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Prelisting Package Prepared Exclusively For:  Prospective Client Silvia Ruch,PA 1 st  Choice GMAC Real Estate 2920 University Dr Coral Springs, Fl 33065 Phone: 954-344-2881 Email: silviaruch@gmail.com www.SouthFLAvoidForeclosure.com Hablo Español
Mission Statement 1. What are the opportunities or needs that we exist to address? We assist our clients in navigating a home purchase or sale. We simplify the process of buying or selling a home. We provide a quality of service that when coupled with honesty, loyalty and understanding is second to none. We will actively negotiate the best deal for each of our clients, and never forget that serving them is our top priority. 2. What are we doing to address these needs? Our team treats every transaction with the highest priority and integrity, and a focus on results. Through education, our team keeps up to date with current market trends, solutions and opportunities that benefit our clients. Through our strategies, tactics and tools, we assist our clients in getting a measurable advantage in a competitive marketplace. Through focus and attention to detail, we ensure our clients an efficient and hassle-free transaction. 3. What principles or beliefs guide our work? We believe that in assisting our clients and providing value, we fulfill our mission. Through clear and consistent communications, we allow our clients to be actively involved in their transactions. We treat our clients with honesty, even if the honest truth may not be what they want to hear. We will always act with utmost integrity, no matter the circumstances. Good isn’t good enough. By providing our clients with the highest level of service, we receive the privilege of getting referrals from our clients’ friends and family.
About Me Hello my name is Silvia Ruch I am a Real Estate Agent since October 2001. Six years ago one of my Real Estate coaches told me something that made me think. He said that we (realtors) are on the marketing business not on the sales business. Anyone can show properties, make contracts, drive people from one listing to another but not everybody knows how to market their listings so that everybody can find it. So a few years ago, while my real estate carrier was growing, I decided to learn about marketing. I learned that today’s marketing is completely different than the one used before. And I knew that if I could master the new way I could be ahead of most other Real Estate Agents. Most of them still work with receipt postcards, gardening postcards, just listed postcards. I am sure you know what I am talking about because you certainly received one of those sometime in your life. I learned that there is nothing wrong with that but something new is out there and we need to take advantage of it. That is INTERNET. How about you have a beautiful house and you want to sell it. You decide to hire a professional Real Estate Agent to do the job. He or she shows you those beautiful just listed postcards that will be sent to 200 addresses around your house. Then they post your listing on different internet sites and wait for the buyer to come and see it. Maybe somebody searching the internet sees your listing over thousands more with similar features. Maybe a friend of some neighbor knows somebody who wants to live in your area and keeps the just listed postcard. In my experience, people who keep the postcards are people who are thinking on selling their home so they want “an expert” in the area. My question is: what is the meaning of “an expert”? Also those agents show you that they do open houses. You are happy with that because you feel that your house is going to be seen by a lot of people. Let me give you the true definition of the open house: you open your house to strangers that may or may not want to move. What do I mean by that? Sometimes people want to have good decoration ideas and they stop on several houses to get them. It didn’t cost them any money right? They don’t have anything better to do during that weekend. Some of them take advantage of the rainy days when they can’t go to the beach and ruin your houses walking around with wet umbrellas and dirty shoes. Let me tell you something. Most of these techniques are for the agent to get potential future customers than for you to have a buyer. Unfortunately when you go to get your real estate license (1 month school) and then start to work, those are the techniques that “the expert Real Estate Agent” teaches you. But here we are on the 21st century. And we keep using 20th century techniques. During the last 20 years we changed our copy machines, cell phones are cheaper and smeller with new technology, stores like Target, Macys, etc started to sell on the web, a genius created Amazon to sell everything that you can imagine, Borders offers books on the net. New computers arrive, new TV technology arrive but WE (REALTORS) still use the old way to sell your home. Isn’t absurd? Yes, it is. So, one day I realized that you can have the best product and the best website in the world but if you don’t know how to drive traffic to your website you will not show it and will not sell it. A house is a product like vitamins, cell phones, etc. Learn how to show your house to the world is the new 21st century way to sell it. Every day I commit myself to learning one more thing and apply one more of the thousands of new techniques. Networking is one of the keys and here I am doing it. I teach also those techniques for anyone that wants to learn. It doesn’t matter which kind of “product” you want to sell. If you are on the selling business you are on the marketing business and unless you develop that skill you can’t succeed in today’s days. Please if you want to buy or sell your home or you want me to teach you about technology don’t hesitate to call or e-mail me. Together we can make a good team. You give me “your product” and I will give you a buyer.
