This document provides an agenda and overview for a workshop on practical modeling. The intended takeaways are to build confidence in modeling abilities, understand why modeling benefits projects, learn about major modeling modalities, use modeling to better understand complex problems, and understand when collaborative model creation works. The agenda includes welcoming remarks, defining practical modeling, discussing why we model, warm-up modeling activities, types of conceptual models, how to get started modeling, modeling complex systems, modeling for sharing, and concluding remarks. Modeling is presented as a way to make the invisible visible by establishing understanding throughout projects, exploring relationships between ideas, and allowing different types of information to get along. Examples of conceptual models are provided.
Practical Modeling: Making the Invisible VisibleKaarin Hoff
4 hour workshop at Information Architecture Summit 2015
Brochure Description:
A practitioners are encountering problem spaces that are more complex than ever before. Cross-channel ecosystems, huge enterprise platforms, and decentralized content delivery are just a few challenges we are having to explore, understand, and gain direction around with stakeholders, before it’s wise to dive into the particulars of interfaces. But how can we collaborate on architecture without the entanglements of design detail? Enter modeling.
Modeling allows us to work with abstraction as tangible objects; it brings physicality to language, decisions, and conceptual relationships that make up and underpin the ecosystems we work with. It allows us to analyze and collaborate more efficiently, with less effort and distraction. It is especially valuable for:
- Discovering and defining “why” we should do something and “what” we should do before jumping into “how” we should do it
- Untangling complex concepts in order to explain something to yourself
- Collaborating about (and deciding on) functional capabilities as a group prior to fussing with interfaces
- Grappling with abstract and quantitative data and their intersections
- Understanding and relating the parts of big, complex systems
- Exploring and creating semantic structures and frameworks
Information Architecture: Value Proposition of Our ApproachKaarin Hoff
We have to get comfortable explaining the purpose and value of the IA approach. We are more than our deliverables. We have to sell our process. We have to defend our ability to do proper discovery – stakeholder interviews, content audits, user interviews, modeling... We are the gatekeepers that hold off the solutions, the how, until we know the what and who and why. And explaining that can be really difficult! This talk aims to help us all become more comfortable with, and confident in, explaining our value proposition.
Practical Conceptual Modeling at UX Detroit Feb 2015Andrew Hinton
See the slides with all CORRECT notes here: http://understandinggroup.com/2015/02/practical-conceptual-modeling/
A presentation by Kaarin Hoff, Andrew Hinton, and Joe Elmendorf (not present at the event), for UX Detroit's Feb 2015 meetup. An introduction to some of the content that will be in the IA Summit 2015 workshop
Practical Modeling: Making the Invisible VisibleKaarin Hoff
4 hour workshop at Information Architecture Summit 2015
Brochure Description:
A practitioners are encountering problem spaces that are more complex than ever before. Cross-channel ecosystems, huge enterprise platforms, and decentralized content delivery are just a few challenges we are having to explore, understand, and gain direction around with stakeholders, before it’s wise to dive into the particulars of interfaces. But how can we collaborate on architecture without the entanglements of design detail? Enter modeling.
Modeling allows us to work with abstraction as tangible objects; it brings physicality to language, decisions, and conceptual relationships that make up and underpin the ecosystems we work with. It allows us to analyze and collaborate more efficiently, with less effort and distraction. It is especially valuable for:
- Discovering and defining “why” we should do something and “what” we should do before jumping into “how” we should do it
- Untangling complex concepts in order to explain something to yourself
- Collaborating about (and deciding on) functional capabilities as a group prior to fussing with interfaces
- Grappling with abstract and quantitative data and their intersections
- Understanding and relating the parts of big, complex systems
- Exploring and creating semantic structures and frameworks
Information Architecture: Value Proposition of Our ApproachKaarin Hoff
We have to get comfortable explaining the purpose and value of the IA approach. We are more than our deliverables. We have to sell our process. We have to defend our ability to do proper discovery – stakeholder interviews, content audits, user interviews, modeling... We are the gatekeepers that hold off the solutions, the how, until we know the what and who and why. And explaining that can be really difficult! This talk aims to help us all become more comfortable with, and confident in, explaining our value proposition.
