I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Creating more relevant, more responsive more value Event-triggered EmailsDave Chaffey
Created for the International Email Marketing Summit, this webcast explains the options for creating more relevant automated emails - one of the biggest missed opportunities in Email marketing. It covers the types of emails and how to optimise them using the CRITICAL framework we use in the Smart Insights Guide to Email Marketing.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Creating more relevant, more responsive more value Event-triggered EmailsDave Chaffey
Created for the International Email Marketing Summit, this webcast explains the options for creating more relevant automated emails - one of the biggest missed opportunities in Email marketing. It covers the types of emails and how to optimise them using the CRITICAL framework we use in the Smart Insights Guide to Email Marketing.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013.
Presented to Our Social Times #SMM13 - London
A summary of 6 key areas to help manage online marketing based on the research between TFM&A and Smart Insights. A keynote from Dave Chaffey presented at TFM&A conference, London, 2014.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013.
Presented to Our Social Times #SMM13 - London
A summary of 6 key areas to help manage online marketing based on the research between TFM&A and Smart Insights. A keynote from Dave Chaffey presented at TFM&A conference, London, 2014.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
Avoiding the 10 most common mobile marketing mistakesDave Chaffey
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
This talk to the Smart Insights 2013 Marketing Priorities summit by user experience consultant Paul Rouke featured a review of major and subtle persuasion tips & techniques which positively affect user behaviour. It also included live examples of where brands are combining different techniques to enhance the influence on user behaviour.
In this talk at the Smart Insights Digital Marketing Priorities Summit Dan Bosomworth MD of First 10 and Marketing Director of Smart Insights discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
Content and social media priorities 2013Dave Chaffey
Slides for a talk by independent consultant Marie Page showing content marketing and social media marketing techniques to increase your reach. This talk has detailed descriptions of how to do this through improving Facebook EdgeRank.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
As the most widely-used Internet application today, Email has become a dominant communication platform - surpassing phone, fax, postal, and express delivery services combined. Are you using Email - the most effective, immediate, targeted and inexpensive way to directly reach customers – to your advantage?
Speedeon Data: Ethnic Database InformationSpeedeon Data
As our country becomes increasingly diverse, marketers face new opportunities and challenges along ethnic dimensions. Cultural intelligence regarding language, religion, custom, and other ethnic-specific behaviors, are prerequisites for more relevant customer engagement and marketing success.
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
Research conducted by Adobe, in association with the CMO Club, indicated that while 90% of CMOs are personally responsible for the overall customer experience, they are facing significant headwinds that make Customer Experience Management (CXM) a formidable challenge. Based on the research, the No. 1 challenge facing CMOs is the ability to actually impact the customer’s overall experience.
In this webinar, Dr Dave Chaffey, bestselling author and Digital Marketing expert, will give an overview of why CXM is becoming an increasingly important focus in marketing, as well as provide you with the 10 top tips for successful CX programme implementation.
2009 Email Marketing Masterclass Red EyeDave Chaffey
Advanced Email Marketing - covers Email Segmentation, Personalisation, Testing and Optimisation.
Presented to marketers from the Retail, Financial Services, Travel, Charity and B2B Sectors and including examples from all of these.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Best in Show: Top takeaways from Lead Gen Summit 2013MarketingSherpa
You give us 30 minutes, and we'll give you all the greatest takeaways from 20 hours of sessions at Lead Gen Summit 2013 in San Francisco.
Join Pamela Markey, Sr. Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through the best ideas from Summit, ranging from lead capture optimization to nurturing and qualification.
This presentation has been made possible thanks to Oracle Eloqua.
See the replay here: http://www.marketingsherpa.com/video/webinar/top-takeaways-from-lead-gen-summit
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. 2
About Dave Chaffey
About Dave Chaffey
• Author of 5 bestselling
marketing books now
working on 6th editions
• Editor at
SmartInsights.com a
freemium marketing
advice site with 60,000
Basic members and
Expert members in over
50 countries
• Insights Director at
search conversion
agency ClickThrough
MarketingFree Basic member download:
http://bit.ly/smarteremail
3. 3
Is your e-mail marketing efficient AND effective?
Effectiveness=Strategy:
“Doing the right thing”
Supporting business objectives
Leads, Sales, ROI
Relevance through content,
targeting and timing
Efficiency=Tactics:
“Doing the thing right”
Maximising delivery
Maximising opens/clicks
Mobile platforms
Legal compliance
5. 5
Your email marketing journey?
