SlideShare a Scribd company logo
Confident in
Our Value Proposition
Kaarin Hoff
IA, The Understanding Group
@kaarinh @undrstndng
Information Everywhere,
Architects Everywhere.
Everyone architects information,
but everyone is not an information architect.
There is a mentality difference.
What I mean when I say
“information architect”
Photo credit: https://coronalabs.com/dilbert/
Engineer is an identity,
a way of approaching the world,
an affinity your friends and
neighbors won’t let you forget.
Information Architecture: Value Proposition of Our Approach
I am an IA.
I am confident and clear
about my purpose and worth.
I am an IA.
I am confident and clear
about my purpose and worth.
Why can’t you just build it?
Why don’t you just know the right answer?
How many solutions could there possibly be?
I am an IA.
I am confident and clear
about my purpose and worth.
Why can’t you just build it?
Why don’t you just know the right answer?
How many solutions could there possibly be?
IA isn’t about having the right answers;
it’s about having the right approach that
gets you to the right answers.
I am an IA.
I am confident and clear
about my purpose and worth.
Figure out the WHAT
Before determining HOW
Pace Layers
Pace Layers
Example
Application
Tools
Best Practices
“People like me”
front and center!
This line of text is
really long and
hard to read
)(
Clear call to action
)
Approach
Approach
Photo credit: http://blog.buildllc.com/2010/05/cardboard-forts-a-critical-analysis-part-1/Photo credit: Scott Leslie, alan_levine_and_kids2 (creative commons)
Backyard Fort
• Users
• Stakeholders
• Tools
• Time constraints
• Risks
• Budget
Information Architecture: Value Proposition of Our Approach
Exposing the Parts: Fort
Climb Hide Peek
Watch
child
Survey Hang Slide
Soft
Ground
Swing
Cheap
Climb Hide Peek
Watch
child
Look Hang Slide
Soft
Ground
Swing
Cheap
Deciding Together: Fort
Climb Hide Peek
Watch
child
Survey Hang Slide
Soft
Ground
Swing
Affordable
Deciding Together: Fort
Exposing the Parts: Digital Example
Exposing the Parts: Digital Example
Information Architecture: Value Proposition of Our Approach
Climb
Hide
Peek
Survey
Hang
Slide
Swing
Play
Determining the System: Fort
weights and dependencies
Watch child
Safety
Soft
ground
Affordable
Watch child
Safety
Soft
ground
Affordable
Deciding Together: Fort
Climb
Hide
Peek
Survey
Hang
Slide
Swing
Play
Watch child
Safety
Soft
ground
Affordable
Deciding Together: Fort
Climb
Hide
Peek
Survey
Hang
Slide
Swing
Play
1 mention = 12
2 mention = 16
3 mention = 18
4 =
5 =
6 mentions = 24
7 mentions = 27
UMD Value & Purpose
In Community
Industry & Business
Institutional
Efficiency Institutional
Requirements
Content Structure,
Types & Rules
Fresh
Get Involved in
UMD & SE Michigan
Getting Enrolled,
Taking Courses & Matriculating
Prospective
Student
Grads
Current Students
Connect Current Students
with SE Michigan
Library
Faculty
Make it easy for students to find the
information they need to
- choose UMD,
- sign up for events,
- request information,
- find out about affordability,
scholarships & aid,
- apply,
- enroll,
- and Get situated at UMD
This project will be successful if it gets done! and the
UMD site becomes the resource it needs to be to the
students (We've been promised new functionality & we
want it)
Prominent display of the UM-
Dearborn brand with a modern
look, feel and performance with
excellence in voice and tone
Prospective Grad: Clarify the online experience
Help students easily find out if UMD has the
program they are interested in, demonstrate
what the degree can do for them, cost/funding,
logistics (prerequisites, schedule, required
credits, what is required to apply)
Site structure needs to provide clarity between
Grad Services and individual units, who
handles what, where students can go to get
more information, etc
Website currently feels faculty-centric and
needs to switch to being student-centric
Separate prospective & current student
audiences
There are calls to action and easy places for
graduate students to let us know of their
interest
Engage students once they are admitted,
initiating a sense of having arrived & become a
part of UMD, (Faculty & Staff engagement is a
side effect of what is done for students),
Enhance the identity of UMD
Make it easy to tell
good stories and
events Need ability to
make web content
more alluring,
engaging, dynamic and
visual
Support easily publishing
events & stories to any
appropriate location on the
web platform, regardless of
which section created the
story (Making the best use of
limited resources & allowing
students to see news &
events from outside their
schools)
Eventually want students created
content to be part of the story / site
(with limited access)
Website should help establish a university-wide
culture of sustainable processes & procedures
for administration of curriculum, degrees, etc
by providing faculty & administrative staff w
easy access to process & policy standards,
existing committee information (mission,
current agenda, past work, etc), steps to
modify or deactivate an existing program, and
other campus wide administrative activities
Promote faculty profiles, contact information,
research & grant approvals, recent activities,
and generally stories of how the work they do
has contributed to the university
Promote student success (placement &
completion) & availability of help when needed
& how to get it.
Reduce duplication inconsistency
by pulling info from authoritative
sources (scholarship info from
Financial Aid, donation info from
UMD Development, donation
button from UM OUD, etc)
Separate “Admissions” and “Aid” in site
navigation
Make forms be true online forms If
for some reason that isn't possible
or necessary, provide writable PDFs
Make processes more clear to students
Provide user-friendly instructions (videos &
infographics), not just text instructions
Would like site improvements to allow
student self-service & reduce the need for
people to contact the Financial Aid office
(phone or in-person)
Retain history of UMD activities & ties to the
community via accessible and clear archive of
newsletters, Legacy, Reporter, etc/ on website
RSVP system easier
for staff to use
Find an easier way provide access to Legacy
Magazine than PDF and Flipbook, include
being searchable, browsable by story, not just
by issue
Make the Library action focused
(by audience type)
Library site should expose events
& information on Campus Life
(non-library services, including
finding a computer, group-study
room, etc)
Library is becoming a Student academic
support hub and needs to surface the
writing center and tutoring
Expose Library services of assisting faculty
with designing student research assignments
to directly impact learning outcome goals &
student success
Expose Library service of teaching
information literacy & research skills
they need to accomplish assignments
Expose to the Library's ability to assist faculty
research interests
Clear explanation of all the ways to make a
difference with UMD, and clear calls to action
Make it clear to both community & strategic
partners where to go on the website to find
information they need or to get connected
to people who can help
Bring together the tools and information
they need to find co-op/work study or
internship candidates, engage in research
or get something tested, use facilities,
volunteer as mentors, etc
Make a a 1-stop-shop for telling what UMD is
doing and what impact they have had on the
community, and for getting involved in SE
Michigan (for all people in SE Mich, through
the lens of UMD)
Reflection of current happenings
on website
"Feeling of University isn’t doing this for you,
but with you - Avoid separation"
Degree process (eg undergraduates start in
CASL, continuing on to MA after certificate) -
(future, location clarity around Social Work at
UMF vsUMD)
For graduate information, include what degrees
offered, what they can expect to be able to do
when they get out (how will they use it), how
long it will take to finish, and how will they pay
for it, what is the job market like, what are the
exit options if my life needs change?
School homepages should be fresh
and market their identity
School homepages should be able
to highlight their curriculum and
promote programs as needed
For each school website, show images of
students working, classroom teaching & project
shots Make it personal with “people like me” -
video, or could hear them talking, or just a
quotation
For each school website, surface the vibrancy
in the Student Organizations & tie to events/
current happenings
Want people to think of UMD when they think
of business, innovation in business, or