Practical Conceptual Modeling at UX Detroit Feb 2015Andrew Hinton
See the slides with all CORRECT notes here: http://understandinggroup.com/2015/02/practical-conceptual-modeling/
A presentation by Kaarin Hoff, Andrew Hinton, and Joe Elmendorf (not present at the event), for UX Detroit's Feb 2015 meetup. An introduction to some of the content that will be in the IA Summit 2015 workshop
This presentation will examine the purpose and application of information architecture for the so-called ‘next generation’ of information tools, including blogs and wikis. We will introduce ‘needs based’ information architecture, the methodology used for organising and designing information-rich environments in a way that allows people to use them more easily. We will then look at how the best practice principles behind this approach apply equally well to emerging technologies.
Presented at Open Publish 2007, by Patrick Kennedy of Step Two Designs.
Slides for a session on Passion-Based Learning at the Lausanne Laptop Institute, 2012. More session info/resources available here: http://pwoessner.wikispaces.com/Passion-Based+Learning
Truth and Dare - Out of the echochamber into the fireJason Mesut
This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.
It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.
Requirements of a Conceptual Data Model
Expressiveness: should be expressive enough to allow modeling of different types of relationships, objects and constraints of the miniworld.
Simplicity: non-specialists should be able to understand
Diagrammatic Representation: to ease interpretation
Formality: There should be no ambiguity in the specification
Once You See It You Can't Unsee It: Tracing Information Ecologies #IAS15Rachael Hodder
My talk today is about one method that I use to make sense when I find myself working in a new information ecology. I’m going to talk about metaphor tracking. This is a method of analysis that’s inspired by the work of George Lakoff and Mark Johnson in Metaphors We Live By. By tracking metaphors through discourse, we can trace systems of meaning and in effect, make the mechanics of meaning visible.
First, I’ll discuss some of the foundational assumptions for this method. And then, going forward, we’ll get to know Lakoff and Johnson’s “metaphorical concept” and I’ll show how I used it to understand how Facebook understands itself as a platform.
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Dave Cooksey
Broadening the Definition of Altmetrics - 5am conference - David SommerKudos
In this presentation I discuss how researchers are using offline, private channels to communicate their research in addition to online, public channels. I explore the axes of communication, digital visibility and provide examples of how researchers use Kudos to share in closed, private channels and check the effectiveness of their dissemination. Altemtrics are just the tip of the iceberg maybe we have undervalued the data we are building up about offline and closed channel coms. The data set we are building with the 250,000 researchers using Kudos helps us provide guidance and recommendations to ensure researchers are disseminating effectively and not going unrewarded.
How to Design the Fun Out of Things --Lessons on Contextual Inquiry in UX at ...Brock Dubbels
There is nothing more wondrous in software than a dancing bear. Well, maybe an evil dancing bear. In this workshop, learn to express your schadenfreude through the design of software. Learn the glorious irony in the creation of pain stations: a paradise lost complete with repetitive treadmills of grinding.
Alternatively, if you enjoy babygoats on trampolines and other "happy things, this session will provide a model for learn to design invoke play, and sustain it through interaction and feedback, and if you are evil, then take it away. We learn three aspects of discount design methods as simplified user testing, narrowed prototypes, and heuristic flow models for delivering software for impact and persuasion.
Create live action simulation, with insights on the difference between imitation and emulation, and when they are most useful. Use ethnographic methods for conducting contextual analysis, learn about data-informed models; create documentation like procedural workflows and hierarchical flow charts for the creation of your very own WAAD (work activity affinity diagram) fro creating needs, requirements and design
How to Design the Fun Out of Things with UX -- Minnebar10 2015Brock Dubbels
There is nothing more wondrous in software than a dancing bear. Well, maybe an evil dancing bear. In this workshop, learn to express your schadenfreude through the design of software. Learn the glorious irony in the creation of pain stations: a paradise lost complete with repetitive treadmills of grinding.
