This document provides insights and hidden opportunities for 6 different stores. Store 1 needs to better display products to help customers choose. Store 2 would benefit from separate counters for repair and furniture businesses. Store 3's sign is obscured and deals could be printed more clearly. Store 4 has good design and customer service. Store 5 is disorganized and could take advantage of its market location. Store 6 needs better sign illumination and to address overload issues.
The document provides observations from visiting various retail stores, including Walmart, Staples, Toy R Us Express, Hallmark, Winners, and Dollar Store. Key details noted include store layouts, cleanliness, signage, product displays, and customer service. Overall impressions of the shopping experiences at each location are given through short descriptions of the stores' appearances and setups.
An assignment on paying attention, in partial fullfilment of requirements for "A Crash Course on Creativity" by Prof. Tina Seelig, Venture Lab, Stanford University
The document provides details about the layout, design, and customer experience at various retail stores including Walmart, Jerry's Home Improvement, Sports Authority, Winco, Gen-X, and Footlocker. Key details mentioned include entrance and interior design, product placement, signage, employee uniforms, checkout processes, and types of customers observed at each store.
The document summarizes observations from visiting about 10 stores in Mexicali, BC, Mexico to complete an assignment on creativity and paying attention. Some key points include: Stores with open doors and big sign lettering are more inviting; neutral color schemes and sufficient lighting are common; merchandise is arranged by function and there are often impulse items by the cash registers; salespeople generally have uniforms and scripts but availability varies; and innovations could help stores gain more satisfied customers through returns and recommendations.
The document summarizes the author's observations from visiting several stores. The stores included fashion stores, a technology store, a food store, and an American coffee shop. For each store, the author provided insights on positive aspects like location, cleanliness, and customer service. They also identified hidden opportunities for improvement such as adding signs, improving employee engagement and uniforms, and enhancing the customer experience through music, special offers, and seating options. The overall tone was constructive, focusing on how small changes could enhance the customer experience and attractiveness of each store.
Pinpoint is a new service that allows users to manage retail objects by placing pins on maps and adding descriptive information. Users can create pins to mark locations, name and describe each object, sort pins into sets with tags, move pins around maps, share pins publicly or privately, and leave and view notes and comments. The service aims to provide an easy-to-use tool for businesses to organize their retail networks on online maps and communicate about each location. It will soon be available through mobile apps for iOS and Android devices.
The document discusses various principles and considerations for designing retail store interiors. It covers topics such as attracting customers, inducing interest through window displays and entrance design, organizing store spaces, interior displays, and customer conveniences. It also outlines different types of interior layout plans including straight, pathway, diagonal, curved and varied plans. Key areas of a store interior like the entrance, circulation paths, displays, and payment areas are examined. Dimensions for different types of fixtures are provided.
The document provides observations from visiting various retail stores, including Walmart, Staples, Toy R Us Express, Hallmark, Winners, and Dollar Store. Key details noted include store layouts, cleanliness, signage, product displays, and customer service. Overall impressions of the shopping experiences at each location are given through short descriptions of the stores' appearances and setups.
An assignment on paying attention, in partial fullfilment of requirements for "A Crash Course on Creativity" by Prof. Tina Seelig, Venture Lab, Stanford University
The document provides details about the layout, design, and customer experience at various retail stores including Walmart, Jerry's Home Improvement, Sports Authority, Winco, Gen-X, and Footlocker. Key details mentioned include entrance and interior design, product placement, signage, employee uniforms, checkout processes, and types of customers observed at each store.
The document summarizes observations from visiting about 10 stores in Mexicali, BC, Mexico to complete an assignment on creativity and paying attention. Some key points include: Stores with open doors and big sign lettering are more inviting; neutral color schemes and sufficient lighting are common; merchandise is arranged by function and there are often impulse items by the cash registers; salespeople generally have uniforms and scripts but availability varies; and innovations could help stores gain more satisfied customers through returns and recommendations.
The document summarizes the author's observations from visiting several stores. The stores included fashion stores, a technology store, a food store, and an American coffee shop. For each store, the author provided insights on positive aspects like location, cleanliness, and customer service. They also identified hidden opportunities for improvement such as adding signs, improving employee engagement and uniforms, and enhancing the customer experience through music, special offers, and seating options. The overall tone was constructive, focusing on how small changes could enhance the customer experience and attractiveness of each store.
