The document outlines Eyedart Creative Studio's (ECS) social media plan created by Cardinal Communications Digital Team. It includes an introduction to ECS, current social media status, things ECS cares about, past clients, key publics and messaging. It then provides detailed proposed strategies and sample posts for Facebook, Twitter, Instagram, Pinterest and Vine to increase followers and engagement over a 3 month period. The goal is to raise awareness of ECS's new website, services and portfolio to gain new clients.
TEDx events are locally organized events that bring people together to share TED-like experiences. At a TEDx event, TED talks videos and live speakers spark deep discussion and connection in a smaller group. TEDxSantaMonica is a TEDx event organized in Santa Monica that holds salon events on a recurring basis to discuss different themes through talks and networking. The organizers are seeking sponsors and donations to help produce their first live TEDxSantaMonica event in 2016.
Sean Grace was born in Texas and has worked in the fashion and entertainment industries. He is currently studying Entertainment Business at Full Sail University. His goals are to land an entry-level event coordinator role and establish music and film festivals in Texas. He aims to inspire audiences and build communities through professionally coordinated events.
Heidi served as a marketing intern at Focus on the Family during the summer of 2016. She helped with marketing efforts for several brands and programs. She created a nationwide volunteer street team and toolkit. She prepared marketing materials for a major event attended by 25-30k people. She also completed a brand review for Adventures in Odyssey where she analyzed performance and developed strategic ideas, which she presented to senior leadership. The internship exposed her to key marketing skills and she proved to be a quick learner with strong work ethic. Her supervisor would recommend her for any entry-level marketing position.
Are you a new business looking to tap into the modern mobile economy? In these slides I cover the basics of Facebook for Business: Why it Matters, Examples of Good Pages, and How To Set Up Your Page Step By Step.
This document contains descriptions of graphic design projects completed by Jason Stucki. It includes brochures, magazines, books, and other print media designed for Utah Valley University and its donors. The document also mentions logos, signage, and packaging designed for businesses. Stucki notes his experience designing wedding announcements and other vector artwork. Photography projects involving landscapes and light painting are also listed.
This document is a resume for Ann Kathryn Zenor summarizing her experience in creative marketing, relationship building, and community outreach. She has over 20 years of experience in these fields, working with a variety of companies and non-profits. Her skills include developing branding strategies, event planning, and maintaining partnerships. She is currently responsible for new business development at Kids Quest/Cyber Quest and has volunteered extensively with organizations helping children.
Mabel woman serves community through graphic designRam Chary Everi
JWS Graphix is a new business started by veteran graphic designer Janet Sanden and is operated by her and her husband Danny out of their home in Mabel, Minn. Sanden started her graphic design career after her children graduated. For three years she attended Western Wisconsin Technical College, and in 2000 she graduated with an Applied Science Degree in Commercial Art and Printing and Publishing
TEDx events are locally organized events that bring people together to share TED-like experiences. At a TEDx event, TED talks videos and live speakers spark deep discussion and connection in a smaller group. TEDxSantaMonica is a TEDx event organized in Santa Monica that holds salon events on a recurring basis to discuss different themes through talks and networking. The organizers are seeking sponsors and donations to help produce their first live TEDxSantaMonica event in 2016.
Sean Grace was born in Texas and has worked in the fashion and entertainment industries. He is currently studying Entertainment Business at Full Sail University. His goals are to land an entry-level event coordinator role and establish music and film festivals in Texas. He aims to inspire audiences and build communities through professionally coordinated events.
Heidi served as a marketing intern at Focus on the Family during the summer of 2016. She helped with marketing efforts for several brands and programs. She created a nationwide volunteer street team and toolkit. She prepared marketing materials for a major event attended by 25-30k people. She also completed a brand review for Adventures in Odyssey where she analyzed performance and developed strategic ideas, which she presented to senior leadership. The internship exposed her to key marketing skills and she proved to be a quick learner with strong work ethic. Her supervisor would recommend her for any entry-level marketing position.
Are you a new business looking to tap into the modern mobile economy? In these slides I cover the basics of Facebook for Business: Why it Matters, Examples of Good Pages, and How To Set Up Your Page Step By Step.
This document contains descriptions of graphic design projects completed by Jason Stucki. It includes brochures, magazines, books, and other print media designed for Utah Valley University and its donors. The document also mentions logos, signage, and packaging designed for businesses. Stucki notes his experience designing wedding announcements and other vector artwork. Photography projects involving landscapes and light painting are also listed.