Alternatively, if you enjoy babygoats on trampolines and other "happy things, this session will provide a model for learn to design invoke play, and sustain it through interaction and feedback, and if you are evil, then take it away. We learn three aspects of discount design methods as simplified user testing, narrowed prototypes, and heuristic flow models for delivering software for impact and persuasion.
Create live action simulation, with insights on the difference between imitation and emulation, and when they are most useful. Use ethnographic methods for conducting contextual analysis, learn about data-informed models; create documentation like procedural workflows and hierarchical flow charts for the creation of your very own WAAD (work activity affinity diagram) fro creating needs, requirements and design
This module will expose you to the latest in social, local and mobile (SoLoMo) technologies, messaging apps, chat bots, live broadcasting and complimentary decision aids that provide real-time help while incentivizing your prospects to try out your offerings. Find out how bottom-funnel prospects can be energized with carefully crafted FREEmiums, test trails and demos that minimize their purchase risk. Learn what types of content work best as a valid testimony of your competitive advantage.
This presentation will examine the purpose and application of information architecture for the so-called ‘next generation’ of information tools, including blogs and wikis. We will introduce ‘needs based’ information architecture, the methodology used for organising and designing information-rich environments in a way that allows people to use them more easily. We will then look at how the best practice principles behind this approach apply equally well to emerging technologies.
Presented at Open Publish 2007, by Patrick Kennedy of Step Two Designs.
Slides for a session on Passion-Based Learning at the Lausanne Laptop Institute, 2012. More session info/resources available here: http://pwoessner.wikispaces.com/Passion-Based+Learning
Truth and Dare - Out of the echochamber into the fireJason Mesut
This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.
It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.
Requirements of a Conceptual Data Model
Expressiveness: should be expressive enough to allow modeling of different types of relationships, objects and constraints of the miniworld.
Simplicity: non-specialists should be able to understand
Diagrammatic Representation: to ease interpretation
Formality: There should be no ambiguity in the specification
Once You See It You Can't Unsee It: Tracing Information Ecologies #IAS15Rachael Hodder
My talk today is about one method that I use to make sense when I find myself working in a new information ecology. I’m going to talk about metaphor tracking. This is a method of analysis that’s inspired by the work of George Lakoff and Mark Johnson in Metaphors We Live By. By tracking metaphors through discourse, we can trace systems of meaning and in effect, make the mechanics of meaning visible.
First, I’ll discuss some of the foundational assumptions for this method. And then, going forward, we’ll get to know Lakoff and Johnson’s “metaphorical concept” and I’ll show how I used it to understand how Facebook understands itself as a platform.
Taxonomies, while critical, are often created in collaboration with businesses and in isolation from users, which leads to misalignment of expectations and a disconnection from their mental models. But testing taxonomy is not difficult, doesn't have to be expensive, and offers clearly identifiable value to projects. In this very practical session you'll learn about when to test, the different kind of tests available, and what works best (and what doesn't) at different stages of different projects.
Presented at IA Summit 2015 with Dave Cooksey
Broadening the Definition of Altmetrics - 5am conference - David SommerKudos
In this presentation I discuss how researchers are using offline, private channels to communicate their research in addition to online, public channels. I explore the axes of communication, digital visibility and provide examples of how researchers use Kudos to share in closed, private channels and check the effectiveness of their dissemination. Altemtrics are just the tip of the iceberg maybe we have undervalued the data we are building up about offline and closed channel coms. The data set we are building with the 250,000 researchers using Kudos helps us provide guidance and recommendations to ensure researchers are disseminating effectively and not going unrewarded.
How to Design the Fun Out of Things --Lessons on Contextual Inquiry in UX at ...Brock Dubbels
There is nothing more wondrous in software than a dancing bear. Well, maybe an evil dancing bear. In this workshop, learn to express your schadenfreude through the design of software. Learn the glorious irony in the creation of pain stations: a paradise lost complete with repetitive treadmills of grinding.
Alternatively, if you enjoy babygoats on trampolines and other "happy things, this session will provide a model for learn to design invoke play, and sustain it through interaction and feedback, and if you are evil, then take it away. We learn three aspects of discount design methods as simplified user testing, narrowed prototypes, and heuristic flow models for delivering software for impact and persuasion.
