A presentation on the experience based choice for Human Computer Interaction written by Anthony Jameson

1. E X P E R I E N C E B A S E D
C H O I C E
C H O I C E A R C H I T E C T U R E F O R H U M A N C O M P U T E R I N T E R A C T I O N
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2. E X P E R I E N C E B A S E D C H O I C E
• What is experience based choice?
• What are the different types of experience based
decisions?
• How are these techniques applied in various design
situations?
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3. E X P E R I E N C E
B A S E D PAT T E R N
• The idea that a decision
made in the past (with
some success) is likely a
decent option now.
• This is not availability
heuristic, it talks about
previous choices not
available information.
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4. S U B PAT T E R N S O F E X P E R I E N C E B A S E D
C H O I C E
• Recognition Primed Decision Making
• Habit Based Choice
• Reinforcement Based Choice
• Affect Based Choice
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5. R E C O G N I T I O N P R I M E D
D E C I S I O N M A K I N G
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6. N AT U R A L I S T I C
D E C I S I O N M A K I N G
• You are a fire fighter who
just reached the situation
and you see the fire is
growing rapidly, the stakes
are high because of the
location and there is a lot
of chaos because of the
fire.
• How do you make the next
decision?
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7. N AT U R A L I S T I C D E C I S I O N M A K I N G
• Klein et. al. predicted based on previous experiments,
that fire fighters would typically consider two course of
actions before deciding which one to execute.
• They would apply the consequence based model.
• But decision makers, didn’t see to make any decisions
but take actions based on his previous situation.
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8. N AT U R A L I S T I C
D E C I S I O N M A K I N G
• Why was it rational to make
that decision?
• The decision maker has a
great deal of experience
with previous similar
situations.
• There is no time for
exhaustive generalization
& comparison
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9. T H R E E F O R M S O F R E C O G N I T I O N
P R I M E D D E C I S I O N M A K I N G

12. H A B I T B A S E D C H O I C E
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13. H A B I T S A R E L E A R N E D
D I S P O S I T I O N S T O R E P E AT
PA S T R E S P O N S E S . T H E Y A R E
T R I G G E R E D B Y F E AT U R E S O F
T H E C O N T E X T T H AT H AV E
C O VA R I E D F R E Q U E N T LY W I T H
PA S T P E R F O R M A N C E ,
I N C L U D I N G P E R F O R M A N C E
L O C AT I O N S , P R E C E D I N G
A C T I O N S I N A S E Q U E N C E ,
A N D PA R T I C U L A R P E O P L E .
C O N T E X T S A C T I VAT E
H A B I T U A L R E S P O N S E S
D I R E C T LY, W I T H O U T T H E
M E D I AT I O N O F G O A L S TAT E S .
( P. 8 1 3 )
H A B I T S
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14. E M A I L C L I E N T S
H A B I T B A S E D C H O I C E

15. R E C O G N I T I O N P R I M E D D E C I S I O N
M A K I N G ( C H O I C E B A S E D O N
I N S T R U M E N T C O N D I T I O N I N G )
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16. R E S P O N D I N G T O A M E S S A G E W H I L E H E I S
D R I V I N G ( P O S I T I V E B E H AV I O R I N S O M E S E N S E )
C H O I C E B A S E D O N I N S T R U M E N T C O N D I T I O N I N G

17. A C O N S E Q U E N C E O F
B E H AV I O R I S A R E I N F O R C E R
I F I T I N C R E A S E S T H E
P R O B A B I L I T Y T H AT T H E S A M E
B E H AV I O R W I L L B E S H O W N I N
S I M I L A R S I T U AT I O N S I N T H E
F U T U R E .
R E I N F O R C E R
• R E I N F O R C E R S / P U N I S H E R S A R E
N O T I N T U I T I V E
• T I M I N G I S A N I M P O R TA N T
FA C T O R
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18. K E Y B O A R D
E X A M P L E
I N S T R U M E N T C O N D I T I O N I N G
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19. V I D E O G A M E S
R E I N F O R C E M E N T B A S E D C H O I C E

20. A F F E C T B A S E D C H O I C E
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21. U N P L E A S A N T E X P E R I E N C E
A F F E C T B A S E D C H O I C E

22. . . . R E P R E S E N TAT I O N S O F O B J E C T S
A N D E V E N T S I N P E O P L E ’ S M I N D S
A R E TA G G E D T O VA RY I N G D E G R E E S
W I T H A F F E C T. I N T H E P R O C E S S O F
M A K I N G A J U D G M E N T O R D E C I S I O N ,
P E O P L E C O N S U LT O R R E F E R T O A N
“ A F F E C T P O O L ” C O N TA I N I N G A L L
T H E P O S I T I V E A N D N E G AT I V E TA G S
C O N S C I O U S LY O R U N C O N S C I O U S LY
A S S O C I AT E D W I T H T H E
R E P R E S E N TAT I O N S .
A F F E C T H E U R I S T I C
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23. S AV E PA S S W O R D ?
A F F E C T B A S E D C H O I C E

24. TA K E A WAY
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• Past experience have a considerable effect on our
current decision making process
• New decisions might be based on a habit or might
reinforce by a positive reward
• Our past experience have a emotion associated with
it, which effects our decision making process