12. E-business strategy model E-business strategy incorporated as part of business strategy E-commerce strategy integrated with business strategy using a value-chain approach Sell-side e-commerce strategy, not well integrated with business strategy Limited Strategy Change to e-business culture, linking of business processes with partners Internal business processes and company structure Technology and new responsibilities identified for e-commerce Technological infrastructure Transformation Across the enterprise and beyond (extraprise) Cross-organisational Co-ordination through steering committee or e-commerce manager Departments acting independently, e.g. marketing department, IS department Organisational scope Full integration between all internal organisational processes and elements of the value network Buy and sell-side integrated with ERP or legacy systems. Personalisation of services Transactional e-commerce on buy-side or sell-side. Systems often not integrated Brochureware or interaction with product catalogues and customer service Services available 4. E-business 3. Integrated e-commerce 2. E-commerce 1. Web presence