Bcom 275 guide 4 24) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of A. policy B. fact C. pathos D. value
24) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of
A. policy
B. fact
C. pathos
D. value
1) ABP News saw a 30% increase in genre share for Hindi news compared to the same period last year.
2) ABP News maintained its position as the third largest Hindi news channel with a 16% market share for weeks 39-46 of 2013.
3) While Aaj Tak dominated the top 10 shows across Hindi news, ABP News led in the reviews/reports sub-genre with a 31% share and was among the top 2 channels in most markets.
The document discusses challenges facing a rural community in addressing issues like declining populations, lack of jobs, and limited access to healthcare and education. It proposes strategies for local leaders to promote economic development through initiatives that attract new residents and businesses, expand broadband access, and leverage existing natural resources. The goal is to stabilize and potentially grow the population by creating a more vibrant and sustainable economy in the rural area.
스마트벤처 창업학교(대구)에서 스타트업 창업자분들을 대상으로 발표한 유니티 개발 자료입니다.
새로운 내용은 아니고..
기존에 발표 했던 유니티 관련 자료들을 하나로 모은, 총합편입니다.
ps. Unity 2D 소개와 PlayMaker 소개에는 동영상이 포함되어 있는데, 아마 슬라이드셰어에서 재생은 되지 않을듯 합니다. 다운로드 받으시면, 동영상도 보실수 있습니다.
1. 유니티 소개
2. 개발과 출시, 경험에 대한 이야기 (서형석)
3. Unity 2D 살펴 보기
4. 유니티가 당신에게 알려주지 않는 진실 (이득우) - 링크
5. 유니티와 PlayMaker를 이용한 쉽고 빠른 게임 개발
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
The document appears to be a newspaper with articles about the resignation of the commissioner of the Mississippi Institutions of Higher Learning amid an investigation into improper landscaping services. A faculty vote urges reopening the search for a new president at Mississippi State University. Students gather on campus to voice concerns to the student government association.
Do you want more customers while spending less on marketing? This document discusses leveraging existing customers and their social networks to acquire new customers in a cost-effective manner. It recommends running promotions that offer incentives for existing customers to share content with their friends. When their friends join the promotions, they are added to the business's communication systems. This allows the business to grow its audience while maintaining engagement through ongoing promotions, content, and rewards. The larger audience can then be marketed to directly through tools like email and social media messaging.
Chaplain Charles Bonner received certificates of appreciation from the Yakima Training Center for his volunteer service benefiting soldiers and families. The certificates recognized his efforts in preparing Easter gift bags, making weekly spiritual services available, and participating in the Japanese Ground Self-Defense Force Home Visit Program. His work improved the environment for soldiers, civilians, and training units at the base.
1) ABP News saw a 30% increase in genre share for Hindi news compared to the same period last year.
2) ABP News maintained its position as the third largest Hindi news channel with a 16% market share for weeks 39-46 of 2013.
3) While Aaj Tak dominated the top 10 shows across Hindi news, ABP News led in the reviews/reports sub-genre with a 31% share and was among the top 2 channels in most markets.
The document discusses challenges facing a rural community in addressing issues like declining populations, lack of jobs, and limited access to healthcare and education. It proposes strategies for local leaders to promote economic development through initiatives that attract new residents and businesses, expand broadband access, and leverage existing natural resources. The goal is to stabilize and potentially grow the population by creating a more vibrant and sustainable economy in the rural area.
스마트벤처 창업학교(대구)에서 스타트업 창업자분들을 대상으로 발표한 유니티 개발 자료입니다.
새로운 내용은 아니고..
기존에 발표 했던 유니티 관련 자료들을 하나로 모은, 총합편입니다.
ps. Unity 2D 소개와 PlayMaker 소개에는 동영상이 포함되어 있는데, 아마 슬라이드셰어에서 재생은 되지 않을듯 합니다. 다운로드 받으시면, 동영상도 보실수 있습니다.
1. 유니티 소개
2. 개발과 출시, 경험에 대한 이야기 (서형석)
3. Unity 2D 살펴 보기
4. 유니티가 당신에게 알려주지 않는 진실 (이득우) - 링크
5. 유니티와 PlayMaker를 이용한 쉽고 빠른 게임 개발
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
The document appears to be a newspaper with articles about the resignation of the commissioner of the Mississippi Institutions of Higher Learning amid an investigation into improper landscaping services. A faculty vote urges reopening the search for a new president at Mississippi State University. Students gather on campus to voice concerns to the student government association.
