The document discusses managing corporate reputation through analyzing identity, communicating brand promise, taking actions to fulfill promise, and measuring progress. It defines reputation as the aggregate impression stakeholders hold of a company. A strong reputation attracts customers, investors, employees and makes companies more competitive. Managing reputation is important due to trends like globalization and social media that impact reputations. The right approach involves analyzing identity and communication mix, defining brand promise, engaging stakeholders, and measuring reputation drivers. Benefits include strategic focus, unified approach, benchmarks, and attracting talent.
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
As firms seek to engage stakeholders while rebuilding from the recession, leaders must regain workforce confidence. It's time to bury mission statements and align employees under a powerful sense of organizational purpose. In an unconventional presentation, Siegel+Gale co-CEO and President David Srere will discuss how purpose can help leadership uncover what inspires employees about an organization, its promise and contributions to the world.
This presentation is designed to help you forge new strategic partnerships, unleash your full leadership potential and
leverage your extensive network of connections in all sectors to
build strategic alliances that enhance and deepen your value proposition
Forge new strategic partnerships,
unleash your full leadership potential and
leverage your extensive network of connections in all sectors to
build strategic alliances that enhance and deepen your value proposition!
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
As firms seek to engage stakeholders while rebuilding from the recession, leaders must regain workforce confidence. It's time to bury mission statements and align employees under a powerful sense of organizational purpose. In an unconventional presentation, Siegel+Gale co-CEO and President David Srere will discuss how purpose can help leadership uncover what inspires employees about an organization, its promise and contributions to the world.
This presentation is designed to help you forge new strategic partnerships, unleash your full leadership potential and
leverage your extensive network of connections in all sectors to
build strategic alliances that enhance and deepen your value proposition
Forge new strategic partnerships,
unleash your full leadership potential and
leverage your extensive network of connections in all sectors to
build strategic alliances that enhance and deepen your value proposition!
A description of the Empowered PhXX diversity initiative combining regional economic development and skills based training for entrepreneurial support organizations.
Leveraging Partnerships to Increase your Library's ImpactBeth Yoke
This presentation offers libraries some basic strategies for establishing and maintaining strategic partnerships in order to increase impact and community value.
This seminar is geared toward “C" level executives.
A new tool for corporate impact: In the rapidly changing world of “CSR” and “shared impact” a new and innovative tool has been added by The Sheridan Group. They call it “Impact Advocacy”. Their approach is to help a corporate entity concerned about a social issue design and implement a program using advocacy models to create partnerships, achieve transformative outcomes, increase “good” brand recognition and build new political alliances. This idea requires the corporate partner to intentionally commit to a high social impact solution (such as passing legislation or increasing funding) and to achieve those goals in authentic partnership with the best performing experts in the non for profit space providing solutions across the nation.
This tool is new but TSG has a 25 year track record as the top advocacy organization for non profit public interest causes including creating the ONE Campaign with Bono, Leading the Social Innovation and Entrepreneurship movement and initiating the first policy effort on Human Trafficking and Slavery.
Tom is a veteran of the domestic AIDS movement, Gays in the Military and the cancer advocacy community. Our roundtable with Tom will detail this new idea, explore how it serves the C-suite, CSR, GR, PR and HR functions within any corporation and discuss the kinds of issues companies may choose to focus on using “Impact Advocacy” on. Since this new product is just rolling out, Tom is anxious and receptive to have feedback on how to improve the design and features of “impact advocacy” so that it truly fits the unique needs of corporations looking to distinguish themselves in the environment.
If you've invested in employee engagement but haven't seen any real change, you're not alone. So how do you move the needle? PUG’s Picnic Engagement Hub can construct a fully-integrated strategy and choice-based engagement experience that threads through all points of interaction, encouraging and facilitating desired outcomes.
These slides explain the leadership style of the organization. Working of the firm, associated brands, and their development projects. It also addresses the challanges faced by the firm and possible solution to them.
