The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding on self-financing. It also addresses scheduling, contingency planning, personnel, facilities, locations, model/location release forms, legal requirements, and relevant regulatory bodies like the ASA and CAP. The small team aims to keep costs low while effectively planning and executing their food photography production.

1. Pre-Production Techniques
LO1
Aby and Shania

2. Finance
Self Financed
The idea behind self financing is to provide my own money to put towards completing my
project – this could be used in cases such as: buying ingredients, to make the dish
myself and then to photograph it.
Employer/Client Financed
The client/employer that has hired my company provides money to help the product get
created – you can request further profit from them to help with the production process.
Using this method, if I’d need a certain amount of money to hire out a studio for
photography, they would provide the money as long as the end results are professional.
Kickstarter
Kickstarter is a website that allows media companies, such as mine, to advertise products
and ask for money from the public to aid in the production process. This could be used
to help buy materials or help fund hiring out personnel and so on.

3. Finance
Which source of funding will be most likely for your production and why?
We are going to be using self finance as funding because we think that we don’t need
a lot of profit to help us make the product. I feel like the product will be better as it
will be made using our own money to fund the things we need, we don’t need
much to complete or fund the project, we just need the location, mode of
transport, ingredients and a camera to go to our desired destination.
Advantages
• We’re not relying on other people/companies
• We don’t need to find any companies to fund us
Disadvantages
• If we do come up short for money, we wouldn’t really have anyone to rely on
• It could end up costing more than originally planned

4. Finance
Explain the aspects of your production that could require finance.
• Transport to desired location – it could be further away from one of us and end up
costing more on their behalf
• Ingredients for the food that we’ll be making personally at our homes
• (possibly) hiring out a camera
• (possibly) hiring out a tripod
• Having to buy props for the images

5. Time
What methods could you employ to ensure you stick to your deadlines and why
would this be beneficial to your project?
Using examples from your own experiences can help you add detail here.
I think that we should create a schedule to help us decide what we are doing so we
always have something to do, we have pre-planned who is going to make the food
and when we will be heading to our desired location. This means that everything is
on time and we are always doing something and not ending up with a lot of free
time.
In previous tasks such as Graphic Narrative I haven’t stuck to my schedule and my
work has ended up un-organised and I ended up spending too much time on one
particular thing, sticking to the schedule will make everything a lot more organised
in this project.

6. Time
What is contingency time and how might this be beneficial to your project?
Considering some general risks to your project could help you give a more detailed
response.
• Allowing us to plan our time effectively
• If one part of our project fails we will have a backup plan to help us quickly and
effectively overcome the issue
• An example of something planned that might go wrong and need contingency time is: if
one of us can’t make it to our desired location on the day, we would have to plan for
another day where it is possible for both of us to be at the location.
• Another example is: during post production, if an image is taking too long to edit in
Photoshop, the other member of the team can start photoshopping other images to
help keep the time whilst the other image is finished.

7. Personnel
What size team will you use for your production (large or small)? How many people
will you have in your team? Consider the reasons for this. Think about the
advantages and disadvantages of your team size.
We will be using a small team to complete this project as we may need an adult to help us
cook the food and make it look presentable – other than that, it will just be me and
Shania.
Advantages
• It means that we can get the tasks done quicker as it’s only two of us
• We don’t have to go through the trouble and effort of finding and hiring an ‘expert’.
• It would cost more to have a larger team for things such as: transport to the location.
Disadvantages
• If we do have trouble financing, we won’t have anyone we can rely on.
• If we have trouble with transport, it could take a while to find a replacement – could
cost more

8. Personnel
What job roles would you have in your production and what skills and experience
would be required?
Graphic designer – both
• Create interesting, new and unique designs
• Photoshop experience
• Needs to be able to reference previous work/experience
Photographer – both
• Photoshop experience
• Photography experience
• An eye for detail
Designated driver – the parents
• Driving licence
• Effective time management
Costume designer – both
• Pin-up style 1960’s etc.
Model – both
• Modelling experience
• A range of body shape (don’t want a stick figure)
Chef – both + parents
• Someone who can cook
• Has experience
Copy writer – both
• Able to read and write
• Compatible with computers

9. Personnel
How could you find people to be in your production team? Think back to your own
career development plans to help you with this.
The only people that we would need to ask permission to be in our production team is
our parents as they are the designated drivers and help when it comes to the
cooking and possibly other tasks – this is to keep our budget low as we are self-
financing.

10. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources needed for
production
College Self Client
A camera Possibly Yes no
A tripod Yes No No
Food ingredients No Yes no
Costumes No Yes No
Makeup No Yes No

11. Contributors
Contributor Type of Contributor
Team member Abygail Jones, Shania Carter, Claire
Jones and Jane Carter
Client Vegetarian Society
Tutor Guy Ellis, Josh Roberts and Ben
Wheeler
Photographer of Sourced Images Using own images

12. Locations
What method could you employ to identify locations needed for your production
(production/ post production facilities) and how could this be useful?
Using a recce to make a decision on whether a location it suitable or not, ask
questions such as:
• How long does it take to travel to said location
• Do we need permission to use it?
• Does it look appropriate for what we need?
• Is it safe?
• How much does it cost to get to/use?
• Also just travelling to go look at the location before using it.

13. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Brimham Rocks
(possibly)
Rocks falling
Unstable landscape
Falling over a rock
Vehicles and traffic
No supervisor
Limited services
Photography Studio The lighting - breaking, - glass
Breaking equipment
Personnel tripping over wires
Possibly no supervisor

14. Codes of Practice - Clearances
What is a model/location release form and why is it important to your production?
A model/location release form is used when taking photographs, the idea behind
them is that the model or the owner of the location signs a form with their
information that lets the photographer photograph them and use their images to
show to the public.
This ensures that if any lawsuits come up in the future filing complaints against using
their images, the model release form can be used for reference that the model or
the owner signed and agreed to let me photograph them and use the final
products in my work.
Without the forms, they could sue my company and press charges against me in a
court case – they are very important for future reference.

15. Codes of Practice - Legal
What legal requirements will you have to consider in your project and what aspects do they
relate to?
Aspect of Production Legal Consideration
Taking pictures in desired locations Health and safety of personnel
Making sure to have a risk assessment for a location before going
Production stage Copyright issues
Make sure not to use logos or photographs with watermarks on images
Post production stage Health and safety
Make sure to have regular breaks during the post production process to
prevent health problems such as: repetitive strain disorder

16. Codes of Practice – Regulatory Bodies
Which regulatory body’s guidelines would you need to follow when creating your
production? Where could you source that information from. Be specific.
We could source the information of the regulatory guidelines from the ASA, their
guidelines are to do with advertising food and drink. We could also source
information from CAP as they work with the ASA to ensure that companies get
their advertisements right (ethically and legally) before being published.