This document is a resume for Ann Kathryn Zenor summarizing her experience in creative marketing, relationship building, and community outreach. She has over 20 years of experience in these fields, working with a variety of companies and non-profits. Her skills include developing branding strategies, event planning, and maintaining partnerships. She is currently responsible for new business development at Kids Quest/Cyber Quest and has volunteered extensively with organizations helping children.
Mabel woman serves community through graphic designRam Chary Everi
JWS Graphix is a new business started by veteran graphic designer Janet Sanden and is operated by her and her husband Danny out of their home in Mabel, Minn. Sanden started her graphic design career after her children graduated. For three years she attended Western Wisconsin Technical College, and in 2000 she graduated with an Applied Science Degree in Commercial Art and Printing and Publishing
The document provides information about college admissions, financial aid, and the financial aid application process. It discusses the different ways to apply for admission, requirements for admission such as transcripts and test scores, types of financial aid including grants, loans, and work-study. It summarizes the FAFSA application and explains the difference between need-based and merit-based aid. The document aims to guide students through the admissions and financial aid processes.
Este documento presenta la familia de Axel Uriel Quiroz Escalona, incluyendo a sus padres y hermanos. También describe algunos de sus pasatiempos favoritos como pasar tiempo con su familia, jugar videojuegos y películas de artes marciales. Menciona algunos de sus objetivos como ser un buen peleador, abogado y viajar a China, aunque reconoce que a veces sus propias acciones y distracciones pueden impedir alcanzar sus metas. Finalmente, comparte algunos de sus logros deportivos.
Frederick Douglas wrote an autobiographical narrative describing his experience with slavery in order to create opposition to the institution. He explained how education provided him strength and understanding of his circumstances, enabling his escape. Douglas highlighted the immorality of slavery by sharing other slaves' stories of abuse on plantations. He asked readers to help still-enslaved people, as education freed him to advocate for abolition.
La empresa TAXSUR se dedica a la producción y venta de mermelada de taxo. Su objetivo es ofrecer un producto saludable y natural a personas interesadas en cuidar su salud, como amas de casa, deportistas y aficionados. La empresa se enfocará en promover los beneficios para la salud del taxo y venderá la mermelada a $1.50 en supermercados para determinar el interés de los consumidores. Contará con proveedores cercanos para la materia prima y el apoyo de la empresa PROCOMEP para abrir nuevos mercados
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The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
La contaminación ambiental se refiere a la introducción de elementos nocivos en el medio ambiente que degradan su calidad. Los contaminantes incluyen sustancias, químicos y radiaciones que alteran la composición natural del medio ambiente y ponen en riesgo la salud y la vida silvestre. Existen diferentes tipos de contaminación como la atmosférica, hídrica y acústica. La contaminación atmosférica se debe a la emisión de gases y partículas por procesos industriales y de transporte, y causa problemas como el camb
This document provides information about a dissertation submitted for an anthropology program. It includes an introduction outlining the purpose of the study to examine somatometric (physical) measurements of the Galo people in Panya Village, West Siang district, Arunachal Pradesh. It reviews previous literature on anthropological studies in Northeast India. It describes the materials and methods used, including the somatometric measurements that will be collected from 70 Galo males and 70 females. It also provides background context on the Galo people and the study area. The document is organized into chapters that will cover introduction, description of the people and study area, demographic data and results of the somatometric measurements.
1) The observable universe has a mass of approximately 24x10^53 kg.
2) Normal matter, including atoms, stars and galaxies, constitute only about 4% of the observable universe. The rest is dark matter (27%) and dark energy (71%).
3) Dark matter interacts gravitationally but is unseen, and helps hold galaxies together. Dark energy is causing the accelerating expansion of the universe against the force of gravity.
The document outlines the communication plan for the Danvers CARES coalition. It recommends branding the coalition, sending a clear and consistent message supported by data and logic models, and disseminating the message through various media outlets and community organizations. It discusses using social marketing principles like focus groups, message testing, and evaluation. The coalition's first campaigns had small budgets and youth-generated messages. Currently, Danvers CARES is working with firms on a large-scale social marketing project aimed at parents to prevent youth access to alcohol.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
This document discusses best practices for social media management based on Dunkin' Donuts' experience. It outlines that PR professionals are uniquely qualified to lead social media efforts due to similar skill sets. It then provides lessons learned from Dunkin' Donuts' social media program, including celebrating fans, providing engaging content, empowering local brand ambassadors, running contests and promotions, and being responsive to customers. The key takeaways are to celebrate fans, provide entertaining yet authentic content, and focus on customer service to build brand loyalty.