education in business
Be able to capture prospective student contact
information on marketing landing pages
Prospective faculty should be able to easily
find curriculum, degree programs, who the
other faculty are
Surface information needed to
stay accredited and show
transparency & accountability
Be compliant with standards
Show that UMD is tuned into the problems of
the region, and the impact UMD has when
engaged with those problems (breakthroughs,
etc)
Show how well it works to engage UMD on
Translational Research Let local industry see
the way UMD understands and is addressing
their problems
Encourage students to get involved with
research
Demonstrate the connection and
interdependence between UMD & SE Michigan,
and let this be a difference from other university
websites, putting it up front with the teaching,
scholarship & integrated learning messages
Content & Communication Goals
Platform & Operational Goals
Alumni
Clear “Stay connected” buttons on
site (update contact information)
Reflection of UMD's philanthropic
culture throughout the website
through storytelling around student
and faculty experiences
Demonstrate how people make a
difference by giving a gift -
Affordability and accessibility of
UMD education, Producing the
talent base for SE Michigan, Lots
of great things happening on & off
campus - others are involved and
you can be too
Searchable database for Community Impact opportunities, events, etc
Content Strategy
Process & Governance
Display content online as webpages when
possible (vs content displayed in PDF form)
Need trained & assigned content
owners to govern and manage
content on the site, in a culture of
open communication
Need training on how to write better web
content
Get regular web traffic analytic
reports to better understand what
is/is not working
Help for faculty putting more information on the
website - more proactive in getting their
research up
Promote student volunteerism, internships
and achievements, such as involvement in
breakthrough technology
Area
Schools
Expose the possibility of high schools
taking courses early to ease the
transition – crossing the boundaries
Provide a frame around local industry
for K-12; introducing it to students Tell
a little story about it for students who
are trying to figure out the whole world
After providing the procedural functionality needed, the website should
enable students to encounter and explore interesting and engaging
information about opportunities and possibilities of what their future may
hold. This is especially important in arts & science, given that a large % of
students are undecided. They should be able to stumble on things that
are interesting and make them curious. They should be exposed to
examples of what they can become after they graduate from UMD,
perhaps through a showcase of success stories (where they go, what they
do, and what contributions they make) so they can understand what success
can look like.
Wants a user-friendly system, allowing some
people in units to make certain changes vs.
having to ask the Digital Team for every
change/addition. But also find a balance with
constraints, so the content is kept consistent
and high-quality.
Determining the System: Digital Example
Climb
Survey
Hang
Slide
Swing
Hide Peek
Determining the System: Fort
Advocacy (Generates Awareness)
Initiative 3
Volunteers
Initiatives
Initiative 4
is a
Grant
is a
is a
is a
is of type
Initiative 1
Initiative 2
for
is aimed
at
is a
is a
prepare
agenda
for the
have
Government
ZMags (publications,
products, catalogs)
Online System
Unit 6
State &
Federal
Organization*
make
aware
Law
Violators
make
Congress
Board of
Delegates
is an
feed content and the
best practices in
is primarily aimed at
help in
driving
the
organizes EHS focused
Award
Dinner
has
is an
DB for
Volunteers
DB
are
placed in
Initiative 5
Division
Delegates
two are
delegates
to the
get
appointed
to
form
two are
part of
Members*
(Organizations)
five
together
form a
feed best best
practice, policy
recommendations
Commercial
Direct
Support
Unit 6
are acquired
by
Territory
Chapters
Locations
Companies
Training
Centers
Members
(Organizations)
Have Participation
Record
Trade
Associations
Organizatio
n*
▪ Direct Email
Campaigns
▪ Sales Teams
(Field and
Internal)
▪ Direct Marketing
(SEM, Organic
Searches)
can be
participants
in
LMS
DB
Classroom
Training
Onsite
Training
Online
Training
Librarians
have
Knowledge
Management
and Creation
KMS
DB
take care of
Course-books, Classes, Videos,
Work-books, Training Materials
Reference
Librarian
Services
(alerts, emails)
use
Inventory
Products
deliveres
supplied
to
Sales Team
are also
sold by
International
Council
is a
subsidiary of
Companies
Outside US
owns VAR Distributor Partner Engaged
Chapters
are labeled into
Internal Team
(Subject Matter Experts)
External
Team
Content Vision Creative Packaging
and Products
Modules and Training
Material
handles
handle
Contact
(primary,
training center)
Person
is a
belongs
to
belongs
to
Intranet
Employees of
Organization
Online
Interface
search, do
research on
has a limited
functionality
call, email
Archived content
(brochures, magazines,
articles etc.) dating back to
Organization inception
contains
Sponsorship
is a
is of type
for
Business Units
Unit 2
Unit 1
Unit 4
Unit 5
Unit 3
Unit 6
Unit 8
Unit 7
Products
Product 7Product 2
Product 4
Product 5
Product 3
Product 1
Product 8
Product 9
Product 6
get assisted
by
offer
drives
is aimed
at
for other
offer
is offered
on
delivered
by
delivered
by
delivered
by
Members
Non
Members
Safety and
Health
ePublications
Colleges
CD Version Monthly
Emails
is also
available
in
is of
types
are
available
as
is of type
are
purchased
primarily
by
are subscribed to by
have
Channels
Distributors
Direct (Inside, Field
Sales)
Chapters
Public Instructors
Service Aggregators
are are being sold
using
assist in creation of
has
has
connect to
have
links to
assist in creation of
are acquired
by
are acquired
by
solve
queries of
CRM
DB
are
placed in
are
placed in
are of type
assist in
creation of
take
give services
to
offers
offers
gain access
to/ can
modify
based on
permissions
CMS
(Wordpress,
Sharepoint)
DB
Shopping
Cart
Online System
is build using
Shared Services
Lead Generation
Awards
Packaged Training
Research & StatisticsMarketing
Communication
Publications
are of
types
are of
types
offers
Purchasers
is a
purchase
through
are sold via
are sold via
purchase
through
archives Magazines Books Facts NewsletterWebinars
Pay-wall
Free
Members
only
provide
Compu-System
(data and
campaign
management)
Online System
Organizatio
n*
are are being sold
using
Exhibitors
pay
to present
on
provide
take
Campaigns
Campaign 1 Campaign 2
Awesome
Award
are
published
on
are of type
is a
is a
Great Plains
- Accounting
System
DB
Email
Campaigns
Tool export
emails to
Marketing
used for
sales data
are accessed viahandle
advertising
data is
stored in
sales data
Course
Course 1
Course 5
Course 4
Course 3
Course 2
Court Corporate State
give
Determining the System: Digital Example
Information Architecture: Value Proposition of Our Approach
Sorting Things Out: Classification and Its Consequences
By Geoffrey C. Bowker, Susan Leigh Star
“Each category valorizes
some point of view and
silences another.”
Meaning is negotiated
Watch child
Safety
Soft
ground
Affordable
Climb
Hide
Peek
Survey
Hang
Slide
Swing
Play
Deciding Together: Fort
Deciding Together: Digital Example
Information Architecture: Value Proposition of Our Approach
Great final products
Climb
Hide
Peek
Survey
Hang Slide
Swing
Play
Surveil child
Safety
Soft
ground
Afforda
ble
Great final products
Information Architecture: Value Proposition of Our Approach
Cost TravelSafety
Personal
Attention
PhilosophySchedule
Childcare
Cost
Travel
Safety
Personal
Attention
Philosophy
Schedule
Childcare
Cost
Travel
Safety
Personal
Attention
Philosophy
Schedule
Childcare Meaning is negotiated
I am an IA.
I am confident and clear
about my purpose and worth.
I am an IA.
I am confident and clear
about my purpose and worth
Friends!
You value clarity.
Come learn about IA.
I am an IA.
I am confident and clear
about my purpose and worth.
Thank you for listening!
Kaarin Hoff
IA, The Understanding Group
@kaarinh @undrstndng
When is this Toolkit needed?
Snow fort: http://www.stonehurstmanor.com/wp-content/uploads/2014/12/snow-fort.jpg
Business fort: http://www.childrensdiscoverymuseum.net/exhibits/photo-gallery/luckey-climber/
Clifford Geertz
American Symbolic Anthropologist
“Man is an animal suspended in webs
of significance he himself has spun. I
take culture to be those webs and the
analysis of it to be not an experimental
science in search of law but an
interpretive one in search of meaning.”