Agent Bio Broward County Real Estate Services Born and Raised in Argentina  Sales Professional with 1st Choice GMAC Real Estate   Top Level Professional Realtor with a Personal Touch  Focused on Serving You and Your Family  Knowledgeable, Helpful and Responsive to Your Needs  Complete Market Knowledge  Serving All of West Broward  Thorough Attention to Details  Your Real Estate Information Source  110% Committed to Excellence  Speak English and Spanish  Strong background in Marketing  Fast and easy mortgage qualifying  Providing excellent service and customer care  Proven track record  I care, and will do whatever is necessary to get the job done. Member   Florida Association of Realtors Realtor Association of Greater Ft. Lauderdale National Association of Realtors Specialist For Sale By Owner Residential Marketing New Construction Properties In Most Cities of Broward & Palm Beach Counties Expired Listings Distressed Properties (Foreclosure-Pre-foreclosure-Short Sale)
Awards and Education I am proud to have earned the prestigious Certified Distressed Property ExpertŸ (CDPE) Designation, having completed extensive training in foreclosure avoidance techniques with an emphasis on short sales. As a CDPE, I have been educated on how to help distressed homeowners through difficult financial situations and also how to communicate with lenders effectively to negotiate the best solution for both parties. The knowledge obtained by being a CDPE is invaluable in educating and assisting homeowners through all the options available to them. My expertise in this field has allowed me to provide continued support to my clients during some of their most difficult times as a homeowner.   More than 1 in 8 homeowners are currently upside-down on the mortgage and looking for answers. One of the options available to these homeowners is a short sale. As a Certified Distressed Property Expert, not only can I increase your chances of completing a successful short sale, I can provide you with answers.    If you or someone you know could benefit from the expertise of an agent with the CDPE Designation or you know someone who owes more on their house than it is currently worth, please have them contact us at AGENT CONTACT INFO. There are options available. We have been trained to help.
Awards and Education, cont. Education                                          Florida Real Estate License Certified Distressed Property Expert (CDPE) Master Degree on Computer Science Former School Teacher. Kindergarten private owner in Argentina Graduate of Mike Ferry Real Estate Academy Graduate of Greg Proctor One on One Coach Currently student at Harris Real Estate University  Awards Prudential President’s Circle President Honor Society   
Team Bio Title Insurance 1 st  Choice GMAC Real Estate has a huge proven tract of closings without hassle to buyers and sellers. Real Estate Attorney Laura Martinelli Rich Campanella Wells Fargo mortgage working hard to have our buyers approved. His range closings 100%. We made everything possible to close all our listings
Company Information ,[object Object],[object Object],[object Object],[object Object]
Questions to Ask Other Agents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seller Pitfalls Common Mistakes Sellers Make ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seller Pitfalls Common Mistakes Sellers Make ,[object Object],[object Object],[object Object],[object Object]
Showing to Sell:  Tips for Home Preparation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Showing to Sell:  Tips for Home Preparation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Showing to Sell:  Tips for Home Preparation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testimonials Silvia and her Team found us the perfect investment property. She is more open-minded than other agents being one step forward and always thinking ahead of the market. Her Team managed the whole transaction very smoothly. Cecilia Braga & Javier Boix  Silvia sold our 4 investment properties FULL PRICE in less than 4 months. She and her Team were in top of every detail every step of the deals. She did the work not us. Juan & Ana Lavena We were trying to sell our home by owner and we weren’t very successful. Silvia called us offering her services. We gave her a chance and she and her Team went above all our expectations. We had our house sold in less than 90 days for 96% of our asking price. They were easy to reach all the time and we always got a straight answer. B & V C We are impressed by the knowledge of the Real Estate Industry. We were guided very professionally and we appreciate all Silvia’s help with selling our house in 2 WEEKS for 94.8% of our asking price. They were “on top of the game” all the way.   Lester & Cynthia Black
Your Next Step ,[object Object],[object Object],[object Object],[object Object]

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Prelisting Package

  • 1. Prelisting Package Prepared Exclusively For: Prospective Client Silvia Ruch,PA 1 st Choice GMAC Real Estate 2920 University Dr Coral Springs, Fl 33065 Phone: 954-344-2881 Email: silviaruch@gmail.com www.SouthFLAvoidForeclosure.com Hablo Español