The document outlines a proposed social media and online marketing plan for Misha Collins. It includes conducting an audit of Collins' existing online presence, developing branding guidelines, creating profiles on social media sites and a website, launching a blog and Facebook page, and executing Twitter campaigns to grow Collins' follower count. The goal is to enhance Collins' brand, engage with fans, promote events and causes, and position him as a thought leader in his industry.
Cindy Leines, CEL Public Relations and Caroline Melberg, Small Business Mavericks, discuss how to get strategic about social media for your business.
(this can be downloaded with the creative commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/)
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Social Media Today
This document discusses a webinar on the value of content on social media and paths to monetizing content. It introduces the moderator Robin Fray Carey and panelists Arnie Kuenn, Saul J. Berman, Ph.D., and Barry Feldman. The panel discusses how to implement an effective content marketing strategy through research, creating an editorial calendar, and producing helpful, engaging content rather than ads. The webinar provides advice on skills needed for content marketing and encourages participants to access the recording and connect with panelists on social media.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
The document provides an overview of a presentation on social media in action given by Andrea Pecoraro of identitypr.com. It discusses case studies of social media strategies for companies like ADESA, Verizon Wireless, and BRU Fest Michigan. It also covers paid social media tools, skills to develop like using Google Analytics and Facebook Insights, and tips for preparing to work in social media such as networking and maintaining an active online presence.
This document summarizes the services provided by CreativeBoutique Agency. They are a small, elite digital agency that provides individualized attention to clients' challenges. They specialize in projects not suitable for large agencies and tailor projects to fit clients' budgets. Their team includes experts in photography, web development, copywriting, video production, digital strategy, graphic design, social media, and managing director. They help clients with tasks like communication, content creation, data visualization, and more.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
The document provides information about college admissions, financial aid, and the financial aid application process. It discusses the different ways to apply for admission, requirements for admission such as transcripts and test scores, types of financial aid including grants, loans, and work-study. It summarizes the FAFSA application and explains the difference between need-based and merit-based aid. The document aims to guide students through the admissions and financial aid processes.
Este documento presenta la familia de Axel Uriel Quiroz Escalona, incluyendo a sus padres y hermanos. También describe algunos de sus pasatiempos favoritos como pasar tiempo con su familia, jugar videojuegos y películas de artes marciales. Menciona algunos de sus objetivos como ser un buen peleador, abogado y viajar a China, aunque reconoce que a veces sus propias acciones y distracciones pueden impedir alcanzar sus metas. Finalmente, comparte algunos de sus logros deportivos.
Frederick Douglas wrote an autobiographical narrative describing his experience with slavery in order to create opposition to the institution. He explained how education provided him strength and understanding of his circumstances, enabling his escape. Douglas highlighted the immorality of slavery by sharing other slaves' stories of abuse on plantations. He asked readers to help still-enslaved people, as education freed him to advocate for abolition.
