The document proposes a media campaign for Variety - The Children's Charity to raise awareness of their Freedom Program and ability for children using medical equipment to enjoy normal activities. It involves partnering with YouTube and TV celebrities to create viral videos using #EveryKidCan and having them participate in childhood activities with Variety kids. On September 7th "#EveryKidCan Day" supporters will share childhood memories to spread awareness. Measurement will track social engagement and donations with the goal of making the campaign self-sustaining through the holidays.
How Nonprofits Drum Up Giving Through Social Mediaraymundf23
Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.
Northwest Ohio is getting on board in a big way with #GivingTuesdayNWO. Learn how to become part of the greater Toledo, Ohio community by joining with C4NPR.org for an amazing day of giving on December 2, 2014.
How Nonprofits Drum Up Giving Through Social Mediaraymundf23
Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.
Northwest Ohio is getting on board in a big way with #GivingTuesdayNWO. Learn how to become part of the greater Toledo, Ohio community by joining with C4NPR.org for an amazing day of giving on December 2, 2014.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
The use of social media as a communications and fundraising tool is becoming is now essential for charitable organizations, but does your nonprofit have a clear strategy for how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this training we will:
• Investigate strategies for your organization to raise money online.
• Learn how to steward current donors through social media channels.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
Training Time
MindShift Metrics, Digital Research arm of MindShift Interactive, analyzed the Selfies epidemic given the kind of noise it has been making ever since the Oxford Dictionary announced it as International Word Of The Year in 2013.
The frequency of usage of the word in the English language had increased by 17000% since 2012 and we gained insights on how brands are leveraging #Selfies towards staying relevant and in touch with their consumers.
Femvertising and Woman Empowerment for Advertising 2015Toyra Banks
When femvertising and woman empower becomes a key drive approach for advertising. Let's see how it works and how we make use of it for your brand and product.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
MindShift Metrics, Digital Research arm of MindShift Interactive, analyzed the Selfies epidemic given the kind of noise it has been making ever since the Oxford Dictionary announced it as International Word Of The Year in 2013.
The frequency of usage of the word in the English language had increased by 17000% since 2012 and we gained insights on how brands are leveraging #Selfies towards staying relevant and in touch with their consumers.
Nonprofit Insights: Engaging Event Volunteers Through Social MediaVolunteerMatch
This webinar, the first in a new "Nonprofit Insights" series from VolunteerMatch, introduces the different roles volunteers can play in your nonprofit events, and how social media can help you engage them.
Laura Coltrin, Product Manager at Eventbrite, and Ritu Sharma, Co-Founder and Executive Director of Social Media for Nonprofits, present ideas for how volunteers can be helpful in promoting and running an event, and how to keep those volunteers engaged with your organization moving forward. Laura and Ritu use classic volunteer engagement concepts of recruitment, recognition and (ultimately) retention as a framework for their discussion.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
The use of social media as a communications and fundraising tool is becoming is now essential for charitable organizations, but does your nonprofit have a clear strategy for how social media can be used to raise funds? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
In this training we will:
• Investigate strategies for your organization to raise money online.
• Learn how to steward current donors through social media channels.
• Identify and engage online organizational ambassadors who can connect your cause to new supporters.
Training Time
MindShift Metrics, Digital Research arm of MindShift Interactive, analyzed the Selfies epidemic given the kind of noise it has been making ever since the Oxford Dictionary announced it as International Word Of The Year in 2013.
The frequency of usage of the word in the English language had increased by 17000% since 2012 and we gained insights on how brands are leveraging #Selfies towards staying relevant and in touch with their consumers.
Femvertising and Woman Empowerment for Advertising 2015Toyra Banks
When femvertising and woman empower becomes a key drive approach for advertising. Let's see how it works and how we make use of it for your brand and product.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
MindShift Metrics, Digital Research arm of MindShift Interactive, analyzed the Selfies epidemic given the kind of noise it has been making ever since the Oxford Dictionary announced it as International Word Of The Year in 2013.
The frequency of usage of the word in the English language had increased by 17000% since 2012 and we gained insights on how brands are leveraging #Selfies towards staying relevant and in touch with their consumers.
Nonprofit Insights: Engaging Event Volunteers Through Social MediaVolunteerMatch
This webinar, the first in a new "Nonprofit Insights" series from VolunteerMatch, introduces the different roles volunteers can play in your nonprofit events, and how social media can help you engage them.
Laura Coltrin, Product Manager at Eventbrite, and Ritu Sharma, Co-Founder and Executive Director of Social Media for Nonprofits, present ideas for how volunteers can be helpful in promoting and running an event, and how to keep those volunteers engaged with your organization moving forward. Laura and Ritu use classic volunteer engagement concepts of recruitment, recognition and (ultimately) retention as a framework for their discussion.
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
"Invisible Children" is a case study that our group created for the course, 102 Social Media Engagement in Private and Public Sectors, Postgraduate Social Media Program at Seneca College (December 2017). The presentation is fully designed by Carolina Feng, including infographics. Videos on the slides can be found on Youtube.
Tool used: Microsoft Powerpoint
Images, icons and logos used in the presentation are only for academic learning purposes. They have all been sourced in the presentation.