Create live action simulation, with insights on the difference between imitation and emulation, and when they are most useful. Use ethnographic methods for conducting contextual analysis, learn about data-informed models; create documentation like procedural workflows and hierarchical flow charts for the creation of your very own WAAD (work activity affinity diagram) fro creating needs, requirements and design
How to Design the Fun Out of Things with UX -- Minnebar10 2015Brock Dubbels
There is nothing more wondrous in software than a dancing bear. Well, maybe an evil dancing bear. In this workshop, learn to express your schadenfreude through the design of software. Learn the glorious irony in the creation of pain stations: a paradise lost complete with repetitive treadmills of grinding.
Alternatively, if you enjoy babygoats on trampolines and other "happy things, this session will provide a model for learn to design invoke play, and sustain it through interaction and feedback, and if you are evil, then take it away. We learn three aspects of discount design methods as simplified user testing, narrowed prototypes, and heuristic flow models for delivering software for impact and persuasion.
Create live action simulation, with insights on the difference between imitation and emulation, and when they are most useful. Use ethnographic methods for conducting contextual analysis, learn about data-informed models; create documentation like procedural workflows and hierarchical flow charts for the creation of your very own WAAD (work activity affinity diagram) fro creating needs, requirements and design
This module will expose you to the latest in social, local and mobile (SoLoMo) technologies, messaging apps, chat bots, live broadcasting and complimentary decision aids that provide real-time help while incentivizing your prospects to try out your offerings. Find out how bottom-funnel prospects can be energized with carefully crafted FREEmiums, test trails and demos that minimize their purchase risk. Learn what types of content work best as a valid testimony of your competitive advantage.
Assure Creative Projects Deliver Awesome Business Resultsmaryat
Assure creative projects designed in-house, in ad agencies or in design shops deliver awesome business results by understanding the core components of a successful workflow.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
Understand how to create great user experience which convert good intentions into action to mainstream sustainable innovations.
Are you a social / impact entrepreneur frustrated 😤 by the lack of real change in climate action and sustainable behaviours?
This is the webinar to understand the attitude - behaviour gap in sustainable consumption and how user experience tools, methods and best practices can contribute to scaling people and planet-friendly behaviours, products and services
SPEAKER:
Marie Geneste is the founder of The C Collective, a new purpose-driven consultancy helping people and planet friendly entrepreneurs scale their innovations through great user experiences.
More information on theccollective.com
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Hello!
2
#ias15 #model
We are information architects at The Understanding Group (TUG)
where we get to model messes
Andrew Hinton Kaarin HoffJoe Elmendorf
@josepilove @inkblurt @kaarinh
3. Intended Take Aways
• Confidence in your modeling ability
• Understanding of why modeling benefits a project
• Knowledge of some major modeling modalities
• Ability to use modeling to help you better understand
complex problems
• Insight into when collaborative model creation and
discussion works and why
3
4. Agenda
• Welcome
• What do we mean when we say Practical Modeling?
• Why Model?
• Activity: Warm-Up
• What Types of Conceptual Models?