La empresa TAXSUR se dedica a la producción y venta de mermelada de taxo. Su objetivo es ofrecer un producto saludable y natural a personas interesadas en cuidar su salud, como amas de casa, deportistas y aficionados. La empresa se enfocará en promover los beneficios para la salud del taxo y venderá la mermelada a $1.50 en supermercados para determinar el interés de los consumidores. Contará con proveedores cercanos para la materia prima y el apoyo de la empresa PROCOMEP para abrir nuevos mercados
Лучшие онлайн игры на BMOG.RU
mmo игры про войну
каталог mmorpg игр онлайн
mmorpg 2011 збт обт
xbox 360 mmo
описание mmorpg
mmorpg на комп
mmorpg belong
mmorpg игры 2012
mmorpg игры 2012 mp3
mmo com pvp
rpg mmorpg на русском
mini mmorpg
mmorpg на планшет онлайн
mmorpg для samsung itab 2
mmorpg carnage играть бесплатно в онлайн
mmorpg от 1го лица
free mmo rpg
вся правда о mmorpg
лучшая mmorpg buhf
самолетная mmo
лучшая mmorpg на телефон
naruto mmorpg скачать
загатовки mmorpg buh
самые популярные mmo
mmorpg игры 18
2012 mmorpg ps3
mmorpg star wars force 2
mmorpg ipad 2
skyforger mmorpg
вышла новая mmo
girlz mmorpg 2
танки mmorpg
mmo инди
самые лучшие mmorpg мира
hack and slash mmorpg 2011
mmorpg навинки
эмулирование присутствия игрока в игре mmorpg
играть в mmorpg про зомби
карточная стратегия mmo
mmorpg rings
refusion mmorpg
mmorpg игры про барби новые
mmorpg game 2012
взлом mmorpg fragoria
mmorpg экшин
action strategy mmorpg
mmo games top send message
top mmorpg игра
ganz mmo
самые онлайн игры 2012 mmorpg видео
mmorpg где можно готовить
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
La contaminación ambiental se refiere a la introducción de elementos nocivos en el medio ambiente que degradan su calidad. Los contaminantes incluyen sustancias, químicos y radiaciones que alteran la composición natural del medio ambiente y ponen en riesgo la salud y la vida silvestre. Existen diferentes tipos de contaminación como la atmosférica, hídrica y acústica. La contaminación atmosférica se debe a la emisión de gases y partículas por procesos industriales y de transporte, y causa problemas como el camb
This document provides information about a dissertation submitted for an anthropology program. It includes an introduction outlining the purpose of the study to examine somatometric (physical) measurements of the Galo people in Panya Village, West Siang district, Arunachal Pradesh. It reviews previous literature on anthropological studies in Northeast India. It describes the materials and methods used, including the somatometric measurements that will be collected from 70 Galo males and 70 females. It also provides background context on the Galo people and the study area. The document is organized into chapters that will cover introduction, description of the people and study area, demographic data and results of the somatometric measurements.
1) The observable universe has a mass of approximately 24x10^53 kg.
2) Normal matter, including atoms, stars and galaxies, constitute only about 4% of the observable universe. The rest is dark matter (27%) and dark energy (71%).
3) Dark matter interacts gravitationally but is unseen, and helps hold galaxies together. Dark energy is causing the accelerating expansion of the universe against the force of gravity.
The document outlines the communication plan for the Danvers CARES coalition. It recommends branding the coalition, sending a clear and consistent message supported by data and logic models, and disseminating the message through various media outlets and community organizations. It discusses using social marketing principles like focus groups, message testing, and evaluation. The coalition's first campaigns had small budgets and youth-generated messages. Currently, Danvers CARES is working with firms on a large-scale social marketing project aimed at parents to prevent youth access to alcohol.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
This document discusses best practices for social media management based on Dunkin' Donuts' experience. It outlines that PR professionals are uniquely qualified to lead social media efforts due to similar skill sets. It then provides lessons learned from Dunkin' Donuts' social media program, including celebrating fans, providing engaging content, empowering local brand ambassadors, running contests and promotions, and being responsive to customers. The key takeaways are to celebrate fans, provide entertaining yet authentic content, and focus on customer service to build brand loyalty.
The document outlines a proposed social media and online marketing plan for Misha Collins. It includes conducting an audit of Collins' existing online presence, developing branding guidelines, creating profiles on social media sites and a website, launching a blog and Facebook page, and executing Twitter campaigns to grow Collins' follower count. The goal is to enhance Collins' brand, engage with fans, promote events and causes, and position him as a thought leader in his industry.
Cindy Leines, CEL Public Relations and Caroline Melberg, Small Business Mavericks, discuss how to get strategic about social media for your business.
(this can be downloaded with the creative commons license: http://creativecommons.org/licenses/by-nc-nd/3.0/)
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Social Media Today
This document discusses a webinar on the value of content on social media and paths to monetizing content. It introduces the moderator Robin Fray Carey and panelists Arnie Kuenn, Saul J. Berman, Ph.D., and Barry Feldman. The panel discusses how to implement an effective content marketing strategy through research, creating an editorial calendar, and producing helpful, engaging content rather than ads. The webinar provides advice on skills needed for content marketing and encourages participants to access the recording and connect with panelists on social media.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
The document provides an overview of a presentation on social media in action given by Andrea Pecoraro of identitypr.com. It discusses case studies of social media strategies for companies like ADESA, Verizon Wireless, and BRU Fest Michigan. It also covers paid social media tools, skills to develop like using Google Analytics and Facebook Insights, and tips for preparing to work in social media such as networking and maintaining an active online presence.