More Related Content

What's hot

Corporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation ManagementCorporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation Management
wi2
 
Corporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation ManagementCorporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation Management
wi2
 
Digital supporting pre post visit and classroom martin bazley upload version
Digital supporting pre post visit and classroom martin bazley upload versionDigital supporting pre post visit and classroom martin bazley upload version
Digital supporting pre post visit and classroom martin bazley upload version
Martin Bazley
 
Digital learning martin bazley gem conference swansea
Digital learning martin bazley gem conference swanseaDigital learning martin bazley gem conference swansea
Digital learning martin bazley gem conference swansea
Martin Bazley
 
Summer@UTS: Building your resilience for complexity
Summer@UTS: Building your resilience for complexitySummer@UTS: Building your resilience for complexity
Summer@UTS: Building your resilience for complexity
Simon Buckingham Shum
 
Four Ways to Find a Job
Four Ways to Find a JobFour Ways to Find a Job
Bazley understanding online audiences vsg conf march 2016 for uploading
Bazley understanding online audiences vsg conf march 2016 for uploadingBazley understanding online audiences vsg conf march 2016 for uploading
Bazley understanding online audiences vsg conf march 2016 for uploading
Martin Bazley
 
Science Notebooks Ppt
Science Notebooks PptScience Notebooks Ppt
Science Notebooks Ppt
Laura Chambless
 
Connecting silos in your institution for effective content operations
Connecting silos in your institution for effective content operationsConnecting silos in your institution for effective content operations
Connecting silos in your institution for effective content operations
GatherContent
 
Digital portfolio 1 overview and examples
Digital portfolio 1  overview and examplesDigital portfolio 1  overview and examples
Digital portfolio 1 overview and examples
Sung Woo Yoo
 
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
BayCHI
 
Career Ready, Module 3: Best ways to find a job
Career Ready, Module 3: Best ways to find a jobCareer Ready, Module 3: Best ways to find a job
Career Ready, Module 3: Best ways to find a job
Career Development Centre, La Trobe University
 
Head start interviews
Head start interviewsHead start interviews
Comment on - New tools for teaching writing - april 20
Comment on - New tools for teaching writing  - april 20Comment on - New tools for teaching writing  - april 20
Comment on - New tools for teaching writing - april 20
Jim (James) Buckingham
 
Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens
L2Lproject
 
Elon University: Design Thinking Studio in Social Innovation
Elon University: Design Thinking Studio in Social InnovationElon University: Design Thinking Studio in Social Innovation
Elon University: Design Thinking Studio in Social Innovation
William J. Moner
 
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
Jane Mackenzie
 
Strategic Thinking in a Global and Digital World
Strategic Thinking in a Global and Digital WorldStrategic Thinking in a Global and Digital World
Strategic Thinking in a Global and Digital World
Robin Teigland
 
You're Doing What? - Returning To A Technical Path Mid-Career
You're Doing What? - Returning To A Technical Path Mid-CareerYou're Doing What? - Returning To A Technical Path Mid-Career
You're Doing What? - Returning To A Technical Path Mid-Career
Society of Women Engineers
 

What's hot (19)

Corporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation ManagementCorporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation Management
 
Corporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation ManagementCorporate Communications Today, Course Module 4: Innovation Management
Corporate Communications Today, Course Module 4: Innovation Management
 
Digital supporting pre post visit and classroom martin bazley upload version
Digital supporting pre post visit and classroom martin bazley upload versionDigital supporting pre post visit and classroom martin bazley upload version
Digital supporting pre post visit and classroom martin bazley upload version
 
Digital learning martin bazley gem conference swansea
Digital learning martin bazley gem conference swanseaDigital learning martin bazley gem conference swansea
Digital learning martin bazley gem conference swansea
 
Summer@UTS: Building your resilience for complexity
Summer@UTS: Building your resilience for complexitySummer@UTS: Building your resilience for complexity
Summer@UTS: Building your resilience for complexity
 
Four Ways to Find a Job
Four Ways to Find a JobFour Ways to Find a Job
Four Ways to Find a Job
 
Bazley understanding online audiences vsg conf march 2016 for uploading
Bazley understanding online audiences vsg conf march 2016 for uploadingBazley understanding online audiences vsg conf march 2016 for uploading
Bazley understanding online audiences vsg conf march 2016 for uploading
 
Science Notebooks Ppt
Science Notebooks PptScience Notebooks Ppt
Science Notebooks Ppt
 
Connecting silos in your institution for effective content operations
Connecting silos in your institution for effective content operationsConnecting silos in your institution for effective content operations
Connecting silos in your institution for effective content operations
 
Digital portfolio 1 overview and examples
Digital portfolio 1  overview and examplesDigital portfolio 1  overview and examples
Digital portfolio 1 overview and examples
 
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
Xianhang Zhang: Lessons from Social Software: From Facebook to Face to Face D...
 
Career Ready, Module 3: Best ways to find a job
Career Ready, Module 3: Best ways to find a jobCareer Ready, Module 3: Best ways to find a job
Career Ready, Module 3: Best ways to find a job
 
Head start interviews
Head start interviewsHead start interviews
Head start interviews
 
Comment on - New tools for teaching writing - april 20
Comment on - New tools for teaching writing  - april 20Comment on - New tools for teaching writing  - april 20
Comment on - New tools for teaching writing - april 20
 
Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens
 
Elon University: Design Thinking Studio in Social Innovation
Elon University: Design Thinking Studio in Social InnovationElon University: Design Thinking Studio in Social Innovation
Elon University: Design Thinking Studio in Social Innovation
 
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
Jisc Employability Skills Session - Essex Provider Network and KATO April 2016
 
Strategic Thinking in a Global and Digital World
Strategic Thinking in a Global and Digital WorldStrategic Thinking in a Global and Digital World
Strategic Thinking in a Global and Digital World
 
You're Doing What? - Returning To A Technical Path Mid-Career
You're Doing What? - Returning To A Technical Path Mid-CareerYou're Doing What? - Returning To A Technical Path Mid-Career
You're Doing What? - Returning To A Technical Path Mid-Career
 

Similar to Information Architecture: Value Proposition of Our Approach

Higher Education Website Best Practices
Higher Education Website Best PracticesHigher Education Website Best Practices
Higher Education Website Best Practices
Jim Black
 
Specialized Events: Meeting the Needs of your Students
Specialized Events: Meeting the Needs of your StudentsSpecialized Events: Meeting the Needs of your Students
Specialized Events: Meeting the Needs of your Students
icice
 
Sloan C 2009 Meeting Students Where They Go Final
Sloan C 2009   Meeting Students Where They Go   FinalSloan C 2009   Meeting Students Where They Go   Final
Sloan C 2009 Meeting Students Where They Go Final
Lisa D'Adamo-Weinstein
 
