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Mastering The Real Estate Agent Bio - A Guidebook

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Real Estate Agents have countless sites and documents that require a bio so that their clients can get to know a little about them. This presentation is designed to lessen the pain of writing their story. An associated guide can be found here: http://www.theagenttrainer.com/the-real-estate-agent-bio/

Published in: Real Estate
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Mastering The Real Estate Agent Bio - A Guidebook

  1. 1. Mastering The BiographyA REALTORS® Guide
  2. 2. The Importance of You to Your Followers
  3. 3. Define Your Audience It s about them after all…
  4. 4. Find Time To Focus on Writing
  5. 5. Your Reader Needs To Enjoy Reading About You
  6. 6. Tell Them Your Story From Your Point of View.
  7. 7. Answer Their Questions.
 
 1. Who Are You? 2. Why You? 3. Unique? 4. Connection?
  8. 8. Remember that Google Is Reading too
  9. 9. You ll Need 3 Bios… • Social Bio • Short Bio • Full Bio
  10. 10. Social Profile
  11. 11. Short Bio
  12. 12. Full Bio
  13. 13. Write The Long Version First and then Summarize The Other Two
  14. 14. 1. Goal 2. Reframe 3. Seek Out Data 4. Organize 5. Write to One Person 6. Produce Ugly Draft 7. Walk Away 8. Re-write 9. Add Great Headline 10.Have Someone Edit 11.One Final Look 12.Publish Ann HandleyEverybody Writes
  15. 15. Hemingwayapp.com
  16. 16. Post Unique Bios Everywhere You Can and Keep Them Fresh
  17. 17. Remember Your Disclosures: 1. Name 2. REALTOR® 3. City/State 4. Where Licensed
  18. 18. Thanks!
 
 @mattrathbun matthew@cbeva.com TheAgentTrainer.com

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