Orient Advertisers, established in 1953, is Pakistan's largest advertising agency, maintaining its leadership for 25 consecutive years and expanding its operations nationwide with offices in six major cities. The agency transitioned affiliations from McCann-Erickson to Carat and established Orient Media in 2006, now recognized for its media planning and buying services. The company focuses on comprehensive advertising strategies, emphasizes client objectives, and has received numerous awards for its business performance and innovative advertising solutions.

1. Profile

2. About Us Established in 1953 - as Orient Advertisers Private Limited. We became affiliated with McCann-Erickson World-wide in 1993 up till June 2008. Then we moved our partnership to Carat which is the Region’s No.1 Media Agency, and World’s No.2.

3. We have come a long way...

4. Our Credentials We have to our credit of being Pakistan’s largest Advertising Agency for the last 25 consecutive years – by Business Volume. Winner of the Best Business Performance Award , for the last 23 years (APNS) Offices in 6 major cities of Pakistan, including one in Azad Jammu & Kashmir. Total staff over 350.

5. Our Nationwide Leadership ORIENT Lahore Islamabad Muz’abad Peshawar Quetta Karachi Only agency with full presence nationwide: Karachi Islamabad Lahore Peshawar Quetta Kashmir (Muzaffarabad) - More than 350 staff members - 06 branch offices

6. Sustaining the lead... We expanded

7. O UR G ROUP C OMPANIES Established in 2000, offers support function to the Media and creative companies for prompt monitoring, billing verification and copy changes, on a regular basis. Established in 1953, The Largest Advertising Agency of Pakistan for the last 24 years Formally established in 2006, Orient Media is now the leading Media Buying & Planning company of Pakistan. Affiliated with Carat Worldwide, an Aegis Media Network. Action Global Communications Action Global is the PR arm of our network. Has offices in various countries around the World.

8. Equipped with 360 Degree advertising tools Orient’s Integrated Communications Services include; Strategy development. Creative development. Execution and production. Media services cover strategy, planning and buying. OOH services cover site selection and erecting through media partners and /or our outdoor company. Printing & BTL activities through our partners.

9. How do we achieve this? Thorough Understanding of our Clients Objectives Harmonizing Clients’ objectives with our STRENGTHS

10. Our PRIDE Business Performance Award – First Prize Special Business Award (2006 & 2007) Periodical Publications Special Business Award (2006 & 2007) Regional Publications Special Business Award (2006 & 2007) Metro Publications Client Performance Award – First Prize Client: Mobilink No awards yet announced in 2008-09

11. The Nation, Karachi Dated 27 Apr, 2006

12. ORIENT ation …

14. Our Media Strength Orient Media creative innovative tactical strategic Ideas best price & value process people outputs Accountability mass marketing traditional media emerging media targeted marketing Planning emotional rational behavioral attitudinal Insights

15. Benefits of a Global Network Research: regional, national, global Learnings; insight into global media trends and developments Services: continuous, tailored to changing markets and client needs Sharing of best practices & approaches across the network Personnel: cumulative experience, direct access to planning experts and specialists in all media sectors Transfer of common knowledge & strategy for global clients Investing in research & training (our team and client’s) Focus on ROI Tools to improve client’s accountability

16. Brands we help build for Global & National Clients

17. How ??

18. Brands/Accounts, Wins/Renewed, 2008 - 09 . From above Clients, to-date Estimated Billing for 2009 would be around 1,930 M and contribution of around 70% of total Orient billing . Promising agency in 2008 – 09. Above is a list of the new acquisitions and retained accounts, there are many other active media accounts as well with Orient Media. Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 1 Volta Batteries Incumbent: MCOM Est. Billing: 20 M Haier Incumbent: Ad-Com Est. Billing: 60 M Alokozay- Tea Incumbent: MEDIACOM Est. Billing: 35 M Shan Foods Incumbent: Circuit/FCB Est. Billing: 80 M PMCL (Renewed for 2 years) Incumbent: N/A Est. Billing: 1,000 M Sony (Renewed) Incumbent: McCann Est. Billing: 50 M Al-Khair (Renewed) Incumbent: N/A Est. Billing: 20 M RBS Incumbent: Evernew Est. Billing: 55 M LG Incumbent: In-House Est. Billing: 350 M Sabro Incumbent: Synergy. Billing: 15 M Milan Soap Incumbent: N/A Est. Billing: 24 M AVC Incumbent: N/A Est. Billing: 240 M

19. Our latest WIN Continental Biscuits manufacturers of LU biscuits

20. Agency Clients Agency Client Since Ala Chemicals (Dentonic) 1961 Al-Falah GHP 2005 Central Board of Revenue 2000 Dewan Group 1991 Election Commission of Pakistan 2001 HBFC 2002 National Reconstruction Bureau 2001 National Savings Directorate 2003