Using e systems to support student engagement
Using e systems to support student engagementUsing e systems to support student engagement
Using e systems to support student engagement
Becka Colley-Foster
 
Career Guide 2014-15 Final Version
Career Guide 2014-15 Final VersionCareer Guide 2014-15 Final Version
Career Guide 2014-15 Final Version
Vic Snyder
 
About+us
About+usAbout+us
About+us
theextraaedge
 
Maintaining Community After Graduation: Benefits to the Institution
Maintaining Community After Graduation: Benefits to the InstitutionMaintaining Community After Graduation: Benefits to the Institution
Maintaining Community After Graduation: Benefits to the Institution
ED MAP
 
West Bank Service Learning Program Design July 16, 2009
West Bank Service Learning Program Design   July 16, 2009West Bank Service Learning Program Design   July 16, 2009
West Bank Service Learning Program Design July 16, 2009
guestba5db42
 
Why Connected Advising Matters in Higher Ed
Why Connected Advising Matters in Higher EdWhy Connected Advising Matters in Higher Ed
Why Connected Advising Matters in Higher Ed
Laura Pasquini
 
4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students
Sprout Social
 
Fall Directors 2014: Junior/Upperclass Research Projects Presentation
Fall Directors 2014: Junior/Upperclass Research Projects PresentationFall Directors 2014: Junior/Upperclass Research Projects Presentation
Fall Directors 2014: Junior/Upperclass Research Projects Presentation
Bonner Foundation
 
University leadership summit 2022 - Gregory Fowler news release
University leadership summit 2022 - Gregory Fowler news releaseUniversity leadership summit 2022 - Gregory Fowler news release
University leadership summit 2022 - Gregory Fowler news release
marcus evans Network
 
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
marcus evans Network
 
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen..."Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
Seelio
 
Upcea 2020 sola+r ketcham-identifying skills, knowledge and attitudes for s...
 Upcea 2020 sola+r  ketcham-identifying skills, knowledge and attitudes for s... Upcea 2020 sola+r  ketcham-identifying skills, knowledge and attitudes for s...
Upcea 2020 sola+r ketcham-identifying skills, knowledge and attitudes for s...
gketcham
 
2014 MN Career Development Assoc (MCDA) Conference
2014 MN Career Development Assoc (MCDA) Conference2014 MN Career Development Assoc (MCDA) Conference
2014 MN Career Development Assoc (MCDA) Conference
Jessica Ayub, LPC, GCDF
 
Get with the Program (Swissnex Edition)
Get with the Program (Swissnex Edition)Get with the Program (Swissnex Edition)
Get with the Program (Swissnex Edition)
Doug Gapinski
 
NASPA Conference on Student Success: Designing for Student Success in a Hybri...
NASPA Conference on Student Success: Designing for Student Success in a Hybri...NASPA Conference on Student Success: Designing for Student Success in a Hybri...
NASPA Conference on Student Success: Designing for Student Success in a Hybri...
brightspot
 
#WNYAdvising Technology Conference Keynote 2016
#WNYAdvising Technology Conference Keynote 2016#WNYAdvising Technology Conference Keynote 2016
#WNYAdvising Technology Conference Keynote 2016
Laura Pasquini
 
Virtual Events for Universities and Employers
Virtual Events for Universities and EmployersVirtual Events for Universities and Employers
Virtual Events for Universities and Employers
Brazen
 

Similar to Information Architecture: Value Proposition of Our Approach (20)

Higher Education Website Best Practices
Higher Education Website Best PracticesHigher Education Website Best Practices
Higher Education Website Best Practices
 
Specialized Events: Meeting the Needs of your Students
Specialized Events: Meeting the Needs of your StudentsSpecialized Events: Meeting the Needs of your Students
Specialized Events: Meeting the Needs of your Students
 
Sloan C 2009 Meeting Students Where They Go Final
Sloan C 2009   Meeting Students Where They Go   FinalSloan C 2009   Meeting Students Where They Go   Final
Sloan C 2009 Meeting Students Where They Go Final
 
Using e systems to support student engagement
Using e systems to support student engagementUsing e systems to support student engagement
Using e systems to support student engagement
 
Career Guide 2014-15 Final Version
Career Guide 2014-15 Final VersionCareer Guide 2014-15 Final Version
Career Guide 2014-15 Final Version
 
About+us
About+usAbout+us
About+us
 
Maintaining Community After Graduation: Benefits to the Institution
Maintaining Community After Graduation: Benefits to the InstitutionMaintaining Community After Graduation: Benefits to the Institution
Maintaining Community After Graduation: Benefits to the Institution
 
West Bank Service Learning Program Design July 16, 2009
West Bank Service Learning Program Design   July 16, 2009West Bank Service Learning Program Design   July 16, 2009
West Bank Service Learning Program Design July 16, 2009
 
Why Connected Advising Matters in Higher Ed
Why Connected Advising Matters in Higher EdWhy Connected Advising Matters in Higher Ed
Why Connected Advising Matters in Higher Ed
 
4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students4 Steps For Using Social to Recruit College Students
4 Steps For Using Social to Recruit College Students
 
Fall Directors 2014: Junior/Upperclass Research Projects Presentation
Fall Directors 2014: Junior/Upperclass Research Projects PresentationFall Directors 2014: Junior/Upperclass Research Projects Presentation
Fall Directors 2014: Junior/Upperclass Research Projects Presentation
 
University leadership summit 2022 - Gregory Fowler news release
University leadership summit 2022 - Gregory Fowler news releaseUniversity leadership summit 2022 - Gregory Fowler news release
University leadership summit 2022 - Gregory Fowler news release
 
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...
 
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen..."Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
"Mapping the Student Lifecycle from Inquiry Through Graduation" [CAHEA Presen...
 
Upcea 2020 sola+r ketcham-identifying skills, knowledge and attitudes for s...
 Upcea 2020 sola+r  ketcham-identifying skills, knowledge and attitudes for s... Upcea 2020 sola+r  ketcham-identifying skills, knowledge and attitudes for s...
Upcea 2020 sola+r ketcham-identifying skills, knowledge and attitudes for s...
 
2014 MN Career Development Assoc (MCDA) Conference
2014 MN Career Development Assoc (MCDA) Conference2014 MN Career Development Assoc (MCDA) Conference
2014 MN Career Development Assoc (MCDA) Conference
 
Get with the Program (Swissnex Edition)
Get with the Program (Swissnex Edition)Get with the Program (Swissnex Edition)
Get with the Program (Swissnex Edition)
 
NASPA Conference on Student Success: Designing for Student Success in a Hybri...
NASPA Conference on Student Success: Designing for Student Success in a Hybri...NASPA Conference on Student Success: Designing for Student Success in a Hybri...
NASPA Conference on Student Success: Designing for Student Success in a Hybri...
 
#WNYAdvising Technology Conference Keynote 2016
#WNYAdvising Technology Conference Keynote 2016#WNYAdvising Technology Conference Keynote 2016
#WNYAdvising Technology Conference Keynote 2016
 
Virtual Events for Universities and Employers
Virtual Events for Universities and EmployersVirtual Events for Universities and Employers
Virtual Events for Universities and Employers
 

Recently uploaded

This is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdfThis is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdf
divathisis
 
Humans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural worldHumans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural world
Mostafa Abd Elrahman
 
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Mostafa Abd Elrahman
 
bedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptxbedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptx
gameransh001
 
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
philipjuuu
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
Xiamen Tsianfan Industrial & Trading Co.,Ltd.
 