Do you want more customers while spending less on marketing? This document discusses leveraging existing customers and their social networks to acquire new customers in a cost-effective manner. It recommends running promotions that offer incentives for existing customers to share content with their friends. When their friends join the promotions, they are added to the business's communication systems. This allows the business to grow its audience while maintaining engagement through ongoing promotions, content, and rewards. The larger audience can then be marketed to directly through tools like email and social media messaging.
Chaplain Charles Bonner received certificates of appreciation from the Yakima Training Center for his volunteer service benefiting soldiers and families. The certificates recognized his efforts in preparing Easter gift bags, making weekly spiritual services available, and participating in the Japanese Ground Self-Defense Force Home Visit Program. His work improved the environment for soldiers, civilians, and training units at the base.
Welcome to your new Kleeneze business and the opportunity to earn a part-time income. Your first step is to circulate catalogue packs to 15 contacts and aim to earn £150 in orders within 21 days. This will qualify you for more catalogues. You can earn about £32 initially. Over time, you can build your business by sponsoring others and helping them succeed too. With a team of distributors, your potential income increases in each period as your group sales multiply. This is just an illustration - you make your own path. Help is always available from your sponsor or Kleeneze.
Milagrow - Cloud Sniper Vacuum Cleaning Robot & Home Surveillance with Cloud ...Milagrow Humantech
Internet enabled 24x7 Video Camera with Cloud Storage, 135 Degree Wide Angle Lens, Remote Management from Other Locations, Robotic Scheduling, Health Ion Generator, Consumer Replacable Battery, Super Silent, 0.2L Dust Bin capacity,Robotic Obstacle Detection, Robotic Fall Detection, 5 Cleaning Modes, All Surface Cleaning , Perfumed Cleaning, LCD- Interactive Remote, 2250 mAh Japanese Cell battery
Modeling Liquid Terminal Operation and Service System in a Port Using Linier ...IOSR Journals
This document presents a model for analyzing the service operations of a liquid cargo terminal in a port using a linear matrix algebraic approach. The model represents the terminal as having a single server with two service stations that can serve two customers simultaneously. Customers are divided into three categories based on ship size and associated waiting costs. The service time and costs for each customer class varies across different phases of service represented by the model. The matrices defined in the model account for customer arrival rates, service completion probabilities, and state transitions to determine the steady state probabilities of the terminal service system. The model is applied to analyze liquid cargo handling for crude palm oil at the port of Dumai, Indonesia.
This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 257 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., Affichage Holding SA, APN Outdoor, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor Inc., Clear Media Limited, CBS Corporation, CBS Outernet, Inc., Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, LLC, JCDecaux Group, Lamar Advertising Company, MarketForward, Made-U Look Promotions, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Inc., Stroer Out-of-Home Media AG, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
In this one act play, the Minister Without Portfolio is stressed about his demoted position and seeks ideas from his personal assistant Melody to win favor with the President. Melody suggests an idea - that there are too many organizations naming their leaders "President" which confuses people, and only the national President should have that title. The Minister believes this is a great idea and will present it to the Political Commissar. He promises lavish rewards to Melody if the idea is successful in helping him get a more powerful cabinet position.
The document discusses the costs of software quality, which can be categorized as:
1) Costs of control including prevention costs (quality infrastructure investments) and appraisal costs (error detection activities for specific projects).
2) Internal failure costs for correcting errors found before customer use.
3) External failure costs for correcting failures found after customer use.
It provides examples for each category such as design reviews, testing, and resolving customer complaints. The document also mentions managerial preparation/control costs and costs of managerial failures.
Selective internal radiation therapy for the treatment of liver cancerYasoba Atukorale
This document summarizes selective internal radiation therapy (SIRT) for treating liver cancer. SIRT involves delivering microspheres containing the radioactive isotope yttrium-90 to the liver tumor via injection into the hepatic artery. It is an emerging treatment for primary or metastatic liver cancers that cannot be surgically removed. Liver cancer incidence is increasing in Australia, creating a growing clinical need for new treatment options like SIRT, which has been approved for use in Australia and is being used or tested in many countries around the world.
Bcom 275 guide 4 32) What is the belief that laws are justified if they preve...ushadummy
32) What is the belief that laws are justified if they prevent a person from harming him- or herself known as?
A. Offense principle
B. Legal moralism
C. Harm principle
D. Legal paternalism
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, language use, and persuasion techniques. The questions test understanding of key terms and ideas in communication theory.