21. Agency Clients Agency Clients Since Pak Suzuki Motor Company 1991 Pakistan State Oil 2003 Privatization Commission 2000 Shabir Tiles & Ceramics 2009 Siemens (Non Media) 2002 Singer Pakistan Ltd 1991 Sitara Group (Textile/Chemicals) 1993 Sony (TV, VCR, Hi-Fi Systems) 2000 Super Asia Fans 2002

22. Orient Blue Book We are regularly publishing Orient Blue Book (Pakistan Advertising Scene) since 1985, as a service to the Advertising Profession

23. The Orient Express

24. Creative Credo

25. We are here to create, not replicate. Advertising may be described as the science of arresting the human intelligence long enough to get money from it. Stephen B. Leacock

26. Creative Showcase

34. A1 Grand Prix

38. Suzuki APV

41. Suzuki LIANA

47. Official Advertising Agency for CDC since 2002

48. Official Advertising Agency for CDC since 2002

49. Official Advertising Agency for CDC since 2002

50. Official Advertising Agency for CDC since 2002

51. Official Advertising Agency for CDC since 2002

52. Official Advertising Agency for CDC since 2002

53. PSO

54. Magnum Ice Cream

55. Bank Islami

59. Image Fabrics Tri-Star Industries

61. SAUDI PAK INSURANCE

62. Saudi Pak Insurance

63. Needlez

69. EPB- “ Pakistan Single Country Exhibition Bahrain”

70. Export Promotion Bureau

71. Ministry of Information Government of Sindh

72. HBFC

74. Previous working with National Bank

75. Previous working with National Bank

76. Previous working with National Bank

77. Public Private Partnership Unit, Sindh

80. EPB

82. Action Global Communications – Pakistan, our PR affiliate with extensive Network - 3 Continents

83. The only independent global Public Relations network focusing on emerging markets 44+ offices on three continents 1300+ staff

84. Building brand visibility and preference for clients, especially in emerging markets In depth crisis communications and crisis preparedness Garnering national, international and regional media coverage Maintenance of Corporate Reputation Central account management model for accessing targeted global audiences ONE STOP DESTINATION.. Expertise

85. Network Clients

86. Some more Clients...

87. Baltic PR Award (2008) – government and municipality public sector campaigns. 2007 PR Agency Awards Lithuania – Creativity + Innovation, Visa Europe. 2007 Special Award for Internal Communication – International Forum for Public Relations. 2007 Best PR Company in Kuwait – CNBC Property Awards. 2006 + 2007 Best PR Company in Dubai – CNBC Property Awards. 2005 Bronze Ermis PR Award, Greece – EDEE. 2004 Best Relations with Serbian Media – British Airways. Awards

88. Our Previous Assignments…

89. Qatar Airways – Launch of new destination (Houston)

90. Universal Service Fund – Contract signing ceremony with Wateen at CM-House, Karachi

91. BankIslami Press Event - Achieving the landmark Of 102 branches

92. IDEAS – 2008 soft launch and Expo

93. IDEAS Supplements

94. PR handled for IDEAS- 2008

95. IDEAS-2008 TV Coverage

96. IDEAS Press Coverage

97. Sony - Exhibition & Sales across Pakistan

98. PR Campaign for Rolls Royce

99. PR Campaign for BMW

100. Pak Suzuki - Liana, Baleno, Cultus & Alto Launches

101. Coca-Cola - “Brand Re-ignition” & Basant, Music concerts, Album Launches

102. A1 Team Pakistan Launch Event

103. Walls - Fun Carnival

104. Internationally acclaimed artist Azra Fatimi’s art exhibition Inauguration

105. PR Campaign for Womenza- 2008

106. SH Hashmi Media Welfare Trust

107. Consultant Experience: Titan Watches launch in Pakistan (Event Director)

108. Consultant Experience: Titan Watches launch in Pakistan (Event Director)

109. Consultant Experience: Samsung Giorgio Armani Phones Launch in Pakistan (Assisted)

111. Monitoring Muscles Dedicated team for Monitoring. Can cater requirements of Urgent jobs on 24 hours short notice. Archive of last five years (Print and Electronic data). Team trained from Gallup and Carat. Work on internationally recognized tools like Advertisements Monitoring Browser (AMB) and Gallup Reporter. Can generate Daily Monitoring Reports and Share of Voice Estimate for Print and Electronic both. Catering to more than 30 clients on daily basis like Mobilink, Suzuki, Shaan Foods to Pakistan Navy.

112. Extensive set-up for Media Monitoring (24 / 7)

113. Print (20 Pakistani newspapers/ 10 Magazines) Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)

114. Print (Daily monitoring of 30 Pakistani Leading Newspapers / 15 Magazines)

115. Electronic Media (Monitoring of 25 Pakistani Leading TV channels)

116. TV Channels monitored (25+)

117. Newspapers Monitored (35+)

118. Magazines Monitored

119. Thank you