This document summarizes the services provided by CreativeBoutique Agency. They are a small, elite digital agency that provides individualized attention to clients' challenges. They specialize in projects not suitable for large agencies and tailor projects to fit clients' budgets. Their team includes experts in photography, web development, copywriting, video production, digital strategy, graphic design, social media, and managing director. They help clients with tasks like communication, content creation, data visualization, and more.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
Hecktic Media is a social media marketing agency specializing in travel brands. They have expertise developing and executing large influencer campaigns that reach millions. The company was co-founded by Dalene and Pete Heck, who have decades of combined experience in business, strategy, project management, and are avid travelers. They work with top brands and destinations to build custom social media strategies and campaigns, and have achieved significant results such as helping one client increase their user base by over 7 times in one year.
This document is a resume for Jeff Rosenplot that summarizes his experience and qualifications. It outlines his career history working in marketing roles for advertising agencies, publishers, economic development organizations, and healthcare providers. He has extensive experience developing brands, marketing strategies, and managing creative teams and large budgets. The resume emphasizes his skills in strategic planning, relationship building, and data-driven marketing campaigns.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers.
Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. By attending you’ll learn from a panel of customer care experts:
-Which brands are blazing the customer support path in social media
-How to balance marketing responsibilities and customer support necessities
-The challenges and limitations using existing Social Media Management Systems for customer support
-How to structure internal teams and external partners to deliver maximum coverage
This document is a resume for Mary E. Stone that outlines her objective, business experience, and professional experience. She has over 15 years of experience in sales, marketing, project management, and web development. Her most recent role was as an Inside Sales Representative at Dell where she consistently exceeded sales quotas and sold strategic solutions.
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18Paige Jarreau
The document discusses how companies can use social media to tie their corporate social responsibility efforts to their public relations strategies. It provides tips for using social media platforms like Facebook and Twitter to communicate about philanthropic and environmental initiatives. The document also discusses using storytelling and engaging content like videos to demonstrate how companies' CSR work helps society and the environment. Overall, the document advocates that companies be open about their "good" deeds and build relationships by personally connecting with stakeholders through social media.
#Manship4002 Corporate PR and Social Media: Environmental Relations - Lecture 18
Eyedart_SocialMediaPlan_NEW2
1. Eyedart Creative Studio Social Media Plan
Cardinal Communications Digital Team
Director: Shanice Graves
Coordinators: Katie O’Neil, Serria Thomas, Meagan Hook,
Danielle Savich, Kelsey Kellams, Annie Olesh
2. Table of Contents
1. Cardinal Communications and Eyedart Creative Studio Contract
2. About Eyedart Creative Studio
3. Current Social Media Status
4. Things Eyedart Creative Studio Cares About
5. Past Client Information
6. Key Publics and Messaging
7. Facebook + ECS
8. Twitter + ECS
9. Instagram + ECS
10. Pinterest + ECS
11. Vine + ECS
12. Analytics
13. Design Example
1
3. Page 1 of 2
412 East Purl Street
Goshen, Indiana 46526
eyedart.com
CARDINAL COMMUNICATIONS
Taylor Imus, Director of Client Relations
Shanice Graves, Digital Director
Eyedart Creative Studio Social Media Campaign
December 26, 2013
Prepared by: Grace Bonewitz, Eyedart Creative Studio. Contact Grace via email at
grace@eyedart.com or mobile/text at 574-536-8899.
Timeframe
January 6 – April 30, 2014
Background
For more than 16 years, Eyedart Creative Studio (ECS) has been involved in graphic and web
design, community development, event planning, and public affairs projects. The owners,
Ben Stutzman and Gina Leichty, have grown the company clientele, and to date have not
had any employees, instead using freelancers as needed. In order to have smart growth,
ECS chose not to take any new accounts from 2011 to 2013.
In November 2013, ECS brought on public relations professional, Grace Bonewitz as project
manager and made a commitment to re-brand, restructure the organization, and prepare
for expansion in 2014.
Social Media Strategic Plan
The Challenge
To date, ECS has had minimal social media exposure. The old saying that “the mechanic’s
car is the last to be worked on,” rings true when it comes to ECS. Their website, logo and
social media presence was last in line to be worked on, while they helped other companies
and organizations brand themselves.