Bcom 275 guide 4 29) Groups that value higher power distance believe relation...ushadummy
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, verbal and nonverbal communication, and persuasive techniques. The questions test understanding of key terms, models, and strategies discussed in communication and critical thinking.
Bcom 275 guide 4 28) A concept proposing that negative cultural assumptions a...ushadummy
28) A concept proposing that negative cultural assumptions about a group can create for its members a belief in those assumptions is called
A. an attribution error
B. a perceptual process
C. a halo effect
D. a stereotype threat
Bcom 275 guide 4 27) What logical fallacy can occur when a speaker focuses on...ushadummy
27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant differences?
A. Either/or thinking
B. Slippery slope
C. Hasty generalization
D. Faulty comparison
Bcom 275 guide 4 25) When you lead, instruct, challenge, or introduce your au...ushadummy
25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution, you are at which step of Monroe’s Motivated Sequence?
A. Attention
B. Solution
C. Visualization
D. Action or approval
23) The individuals you are most likely to influence with your persuasive presentation are referred to as your
A. peer audience
B. leading audience
C. target audience
D. general audience
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies in reasoning, verbal and nonverbal communication, and approaches to moral reasoning like utilitarianism and deontology. The questions are designed to test understanding of key terms and concepts in communication and logic.
Bcom 275 guide 4 20) Which verbal support breaks down complex processes or co...ushadummy
20) Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding?
A. Comparisons
B. Analyses
C. Definitions
D. Descriptions
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, language use, and persuasion techniques. The questions test understanding of key terms and ideas in communication theory.
Bcom 275 guide 4 18) You want to discuss your performance review and possible...ushadummy
18) You want to discuss your performance review and possible raise with your boss. The most effective channel to do this would be
A. e-mail
B. face-to-face
C. team meeting
D. text message
Welcome to your new Kleeneze business and the opportunity to earn a part-time income. Your first step is to circulate catalogue packs to 15 contacts and aim to earn £150 in orders within 21 days. This will qualify you for more catalogues. You can earn about £32 initially. Over time, you can build your business by sponsoring others and helping them succeed too. With a team of distributors, your potential income increases in each period as your group sales multiply. This is just an illustration - you make your own path. Help is always available from your sponsor or Kleeneze.
Milagrow - Cloud Sniper Vacuum Cleaning Robot & Home Surveillance with Cloud ...Milagrow Humantech
Internet enabled 24x7 Video Camera with Cloud Storage, 135 Degree Wide Angle Lens, Remote Management from Other Locations, Robotic Scheduling, Health Ion Generator, Consumer Replacable Battery, Super Silent, 0.2L Dust Bin capacity,Robotic Obstacle Detection, Robotic Fall Detection, 5 Cleaning Modes, All Surface Cleaning , Perfumed Cleaning, LCD- Interactive Remote, 2250 mAh Japanese Cell battery
Modeling Liquid Terminal Operation and Service System in a Port Using Linier ...IOSR Journals
This document presents a model for analyzing the service operations of a liquid cargo terminal in a port using a linear matrix algebraic approach. The model represents the terminal as having a single server with two service stations that can serve two customers simultaneously. Customers are divided into three categories based on ship size and associated waiting costs. The service time and costs for each customer class varies across different phases of service represented by the model. The matrices defined in the model account for customer arrival rates, service completion probabilities, and state transitions to determine the steady state probabilities of the terminal service system. The model is applied to analyze liquid cargo handling for crude palm oil at the port of Dumai, Indonesia.
This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for each region for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 257 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., Affichage Holding SA, APN Outdoor, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor Inc., Clear Media Limited, CBS Corporation, CBS Outernet, Inc., Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, LLC, JCDecaux Group, Lamar Advertising Company, MarketForward, Made-U Look Promotions, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Inc., Stroer Out-of-Home Media AG, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
In this one act play, the Minister Without Portfolio is stressed about his demoted position and seeks ideas from his personal assistant Melody to win favor with the President. Melody suggests an idea - that there are too many organizations naming their leaders "President" which confuses people, and only the national President should have that title. The Minister believes this is a great idea and will present it to the Political Commissar. He promises lavish rewards to Melody if the idea is successful in helping him get a more powerful cabinet position.
The document discusses the costs of software quality, which can be categorized as:
1) Costs of control including prevention costs (quality infrastructure investments) and appraisal costs (error detection activities for specific projects).