There are many reasons why your business should embrace Corporate Social Responsibility or better, embedded it into the business model for the long term. Find in this presentation the top 3 reasons your business should implement CSR as soon as possible.
Successful collaborations for non profit organizationsMyoung526
Today it's critical for non-profits to see their way to collaboration as a tool to reduce expenses and increase revenue. It's also a way to encourage support from foundations who are looking at innovative ways to think about doing business. Successful non-profit collaborations help with establishing an authentic relationship and handling the challenges.
Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
Cause Marketing: Find New Ways to Fully Embed CSR Initiative into your Brand ...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
Brandthroplogie Media - A Consultancy That Harnesses Creativity To Solve Busi...Billee Howard
http://brandthropologie.com/ - We are a consultancy that harnesses creativity to solve business problems.
Brandthropologie Media identifies the most powerful collision point of culture and commerce for each client to create captivating stories that are consumed, shared and drive meaningful and measurable engagement.
At Brandthropologie we use our proprietary “executive produce your brand” process to achieve these type of results by working to develop, produce and distribute our client’s winning narratives to both internal and external audiences.
Our focus is on reimagining the communications function in ways that pivot client stories into programming that feeds corporate culture, the news and helps set the trends in the world’s leading media outlets, and most influential social channels.
Brandthropologie is committed to helping brands transform digital storytelling into a vital business competency that drives toward both authentic engagement and desired business outcomes.
EWMD Portugal Leadership Conference Dianova PortugalDianova
Uncertain times require innovate solutions. How are NGO such as Dianova Portugal incorporating Sustainable Development, Social Entrepreneurship, Change Management, Social Media, Communication, Leadership and Innovation issues-methodologies-tools in their strategies? What are the impacts of those in the organisational development and it's impact on society? How to create social value through Leadership and Innovation?! Know how Dianova Portugal is doing it...
A description of the Empowered PhXX diversity initiative combining regional economic development and skills based training for entrepreneurial support organizations.
Leveraging Partnerships to Increase your Library's ImpactBeth Yoke
This presentation offers libraries some basic strategies for establishing and maintaining strategic partnerships in order to increase impact and community value.
This seminar is geared toward “C" level executives.
A new tool for corporate impact: In the rapidly changing world of “CSR” and “shared impact” a new and innovative tool has been added by The Sheridan Group. They call it “Impact Advocacy”. Their approach is to help a corporate entity concerned about a social issue design and implement a program using advocacy models to create partnerships, achieve transformative outcomes, increase “good” brand recognition and build new political alliances. This idea requires the corporate partner to intentionally commit to a high social impact solution (such as passing legislation or increasing funding) and to achieve those goals in authentic partnership with the best performing experts in the non for profit space providing solutions across the nation.
This tool is new but TSG has a 25 year track record as the top advocacy organization for non profit public interest causes including creating the ONE Campaign with Bono, Leading the Social Innovation and Entrepreneurship movement and initiating the first policy effort on Human Trafficking and Slavery.
Tom is a veteran of the domestic AIDS movement, Gays in the Military and the cancer advocacy community. Our roundtable with Tom will detail this new idea, explore how it serves the C-suite, CSR, GR, PR and HR functions within any corporation and discuss the kinds of issues companies may choose to focus on using “Impact Advocacy” on. Since this new product is just rolling out, Tom is anxious and receptive to have feedback on how to improve the design and features of “impact advocacy” so that it truly fits the unique needs of corporations looking to distinguish themselves in the environment.
If you've invested in employee engagement but haven't seen any real change, you're not alone. So how do you move the needle? PUG’s Picnic Engagement Hub can construct a fully-integrated strategy and choice-based engagement experience that threads through all points of interaction, encouraging and facilitating desired outcomes.
These slides explain the leadership style of the organization. Working of the firm, associated brands, and their development projects. It also addresses the challanges faced by the firm and possible solution to them.
