditors and owners are also interested in the profitability of the
firm.

17. Recruitment & Selection
There are two sources for recruitment.
 Internal Sources
 External Sources

18. Training For Worker
Primer Lathe Manufacturing Co. have no separate department for training.
They give the training through senior employee. The superior knows the new
employee about work.
Wage & Salary
The wages of the labor depends upon the number of unit that is produced by
them. Every year there is an increase in the salary of clerical Rs. 150 and 250
depending on the work efficiency of employee and the demand of employee.
Salaries are paid on every 7th of the monthly.

19. Promotion
Promotion can be defined as a movement in job,
means to move one step forward in post which result in to
higher wages and salary, better status and prestige, higher
challenger and authority. Promotion is given in this company
on seniority basis.

20. Product
Light Duty Lathe Machine Medium Duty Lathe Machine
Heavy Duty Lathe Machine
Extra Duty Lathe Machine

21. PL 510/610
Drill Machine
Hi-cut Lathe Machine
PL-40 PL-40M

22. Raw Material
Company Used raw material there are:
 Bed
 Head Stock
 Spindle
 Approach
 Compound
 Spindle ram
 Threads
 R/f Switch
 Chuck Back Plate
 Tool Post Spanner
 Centre Adapter
 Dead Center – 2 Nos
 Motor Pulley
 Change Gear Set
 Face Plate
 Motor Vee Belt
 Steady Rest
 Follow Rest
 Carrier Plate
 Dog Chuck
 True Chuck
 Spindle Bore
 Electric Motor

23. Production Process
RAW MATIRIAL
CUTTIG
HEAT TREATMENT
HARDNESS CHECKING
SHOT BLASTING
MACHINING

24. Quality
Their entire business activities are quality driven and at every phase, they
check the quality parameters of the business activities. They follow certain stringent
quality control measures.
Their quality control measures starts right from the procurement of the raw
material and even after the completion of the procurement process, these products
are sent for several quality checks before they finally become available for the
shipment.
They check your finished machinery on the parameters of toughness,
durability, efficiency, rigidity The entire quality control process is conducted as per
their imperative business goal of getting excellence & recognition in the entire
industry.

25. After taking industrial visit of Primer Lathe Manufacturing Co., I have
realized good co-operation of their staff members to me. They have provided me
practical knowledge of production process & lots of information about different
aspects.
Primer Lathe Manufacturing Co. is the unique unit in its field. The
working environment of this unit is very systematic and is carried on perfectly by
its working members.
The management of this company has a positive attitude towards the
market and the inside atmosphere of the company is also very healthy and cordial.
I sincerely wish to Primer Lathe Manufacturing Co. all the best for its future and
hope that it succeeds in achieving all the goals that it has planned.