Presented by Grant Baillie of Argos at 2008 Email marketing conference, with permission
6. 6
1. Initial 2. Managed 3. Defined 4. Quantitative 5. Optimising
A. Email capabilities
and evaluation
Simple ESP
Response
tracking
+ Regular
report of
opens/clicks
+ ‘Beyond the
click’ tracking
+ Segment
tracking
+ Value reporting
+ Hurdle rates
and activity levels
+ Response data
> CRM
system/warehous
e
B. List quality Not managed List-building
options
increased
+ List quality
improved
+ Reactivation
and removal
+ Preference
centres
C. Targeting
(Relevance)
None: ‘Pray
and Spray’
+
Demographics
+ Basic
triggers
+ Full lifecycle
sequences
+ Additional
sequences added
D. Proposition and
communications
strategy
Newsletter
and Eblasts
+ Increased
frequency
+ Content
marketing
integration
+ Social
integration
+ Optimised
frequency
E. Creative and
templates
+ Simple
headers
+ Multiple
template
+ Dynamic
content
+ video review
+ mobile
optimised
+ Advanced
techniques
F. Delivery Not reviewed + Reported + Reported by
ESP
+ Feedback
loops and
delivery service
+ Continuous
monitoring
G. Optimisation None Experiments
with different
offers/subjects
Structured
offer/subject
testing
+ Layout reviews
+ AB testing
+ Multivariate
testing
Email marketing capabilities
8. 8
How do you evaluate
your email marketing?
1. Campaign open, click, delivery rate?
2. Value of leads and sales?
3. Long-term subscriber engagement?
1. ‘Hurdle rates’ of % active – response and purchase
2. RFM: “Recency, Frequency of response and purchase
3. At position in lifecycle
4. By segment
5. By offer / email type
9. 9
Measuring list activity – email
engagement / disengagement
These “hurdle rates” are for whole list. Repeat:
By segment
By product categories purchased
TIP: Measure the overall
health of your list through
activity / inactivity levels
over time
Measure Period Number of Subscribers % of list total
Never Open All time 48,000 16.0%
Last 6 Months 168,000 56.0%
Never Click All time 96,000 32.0%
Last 6 Months 144,000 48.0%
Never Bought All time 48,000 16.0%
Last 6 Months 192,000 64.0%
Never Bought Online All time 96,000 32.0%
Last 6 Months 216,000 72.0%
29. 29
Apply the Content marketing matrix to your
email marketing
Criteria?
Rev/visit
Demand+ lead ge
Amplify
Brand fit
SEO
Longevity
Authority/Though
Leadership
Individual pain po
Repurposeability
Risk/reward
31. 31
Location: Published / Surveyed: Sample: Source:
Original source:
Worldwide February 2014 Collected from 290 million
email opens
Litmus
% Mobile operating system adoption
Litmus blog
33. 33
Location: Published / Surveyed: Sample: Source:
Original source:
Worldwide February 2014 Collected from 290 million
email opens
Litmus
% Email opens across desktop and mobile
Litmus blog
New
42. 42
Test version B
Send Volume: 10,000
Sample criteria: Random
Click through rate: 4.5%
Main Broadcast
Send Volume: 180,000
Click through rate: 5.8%
Source:
Test version A
Send Volume: 10,000
Sample criteria: Random
Click through rate: 6.1%
44. 44
Using event-triggered emails –
Marketing Automation / Re-marketing example
1. Generic branded follow-up
email :
+10% conversion rate.
2. Personalised remarketing
email with a promotional code
for a 5% discount time limited
to 72 hours:
+100% conversion rate.
3. Personalised remarketing
email with a promotional code
for a 5% discount time limited
to 48 hours:
+200% conversion rate.
Source: Smart Insights: Email re-marketing
http://bit.ly/smarteremail
45. 45
1. Initial 2. Managed 3. Defined 4. Quantitative 5. Optimising
A. Email capabilities
and evaluation
Simple ESP
Response
tracking
+ Regular
report of
opens/clicks
+ ‘Beyond the
click’ tracking
+ Segment
tracking
+ Value reporting
+ Hurdle rates
and activity levels
+ Response data
> CRM
system/warehous
e
B. List quality Not managed List-building
options
increased
+ List quality
improved
+ Reactivation
and removal
+ Preference
centres
C. Targeting
(Relevance)
None: ‘Pray
and Spray’
+
Demographics
+ Basic
triggers
+ Full lifecycle
sequences
+ Additional
sequences added
D. Proposition and
communications
strategy
Newsletter
and Eblasts
+ Increased
frequency
+ Content
marketing
integration
+ Social
integration
+ Optimised
frequency
E. Creative and
templates
+ Simple
headers
+ Multiple
template
+ Dynamic
content
+ video review
+ mobile
optimised
+ Advanced
techniques
F. Delivery Not reviewed + Reported + Reported by
ESP
+ Feedback
loops and
delivery service
+ Continuous
monitoring
G. Optimisation None Experiments
with different
offers/subjects
Structured
offer/subject
testing
+ Layout reviews
+ AB testing
+ Multivariate
testing
Email marketing capabilities
46. 46
Let’s Connect!
Questions & discussion welcome
SmartInsights.com:: Plan | Manage | Optimize
Free, Basic member tools
Managing Digital Marketing 2014 report
Sample planning templates
Planning infographics
www.smartinsights.com/membership
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