The document provides observations from various retail stores, noting things like store layout, product presentation, customer service, security, and recommendations for improvement. Key observations include the level of organization, customer attention, use of music and smells, and whether the stores provided a comfortable shopping environment. Overall, the observations focused on factors that could enhance the customer experience and retail operations.

1. Venture Lab@Stanford U
“Paying Attention”
2nd Assignment submitted by Sam Yeung
Date: 30 Oct., 2012
A Crash Course in Creativity

2. 1. Observations for electrical store
Alone customer
Tidy arranged .
by products
Open door, closely Salesman turned
when saw me…. Can touch types
packed items
The store is located at ground level. Big transparent stall is used to house the common
items which is easily for the technical persons’ eyesight outside the store. I took photo
in the lunch time and found a lot of their clients purchasing goods after their lunch.
The products included different brands of electrical appliances such as Siemens and
Schneider. The owner has good relationship with their chain of suppliers. Most of
their businesses are ex-store items and their customers purchase immediately. The
cycle of each single order is shortened and improve EBITA.
2nd Open door,
closely packed
items

3. 1. Observations for electrical store
Bad coordination of inventory
was found and no staff was
responsible for the goods
outside the store. The
strangers may steal the
goods without the keeper’
attention: poor security
level.

4. 2. Observation for cosmetic store
Door is open
Warm care offers to customer
Two pairs of people: one sales
girl matches with one customer
Functional presentation of
products to customers
Free sample is allowed for future
sales
Distinctive smell of flowers

5. 2.Observation for cosmetic store
Music is provided
Expensive products located at central table
with high security

6. 3.Observation for Shoe store
The colorful banner and slogan attract customers
Show specialize for shoe store
Good music provides better environment
The goods are put in the suitable
eyesight level
•
Sales girls wear no uniform and can
not prove the basic image of
company.
Sales are not active and keep
standing and watching the customers’
selection

7. 4.Observation for the glass store
Large slogan and banner shows 50%
discount, It is only the simply use to
attract the clients’ entry to their store.
Big transparent display for the glass.
Carton lady model is used to emphasize
their products
Sufficient luminous provide the comfort
environment

8. 5.Observation for Book Store
The bookshop did not provide with sufficient space for the
customers’ books
enjoy the selection of their books where was crowd round, no
seats, no children corner. Thus, the customers will not stay too long
to enjoy their visits. The poor management put the variety of books
into the same book table without clear labels and categories. The
purchaser performed good job with variety of books for different age
groups. The store will be improved by providing the sufficient space
or, seats, music, children corner and sales assistance.

9. 5. Observation for proposed Good
Book Store
Easy understand
discount banners
stick on book shelfs
Did he enjoy the Clean & tidy, soft lighting
music? & quiet.

10. 6.Observation for Variety of products
store
General merchandise store of muti lines of products both
for female and male
Create one stop store for couple and family
Clear categories with different sections
Provide leisure and soft music; enjoyable and comfort
environment
Good location near the escalator to draw people ‘ attention
for their moving up and down

11. 6.Observation for Variety of products
store
• Daily log of delivery and orders is provided in
their computer system. Further analysis of
inventory and merchandise is allowed and
affordable.
• Distinctive smell of flower
• The shop is bright and clean and no sales
person bother you for any selection