Pinpoint is a new service that allows users to manage retail objects by placing pins on maps and adding descriptive information. Users can create pins to mark locations, name and describe each object, sort pins into sets with tags, move pins around maps, share pins publicly or privately, and leave and view notes and comments. The service aims to provide an easy-to-use tool for businesses to organize their retail networks on online maps and communicate about each location. It will soon be available through mobile apps for iOS and Android devices.
The document discusses various principles and considerations for designing retail store interiors. It covers topics such as attracting customers, inducing interest through window displays and entrance design, organizing store spaces, interior displays, and customer conveniences. It also outlines different types of interior layout plans including straight, pathway, diagonal, curved and varied plans. Key areas of a store interior like the entrance, circulation paths, displays, and payment areas are examined. Dimensions for different types of fixtures are provided.
This document provides an overview of visual merchandising for a course presentation. It defines visual merchandising and different types of merchandising including product, retail, visual, digital, and omnichannel merchandising. It discusses various display techniques used in visual merchandising like window displays, lighting, store layout, and the purpose of creating an effective customer experience. Elements of visual merchandising covered include color, lighting, shelf displays, and music.
The document discusses various aspects of retail store design, including:
1. Retail design involves creating interior spaces for stores that attract customers and encourage purchases. Key considerations include layout, lighting, displays, and creating an experience for shoppers.
2. Shopping behaviors have evolved from a traditional model where retailers held power to a modern approach where consumers are in control and seek freedom and sensory experiences while shopping.
3. Multiple factors influence how customers locate and enter a store, such as its location, signs, neighboring shops, and the welcoming design of the exterior and entrance.
The document provides observations and insights from various retail establishments including a bowling alley, supermarket, apple store, and department store. Key observations include that the bowling alley was difficult to find and had an uninviting atmosphere, the supermarket had bright aisles but checkout was slow, the apple store was busy but had knowledgeable staff, and the department store was huge but empty on weekdays. Insights suggested improving signage for the bowling alley, separating checkout and payment at the supermarket, using a virtual queue at the apple store, and offering discounts to increase footfall at the department store.
The document provides observations from various retail stores, noting things like store layout, product presentation, customer service, security, and recommendations for improvement. Key observations include the level of organization, customer attention, use of music and smells, and whether the stores provided a comfortable shopping environment. Overall, the observations focused on factors that could enhance the customer experience and retail operations.
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
Creativity Assignment 2-Ngoc Khong - Are you paying attention?ngoc_khong
1) The document analyzes 6 different stores, providing insights into their branding, design, products and customer service. Opportunities for improvement are identified for each store.
2) Insights note strengths like modern equipment, attractive promotions, and reasonable prices, while opportunities suggest improving staff attitudes, updating displays, and expanding product varieties.
3) Across the stores, consistent themes emerge around enhancing the customer experience, optimizing store layouts and designs, and strengthening each brand's identity and messaging.
IKEA is the largest global furniture retailer operating in 41 countries with $32 billion in revenue in 2015. Founded in 1943 in Sweden by Ingvar Kamprad, IKEA originally sold pens and seeds from a shed. IKEA is known for its affordable Scandinavian designs through low prices and flat-packed furniture that customers assemble themselves. While IKEA has changed the way people shop for furniture through convenience and savings, their expansion has also led to some problems as customers must travel long distances and do the assembly themselves.
The document provides specifications for designing a new point of sale display unit for the male grooming brand Lynx. Some key requirements for the unit include:
- It must be interactive to attract customers and promote the Lynx brand.
- The aesthetics should have a modern theme that appeals to Lynx's target audience of teenage boys. Materials could include metal, neon colors, and plastics.
- It needs to be sized appropriately to stand out but not be too large, around 5 feet tall.
- Safety is important so there should be no loose wires, sharp edges, or small parts that could pose hazards.
- The cost must be reasonable for the target demographic and allow for profit
Hello Everyone !
welcome to our studio space of UGS !