ECS has partnered with Cardinal Communications Digital Team to develop a social media
campaign brand and then tactical plan, followed by implementation and tracking. ECS
wants to utilize CardComm’s creativity and innovative ideas to produce the best plan
possible.
Goal
The goal of ECS’s Social Media Campaign is to raise awareness of the company’s new
website, expanded services, and solid portfolio/track record, ultimately gaining new clients.
Objective
In an effort to engage new clients and raise brand awareness, Eyedart Creative Studio will
work in partnership with Cardinal Communications to implement a social media campaign
from January 6 – April 30, 2014 where the following five accounts each have a 50 percent
increase.
• Twitter
o From 67 followers to 134
o Website launch tweet(s) retweeted ten times
2
4. Page 2 of 2
o Create applicable lists such as:
! Northern Indiana PR/Comm agencies
! Indianapolis Comm agencies
! Chicago Comm agencies
! St. Louis Comm agencies
! Goshen community
! Branding, PR, Design
! Community Development
! News/Media (outlets, reporters, etc.)
o #EYE14 or other defined hashtag be a trending topic in Northern Indiana at
least once
• Facebook
o From 116 likes to 232
o Website launch image shared ten times
o Engage community via online competition or game.
• Pinterest
o From 52 followers to 104
o Create applicable new boards with a minimum of 15 pins each
• Instagram
o Create account and obtain 50 followers
o Engage community via online competition or game.
• Eyedart Creative Studio’s blog
o Write weekly blog with a corresponding branded ECS image
Dates and notes of importance
• Jan. 15: ECS’s new website goes live
• Jan. 20: Martin Luther King, Jr. day
• Jan. 30: Open House at LaunchPad Goshen (co-working space in downtown
Goshen that Eyedart uses for its office space, and also manages)
• Feb. 7: First Fridays in Goshen, “Sweet Indulgence” (ECS manages this program)
• Feb. 13: Downtown Goshen, Inc. party (client of ECS)
• Feb. 14: Valentine’s Day
• Feb. 17: President’s Day
• March 5-9: Grace Bonewitz presents thesis at International Public Relations
Conference in Miami
• March 7: First Fridays in Goshen, “Live and Local” (ECS manages this program)
• April 4: First Fridays in Goshen, “Green Day” (ECS manages this program)
• April 22: Earth Day
• Three Degrees Goshen Meetup (monthly dates TBD)
Things ECS cares about
• Community development
• Collaboration + Creative thinking
• Good design + Pantone colors
• Reduce, Reuse, Recycle
• Good food, wine, beer + Vegetables and exercise
• Local stores and restaurants + Entrepreneurs
• Innovative technology
3
5. 234 South Main Street
Goshen, Indiana 46526
tel: 574.312.5677
eyedart.com
OUR STORY
Eyedart Creative Studio was born in San Francisco in the mid-90s when fine arts painter and graphic
designer, Ben Stutzman desired a creative outlet beyond his 9 to 5 office job. His first project was creating
illustrations for a children’s book, and as his popularity grew, he was invited to display his artwork in
restaurants and cafes in the Bay Area. His first exhibition was at Jones Hall, a law firm in San Francisco’s
Financial District.
An Indiana native, Ben moved back to Goshen, Indiana, in 1999 and began focusing on web design and
development. At this time, Gina Leichty came on board as partner, expanding the Studio’s expertise in
communications, non-profit and community development, and government affairs. The partners officially
incorporated Eyedart Creative Studio (then known as Eyedart Studio) in 2004.
In 2005, Eyedart branded and launched the Goshen Open Studio tour, which gave area artists the
opportunity to invite the public into their workspace, sell artwork, and gain exposure in the community. The
bi-annual tour progressed into developing Downtown Goshen, Inc. and its highly successful First Fridays
program, which has an economic boost of more than $1.5 million annually through consumer spending
alone.
As Eyedart’s clientele expanded, Grace Bonewitz joined as partner in 2013 after eight years in the public
relations field. She brings a passion for strategic planning, branding, and relationship management to the
Studio team.
What does “Eyedart” mean?
To be honest, it’s a nonsensical word that could mean anything.