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdfNeom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Mostafa Abd Elrahman
 
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdhBalhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
NakulJain35
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
Pranay Мhatre
 
Glasgow University degree Certificate
Glasgow University degree CertificateGlasgow University degree Certificate
Glasgow University degree Certificate
tezeqes
 
Maria Reginalda Alifia's Creative Portfolio 2024
Maria Reginalda Alifia's Creative Portfolio 2024Maria Reginalda Alifia's Creative Portfolio 2024
Maria Reginalda Alifia's Creative Portfolio 2024
alifia97
 
A Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdfA Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdf
Mostafa Abd Elrahman
 
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdfZaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Mostafa Abd Elrahman
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvjde-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
92nqjwr76x
 
The Parthenon Atenas grecia una vista al pasado.pptx
The Parthenon Atenas grecia una vista al pasado.pptxThe Parthenon Atenas grecia una vista al pasado.pptx
The Parthenon Atenas grecia una vista al pasado.pptx
LuiyoSeMa
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
ssuserdee4d8
 
Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)
Kal-el Shows
 
With Fear For Our Democracy I Dissent Shirt
With Fear For Our Democracy I Dissent ShirtWith Fear For Our Democracy I Dissent Shirt
With Fear For Our Democracy I Dissent Shirt
TeeFusion
 
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
telchlarzelere270
 

Recently uploaded (20)

This is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdfThis is Diva abaya look book portfolio .pdf
This is Diva abaya look book portfolio .pdf
 
Humans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural worldHumans have long had a complex and dynamic relationship with the natural world
Humans have long had a complex and dynamic relationship with the natural world
 
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...Introduction to Vertical Cities  Vertical cities are high-density, mixed-use ...
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...
 
bedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptxbedsores20-9-14-150627122143-lva1-app6892.pptx
bedsores20-9-14-150627122143-lva1-app6892.pptx
 
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
 
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdfNeom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
 
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdhBalhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
 
Glasgow University degree Certificate
Glasgow University degree CertificateGlasgow University degree Certificate
Glasgow University degree Certificate
 
Maria Reginalda Alifia's Creative Portfolio 2024
Maria Reginalda Alifia's Creative Portfolio 2024Maria Reginalda Alifia's Creative Portfolio 2024
Maria Reginalda Alifia's Creative Portfolio 2024
 
A Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdfA Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdf
 
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdfZaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvjde-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
de-on-thi-vstep-bac-4.pdf vjknvjknvkjdnvjkdnvj
 
The Parthenon Atenas grecia una vista al pasado.pptx
The Parthenon Atenas grecia una vista al pasado.pptxThe Parthenon Atenas grecia una vista al pasado.pptx
The Parthenon Atenas grecia una vista al pasado.pptx
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
 
Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)Your True Identity (Slideshow by: Kal-el)
Your True Identity (Slideshow by: Kal-el)
 
With Fear For Our Democracy I Dissent Shirt
With Fear For Our Democracy I Dissent ShirtWith Fear For Our Democracy I Dissent Shirt
With Fear For Our Democracy I Dissent Shirt
 
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】  .
十大美洲杯投注网站-美洲杯投注网站平台网址大全 |【​网址​🎉ac123.net🎉​】 .
 