This is the desktop study of departmental store ,
Hoping you all would enjoy it and would be helpful to you all .
Thank you !
UGS
The document compares three bakeries. Bakery 1 focuses on inexpensive bread with few other products and could emphasize a homemade style. Bakery 2 has a dull atmosphere and only one customer who did not make a purchase during observation. Bakery 3 was the busiest with good product placement but could improve staffing levels to reduce wait times.
ECR Europe Forum '08. Shopper is a kingECR Community
The shopper is king. Is your business ready to serve?
This session explores the status of joint shopper marketing and information sharing in Europe and in the US. Using extensive research by the Grocery Manufacturers Association (US) and Deloitte we will focus on current shopper targeting practices on both continents and examine the growing sophistication of joint shopper marketing. You will see a project from ECR Greece and Athens University that developed new and innovative shopper services and hear TNS Germany’s breakthrough shopper insights. Also, an update on shopper marketing practices in Europe and a detailed look at future global directions.
Speakers:
• Introduction – Sjoerd Schaafsma, Unilever / Rita Marzian, Metro
• In store Shopper Insights – Emilie Coles, TNS
• Innovative Shopper Services – A. Theotokis, ELTRUN Research Centre /G Lostarakos, P&G
• Future directions Shopper Marketing – V. Belcher/B. James, Oxford Strategic Marketing
ECR Europe Forum '08. Shopper is a kingguest457a0c1
1. Shopper marketing is seen as an increasingly important area for investment and competitive advantage by manufacturers, retailers, and consumers.
2. While there is enthusiasm for shopper marketing, effectively implementing shopper strategies remains a challenge due to the complexity of influencing shoppers in-store.
3. Future directions for shopper marketing include better integrating insights across the value chain, engaging shoppers through innovative in-store solutions, and aligning shopper strategies with broader marketing efforts.
The document discusses observations from visiting 6 retail stores. It notes that 3 stores had a neutral cool scent inside. Most stores had lighting throughout the day and items were organized by function at eye level. One store attracted both young and old customers with young-focused branding. However, the document also points out some missed opportunities, like a lack of salespeople in the stores and no items on sale. One store was also too small to contain customer volumes.
The Notre Dame Hammes Bookstore blends in with the university's style but lacks excitement to attract casual visitors. Its sign is also too subtle and only visible at close range. The interior has an upscale feel due to wooden furnishings but racks are crammed together, making products hard to notice. The on-campus supermarket is small with limited variety and unclear pricing that can annoy customers. Signs and storefronts should stand out more to draw people in while interiors need better organization.
This document discusses several male grooming brands and products, including Old Spice, Mr Natty, L'Oreal Men Expert, Hackett, Fish Soho, and Lynx. Key points about each brand are provided, such as target demographics, marketing approaches, and product lines. The document also evaluates several examples of point of sale displays found in stores, analyzing positive and negative aspects of each. These analyses will inform the design of a point of sale unit for Mr Natty, focusing on logical elements like usability, visual appeal to draw customers, and accessibility of the product while avoiding illogical aspects like too much text or an unclear brand representation.
Vente-privée sells branded products at reduced prices through private online sales that last 2-5 days. Customers must register as members, which is free, to participate in the sales. The company reserves stock from brands, sells it to customers during sales periods, then pays the brands and arranges delivery to customers. This model provides customers affordable branded goods online and eliminates the hassles of physical stores, while helping brands reduce inventory costs.
The document describes the author's observations from visiting several local stores. The stores presented a neat and inviting appearance from outside. Inside, they were arranged efficiently with enough space for customers despite their small size. Personnel were courteous and helpful. Products were organized by function and price, with popular items at eye level. Customers of all kinds shopped comfortably and purposefully. The author learned principles of store design, stocking, and customer service that contribute to successful businesses.
The document discusses principles of retail organization, furniture, and fixtures. It begins by outlining how a retailer analyzes their building stock or finds a suitable site after establishing their brand. The interior layout can be broken into four areas: the entrance, main circulation, pace, and sales areas like displays and checkouts. Great care is taken with shopfront and window design to attract customers and communicate the brand's essence through materials, graphics, and merchandise displays. Both traditional and contemporary examples are provided. Key considerations for shopfront elements include location, neighboring stores, signage, windows, and entrance design.
