The Public Relations chair at Tambov State Technical University has been training specialists since 1996, and currently has 14 academics on staff across various specializations related to public relations, advertising, and computer technologies; the chair operates several creative laboratories that provide practical experience for students, including studios in advertising, press, television, and sociological research.

1. Humanitarian Faculty
cHair oF Public
relations
Tambov State Technical University

2. About us
1996 - opening
of the Public relations chair. TSTU was
one of the first higher educational institutions that
got license to train specialists on PR.
Chief of the department, Doctor
of Historical Science, Professor
Valentine Stanislavovich
Klobutskiy

3. The staff
The staff (14) includes: Academics – 14, Doctors of
Science – 4, Candidates of Science – 9,
Undergraduate student – 1.

4. Specializations
• “Work organization of Public Relations
office”
• “Advertising in communicative process”
• “Telecommunicative and computer
technologies in Public Relations”
Within the training of specialists the main attention is
paid to getting on practical skills.
The chair has three affiliates, 26 creative studious
situated at public Relations offices of various state and
commercial organizations, and besides 7 creative laboratories.

5. Chair Creative
Laboratories
Public Relation’s subdivision
Advertising creative studio
organization
Creative TV laboratory
Telecommunication and computer
Psychological service
technologies laboratory
Creative laboratory of
sociological researches
Press laboratory

6. Public Relation’s
subdivision organization
•
Several creative studious are organized for the students specialized
in “Public Relation’s subdivision organization”. They are situated at
places of students’ practice such as administrative authorities,
public institutions, at enterprises, commercial organizations.
There are 26 creative studious.
Here students under the
supervision of managers and specialists of public relations so as
staff of the chair obtain practical experience, develop creative
abilities, get empirical material for their diploma projects.
•
In this laboratory the students’ work at studious is coordinated,
analyzed, and summarized. Here together with staff PR students
make PR-action plans and choose adequate methods of various
communicative actions’ performance. The results of this work find
their implementation at creative studious.

7. Advertising creative
studio
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•
•
There is in-depth specialization dealt with problems of design and
realization integrated brand-communication campaign:
acquisition of marketing information in specific branches of goods
and services;
positioning brand conception development;
creative decision, creation and testing texts, scenarios, cameraready copy of advertisements;
creation and maintenance of media-matrix database of Tambov;
media- plans for particular companies development.
Various forms of business cooperation are established and actively
maintained by laboratory with profile organizations and local
advertising agencies, which are students’ practice bases.

8. Telecommunication and computer
technologies laboratory
•
This laboratory is used by students when they learn computer
technologies for PR processes, advertising, sociology, internet
journalistic. On the base of this laboratory training on specialization
“Telecommunication and computer technologies in the sphere of
Public Relations” provides and, besides training internet-newspaper
“Gvozd” is issued.
•
Technical level is high and allows students not only to get necessary
skills for work with up-date software programmes’ version but to be
familiar with modern computer design technologies, WEBprogramming, making-up of editions, date base processing and so
on.

9. Press laboratory
•
Newspaper «Gvozd’» - Internet-edition is issued by students about
life, problems and interests of youth, about happenings in the
Tambov and in students life. Electronic newspaper is established
and produced by students of the Public relations chair of TSTU.
Newspaper is issued weekly on Friday and its address is
http://gazeta.tstu.ru
•
Students of all courses and of all specializations (3) take part in
editing of Internet-newspaper. Students of 1-3 courses prepare
information materials and students of 4-5 courses write analytical
articles.

10. Creative TV laboratory
•
Practical laboratory extensions help students to get professional
skills for creation of series subjects at university and city studious.
•
Every year course projects in TV journalistic are made by students
with the usage of laboratory equipment. Preparations get all the
stages: scenery development, shooting, montage. Every course
project corresponds to reportages and sketches which almost ready
for edition over the ether.

11. Psychological service
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The work of Psychological service allows to advance professional level of
humanitarian, oriented specialists, to satisfy growing interest to psychology
among the students of technical faculties.
With the help of psychological service various problems of students are
solved, among them:
First year students adaptation to university conditions,
Communicative problems,
Psychological stress during examinations and others.
Psychological service fulfils the following types of work:
steady studio “Kreativ” performing special courses for the students of all
specialities on optimization and interpersonal and business communication
development, on identity growth facilitation, and creative potential with the
usage of socio-psychological training aimed to develop communicativeness,
diffidence negotiation, conflictness, adverse psychophysical conditions.
Student-centered consultancy.

12. Creative laboratory of
sociological researches
•
Students of this speciality during the second the third courses
alongside with sociological study prepare a programme and conduct
authorial sociological research. Research topics vary: deviant
behavior in youth environment, youth value systems, ecological and
legal behavior, educational interests and much more.
•
Students conduct various sociological researches on challenges of
various public, political, commercial organizations and institutions of
city and region. Elaborated methodologies are used as basic at
given organizations and present the basis of monitoring researches
(UKOS, savings-bank of the Russian Federation, and etc.)

13. Students participate in various
competitions
(local, all-Russia, international)
and are awarded 49 Diploma
and Cups.

14. Students’awards
1999
2004
2002
2000
2001
2003
2005

15. Students’awards
The team of students
was awarded Cup on
the International
Festival during a visit
to Chine

16. Students’awards
In 2003 Varvara
Luzhajskaya got
thank-you letter
from the
Department of
social work,
Indiana State
University for
videoscene about
orphanage on
September 19, 2003

17. Rewards
The chair was awarded
the Diploma «The best
chair in the field of
advertising, public
relations and allied
sciences training» on
all-Russia competition
twice. Russian
Association of
Advertising Agents in
Moscow held it.

18. Chair’s projects
Internet-newspaper
Newspaper «Alma
«Gvozd’» – weekly
Mater». Students of
Internet-newspaper
«Alma Mater» the is issued by
Corporative site of the
thatchair participate in
students TVthe chair.
the publication
students of of
chair studio. Students of
It has been issued
university corporative
http://pr.tstu.ru
since 1998. It has been
the chair produce
newspaper.
http://gazeta.tstu.ru
scenes for local
issued monthly since
Multimedia variant of
television weekly.–
1996. Internet site
Internet-newspaper
«Gvozd’» is also
www.almamater.tstu.ru
represented.

19. Chair’s projects
The chair provides additional training on the following directions:
«Public Relations»
Re-training courses for Diploma’s specialists and students. Full
course - 1 year. Diploma about vocational re-training is issued.
«Organization of marketing and advertising activity»
- This course is for licentiates.
- Full course is 2-3 month.
- Certificate of qualification elevation is issued.
- Full course is 6 months. Diploma about vocational re-training is
issued.
«Selling assistant»
For persons with higher education and for paraprofessionals.
Fee-paying, combined (full - part – time) training
All diploma and certificates are of the State pattern.

20. Contacts
Address: Public Relations Chair, TSTU
Michurinskaya str. 112-A, room 323,
Tambov, 392000
Phone: +7 0752 531278
E-mail: pr@pr.nnn.tstu.ru
WWW: http://pr.tstu.ru