Insights & Opportunities

2. NOTRE DAME HAMMES BOOKSTORE:
While the building style is
consistent with that on the
university campus, but it is
not exciting to draw casual
passerby’s into the store.
Insight: do not be afraid of
having the building different
than that of its surroundings
because that uniqueness
attracts people

3. SIGN OF THE BOOKSTORE
Again, very consistent with
the conservative and
orderly style of the
university.
However, the store can be
easy to miss because the
sign isn’t very obvious.
You can only see it when
you are close.
Insight: The key to a store’s
sign is that it should make
people see the store’s
presence. The design of
the sign comes second.

4. INTERIOR FURNISHING
Insights:
- Wooden-style furnishing creates
an upscale feeling.
- Too many racks crammed into an
area makes a lot of products easily
over-looked
Opportunities:
- Putting clothes onto tall, multi-
leveled racks to create more passage
way for a more comfortable
experience

5. ON-CAMPUS SUPERMARKET
The supermarket is very small and lacks
variety. Pricing of products are often not
clearly displayed. It can annoy customers,
damaging customer loyalty.
Insight:
- Clearly labelling pricing can be a plus rather
than something that might prevent people
from spending more