2) Internal failure costs for correcting errors found before customer use.
3) External failure costs for correcting failures found after customer use.
It provides examples for each category such as design reviews, testing, and resolving customer complaints. The document also mentions managerial preparation/control costs and costs of managerial failures.
Selective internal radiation therapy for the treatment of liver cancerYasoba Atukorale
This document summarizes selective internal radiation therapy (SIRT) for treating liver cancer. SIRT involves delivering microspheres containing the radioactive isotope yttrium-90 to the liver tumor via injection into the hepatic artery. It is an emerging treatment for primary or metastatic liver cancers that cannot be surgically removed. Liver cancer incidence is increasing in Australia, creating a growing clinical need for new treatment options like SIRT, which has been approved for use in Australia and is being used or tested in many countries around the world.
Bcom 275 guide 4 32) What is the belief that laws are justified if they preve...ushadummy
32) What is the belief that laws are justified if they prevent a person from harming him- or herself known as?
A. Offense principle
B. Legal moralism
C. Harm principle
D. Legal paternalism
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, language use, and persuasion techniques. The questions test understanding of key terms and ideas in communication theory.
Bcom 275 guide 4 29) Groups that value higher power distance believe relation...ushadummy
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, verbal and nonverbal communication, and persuasive techniques. The questions test understanding of key terms, models, and strategies discussed in communication and critical thinking.
Bcom 275 guide 4 28) A concept proposing that negative cultural assumptions a...ushadummy
28) A concept proposing that negative cultural assumptions about a group can create for its members a belief in those assumptions is called
A. an attribution error
B. a perceptual process
C. a halo effect
D. a stereotype threat
Bcom 275 guide 4 27) What logical fallacy can occur when a speaker focuses on...ushadummy
27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant differences?
A. Either/or thinking
B. Slippery slope
C. Hasty generalization
D. Faulty comparison
Bcom 275 guide 4 25) When you lead, instruct, challenge, or introduce your au...ushadummy
25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution, you are at which step of Monroe’s Motivated Sequence?
A. Attention
B. Solution
C. Visualization
D. Action or approval
23) The individuals you are most likely to influence with your persuasive presentation are referred to as your
A. peer audience
B. leading audience
C. target audience
D. general audience
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies in reasoning, verbal and nonverbal communication, and approaches to moral reasoning like utilitarianism and deontology. The questions are designed to test understanding of key terms and concepts in communication and logic.
Bcom 275 guide 4 20) Which verbal support breaks down complex processes or co...ushadummy
20) Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding?
A. Comparisons
B. Analyses
C. Definitions
D. Descriptions
The document is a guide containing 33 multiple choice questions about communication concepts. It covers topics like channels of communication, audience analysis, feedback, listening, fallacies, language use, and persuasion techniques. The questions test understanding of key terms and ideas in communication theory.
Bcom 275 guide 4 18) You want to discuss your performance review and possible...ushadummy
18) You want to discuss your performance review and possible raise with your boss. The most effective channel to do this would be
A. e-mail
B. face-to-face
C. team meeting
D. text message
Bcom 275 guide 4 16) Which informal communication channel involves its own ab...ushadummy
16) Which informal communication channel involves its own abbreviations to accommodate the limited number of characters available in any given message?
A. Text message
B. E-mail
C. Handwritten letters
D. Voicemail message
Bcom 275 guide 4 13) Audience analysis should occur at what point in the cre...ushadummy
13) Audience analysis should occur at what point in the creation of a message?
A. Before the message is sent
B. Once feedback is received
C. After selecting the channel
D. Before the message is created
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Bcom 275 guide 4 24) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of A. policy B. fact C. pathos D. value
1. BCOM/275 GUIDE 4
Click Here to Buythe Tutorial/Answers
1) The term channel in communication means
A. the medium through which a message travels from sender to receiver
B. the context of the communication
C. the volume at which a message is received
D. the process of changing thoughts into symbols
2) This preparation process involves looking at the characteristics of the receivers of the
sender’s message.
A. Determining the message
B. Audience analysis
C. Channel evaluation
D. Receiver response analysis
3) A receiver’s response to a sender’s message is called
A. channel
B. feedback
C. encoding
D. decoding
2. 4) This act is involuntary and happens automatically.
A. Listening
B. Feedback
C. Hearing
D. Responding
5) This happens when you receive, construct meaning from, and respond to the sender’s
message.
