SlideShare a Scribd company logo
Storytelling Overview Benefits and Components
About the Author ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storytelling Basics ,[object Object],[object Object],[object Object]
Role of Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storytelling Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Story Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Theme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theme Examples ,[object Object],[object Object],[object Object]
Characters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Character Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Through Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Through Line Example ,[object Object],[object Object],[object Object]
Acts and Scenes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acts and Scenes Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Practical Storytelling Overview

Five Ways to Use Business Storytelling
Five Ways to Use Business StorytellingFive Ways to Use Business Storytelling
Five Ways to Use Business Storytelling
The Chief Storyteller
 
how to use linked in for business promotion and personal branding
how to use linked in for business promotion and personal brandinghow to use linked in for business promotion and personal branding
how to use linked in for business promotion and personal branding
Deepa Kalro
 
Storytelling in Product Management
Storytelling in Product ManagementStorytelling in Product Management
Storytelling in Product Management
Jeremy Horn
 
Advanced Content Marketing Training
Advanced Content Marketing TrainingAdvanced Content Marketing Training
Advanced Content Marketing Training
Abiodun Babalola
 
Storytelling as Reinforcement of Mission
Storytelling as Reinforcement of MissionStorytelling as Reinforcement of Mission
Storytelling as Reinforcement of Mission
DSVP
 
Determing & Demonstrating Value with the Logic Model
Determing & Demonstrating Value with the Logic ModelDeterming & Demonstrating Value with the Logic Model
Determing & Demonstrating Value with the Logic Model
Rebecca Jones
 
How to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsHow to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leads
Gilbert Mizrahi
 
Zero to One Startup Masterclass Series - Week Two
Zero to One Startup Masterclass Series - Week TwoZero to One Startup Masterclass Series - Week Two
Zero to One Startup Masterclass Series - Week Two
Isaac Jumba
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Abiodun Babalola
 
Delivering Consistent National Brand Service At Multiple Locations - ICSA Pr...
Delivering Consistent National Brand Service At Multiple Locations - ICSA  Pr...Delivering Consistent National Brand Service At Multiple Locations - ICSA  Pr...
Delivering Consistent National Brand Service At Multiple Locations - ICSA Pr...
Organizational Development & Change Management
 
Linked in profile guide for bank lenders
Linked in profile guide for bank lendersLinked in profile guide for bank lenders
Linked in profile guide for bank lenders
Vanessa L. Wilson
 
Attracting more of the Right Customers for oGIP fruit peak
Attracting more of the Right Customers for oGIP fruit peakAttracting more of the Right Customers for oGIP fruit peak
Attracting more of the Right Customers for oGIP fruit peak
Crisette Arcilla
 
Corporate reputation vmz1
Corporate reputation vmz1Corporate reputation vmz1
Corporate reputation vmz1
Mzellenrath
 
Inside The Customers Mind
Inside The Customers MindInside The Customers Mind
Inside The Customers Mind
David Harkins
 
Gs 6 1 marketing mtg
Gs 6 1 marketing mtgGs 6 1 marketing mtg
Gs 6 1 marketing mtg
Dawn Walley
 
Branding Ma Francis
Branding Ma FrancisBranding Ma Francis
Branding Ma Francis
narender bhatt
 
FMS Industry session: Storytelling For Audiences
FMS Industry session: Storytelling For AudiencesFMS Industry session: Storytelling For Audiences
FMS Industry session: Storytelling For Audiences
Noel Mellor
 
Copywriting week 5 ad layout and design
Copywriting week 5 ad layout and designCopywriting week 5 ad layout and design
Copywriting week 5 ad layout and design
Kevin O'Doherty
 
Copywriting week 5 ad layout and design
Copywriting week 5 ad layout and designCopywriting week 5 ad layout and design
Copywriting week 5 ad layout and design
Kevin O'Doherty
 
Buyer persona slides
Buyer persona slidesBuyer persona slides
Buyer persona slides
Intelligent_ly
 

Similar to Practical Storytelling Overview (20)

Five Ways to Use Business Storytelling
Five Ways to Use Business StorytellingFive Ways to Use Business Storytelling
Five Ways to Use Business Storytelling
 
how to use linked in for business promotion and personal branding
how to use linked in for business promotion and personal brandinghow to use linked in for business promotion and personal branding
how to use linked in for business promotion and personal branding
 
Storytelling in Product Management
Storytelling in Product ManagementStorytelling in Product Management
Storytelling in Product Management
 
Advanced Content Marketing Training
Advanced Content Marketing TrainingAdvanced Content Marketing Training
Advanced Content Marketing Training
 
Storytelling as Reinforcement of Mission
Storytelling as Reinforcement of MissionStorytelling as Reinforcement of Mission
Storytelling as Reinforcement of Mission
 
Determing & Demonstrating Value with the Logic Model
Determing & Demonstrating Value with the Logic ModelDeterming & Demonstrating Value with the Logic Model
Determing & Demonstrating Value with the Logic Model
 
How to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leadsHow to exploit LinkedIn to systematically generate prospects and quality leads
How to exploit LinkedIn to systematically generate prospects and quality leads
 
Zero to One Startup Masterclass Series - Week Two
Zero to One Startup Masterclass Series - Week TwoZero to One Startup Masterclass Series - Week Two
Zero to One Startup Masterclass Series - Week Two
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Delivering Consistent National Brand Service At Multiple Locations - ICSA Pr...
Delivering Consistent National Brand Service At Multiple Locations - ICSA  Pr...Delivering Consistent National Brand Service At Multiple Locations - ICSA  Pr...
Delivering Consistent National Brand Service At Multiple Locations - ICSA Pr...
 
Linked in profile guide for bank lenders
Linked in profile guide for bank lendersLinked in profile guide for bank lenders
Linked in profile guide for bank lenders
 
Attracting more of the Right Customers for oGIP fruit peak
Attracting more of the Right Customers for oGIP fruit peakAttracting more of the Right Customers for oGIP fruit peak
Attracting more of the Right Customers for oGIP fruit peak
 
Corporate reputation vmz1
Corporate reputation vmz1Corporate reputation vmz1
Corporate reputation vmz1
 
Inside The Customers Mind
Inside The Customers MindInside The Customers Mind
Inside The Customers Mind
 
Gs 6 1 marketing mtg
Gs 6 1 marketing mtgGs 6 1 marketing mtg
Gs 6 1 marketing mtg
 
Branding Ma Francis
Branding Ma FrancisBranding Ma Francis
Branding Ma Francis
 
FMS Industry session: Storytelling For Audiences
FMS Industry session: Storytelling For AudiencesFMS Industry session: Storytelling For Audiences
FMS Industry session: Storytelling For Audiences
 
Copywriting week 5 ad layout and design
Copywriting week 5 ad layout and designCopywriting week 5 ad layout and design
Copywriting week 5 ad layout and design
 
Copywriting week 5 ad layout and design
Copywriting week 5 ad layout and designCopywriting week 5 ad layout and design
Copywriting week 5 ad layout and design
 
Buyer persona slides
Buyer persona slidesBuyer persona slides
Buyer persona slides
 

Recently uploaded

ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
Susan Laney
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 

Recently uploaded (20)

ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 

Practical Storytelling Overview