• How to Get Started
• Activity: Modeling Complex Systems
• Modeling for Sharing
• Activity: Sharing is the Goal
• Modeling, Not Just for Breakfast Anymore
• Conclusion
4
9:30
8:30
11:30
12:30
10:30
14. To get at the “what”…
IAs do a lot of modeling
14
Semester - Based Activity Cycle
Enroll for semester Pay BillCourse Planning
Add/Drop classes
VETERAN:
A Enrollment
Verification
Start classes
Warning grades
Final grades
State Intent To
Attend university
Admissions Financial Aid Enrollment
DIAGRAM KEY
Warning grades
Final gradesResearch and Selection
Considering all aspects of university
Apply to university
Considered for some
merit based
scholarships
Acceptance to
university
Take Placement
Exams
Attend Orientation
Visit Campus (Attend an Event)
Register for
Placement Exams
and Orientation
UNDERGRADUATE
TRANSFER
or high school dual
enrollment:
Request Official
Transcripts from
College(s)
Send to university
Get book vouchers
Add/Drop classes
Pay Bill
TRANSFER:
Receive Worksheet
Notification of Merit-
Based Scholarship
Award
Request
Information
Apply for Private Scholarships
Special Event
VETERAN:
VA Enrollment
Verification
Start classesPay Enrollment
Deposit
Varies by Applicant
Ideal Path
Calendar Year - Bas
Apply for Current Scho
Specific Aid & Other op
Apply for Private Schol
Prospective Student First Semester Student at UMD Second through Final Semester Student Cycle
Course Planning
Change Colleges
Track Grades
& monitoring progress to
degree
Update Personal
Ino
Academic Calendar
and Deadline Dates
Ongoing
Readmission
TRANSFER:
Transfer Orientation
INCOMING
FRESHMEN or
TRANSFER with <24
credits:
Take ACT or SAT
&
Request Official
Highschool(s)
Transcripts
Send scores to university
TRANSFER:
Petition for courses
to be transferred if
previously denied
TRANSFER:
Special Event
Applying for
Financial Aid
Receive
Comprehensive
Award Letter
If selected for
Verification
Complete
Verification process
Applying for
Financial Aid
Rec
Lett
If selecte
Verificati
Complete
Verificatio
Meet with
Academic Advisor
Complete College
& Program-specific
requirements
INTERNATIONAL:
fulfill additional
requirements
Accept Loan(s)
Accept
Scholarship(s)
Course Planning
Change Colleges
Track Grades
& monitoring progress to
degree
Update Personal
Ino
Academic Calendar
and Deadline Dates
Ongoing
Get book vouchers
Cart
with Purchasable
Items
Messaging
asking users if
they would like
to keep their
cart
Cart
empty
Cart
deleted
No?
Yes?
Cart
with Purchasable
Items
&
Non-Purchasable
Items
Cart
Non-Purchasable
Items
Checkout
Confirmation of
Purchase Page
Purchasable
Items
purchased
26. Conceptual models allow very different kinds of
information to get along
26
0"
2"
4"
6"
8"
10"
12"
14"
1" 2" 3" 4" 5" 6"
27. Too busy NOT to model
27
Agile
Waterfall
Wireframes=my job
“I am involved beginning to end.”
“I do user research, I
don’t make structural
decisions.”
28. Products/services exist in a landscape
28
Competition / Time-to-Market
Brand / Reputation
Technology / Infrastructure
Service Product
37. From functional model to conceptual architecture …
37
ARTMAX HOME
[Visual Showcase]
Topical / curated
spotlight of brand-
representative products.
PRODUCTS COMMUNITYLEARNING ACCOUNT
[Brand
Statement /
Description
(Links to
"About")]
Latest News
Aggregated from learning, social media, community, etc.
- Editorially curated (can have sticky posts)
- Item from a given org links to that org's new or home.
- Link to the main News area in "About"
Social Media Links
Promotion Spot
Sharing (curated)
- Art
- Tips / Ideas (more tbd)
Events Calendar (cross-ref w/ store
finder)
Intro / Overview
About the community, policies, etc.
Cross-channel connections
directions / kiosk locations s
to ‘find store’ facet.
Store Managers’ Blog - Most Recent
Tutorials
- cross-ref w/ Products when
specific to a particular catalog item
For Each Product …
(Specifics TBD)
- Attributes should include
editorial ranking + user ranking
Browse by tree hierarchy + facets. (Account Specifics TBD)
2.0
3.0
3.1
4.0 5.0
Learning Blog / Stories
Related
products
41. Example: Looking for emergent patterns
in all the elements …
41
Analytics
Digital Marketing
Video / Production / Technical
Availability
Cross-Channel
Customer Relationship / History
Hardware / Devices
Contract
Identification
CUSTOMERS
▪ Personnel (Actors etc)
▪ Genre, Sub-genres
▪ User Ratings, Comments
▪ Availability (dates, channels)
▪ Format / Aspect Ratio
▪ Digital Assets (Posters etc)
▪ Personnel (Actors etc)
▪ Genre, Sub-genres
▪ Series, Season, Episode
▪ User Ratings, Comments
▪ Availability (dates, channels)
▪ Multi-channel content
▪ Related programming (e.g. "Talking Dead")
▪ Games / Schedule
▪ Channels, Packages
▪ Blackout areas
▪ Players & other Personnel
▪ Connectors to statistics
▪ Social media (hashtags, chat room links, etc.)
