The document compares three bakeries. Bakery 1 focuses on inexpensive bread with few other products and could emphasize a homemade style. Bakery 2 has a dull atmosphere and only one customer who did not make a purchase during observation. Bakery 3 was the busiest with good product placement but could improve staffing levels to reduce wait times.

1. Bakeries Comparison
Observation Time: 19:30-20:30
Location: On the same street,
Each settled within 100m
distance from other
Without a secondary signboard
Reflection effect make With a tiny secondary signboard
signboard conspicuous

2. Exterior Wall
Only has
poster of
recruitment
Lightbox of
product info.
& poster of
recruitment
Big poster of
bakery info.
European
style exterior
wall

3. Inside
Without a
central shelf
Small pictures Freeze-frame
of products on right in front of
the wall the entrance &
promote
products in
central display
Lightbox of Decoration in
pricelist European style
Without a
central shelf
Halloween
straps

4. Summary
Bakery 1
Customers prefer buy bread here rather than other product. No customer buy
a cake during my observation. The decoration indicate the products here
would be inexpensive. It may focus on make bread and transfer to “home-
make bakery” trend.
Bakery 2
Too easy to ignore this bakery then pass. The atmosphere inside seems dull
and boring even with Halloween straps. Only 1 customer went inside during
my observation but buy nothing. It may change the light to light up the
atmosphere.
Bakery 3
The best bakery of three. Lots of customers during my observation. Shelf
position is reasonable and make the promote products more notable.
However, no enough employee let the efficiency go down. Some customer
left for the reason of lacking service or waiting too long for bill-paying. Staff-
arrangement can be more reasonable.

5. Cloth Store Comparison
Observation Time: 20:40-21:15
Location: On the same shopping mall,
Each settled within 100m distance
from other
Black & White style,
Love it! Simple
signboard but attractive
Pink color attract
the target
customers.
Model doll face
Font of sign lettering suit the
inside could
meaning of brand “Answers of
catch what it
puzzles”. Model dolls place in
means
front of grey background
board, more clear.

6. Different model doll
places in front of the
door and it is the
central place. New
arrival accessories
place behind doll.
Both place accessories shelf in front of door. However,
no special decoration to attract eyes. Customers usually
go through it.

7. Summary
Ochirly
Decoration is delicate even the ceiling is paint. Use metal shelves for
showing is distinguish from other store. Free booklets and postcard can get
on the cash register. Accessory line place far beyond or far lower to the eye
level that seems like they don’t want to sell. No collocation advise from staff
and they missed the chance to stimulate sales. Training in collocation may be
needed.
Mo & Co.
Decoration is simple and employees are in the unpleasant attitude if they
feel you don’t want to buy things. Prize of cloth is the highest of three store,
but also the amount of customers is least. Attitude is the very important
issue for change. The detail of model dolls should be notice.
Mii dii
Decoration really match its clothe style. Shopping route in the store is circle and
products of both two side is in different plane level. Model dolls are the
equipments to collocation promotion and it is a good way to stimulate sales.
However, barely no VIP card can apply here because the first application
standard is high . This is a barrier for normal guests become royal guests.