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The document outlines 12 key concepts in pragmatics and speech act theory: 1) Grice's conversational maxims, 2) the cooperation principle, 3) directness vs indirectness, 4) explicit vs nonexplicit speech acts, 5) felicity conditions, 6) locutionary vs illocutionary acts, 7) positive and negative politeness, 8) payoffs of indirectness, 9) performative verbs, 11) Brown and Levinson's politeness strategies, and 12) Austin's types of illocutionary acts.