INTERNAL
IMDB
Rotten
Rovi
Products
Promotions
Recommendations
(Curated)
Curated Content
(Quality + Recency)
Toolset
Targeted Ads
Engine
Recommendations
(Automated)
Audience
Measure Data
Clickster
TMS ID /
Channel ID
Asset Name
Provider
Creation
Date
Run time
Aspect
Ratio
Codec
Frame Rate
Bit Rate
Top Box
Office
Top DVD
Sales
Social Sign-on
Preferences
Behaviors
Favorite
ProductsWishlist
Loyalty /
Heart Score
Social
Graph
Social
Favorites
Ratings
First-screen
Second-
screen
Segment +
Persona
Device
CapabilitiesAuthorizations Customer
TV Remote
Code
Addressable
DVR Data
Home/
Receiver IP
Billing
Problem
Resolution
Touchpoints
Service
History
Transactions
Installation
Notes
Order History
(PPV etc)
OPPV vs IPPV
(box vs online)
Channel
Hardware
Protection
Eligibility
Hardware
Segment
Account
Number Other IDs
Email AddressSocial Email
Phone / SMS
GPS Location
Device
Management
Device
Management
Clickstream
Email
Preferences /
Opt-In
Churn Risk
Score
Commitment
Date
Auto bill-pay
Acct Type
(Res, Biz,
Pending)
Credit Band
Connected
Box Y/N
Zip/DMA
Region
Package
Bundle
Channels
Consolidated Profiles
& Sub-Accounts
HOUSEHOLD ACCOUNT
ENTERTAINMENT
PRODUCT
Programming
Packages
Premiums
Licensing
Windows
PPV:
Exp Date,
Window,
Price
Rights
Mgmt
Start Date
INTERNAL
ROLES
Product
Placement
RSN
(Regional
Sports
Network)
Buy
Window
Movies
Series
Sports
44. Example: An “Info Model” for a large non-profit
44
Advocacy (Generates Awareness)
Initiative 3
Volunteers
Initiatives
Initiative 4
is a
Grant
is a
is a
is a
is of type
Initiative 1
Initiative 2
for
is aimed
at
is a
is a
prepare
agenda
for the
have
Government
Unit 6
State &
Federal
Organization*
make
aware
Law
Violators
make
Congress
Board of
Delegates
is an
feed content and the
best practices in
is primarily aimed at
help in
driving
the
organizes EHS focused
Award
Dinner
has
is an
DB for
Volunteers
DB
are
placed in
Initiative 5
Division
Delegates
two are
delegates
to the
get
appointed
to
form
two are
part of
Members*
(Organizations)
five
together
form a
feed best best
practice, policy
recommendations
Commercial
Direct
Support
Unit 6
are acquired
by
Territory
Chapters
Locations
Companies
Training
Centers
Members
(Organizations)
Have Participation
Record
Trade
Associations
Organizatio
n*
▪ Direct Email
Campaigns
▪ Sales Teams
(Field and
Internal)
▪ Direct Marketing
(SEM, Organic
Searches)
can be
participants
in
LMS
DB
Classroom
Training
Onsite
Training
Online
Training
Librarians
have
Knowledge
Management
and Creation
KMS
DB
take care of
Course-books, Classes, Videos,
Work-books, Training Materials
Reference
Librarian
Services
(alerts, emails)
use
Inventory
Products
deliveres
supplied
to
Sales Team
are also
sold by
International
Council
is a
subsidiary of
Companies
Outside US
owns VAR Distributor Partner Engaged
Chapters
are labeled into
Internal Team
(Subject Matter Experts)
External
Team
Content Vision Creative Packaging
and Products
Modules and Training
Material
handles
handle
Contact
(primary,
training center)
Person
is a
belongs
to
belongs
to
Intranet
Employees of
Organization
Online
Interface
search, do
research on
has a limited
functionality
call, email
Archived content
(brochures, magazines,
articles etc.) dating back to
Organization inception
contains
Sponsorship
is a
is of type
for
Business Units
Unit 2
Unit 1
Unit 4
Unit 5
Unit 3
Unit 6
Unit 8
Unit 7
Products
Product 7Product 2
Product 4
Product 5
Product 3
Product 1
Product 8
Product 9
Product 6
get assisted
by
offer
drives
is aimed
at
for other
offer
is offered
on
delivered
by
delivered
by
delivered
by
Members
Non
Members
Safety and
Health
ePublications
CD Version Monthly
Emails
is also
available
in
is of
types
are
available