A. Responding
B. Attending
C. Listening
D. Hearing
6) With this type of response, you analyze or teach the sender about the cause of his or her
concern.
A. Questioning
B. Interpreting
C. Paraphrasing
D. Evaluating
7) Consider the following exchange: “How do I know God exists? How do you know he
doesn’t?” Which fallacy does the second statement illustrate?
A. Inconsistency ad hominem
B. Slippery slope
C. Misplacing the burden of proof
3. D. Perfectionist fallacy
8) Which of the following is a category of reasonless advertising?
A. Endorsement ads
B. Promise ads
C. Functional ads
D. Logical ads
9) A claim is generally not considered credible if
A. it comes from a source assumed to be credible but who is not known to you
B. the claimant is an interested party
C. the claimant is a disinterested party
D. it seems likely
10) Consider the following statement: “Morgan, you’re down to earth and I trust your
judgment. That’s why I know I can count on you to back me up at the meeting this afternoon.”
This is an example of which fallacy?
A. Argument from pity
B. Slippery slope
C. Guilt trip
D. Apple polishing
11) Providing only two choices when others are available defines which fallacy?
4. A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
12) Stating someone has negative features and his claim is invalid is an example of which
fallacy?
A. Genetic fallacy
B. False dilemma
C. Straw man
D. Ad hominem
13) Audience analysis should occur at what point in the creation of a message?
A. Before the message is sent
B. Once feedback is received
C. After selecting the channel
D. Before the message is created
14) An effective message should be
A. audience-centered
B. topic-based
C. channel-focused
D. time-centered
5. 15) Measurable or observable characteristics of your audience are called
A. psychographics
B. pseudographics
C. statistics
D. demographics
16) Which informal communication channel involves its own abbreviations to accommodate the
limited number of characters available in any given message?
A. Text message
B. E-mail
C. Handwritten letters
D. Voicemail message
17) Sound and light waves are an example of which part of the communication model?
A. Encoding
B. Noise
C. Decoding
D. Channel
18) You want to discuss your performance review and possible raise with your boss. The most
effective channel to do this would be
A. e-mail
B. face-to-face
C. team meeting
D. text message
6. 19) When using expert testimonials, speakers should do which of the following?
A. Always quote the expert’s exact words.
B. Share the expert’s credentials.
C. Use experts who have celebrity status.
D. Protect the identity of experts by not naming them.
20) Which verbal support breaks down complex processes or concepts into their component
parts to ensure understanding?
A. Comparisons
B. Analyses
C. Definitions
D. Descriptions
21) What type of language is used when communicating with classmates, coworkers, family,
and friends?
A. Official
B. Informal
C. Ceremonial
D. Formal
22) The connotation of words such as skinny or thin focuses on the
A. actual meaning
B. denotative meaning
C. contextual meaning
D. emotional meaning
7. 23) The individuals you are most likely to influence with your persuasive presentation are
referred to as your
A. peer audience
B. leading audience
C. target audience
D. general audience
24) If you try to persuade your classmates to donate canned goods for the hungry in your
community, your topic is one of
A. policy
B. fact
C. pathos
D. value
25) When you lead, instruct, challenge, or introduce your audience to act on or accept your
solution, you are at which step of Monroe’s Motivated Sequence?
A. Attention
B. Solution
C. Visualization
D. Action or approval
26) When you display ethos in your persuasive presentation, you have
A. credibility
B. logic
8. C. emotion
D. evidence
27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant
differences?
A. Either/or thinking
B. Slippery slope
C. Hasty generalization
D. Faulty comparison
28) A concept proposing that negative cultural assumptions about a group can create for its
members a belief in those assumptions is called
A. an attribution error
B. a perceptual process
C. a halo effect
D. a stereotype threat
29) Groups that value higher power distance believe relationships are
A. individualist
B. informal
C. hierarchical
D. relationship oriented
30) Deliberately blaming individuals or groups for things they really did not do is called
A. ethnocentrism
9. B. discriminating
C. stereotyping
D. scapegoating
31) A value judgment requires this type of assessment.
A. Worth or desirability
B. Monroe’s Value Sequence
C. Consistency
D. Normative
32) What is the belief that laws are justified if they prevent a person from harming him- or
herself known as?
A. Offense principle
B. Legal moralism
C. Harm principle
D. Legal paternalism
33) Utilitarianism is part of this perspective on moral reasoning.
A. Deontology
B. Virtue ethics
C. Consquentialism
D. Moral relativism