Sponsorship program presentation for Chipper's Into the Great Outdoors National Tour. Chipper - America’s Ambassador of the Great Outdoors will tour the nation, to engage, excite & educate kids about nature.
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
How to Launch a FABULOUS #GivingTuesday Campaign with Less Work and More ImpactJulia Campbell
WORKSHOP DESCRIPTION
Giving Tuesday is just a few months away!
Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.
LEARNING OBJECTIVES
The reasons that so many #GivingTuesday campaigns fall flat, and solutions to ensure that you don’t make the same mistakes;
The 3 essential steps to take to ensure that you launch a campaign that will slay your goals and energize your supporters;
The proven method that my clients have used to secure buy-in from staff and supervisors who may be skeptical about online fundraising and giving days;
A clear process to prioritize your ideas and turn them into actionable tasks.
2. Background
As both a child and adult we never have to think
about what life would be like if we couldn’t play
outside, ride our bikes, or even walk around our
homes. The idea of children using equipment to
have normal lives might sadden some, but in
actuality these things are tools to help them enjoy
their childhood.
3. Challenge
Children using medical equipment are
often misjudged as having the inability to
experience a normal childhood. As a
result, awareness of the Variety Freedom
Program is low due to the lack of
understanding and education.
Solution
Show the world how children with
medical equipment can participate in
everyday activities.
Showcase how every child can enjoy their
childhood, thanks to the work of The
Variety Freedom Program.
4. The Plan. The Big Picture.
Capture the attention of Millennials through humorous yet introspective and
disruptive media executions that allows the audience to reminisce on their
childhood, while aiding other children so they can enjoy theirs.
Interested Millennials will be driven to the site through the use of YouTube
partnerships, TV integration and social media executions by using
#EveryKidCan.
Use disruptive media tactics to create a viral movement to show
support of the Variety Freedom Program and inclusion of children
using medical equipment by stating #EveryKidCan.
On September 7th also known as #EveryKidCan Day, supporters
will showcase themselves participating in their favorite childhood
activities and use the following phrase to garner awareness: “When
I was a kid my favorite activity was __________.”
5. Partnering with
YOUTUBERS which
millennials are drawn to
DISRUPTthe overly
saturated video ecosystem
and drive
AWARENESS
Hannah Hart
YT Subscribers: 2.5 M
Twitter Followers: 1.5 M
Create a video in which
Hannah participates in some
of her favorite childhood
activities with Variety kids
and promotes
#EveryKidCan Day
.
DISRUPT
6. Utilize social media platforms to promote
content driving awareness for Variety
➔ Youtube
Pre-roll of videos created by YouTube content creators for
the Variety partnership promoting #EveryKidCan Day
➔ Facebook
Promote YouTube partner videos via Variety’s Facebook
page
➔ Instagram
Leverage relationships with movie studios and YouTube
partnership to have celebrities and YouTubers share their
favorite childhood activities
@msleamichele
Instagram followers: 3M
“When I was a kid my
favorite activity was
riding my bike.
#everykidcan”
DISRUPT
7. Jimmy Kimmel Live
Partner with Jimmy Kimmel to create
segment on his show where he
recreates some his favorite childhood
activities as an adult with Variety
children.
Jimmy will promote #EveryKidCan
Day on the segment and via social
media on Sept 7th
Jimmy Kimmel
Twitter follows: 7M
Youtube subscribers: 7M
Currently one the most
popular talk show hosts on
television with a massive
YouTube following
DISRUPT
8. Sustain
Q4 sustaining media channels will be utilized to drive
donations in the holiday season, which is known as the season
of giving
➔ Social Programmatic
Employ data gathered from paid social during the disrupt period
in order to generate prime target segments for donations
➔ Search
To be activated once Jimmy Kimmel segment premieres in order
to leverage people’s curiosity in the charity after viewing
➔ Display
High impact sustaining media placements during November and
December used to promote awareness and drive donations
9. Disrupt
The Timeline.
Sustain
July 2016 | $600K
Launch paid social
campaigns promoting
the program and
hashtag
July 2016 | $0
Use existing
partnerships, social
media platforms and
supporters to promote
#EveryKidCan
Aug 2016 | $200K
YouTube partners
release videos
Sep 7th 2016 | $0
#EveryKidCan Day
Organic social promotion
of hashtag ramps up
Aug 2016 | $200K
Programmatic video
begins on YouTube
Sep 6th 2016 | $1MM
Jimmy Kimmel Live!
segment the night before
the #EveryKidCan event
Sep 2016 | $100K
Search campaign
begins targeting
keywords relevant
to the charity and
partnerships
Oct 2016 | $400k
Social programmatic
launches targeting
different age segments,
similar charity pages,
events and colleges
Nov 2016 | $500K
Launch display
campaign to generate
donations during the
holidays
10. Disrupt
➔ Visits to #EveryKidCan landing
pages and site
➔ Using social engagement
indicators with #EveryKidCan
◆ Followers
◆ Retweets/Social Mentions
◆ Number of posts
◆ Views and Likes
Engage & Sustain
➔ Click through rate from
search and display
➔ Shifts in search
➔ Amount of donations
◆ Optimize towards CPA and
Viewability
◆ Create audience segments
based on location to
colleges/charity events, work
status, devices and behaviors
Measurement