as
is of type
are
purchased
primarily
by
are subscribed to by
have
Channels
Distributors
Direct (Inside, Field
Sales)
Chapters
Public Instructors
are are being sold
using
assist in creation of
has
has
connect to
have
links to
assist in creation of
are acquired
by
are acquired
by
solve
queries of
CRM
DB
are
placed in
are
placed in
are of type
assist in
creation of
take
give services
to
offers
offers
gain access
to/ can
modify
based on
permissions
CMS
(Wordpress,
Sharepoint)
DB
Shopping
Cart
is build using
Shared Services
Lead Generation
Awards
Packaged Training
Research & StatisticsMarketing
Communication
Publications
are of
types
are of
types
offers
Purchasers
is a
purchase
through
are sold via
are sold via
purchase
through
archives Magazines Books Facts NewsletterWebinars
Pay-wall
Free
Members
only
provide
Compu-System
(data and
campaign
management)Organizatio
n*
are are being sold
using
to present
on
provide
take
Campaigns
Campaign 1 Campaign 2
Awesome
Award
are
published
on
are of type
is a
is a
Great Plains
- Accounting
System
DB
Email
Campaigns
Tool export
emails to
Marketing
used for
sales data
are accessed viahandle
advertising
data is
stored in
sales data
Course
Course 1
Course 5
Course 4
Course 3
Course 2
Court Corporate State
give
45. MID
Case Call
Corporate
Contact
Business Nam
Status (state)
Related MIDs
Interaction
History
Action History
Escalated
Resolved Category Notes
Agent InfoMID Value Agent Value
Equipment
Documents …has associated…
…has a…
…has a set of…
…has…
…has...
… is based on…
…has…
…can be…
…can be…
…is associated
with a least one…
…is assigned a…
…has
corresponding…
…has...
…is with a…
…is associated w
one or more…
…is associated with
one or more…
…has a…
…has a…
…has a…
Agent
…has…
…is a…
…is created
for each…
…is an action
in the…
…has a…
…has an…
…based on…
…based on…
Example: An
“Info Model” for
one part of a
complex financial
institution
45
47. State Intent To
Attend university
Admissions Financial Aid Enrollment
DIAGRAM KEY
Warning grades
Final gradesResearch and Selection
Considering all aspects of university
Apply to university
Considered for some
merit based
scholarships
Acceptance to
university
Take Placement
Exams
Attend Orientation
Visit Campus (Attend an Event)
Register for
Placement Exams
and Orientation
UNDERGRADUATE
TRANSFER
or high school dual
enrollment:
Request Official
Transcripts from
College(s)
Send to university
Get book vouchers
Add/Drop classes
Pay Bill
TRANSFER:
Receive Worksheet
Notification of Merit-
Based Scholarship
Award
Request
Information
Apply for Private Scholarships
Special Event
VETERAN:
VA Enrollment
Verification
Start classesPay Enrollment
Deposit
Varies by Applicant
Ideal Path
Prospective Student First Semester Student at UMD
Course Planning
Change Colleges
Track Grades
& monitoring progress to
degree
Update Personal
Ino
Academic Calendar
and Deadline Dates
Ongoing
Readmission
TRANSFER:
Transfer Orientation
INCOMING
FRESHMEN or
TRANSFER with <24
credits:
Take ACT or SAT
&
Request Official
Highschool(s)
Transcripts
Send scores to university
TRANSFER:
Petition for courses
to be transferred if
previously denied
TRANSFER:
Special Event
Applying for
Financial Aid
Receive
Comprehensive
Award Letter
If selected for
Verification
Complete
Verification process
Meet with
Academic Advisor
Complete College
& Program-specific
requirements
INTERNATIONAL:
fulfill additional
requirements
Accept Loan(s)
Accept
Scholarship(s)
Example: Describing complex workflow before
making the system
47
49. Example: Created to clarify structure of checkout
for developers
49
Cart
with Purchasable
Items
Messaging
asking users if
they would like
to keep their
cart
Cart
empty
Cart
deleted
No?