Information Architecture: Value Proposition of Our Approach

  • 1. Confident in Our Value Proposition Kaarin Hoff IA, The Understanding Group @kaarinh @undrstndng
  • 3. Everyone architects information, but everyone is not an information architect. There is a mentality difference.
  • 4. What I mean when I say “information architect” Photo credit: https://coronalabs.com/dilbert/ Engineer is an identity, a way of approaching the world, an affinity your friends and neighbors won’t let you forget.
  • 6. I am an IA. I am confident and clear about my purpose and worth.
  • 7. I am an IA. I am confident and clear about my purpose and worth. Why can’t you just build it? Why don’t you just know the right answer? How many solutions could there possibly be?
  • 8. I am an IA. I am confident and clear about my purpose and worth. Why can’t you just build it? Why don’t you just know the right answer? How many solutions could there possibly be? IA isn’t about having the right answers; it’s about having the right approach that gets you to the right answers.
  • 9. I am an IA. I am confident and clear about my purpose and worth. Figure out the WHAT Before determining HOW
  • 14. Tools
  • 15. Best Practices “People like me” front and center! This line of text is really long and hard to read )( Clear call to action )
  • 18. Photo credit: http://blog.buildllc.com/2010/05/cardboard-forts-a-critical-analysis-part-1/Photo credit: Scott Leslie, alan_levine_and_kids2 (creative commons)
  • 19. Backyard Fort • Users • Stakeholders • Tools • Time constraints • Risks • Budget
  • 21. Exposing the Parts: Fort Climb Hide Peek Watch child Survey Hang Slide Soft Ground Swing Cheap
  • 22. Climb Hide Peek Watch child Look Hang Slide Soft Ground Swing Cheap Deciding Together: Fort
  • 23. Climb Hide Peek Watch child Survey Hang Slide Soft Ground Swing Affordable Deciding Together: Fort
  • 24. Exposing the Parts: Digital Example
  • 25. Exposing the Parts: Digital Example
  • 27. Climb Hide Peek Survey Hang Slide Swing Play Determining the System: Fort weights and dependencies Watch child Safety Soft ground Affordable
  • 28. Watch child Safety Soft ground Affordable Deciding Together: Fort Climb Hide Peek Survey Hang Slide Swing Play
  • 29. Watch child Safety Soft ground Affordable Deciding Together: Fort Climb Hide Peek Survey Hang Slide Swing Play
  • 30. 1 mention = 12 2 mention = 16 3 mention = 18 4 = 5 = 6 mentions = 24 7 mentions = 27 UMD Value & Purpose In Community Industry & Business Institutional Efficiency Institutional Requirements Content Structure, Types & Rules Fresh Get Involved in UMD & SE Michigan Getting Enrolled, Taking Courses & Matriculating Prospective Student Grads Current Students Connect Current Students with SE Michigan Library Faculty Make it easy for students to find the information they need to - choose UMD, - sign up for events, - request information, - find out about affordability, scholarships & aid, - apply, - enroll, - and Get situated at UMD This project will be successful if it gets done! and the UMD site becomes the resource it needs to be to the students (We've been promised new functionality & we want it) Prominent display of the UM- Dearborn brand with a modern look, feel and performance with excellence in voice and tone Prospective Grad: Clarify the online experience Help students easily find out if UMD has the program they are interested in, demonstrate what the degree can do for them, cost/funding, logistics (prerequisites, schedule, required credits, what is required to apply) Site structure needs to provide clarity between Grad Services and individual units, who handles what, where students can go to get more information, etc Website currently feels faculty-centric and needs to switch to being student-centric Separate prospective & current student audiences There are calls to action and easy places for graduate students to let us know of their interest Engage students once they are admitted, initiating a sense of having arrived & become a part of UMD, (Faculty & Staff engagement is a side effect of what is done for students), Enhance the identity of UMD Make it easy to tell good stories and events Need ability to make web content more alluring, engaging, dynamic and visual Support easily publishing events & stories to any appropriate location on the web platform, regardless of which section created the story (Making the best use of limited resources & allowing students to see news & events from outside their schools) Eventually want students created content to be part of the story / site (with limited access) Website should help establish a university-wide culture of sustainable processes & procedures for administration of curriculum, degrees, etc by providing faculty & administrative staff w easy access to process & policy standards, existing committee information (mission, current agenda, past work, etc), steps to modify or deactivate an existing program, and other campus wide administrative activities Promote faculty profiles, contact information, research & grant approvals, recent activities, and generally stories of how the work they do has contributed to the university Promote student success (placement & completion) & availability of help when needed & how to get it. Reduce duplication inconsistency by pulling info from authoritative sources (scholarship info from Financial Aid, donation info from UMD Development, donation button from UM OUD, etc) Separate “Admissions” and “Aid” in site navigation Make forms be true online forms If for some reason that isn't possible or necessary, provide writable PDFs Make processes more clear to students Provide user-friendly instructions (videos & infographics), not just text instructions Would like site improvements to allow student self-service & reduce the need for people to contact the Financial Aid office (phone or in-person) Retain history of UMD activities & ties to the community via accessible and clear archive of newsletters, Legacy, Reporter, etc/ on website RSVP system easier for staff to use Find an easier way provide access to Legacy Magazine than PDF and Flipbook, include being searchable, browsable by story, not just by issue Make the Library action focused (by audience type) Library site should expose events & information on Campus Life (non-library services, including finding a computer, group-study room, etc) Library is becoming a Student academic support hub and needs to surface the writing center and tutoring Expose Library services of assisting faculty with designing student research assignments to directly impact learning outcome goals & student success Expose Library service of teaching information literacy & research skills they need to accomplish assignments Expose to the Library's ability to assist faculty research interests Clear explanation of all the ways to make a difference with UMD, and clear calls to action Make it clear to both community & strategic partners where to go on the website to find information they need or to get connected to people who can help Bring together the tools and information they need to find co-op/work study or internship candidates, engage in research or get something tested, use facilities, volunteer as mentors, etc Make a a 1-stop-shop for telling what UMD is doing and what impact they have had on the community, and for getting involved in SE Michigan (for all people in SE Mich, through the lens of UMD) Reflection of current happenings on website "Feeling of University isn’t doing this for you, but with you - Avoid separation" Degree process (eg undergraduates start in CASL, continuing on to MA after certificate) - (future, location clarity around Social Work at UMF vsUMD) For graduate information, include what degrees offered, what they can expect to be able to do when they get out (how will they use it), how long it will take to finish, and how will they pay for it, what is the job market like, what are the exit options if my life needs change? School homepages should be fresh and market their identity School homepages should be able to highlight their curriculum and promote programs as needed For each school website, show images of students working, classroom teaching & project shots Make it personal with “people like me” - video, or could hear them talking, or just a quotation For each school website, surface the vibrancy in the Student Organizations & tie to events/ current happenings Want people to think of UMD when they think of business, innovation in business, or education in business Be able to capture prospective student contact information on marketing landing pages Prospective faculty should be able to easily find curriculum, degree programs, who the other faculty are Surface information needed to stay accredited and show transparency & accountability Be compliant with standards Show that UMD is tuned into the problems of the region, and the impact UMD has when engaged with those problems (breakthroughs, etc) Show how well it works to engage UMD on Translational Research Let local industry see the way UMD understands and is addressing their problems Encourage students to get involved with research Demonstrate the connection and interdependence between UMD & SE Michigan, and let this be a difference from other university websites, putting it up front with the teaching, scholarship & integrated learning messages Content & Communication Goals Platform & Operational Goals Alumni Clear “Stay connected” buttons on site (update contact information) Reflection of UMD's philanthropic culture throughout the website through storytelling around student and faculty experiences Demonstrate how people make a difference by giving a gift - Affordability and accessibility of UMD education, Producing the talent base for SE Michigan, Lots of great things happening on & off campus - others are involved and you can be too Searchable database for Community Impact opportunities, events, etc Content Strategy Process & Governance Display content online as webpages when possible (vs content displayed in PDF form) Need trained & assigned content owners to govern and manage content on the site, in a culture of open communication Need training on how to write better web content Get regular web traffic analytic reports to better understand what is/is not working Help for faculty putting more information on the website - more proactive in getting their research up Promote student volunteerism, internships and achievements, such as involvement in breakthrough technology Area Schools Expose the possibility of high schools taking courses early to ease the transition – crossing the boundaries Provide a frame around local industry for K-12; introducing it to students Tell a little story about it for students who are trying to figure out the whole world After providing the procedural functionality needed, the website should enable students to encounter and explore interesting and engaging information about opportunities and possibilities of what their future may hold. This is especially important in arts & science, given that a large % of students are undecided. They should be able to stumble on things that are interesting and make them curious. They should be exposed to examples of what they can become after they graduate from UMD, perhaps through a showcase of success stories (where they go, what they do, and what contributions they make) so they can understand what success can look like. Wants a user-friendly system, allowing some people in units to make certain changes vs. having to ask the Digital Team for every change/addition. But also find a balance with constraints, so the content is kept consistent and high-quality. Determining the System: Digital Example
  • 32. Advocacy (Generates Awareness) Initiative 3 Volunteers Initiatives Initiative 4 is a Grant is a is a is a is of type Initiative 1 Initiative 2 for is aimed at is a is a prepare agenda for the have Government ZMags (publications, products, catalogs) Online System Unit 6 State & Federal Organization* make aware Law Violators make Congress Board of Delegates is an feed content and the best practices in is primarily aimed at help in driving the organizes EHS focused Award Dinner has is an DB for Volunteers DB are placed in Initiative 5 Division Delegates two are delegates to the get appointed to form two are part of Members* (Organizations) five together form a feed best best practice, policy recommendations Commercial Direct Support Unit 6 are acquired by Territory Chapters Locations Companies Training Centers Members (Organizations) Have Participation Record Trade Associations Organizatio n* ▪ Direct Email Campaigns ▪ Sales Teams (Field and Internal) ▪ Direct Marketing (SEM, Organic Searches) can be participants in LMS DB Classroom Training Onsite Training Online Training Librarians have Knowledge Management and Creation KMS DB take care of Course-books, Classes, Videos, Work-books, Training Materials Reference Librarian Services (alerts, emails) use Inventory Products deliveres supplied to Sales Team are also sold by International Council is a subsidiary of Companies Outside US owns VAR Distributor Partner Engaged Chapters are labeled into Internal Team (Subject Matter Experts) External Team Content Vision Creative Packaging and Products Modules and Training Material handles handle Contact (primary, training center) Person is a belongs to belongs to Intranet Employees of Organization Online Interface search, do research on has a limited functionality call, email Archived content (brochures, magazines, articles etc.) dating back to Organization inception contains Sponsorship is a is of type for Business Units Unit 2 Unit 1 Unit 4 Unit 5 Unit 3 Unit 6 Unit 8 Unit 7 Products Product 7Product 2 Product 4 Product 5 Product 3 Product 1 Product 8 Product 9 Product 6 get assisted by offer drives is aimed at for other offer is offered on delivered by delivered by delivered by Members Non Members Safety and Health ePublications Colleges CD Version Monthly Emails is also available in is of types are available as is of type are purchased primarily by are subscribed to by have Channels Distributors Direct (Inside, Field Sales) Chapters Public Instructors Service Aggregators are are being sold using assist in creation of has has connect to have links to assist in creation of are acquired by are acquired by solve queries of CRM DB are placed in are placed in are of type assist in creation of take give services to offers offers gain access to/ can modify based on permissions CMS (Wordpress, Sharepoint) DB Shopping Cart Online System is build using Shared Services Lead Generation Awards Packaged Training Research & StatisticsMarketing Communication Publications are of types are of types offers Purchasers is a purchase through are sold via are sold via purchase through archives Magazines Books Facts NewsletterWebinars Pay-wall Free Members only provide Compu-System (data and campaign management) Online System Organizatio n* are are being sold using Exhibitors pay to present on provide take Campaigns Campaign 1 Campaign 2 Awesome Award are published on are of type is a is a Great Plains - Accounting System DB Email Campaigns Tool export emails to Marketing used for sales data are accessed viahandle advertising data is stored in sales data Course Course 1 Course 5 Course 4 Course 3 Course 2 Court Corporate State give Determining the System: Digital Example
  • 34. Sorting Things Out: Classification and Its Consequences By Geoffrey C. Bowker, Susan Leigh Star “Each category valorizes some point of view and silences another.”
  • 45. I am an IA. I am confident and clear about my purpose and worth.
  • 46. I am an IA. I am confident and clear about my purpose and worth Friends! You value clarity. Come learn about IA. I am an IA. I am confident and clear about my purpose and worth.
  • 47. Thank you for listening! Kaarin Hoff IA, The Understanding Group @kaarinh @undrstndng
  • 48. When is this Toolkit needed? Snow fort: http://www.stonehurstmanor.com/wp-content/uploads/2014/12/snow-fort.jpg Business fort: http://www.childrensdiscoverymuseum.net/exhibits/photo-gallery/luckey-climber/
  • 49. Clifford Geertz American Symbolic Anthropologist “Man is an animal suspended in webs of significance he himself has spun. I take culture to be those webs and the analysis of it to be not an experimental science in search of law but an interpretive one in search of meaning.”