This document provides observations from several stores. Store 1 had a crowded layout with unrelated items grouped together. Store 2 had a warmer feeling with well-organized sections and friendly staff. Store 3 overwhelmed with racks and fully displayed items. Store 4 was self-serve with poor service but clear labeling. Store 5 emphasized presenting related products with unified themes and colors. Store 6 displayed most items against the wall while promoting some near the path, with good service near the central giant display by the fitting room.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
This document provides an overview of visual merchandising for a course presentation. It defines visual merchandising and different types of merchandising including product, retail, visual, digital, and omnichannel merchandising. It discusses various display techniques used in visual merchandising like window displays, lighting, store layout, and the purpose of creating an effective customer experience. Elements of visual merchandising covered include color, lighting, shelf displays, and music.
The document discusses various aspects of retail store design, including:
1. Retail design involves creating interior spaces for stores that attract customers and encourage purchases. Key considerations include layout, lighting, displays, and creating an experience for shoppers.
2. Shopping behaviors have evolved from a traditional model where retailers held power to a modern approach where consumers are in control and seek freedom and sensory experiences while shopping.
3. Multiple factors influence how customers locate and enter a store, such as its location, signs, neighboring shops, and the welcoming design of the exterior and entrance.
The document provides observations and insights from various retail establishments including a bowling alley, supermarket, apple store, and department store. Key observations include that the bowling alley was difficult to find and had an uninviting atmosphere, the supermarket had bright aisles but checkout was slow, the apple store was busy but had knowledgeable staff, and the department store was huge but empty on weekdays. Insights suggested improving signage for the bowling alley, separating checkout and payment at the supermarket, using a virtual queue at the apple store, and offering discounts to increase footfall at the department store.
The document provides observations from various retail stores, noting things like store layout, product presentation, customer service, security, and recommendations for improvement. Key observations include the level of organization, customer attention, use of music and smells, and whether the stores provided a comfortable shopping environment. Overall, the observations focused on factors that could enhance the customer experience and retail operations.
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
Creativity Assignment 2-Ngoc Khong - Are you paying attention?ngoc_khong
1) The document analyzes 6 different stores, providing insights into their branding, design, products and customer service. Opportunities for improvement are identified for each store.
2) Insights note strengths like modern equipment, attractive promotions, and reasonable prices, while opportunities suggest improving staff attitudes, updating displays, and expanding product varieties.
3) Across the stores, consistent themes emerge around enhancing the customer experience, optimizing store layouts and designs, and strengthening each brand's identity and messaging.
IKEA is the largest global furniture retailer operating in 41 countries with $32 billion in revenue in 2015. Founded in 1943 in Sweden by Ingvar Kamprad, IKEA originally sold pens and seeds from a shed. IKEA is known for its affordable Scandinavian designs through low prices and flat-packed furniture that customers assemble themselves. While IKEA has changed the way people shop for furniture through convenience and savings, their expansion has also led to some problems as customers must travel long distances and do the assembly themselves.
The document provides specifications for designing a new point of sale display unit for the male grooming brand Lynx. Some key requirements for the unit include:
- It must be interactive to attract customers and promote the Lynx brand.
- The aesthetics should have a modern theme that appeals to Lynx's target audience of teenage boys. Materials could include metal, neon colors, and plastics.
- It needs to be sized appropriately to stand out but not be too large, around 5 feet tall.
- Safety is important so there should be no loose wires, sharp edges, or small parts that could pose hazards.
- The cost must be reasonable for the target demographic and allow for profit
Hello Everyone !
welcome to our studio space of UGS !
This is the desktop study of departmental store ,
Hoping you all would enjoy it and would be helpful to you all .
Thank you !
UGS
The document compares three bakeries. Bakery 1 focuses on inexpensive bread with few other products and could emphasize a homemade style. Bakery 2 has a dull atmosphere and only one customer who did not make a purchase during observation. Bakery 3 was the busiest with good product placement but could improve staffing levels to reduce wait times.