  • 2. Mission Statement 1. What are the opportunities or needs that we exist to address? We assist our clients in navigating a home purchase or sale. We simplify the process of buying or selling a home. We provide a quality of service that when coupled with honesty, loyalty and understanding is second to none. We will actively negotiate the best deal for each of our clients, and never forget that serving them is our top priority. 2. What are we doing to address these needs? Our team treats every transaction with the highest priority and integrity, and a focus on results. Through education, our team keeps up to date with current market trends, solutions and opportunities that benefit our clients. Through our strategies, tactics and tools, we assist our clients in getting a measurable advantage in a competitive marketplace. Through focus and attention to detail, we ensure our clients an efficient and hassle-free transaction. 3. What principles or beliefs guide our work? We believe that in assisting our clients and providing value, we fulfill our mission. Through clear and consistent communications, we allow our clients to be actively involved in their transactions. We treat our clients with honesty, even if the honest truth may not be what they want to hear. We will always act with utmost integrity, no matter the circumstances. Good isn’t good enough. By providing our clients with the highest level of service, we receive the privilege of getting referrals from our clients’ friends and family.
  • 3. About Me Hello my name is Silvia Ruch I am a Real Estate Agent since October 2001. Six years ago one of my Real Estate coaches told me something that made me think. He said that we (realtors) are on the marketing business not on the sales business. Anyone can show properties, make contracts, drive people from one listing to another but not everybody knows how to market their listings so that everybody can find it. So a few years ago, while my real estate carrier was growing, I decided to learn about marketing. I learned that today’s marketing is completely different than the one used before. And I knew that if I could master the new way I could be ahead of most other Real Estate Agents. Most of them still work with receipt postcards, gardening postcards, just listed postcards. I am sure you know what I am talking about because you certainly received one of those sometime in your life. I learned that there is nothing wrong with that but something new is out there and we need to take advantage of it. That is INTERNET. How about you have a beautiful house and you want to sell it. You decide to hire a professional Real Estate Agent to do the job. He or she shows you those beautiful just listed postcards that will be sent to 200 addresses around your house. Then they post your listing on different internet sites and wait for the buyer to come and see it. Maybe somebody searching the internet sees your listing over thousands more with similar features. Maybe a friend of some neighbor knows somebody who wants to live in your area and keeps the just listed postcard. In my experience, people who keep the postcards are people who are thinking on selling their home so they want “an expert” in the area. My question is: what is the meaning of “an expert”? Also those agents show you that they do open houses. You are happy with that because you feel that your house is going to be seen by a lot of people. Let me give you the true definition of the open house: you open your house to strangers that may or may not want to move. What do I mean by that? Sometimes people want to have good decoration ideas and they stop on several houses to get them. It didn’t cost them any money right? They don’t have anything better to do during that weekend. Some of them take advantage of the rainy days when they can’t go to the beach and ruin your houses walking around with wet umbrellas and dirty shoes. Let me tell you something. Most of these techniques are for the agent to get potential future customers than for you to have a buyer. Unfortunately when you go to get your real estate license (1 month school) and then start to work, those are the techniques that “the expert Real Estate Agent” teaches you. But here we are on the 21st century. And we keep using 20th century techniques. During the last 20 years we changed our copy machines, cell phones are cheaper and smeller with new technology, stores like Target, Macys, etc started to sell on the web, a genius created Amazon to sell everything that you can imagine, Borders offers books on the net. New computers arrive, new TV technology arrive but WE (REALTORS) still use the old way to sell your home. Isn’t absurd? Yes, it is. So, one day I realized that you can have the best product and the best website in the world but if you don’t know how to drive traffic to your website you will not show it and will not sell it. A house is a product like vitamins, cell phones, etc. Learn how to show your house to the world is the new 21st century way to sell it. Every day I commit myself to learning one more thing and apply one more of the thousands of new techniques. Networking is one of the keys and here I am doing it. I teach also those techniques for anyone that wants to learn. It doesn’t matter which kind of “product” you want to sell. If you are on the selling business you are on the marketing business and unless you develop that skill you can’t succeed in today’s days. Please if you want to buy or sell your home or you want me to teach you about technology don’t hesitate to call or e-mail me. Together we can make a good team. You give me “your product” and I will give you a buyer.