Editor's Notes

  1. The theme of world ia day this year is “Information Everywhere, Architects Everywhere.” The email I got described the theme further – it said, “Because of the ubiquitous nature of information, information architecture is not just practiced by specialists. Instead, we see information being architected by people holding all sorts of titles, coming from all walks of life.” This got me thinking about what makes an IA. Everyone does Information ArchitectING – you don’t even need a computer to do that! Far fewer people do Information ArchitectER
  2. And I’d argue that there is a toolkit difference, a mentality difference, a difference in the way of approaching the world
  3. And when I say Information Architect, I don’t mean it like a job title. Your job title may be UX Designer or Event Planner or Administrator or Product Owner - but the way you approach your world might be as an Information Architect. I mean Information Architect in the way people mean Engineer. When people say “Engineer” everyone has a stereotype of what that is, they think they understand the value of an Engineer. Dilbert is a great example of that stereotype. Engineer is an identity, a way of approaching the world, an affinity your friends and neighbors won’t let you forget.
  4. Last year at about this time of year my husband and I were sitting in the ultrasound room at the hospital excited to see our baby for the first time. Then the technician said – there are 2 in here! You’re having twins! I was speechless, lost for words like all the air went out of the room. But my husband knew just how he felt – he said “Well that’s efficient!” And every time I tell that story, perfect strangers will say, “He must be an engineer!” And he is!!!! At least, that is what his degree is in. He doesn’t describe himself as an Engineer. It is not his job title. His day to day activities aren’t what you or I would consider Engineering. Yet anyone who met him would guess he is an engineer. There is something we associate with an approach that leads us to think of someone as an Engineer. What exactly that is would be difficult to describe. The best summary would be that an Engineer approaches the world in a certain way. That they have a certain mindset. And that mindset is highly valued in our society. Of course you need an engineer on the project! No question. We here in this room are in a new-ish field that isn’t well understood by the world. It would be a relief to have our own stereotype – for people to say – “He must be an IA!” What might that definition, that approach that defines us look like?
  5. We have to sell our skill set all the time. We are more than our deliverables. We have to sell our process. We have to defend our ability to do proper discovery – stakeholder interviews, content audits, user interviews, modeling. Many of you in this room work in companies where your tasks are rigidly defined and your time is closely watched. I’ve given a few talks on the value of conceptual modeling – of working out the problem space thoroughly before designing solutions – and after each talk people tell me how difficult it is to make the case for conceptual work in their workplaces. The truth is, the activities that lead to deeper understanding and better solutions are also more difficult to explain, and more difficult to sell, than other more brass tax activities like wireframes and specifications.
  6. Many of you in this room are students at the start of your careers. You have a lot of knowledge gained through your courses, and that can make you feel like you should know the right answers. You hear questions like - What do you mean defining the problem? Why can’t you just build it? How many solutions could there possibly be? Why don’t you just know the right answer? It’s just a simple website, or app, or console, or on and on and on.
  7. IA isn’t about having the right answers, it’s about having the right approach that gets you to the right answers. And I hope this talk helps you defend the right to have that approach.
  8. We are the ones who care about figuring out why we would build something before building it. We are the gatekeepers that hold off the solutions, the how, until we know the what and who and why. And explaining that can be really difficult.
  9. Many of you are probably all familiar with pace layers. It is a way of expressing rate of change. Everything changes, but at very different speeds. Here in Brand’s diagram we see nature at the center. Nature changes slowly. Culture changes a little faster. And Fashion on the outermost circle changes quite quickly.
  10. What would an IA’s pace layers look like? I think the Desire to make the complex clear is our center circle. Clarity wins. For me that means clarity of meaning. We are building digital places – places people go to and interact with. The only building material we have is information, and the meaning of that information changes that building material. You can build a wall out of bricks and suddenly the meaning shifts and one of those bricks is a pony! Well that’s no longer a very good wall! In this room there is a feeling of togetherness, comradery – that we all agree that making clear things, good things, matters. That’s clarity wins What I want to discuss in Approach - Toolkit / Mentality / Orientation The difference between us and the Engineer or the physical architect is that our approach doesn’t result in something physical. Where there is a bathroom in the garage and none in the house everyone knows something is wrong! And everyone can see why an architect would model before building – building a house costs a lot of money, takes physical resources and space! I would argue that our Approach is even more crucial because we are dealing with the meaning, defining the meaning of things. That meaning changes when it is related to other parts of the world. There is a physics to meaning and structure and it is very, very possible to do it wrong – to mess up. A door is always a door to an architect – a door is not always a door to us. We can spend an hour with a room full of stakeholder making sure we all mean the same thing when we say the word door – and that time would be very well spent! A project has spun off course many a time because no one had the IA approach of exposing the parts, making sure we know what we mean when we say what we say, determining a system, ensuring the integrity of meaning is still intact. But this skill we have, this Approach, is very difficult to talk about. So let’s try.
  11. Imagine someone shows you a webpage or wireframe – this is vague intentionally They ask - What do you thin?
  12. Well, there are plenty of things you could say about the Application – how it adheres to and differs from the norm.
  13. You could recognize a standard layout and know they used Wordpress or an Axure library
  14. There are plenty of things you could saw about best practices – way to put a picture of “people like me” front and center!
  15. But when it comes to Approach you can’t say anything. You don’t know the answers to the WHAT questions - What are the parts of your business? Purpose? Mission? Who are your users? This is what I mean by approach. Sandwiched between our ideals about clarity and the practicality of best practices – what is our lens on life that encourages us to seek out answers to all the questions and compels us to sort them to revile their patters?
  16. Let’s talk more about this Approach pace layer There are 3 main chunks to this Approach It’s not a linear thing, but a cyclical process of Exposing the Parts, asking the stakeholders- are these the right parts? All the parts? What else. Then determining the system those parts suggest or form. Working out that system often results in discovering more parts. And discussing that system with the stakeholders yields further and further insights. Deciding together is the binding element of all the activities that occur within the approach layer ALL OF THIS IS IN SERVICE TO Defining meaning which is in service to Clarity
  17. To dig into these parts of IA Approach I’d like to talk about it at a high level by focusing on a non-digital project. Fort building! We all have an experiences with forts. We’ve played in them or even built them. There are many types of forts from cardboard to community playgrounds. Today let’s focus on the age-old backyard fort.
  18. The project of building a backyard fort has a lot of similarities to any digital project. There are users to consider, stakeholders to consult, tools to utilize, time constraints to adhere to, risks to mitigate, and budget constraints
  19. Ok, so first let’s discuss Exposing the Parts