There are many reasons why your business should embrace Corporate Social Responsibility or better, embedded it into the business model for the long term. Find in this presentation the top 3 reasons your business should implement CSR as soon as possible.
Successful collaborations for non profit organizationsMyoung526
Today it's critical for non-profits to see their way to collaboration as a tool to reduce expenses and increase revenue. It's also a way to encourage support from foundations who are looking at innovative ways to think about doing business. Successful non-profit collaborations help with establishing an authentic relationship and handling the challenges.
Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
Cause Marketing: Find New Ways to Fully Embed CSR Initiative into your Brand ...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
Brandthroplogie Media - A Consultancy That Harnesses Creativity To Solve Busi...Billee Howard
http://brandthropologie.com/ - We are a consultancy that harnesses creativity to solve business problems.
Brandthropologie Media identifies the most powerful collision point of culture and commerce for each client to create captivating stories that are consumed, shared and drive meaningful and measurable engagement.
At Brandthropologie we use our proprietary “executive produce your brand” process to achieve these type of results by working to develop, produce and distribute our client’s winning narratives to both internal and external audiences.
Our focus is on reimagining the communications function in ways that pivot client stories into programming that feeds corporate culture, the news and helps set the trends in the world’s leading media outlets, and most influential social channels.
Brandthropologie is committed to helping brands transform digital storytelling into a vital business competency that drives toward both authentic engagement and desired business outcomes.
EWMD Portugal Leadership Conference Dianova PortugalDianova
Uncertain times require innovate solutions. How are NGO such as Dianova Portugal incorporating Sustainable Development, Social Entrepreneurship, Change Management, Social Media, Communication, Leadership and Innovation issues-methodologies-tools in their strategies? What are the impacts of those in the organisational development and it's impact on society? How to create social value through Leadership and Innovation?! Know how Dianova Portugal is doing it...
The New Metrics of Sustainable Business Conference | BrochureSustainable Brands
Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA.
Learn more: www.SBIIF.com
Frisbeemanagement. How better insight in the potential of your organisation, ...Theo Kroese
Strong organisations build strong brands. It's people that build organisations! The results an organisation gets come from the way its people behave, cooperate and solve problems. Insight in the cause-and-effect relationships in your organisation helps you devise successful interventions that lead to more effectiveness and a stronger brand.
Het doel: organisaties commercieel sterker maken. Reden: Sterke merken presteren beter.
Met de beschreven verandercyclus kunnen organisaties hun onderscheid en concurrentiekracht vergroten. De Frisbeemanagement methode van Kroese brands & behaviour geeft hier een concrete invulling aan.
Relationship marketing
Week 12 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Properly reflecting companies’ commitment with sustainable and ethical behaviour is the main challenge of communication in relation to reputation and corporate responsibility. However, that Corporate Social Responsibility (CSR) has to go beyond the mere realization of ‘good deeds’ to become something strategic and integrated into the business.
Through accountability, companies are increasingly communicating the phenomenon of responsibility and ethics in business. This started to happen in the 90s when responsibility was not only concerning economic issues but social, environmental and labour issues within organizations.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Larry Parnell, associate Professor of the Graduate School of George Washington University (USA), during the session “New developments and trends in sustainable communication” held by Corporate Excellence, the school of Communication at the University of Navarra and EOI Business School in Madrid on September 19, 2012.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
10. The right approach: reputation management Analysis : What is the identity? What is the right communication-mix? Branding : What is the promise? Actions : Activities that fulfill the promise Result : Measure progress Dialogue : Engage stakeholders 1 2 3 5 4
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14. Actions: Brand to fulfill the promise “ Communicate your assets and create an image of the future of the city…” “ Run Communications like in a political campaign” Actions must be coherent with the Brand; Investment, planning, economic plans, promotions, events, advertising, etc… Organizing communications ‘ Communication Calendar’ ‘ Themed Message Map’ Reputation drivers Branding and positioning Issues Themes Message & Proof Develop calendar Plan actions
![MANAGING THE CORPORATE REPUTATION ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)