ECR Europe Forum '08. Shopper is a kingECR Community
The shopper is king. Is your business ready to serve?
This session explores the status of joint shopper marketing and information sharing in Europe and in the US. Using extensive research by the Grocery Manufacturers Association (US) and Deloitte we will focus on current shopper targeting practices on both continents and examine the growing sophistication of joint shopper marketing. You will see a project from ECR Greece and Athens University that developed new and innovative shopper services and hear TNS Germany’s breakthrough shopper insights. Also, an update on shopper marketing practices in Europe and a detailed look at future global directions.
Speakers:
• Introduction – Sjoerd Schaafsma, Unilever / Rita Marzian, Metro
• In store Shopper Insights – Emilie Coles, TNS
• Innovative Shopper Services – A. Theotokis, ELTRUN Research Centre /G Lostarakos, P&G
• Future directions Shopper Marketing – V. Belcher/B. James, Oxford Strategic Marketing
ECR Europe Forum '08. Shopper is a kingguest457a0c1
1. Shopper marketing is seen as an increasingly important area for investment and competitive advantage by manufacturers, retailers, and consumers.
2. While there is enthusiasm for shopper marketing, effectively implementing shopper strategies remains a challenge due to the complexity of influencing shoppers in-store.
3. Future directions for shopper marketing include better integrating insights across the value chain, engaging shoppers through innovative in-store solutions, and aligning shopper strategies with broader marketing efforts.
The document discusses observations from visiting 6 retail stores. It notes that 3 stores had a neutral cool scent inside. Most stores had lighting throughout the day and items were organized by function at eye level. One store attracted both young and old customers with young-focused branding. However, the document also points out some missed opportunities, like a lack of salespeople in the stores and no items on sale. One store was also too small to contain customer volumes.
The Notre Dame Hammes Bookstore blends in with the university's style but lacks excitement to attract casual visitors. Its sign is also too subtle and only visible at close range. The interior has an upscale feel due to wooden furnishings but racks are crammed together, making products hard to notice. The on-campus supermarket is small with limited variety and unclear pricing that can annoy customers. Signs and storefronts should stand out more to draw people in while interiors need better organization.
This document discusses several male grooming brands and products, including Old Spice, Mr Natty, L'Oreal Men Expert, Hackett, Fish Soho, and Lynx. Key points about each brand are provided, such as target demographics, marketing approaches, and product lines. The document also evaluates several examples of point of sale displays found in stores, analyzing positive and negative aspects of each. These analyses will inform the design of a point of sale unit for Mr Natty, focusing on logical elements like usability, visual appeal to draw customers, and accessibility of the product while avoiding illogical aspects like too much text or an unclear brand representation.
Vente-privée sells branded products at reduced prices through private online sales that last 2-5 days. Customers must register as members, which is free, to participate in the sales. The company reserves stock from brands, sells it to customers during sales periods, then pays the brands and arranges delivery to customers. This model provides customers affordable branded goods online and eliminates the hassles of physical stores, while helping brands reduce inventory costs.
The document describes the author's observations from visiting several local stores. The stores presented a neat and inviting appearance from outside. Inside, they were arranged efficiently with enough space for customers despite their small size. Personnel were courteous and helpful. Products were organized by function and price, with popular items at eye level. Customers of all kinds shopped comfortably and purposefully. The author learned principles of store design, stocking, and customer service that contribute to successful businesses.
The document discusses principles of retail organization, furniture, and fixtures. It begins by outlining how a retailer analyzes their building stock or finds a suitable site after establishing their brand. The interior layout can be broken into four areas: the entrance, main circulation, pace, and sales areas like displays and checkouts. Great care is taken with shopfront and window design to attract customers and communicate the brand's essence through materials, graphics, and merchandise displays. Both traditional and contemporary examples are provided. Key considerations for shopfront elements include location, neighboring stores, signage, windows, and entrance design.
