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Unleash tacit knowledge using storytelling


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Unleash tacit knowledge using storytelling

  1. 1. Storytelling Roxanna Samii - International Fund for Agricultural Development (IFAD) Regional implementation workshop for IFAD-financed projects in Eastern and Southern Africa 10-14 November 2008
  2. 2. Storytelling and knowledge management <ul><li>to ignite organizational change </li></ul><ul><li>to communicate </li></ul><ul><li>to capture tacit knowledge </li></ul><ul><li>to transfer knowledge </li></ul><ul><li>to innovate </li></ul><ul><li>to build community </li></ul><ul><li>for individual growth </li></ul>“ Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”
  3. 3. When to use storytelling <ul><li>Team and community building </li></ul><ul><li>Break down cultural barriers </li></ul><ul><li>Debriefing </li></ul><ul><li>Capture project impact </li></ul><ul><li>M&E </li></ul>“ Sometime reality is too complex. Stories give it form.” J.L. Godard
  4. 4. IFAD and storytelling <ul><li>Capture project/programme impact </li></ul><ul><li>Highlight challenges and opportunities </li></ul><ul><li>Show how the projects/programmes influence policy </li></ul><ul><li>Tell human story of project/programme beneficiaries </li></ul><ul><li>Show innovations </li></ul>
  5. 5. Storytelling ingredients <ul><li>Title of story </li></ul><ul><li>Name of original teller </li></ul><ul><li>Name of listener/understander </li></ul><ul><li>Landscape : set the scene in time and space </li></ul><ul><li>Dwelling place : precise location where action occurred </li></ul><ul><li>Characters : full name of interviewees, descriptive attributes and roles in story </li></ul>
  6. 6. Storytelling ingredients <ul><li>Challenge : problem or task that triggered the action </li></ul><ul><li>Action : sequence of events before, during and after your turning point </li></ul><ul><li>Turning point : the moment when the change happens </li></ul><ul><li>Resolution : ending, including moral, lesson learned or message </li></ul><ul><li>Vision for future and aspirations </li></ul><ul><li>Key visual hooks : photography </li></ul>
  7. 7. Thank you