  20. How do you find the parts? Mostly by Asking the right questions. That can take the form of literally asking questions in an interview, or by investigating questions on a website, or by performing a content audit, etc In our example project, you are building a fort. Here is some parts exposed by interviewing your child and your spouse. They, of course, wouldn’t literally tell you these parts. They would talk on and on about how they envision the fort looking, and what they want to be able to do with it. There would be a lot of HOW. Like “I want a slide that looks like a dragon I can slide down, but it never gets hot like the one at steve’s house.” Then it is your job, with your IA approach, to boil that down to Slide
  21. Once the parts are exposed, you can all talk about the same things with the same words Opportunity to ask more questions The biggest one being, is there something missing? But also, opportunities to get the right nuance – Affordable not cheap, Survey not look Clarifying further – tell me what swing means to you Ask ask and ask some more. We often start conversations with, I’m going to be dumb now in service to being clear – its really important that we nail down what we mean when we say what we say. Furthering the meaning
  22. Look -> Survey Cheap ->Affordable
  23. Here is an example from a digital project we did for a university. We interviewed lots and lots of stakeholders throughout campus, and then extracted their goals, aligning them when we heard more than one group state the same goal.
  24. In a digital project there is often more than interviews to pull parts from, there are also websites to scrape and other inputs like existing user research to consider. Here is another digital project where we started collecting all the words we found the organization used – and some natural groupings started to occur. This is the natural progression of exposing the parts where you start to determine the system
  25. Determining the System Once you have the parts, you can group and arrange them
  26. Here we see the parts from our fort interviews placed into one sort of system. It’s showing the relative importance of the parts and the major groupings they fall into. The dragon slide you heard your child describe was overshadowed by the numberous times they mentioned climbing. You spouse didn’t have any overlapping parts with your child, so you can split the goals into 2 big, clear chunks – Play and Safety
  27. Once the system is determined you can discuss the relationship between those parts and the new meaning it creates. A stakeholder may see something like this and say – wow, I don’t like the priority we are giving to budget constraints. Or, oh, now I see how my team feels the way things have been running make a lot more sense
  28. The list of goals in excel we saw earlier was later turned into this set of prioritized circles just like in our fort example. These are all direct stakeholder quotes in relation to each other. This gave us and the client’s digital team a guidepost to check decisions against throughout the project.
  29. You might also make a quick sketch of how these action goals relate to each other in sequence. Height is necessary to get to survey and hand and slide – so it’s natural to have climb lead to those parts. This particular action of determining the system would take you seconds, and would get your brain thinking in new and advantageous ways.
  30. Here is a system of parts from a past project. Clearly there are hundreds of parts that fall into 3 main categories. There are further categories exposed through color coding. And each part takes on addition meaning through its connection with other parts, forming a huge system that represents the client’s world. This might look like a tremendous mess, but its actually representing tremendous clarity. In one case our project got ended with this as the main deliverable and it lived on the client’s wall for years. They wrote us to tell us how often they referenced it when making implementation decisions or explaining the ecosystem to a new employee or determining where a new part fit into their existing world. This is not an ER diagram, it’s not about implementation. It is conceptual, much like the fort diagram. There are systems at play. Almost like physics. You can do it wrong. You can break it’s meaning. EXPOSING IT is critical!
  31. Deciding together happens throughout the project. Every example I’ve shown you today was shown to our clients as the work progressed. This ensures alignment and also shares the ownership of the decisions so that after we, as consultants, leave the project the stakeholders own their solutions. They know why decisions were made and why the structure is the way it is – making it more likely that the clarity we have achieved with endure.
  32. Word of caution.
  33. Criteria for making, criteria for what good is, criteria that determines is something works Not an engineering problem
  34. When there are tensions a great way of discussing them is through intension models. In our fort example there is discord between hide and surveil. You can’t see a hidden child, but hidding is part of playing. So where is the balance?
  35. Here is an example from a digital project showing real results. The stakeholders unanimously answered the question, and then the 9 answers were discussed. The group ultimately landed on medium global focus. Directionality on these tension points is required for a project to move forward. You can’t be all things to all people.
  36. So at our core we have Clarity. And we layer on an Approach that respect the seeking of clarity. Once we’ve exposed the parts, determined the system, and decided together we layer on best practices, tools, and application – all the while respecting the pace layers that came before. This results in great products!
  37. Maybe our final product would look like this.
  38. And the client knows what they are getting because it all maps back to the parts that were exposed and the systems that were defined that we all decided on together
  39. Remember my ultrasound story? My husband was being a stereotypical engineer in his response “well that’s efficient!” When once I recovered, I was a stereotypical IA! I started thinking about the ramifications of having two. Being a very budget conscious, my head first went to childcare. We were discussing it before we left the hospital parking garage.
  40. So first we laid out the parts We both planned to continue working, we had a budget for what we planned to spend on daycare. I actually had it all mapped out for kid 1 in 2015 and kid 2 in 2017 and projecting costs all the way through when they graduated from college. I’m a planner. I’m an IA. Well, now I was having twins. So the parts of what I was considering about childcare weren’t changed. Cost, schedule etc But their meanings were certainly changed. Schedule now meant getting 2 babies ready in the morning. Travel now meant 2 car seats and 2 hats and 2 coats.
  41. Our priorities on these parts also didn’t change when we found out we were having twins. But due to Cost being one of our biggest circles, daycare was out of the question. Daycare costs double for double the babies. A nanny coming to your home cost only marginally more.
  42. This shift from daycare to nanny though changes the meanings of these parts! Travel no longer means my travel with the boys – now it means my nanny’s travel. Does she have a reliable car that can get to our house in a snowstorm? Schedule is not longer 8-5 and we can’t be late – it’s more of a give and take where we respect eachother’s time and have to flex to eachother’s schedule. A daycare worker having to go to the dentist wouldn’t affect my schedule- but my nanny’s dentist appointment changes my whole week! We went with a nanny, she is great
  43. I hope all of this helps you to be more confident in your IA approach. That you are doing amazing things in this world. Determining meaning in service to clarity. Making the world be good.
  44. If I may add one additional point - We need to encourage and develop the IA tendencies in those around us. To grow those who do architecting into architects. There is no need to be competitive about this type or work. We are not making paper mache angels – the market for IA work is limitless. I strongly believe that if we became good at explaining the core of IA, and good at recognizing that core in others - If we got good at encouraging and complimenting those who are also trying to make the complex clear – If we do that there is no limit the the number of IA projects in the world.
  45. Bit.ly.wiada2_stream
  46. P.S. Often when people don’t see the value of IA, it’s because they view the project as simple. They think you are suggesting you need an architect to build a snow fort! Everyone understands you need a professional to build a business fort – this is an example from a children’s museum. Business forts have more requirements and higher risk (people sue!) Snow Fort Materials: Snow Audience: Maker Approval needed: None Risks: None Clean-up: None Who makes it: Anyone Business Fort Materials: Wood, Nails, steal beams, steal cables, etc Tools: Crain, Drill, etc Audience: The public – all ages Approval needed from: Business, legal standards Risks: Huge Who makes it: Qualified professional company
  47. P.S.S.