This document provides observations from several stores. Store 1 had a crowded layout with unrelated items grouped together. Store 2 had a warmer feeling with well-organized sections and friendly staff. Store 3 overwhelmed with racks and fully displayed items. Store 4 was self-serve with poor service but clear labeling. Store 5 emphasized presenting related products with unified themes and colors. Store 6 displayed most items against the wall while promoting some near the path, with good service near the central giant display by the fitting room.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
2. Number 1: DIY store
INSIGHTS
The door was opened and the structure of the store is well
planned, because its pattern is rectangular. The sign
lettering is clear and concise, but it isn't iluminated.
The showcases at the hall
corridor are full but the
products were packaged, so
the clients don’t know what
they are selling exactly.
3. The shop's placement is a little bit
disorganized and it doesn't have
posters section.
There wasn't an interior design and
everyone can see the stock through the
shop counter.
The salesman was a bit unfriendly.
HIDDEN OPPORTUNITIES
1) One important thing for selling a product is to show the
own product: it will be easy for customer's choice.The final product
is more attractive than the package.
2) If they could offered an electrician service, I think it
would complete the shop services.
3) A better organization facilitates the location of the
products.
4. Number 2: Decoration/Repair store
INSIGHTS
In this case the principal sign
lettering is a little chaotic and
unsightly, even more if it is for a
decoration store. It isn’t in the
same design line of the rest of
letterings. Also, the other signs
contain so much information: it
really overwhelms.
The repair
information is small
and has the same
problem.
5. Shop’s indoor is more carefully, it looks
good. However, there was only one
customer table and they have two
different business lines.
HIDDEN OPPORTUNITIES
1) To have two shop counters, one for each
business lines –repair and furniture- would lighten
possible clients qeues and the work would be more
fluent.
2) A line design coherent is important for clients’
receptivity.
3) The information should be complete an
concise: letterings cannot be paragraphs, so people
will be knowing what they’re selling inmediately.
6. Number 3: Grocery store
INSIGHTS
At this place, they have a little
and unlightered sign lettering with
reading problems because of its
situation. An air conditioning
cover part of the grocery store’s
name. There are also dealsigns
outside, what is good, but they
are handwrittened.
Inside each product has got its respectives sign and price.
7. There are free The
samples at arrangement is
the entrance. in two aisles
S (easy access
It facilitates DEN UNITIE ed and visitation)
HID RT ov
customer’s
OP PO -I mpr uation and because as
sit y the cash
choice and
tion ibility b
extols the rm a s v i s y register is at
info ase so the ed. the entrance is
treatment of e
incr mers, inform more
to e
staff to clients cus e mor convenient for
b customers. The
too, which is will stock is at the
also nearby
backside.
and very nice.
8. Number 4: Chocolate shop
INSIGHTS
This one has got a good sign and interior
design. There is a bar and a few tables for
lunch and taste products. Also, music
increases experience’s satisfaction.
Another products which are on sale
are cups and wines.
9. The labeling of prices when it is, almost
passes unnoticed. You can see the
development of products, improving
customer confidence. Good treatment.
HIDDEN OPPORTUNITIES
1) When the sun comes
down a lettering with light makes
it attractive.
2) It would be more
comfortable for clients if the store
had a price list of products.
10. Number 5: Herbalist shop
INSIGHTS
Disorganized and
unintuitive, there’s no
clear management.
Because it is situated inside the
building of a market, it can be
seen from the inside of this one –
although there’s no direct access
(is out). However that is good
because the target audience
matches the public who come to
the market.
11. The signs are illuminated, although it doesn’t keep the
same line.
HIDDEN OPPORTUNITIES
1) Having a line graph always easy to
identify the store by customers.
2) To take advantage of the counter
market as a form of direct selling –like
another form of customer service-, also
because the shop is too little.
12. Number 6: Clothing store
The deals are
at the
showcase
INSIGHTS with flashy
The shop has got labels.
a simple and clear
design of the sign,
but it isn’t
illuminated, what
Because it is a small shop it is
it makes it very
heavily overloaded and it hasn’t got
dificult to read at
stock. The placement is well
night. Another
distributed and uses little space they
illuminated sign
putted mannequins on top of the
conceals it.
shelves. There was a little fitting
room at a corner.
13. HIDDEN OPPORTUNITIES
1) They should think of a better location for the sign
lettering and they should illuminate it.
2) They should solve the overload and storage
problems.