Yes?
Cart
with Purchasable
Items
&
Non-Purchasable
Items
Cart
Non-Purchasable
Items
Checkout
Confirmation of
Purchase Page
Purchasable
Items
purchased
50. Example: Chef Searching Online for New Recipe
50
Determine which
to work off of
Modify
View in browser tabs
Save several options to hard drive
Physically write notes
Print
Don’t
Print
Question
Select starting
point(s)
ID
nomenclature
ScanSearch Refine
Compare
Candidates
New / additional
nomenclature
Filter
Sort
Search within
search results
one or
more
Save
to one
or
more Hard
drive
Network
View on
screen
Blog
Add print out to notebook
along with original print ou
with hand written notes
Hard drive
Network
Make Recipe
Print
Troubleshoot
Finalize
Recipe
Save
to one
or
more
Read &
remember
Chef Searching Online for New Recipe/Technique
Select
Candidates
51. Example: Scenario Touchpoints
51
Facebook
Email welcoming
her to TV Show
Membership
Watches TV and
tells husband
Watching TV
Show on TV
Watching TV
Show on TV
Sees Tweet about
earning points,
follows link
About TV Show
page
Next time she watches TV
Show she checks-in and
earns points
Hears promotion
Visits TV Show
website to find
out more
Follows TV Show Twitter
to get alerts about the
promotion
Sees Game
promotion & son
asks to play
Plays with son on
TVShow.com
Prompted to join
TV Show Club to
earn points
Joins Creates wish list
TV Show & game
play becomes
nightly ritual
Husband joins TV
Show Club
Watch for TV
Show together
About TV Show
page
Sweepstakes
page on TV Show
Club page
Signs up using
Facebook login
Shares on
Facebook
Social
Key
I understand
Membership
Benefits!
Family friendly!
I can get things I
need!
thought
Signs up for TV
Show club
56. A map is not the territory it
represents, but, if correct,
it has a similar structure to
the territory, which
accounts for its usefulness
Alfred Korzybski
56
57. Paradox of Cartography:
To present a useful
and truthful picture,
an accurate map must
tell white lies.
57
58. All Models Have Limits
58
Create several models
that provide specific
perspectives.
59. Map out the relationships
between the parts to
better understand
the whole.
59
63. • Organize what you know and look for patterns
• Take nothing for granted
• Keep things flexible
• Create a representative view, not a perfect view
• Create lots of small models
• When you get stuck, focus on the relationships between the parts
• Don’t worry about being messy or starting over
• Keep track of questions and assumptions
63
74. 74
Activity!
Sharing is the Goal
20 minutes to work independently
10 minutes 1 person per table share their model and then discuss
75. • Make sure you’re not doing too much
• Provide a clear framing of what the model is doing
• Collaboration and Validation or Presentation and Preservation
• Make it look good enough for what you’re trying to achieve
75
Take your model from earlier and adapt it to be more
shareable in a collaborative environment.
76. Modeling:
Not just for breakfast anymore
76
- Modeling makes both small and big things clear
- Models aren’t only useful for big messy things
- Anything can be modeled, everything should be modeled
77. Example: High-level Model of Sale
77
SALE PRICE
RETAIL PRICE
MEN WOMEN PETITE JEWELRY
&
ACCESS
ORIES
SHOES FACTORY
STORE
BABY
78. 78
• Modeling is a kind of making: it’s
the craft of understanding.
• It can work at many levels of
fidelity, from abstract to specific.
• You can do it whenever, to figure
out big / complex concepts.
Practical
Modeling