  • 4. Agent Bio Broward County Real Estate Services Born and Raised in Argentina Sales Professional with 1st Choice GMAC Real Estate   Top Level Professional Realtor with a Personal Touch Focused on Serving You and Your Family Knowledgeable, Helpful and Responsive to Your Needs Complete Market Knowledge Serving All of West Broward Thorough Attention to Details Your Real Estate Information Source 110% Committed to Excellence Speak English and Spanish Strong background in Marketing Fast and easy mortgage qualifying Providing excellent service and customer care Proven track record I care, and will do whatever is necessary to get the job done. Member   Florida Association of Realtors Realtor Association of Greater Ft. Lauderdale National Association of Realtors Specialist For Sale By Owner Residential Marketing New Construction Properties In Most Cities of Broward & Palm Beach Counties Expired Listings Distressed Properties (Foreclosure-Pre-foreclosure-Short Sale)
  • 5. Awards and Education I am proud to have earned the prestigious Certified Distressed Property ExpertÂź (CDPE) Designation, having completed extensive training in foreclosure avoidance techniques with an emphasis on short sales. As a CDPE, I have been educated on how to help distressed homeowners through difficult financial situations and also how to communicate with lenders effectively to negotiate the best solution for both parties. The knowledge obtained by being a CDPE is invaluable in educating and assisting homeowners through all the options available to them. My expertise in this field has allowed me to provide continued support to my clients during some of their most difficult times as a homeowner.   More than 1 in 8 homeowners are currently upside-down on the mortgage and looking for answers. One of the options available to these homeowners is a short sale. As a Certified Distressed Property Expert, not only can I increase your chances of completing a successful short sale, I can provide you with answers.   If you or someone you know could benefit from the expertise of an agent with the CDPE Designation or you know someone who owes more on their house than it is currently worth, please have them contact us at AGENT CONTACT INFO. There are options available. We have been trained to help.
  • 6. Awards and Education, cont. Education                                         Florida Real Estate License Certified Distressed Property Expert (CDPE) Master Degree on Computer Science Former School Teacher. Kindergarten private owner in Argentina Graduate of Mike Ferry Real Estate Academy Graduate of Greg Proctor One on One Coach Currently student at Harris Real Estate University Awards Prudential President’s Circle President Honor Society   
  • 7. Team Bio Title Insurance 1 st Choice GMAC Real Estate has a huge proven tract of closings without hassle to buyers and sellers. Real Estate Attorney Laura Martinelli Rich Campanella Wells Fargo mortgage working hard to have our buyers approved. His range closings 100%. We made everything possible to close all our listings
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  • 15. Testimonials Silvia and her Team found us the perfect investment property. She is more open-minded than other agents being one step forward and always thinking ahead of the market. Her Team managed the whole transaction very smoothly. Cecilia Braga & Javier Boix Silvia sold our 4 investment properties FULL PRICE in less than 4 months. She and her Team were in top of every detail every step of the deals. She did the work not us. Juan & Ana Lavena We were trying to sell our home by owner and we weren’t very successful. Silvia called us offering her services. We gave her a chance and she and her Team went above all our expectations. We had our house sold in less than 90 days for 96% of our asking price. They were easy to reach all the time and we always got a straight answer. B & V C We are impressed by the knowledge of the Real Estate Industry. We were guided very professionally and we appreciate all Silvia’s help with selling our house in 2 WEEKS for 94.8% of our asking price. They were “on top of the game” all the way. Lester & Cynthia Black
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Editor's Notes

  1. Guideline into three different parts Needs to adress What we are doing What principles guide our work Use these prompts, boil it down to 3-5 lines to run your business off of
  2. Personal, emotional connection with clients in the marketplace Have peoples names on your reports because of this connection Put who you are
 now what you’ve done in Real Estate there is a space for that
  3. Personalize the whole things
  4. In a properly executed a short sale the lender pays my commission, that being said, you should hire the best