OUR SERVICES
design + multimedia
web design + development • video production • mobile app development • photography • social media •
illustration • logos • photography • e-commerce
advertising + marketing
branding • e-newsletters • publicity campaigns • research + surveys • media buying
public relations + communications
community development • consumer engagement • employee communications • public affairs • content
development • press releases • copywriting • résumés + personal branding
event management
logistics • permitting • registration + payment • sponsorships • vendor coordination • volunteer coordination
OUR MANTRA
Collaboration is fun and the secret to discovering untapped potential. Not everyone has the time, energy, or
finances to maintain a full-time creative team. Eyedart connects you to the resources you need but you think
you can’t afford. Wherever we live, we give; and, we’re not afraid of hard work.
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6. RELATIONSHIP EQUALS GOOD BUSINESS
Let’s face it; business and economic development is tough work. You get sweaty, you get tired, and your
work may often go unnoticed, or have little to no results. Successful, innovative companies use four
essential elements: relationship management, respect for and use of history, action-oriented planning, and
creative collaboration. These ingredients mixed together, sans ego, will increase consumer spending,
improve your business structure, and ultimately attract your key stakeholders in a competitive market. We
call it the use of Creative Strategy.
creative strategy
Relationship Management. We take the time to get to know you – your successes, your failures, and
everything in between.
Respect For And Use Of History. History shapes each person’s present perspective, and therefore needs to
be used to find answers to your existing problem or opportunity.
Action-Oriented Planning. We attract your stakeholders by using a strategic plan, implementation process
and then bring it full-circle with data tracking.
Creative Collaboration. Our creative group builds your project ensuring brand consistency and proper
positioning.
WHO WE ARE
ben stutzman, art director
Ben is the founding partner of Eyedart Creative Studio, which he created in 1995 in order to incorporate fine
art and design into web and graphic design work. Ben capitalizes on the integrated knowledge of both art
and technology to create unique, effective designs. Ben has his Bachelor of Arts in Fine Art from Goshen
College.
gina leichty, communications
Throughout her career, Gina has worked in both the public and private sector, developing successful
marketing strategies for large corporations, municipalities, and individual clients. Gina has extensive
experience managing marketing and community development projects. Gina was the co-founder of
Downtown Goshen, Inc. and developed the city’s highly successful First Fridays program. Gina has her
Bachelor of Arts in English from Goshen College.
grace bonewitz, project manager
Grace has extensive experience in communications, research, strategic planning, public relations, and
program coordination. She was formerly the Director of First Fridays for Downtown Goshen, Indiana, along
with Director of Public Relations for Onesimus International Corp. and Ball State University’s College of
Communication, Information, and Media. Grace brings energy, creativity, and careful follow-through to her
work as a project manager.
Grace received her Master of Arts in Public Relations from Ball State University. Her thesis focused on
downtown public relations strategies utilizing the creative class theory, place making/destination branding
techniques, and relationship management efforts. She has been invited to present her research at the
International Public Relations Research Conference in 2014. She also has a Professional Certificate in
Community Engagement and Bachelor’s Degree in Organizational Leadership.
our creative class group
We collaborate with the best of the best designers, developers, social media experts, marketers, writers,
photographers, and innovators who share our passion for helping businesses reach their full potential. If we
don’t know how to solve something ourselves, we definitely know someone who will.
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7. current social media status
As of January 30, 2014
Facebook Fans: 224
Twitter Followers: 91
Instagram Followers: 20
Pinterest Followers: 56
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Things ECS cares about:
Community development
Collaboration + Creative thinking
Good design + Pantone colors
Reduce, Reuse, Recycle
Good food, wine, beer + Vegetables and exercise
Local stores and restaurants + Entrepreneurs
Innovative technology
8. Things ECS cares about:
Community development
Collaboration + Creative thinking
Good design + Pantone colors
Reduce, Reuse, Recycle
Good food, wine, beer + Vegetables and exercise
Local stores and restaurants + Entrepreneurs
Innovative technology
7
9. Most of our clients are located in Elkhart County. Our goal for 2014 is
to expand into larger Midwest cities such as Indianapolis, Chicago, De-
troit, Grand Rapids, Kalamazoo, Milwaukee, Louisville and St. Louis.
We are also finding traction in consumer products, promotion, branding and strategic planning.
Another goal of ours, which may be helpful for your team to understand, is that we have extensive
experience in downtown community development. We plan to package our destination marketing
service as a workshop and consulting service for other similarly-sized cities.
• Wieland Designs
• Everence
• Keystone RV Company
• Goshen Theater
• Greenlight BTS
• Council on Naturopathic Medical Education
• Habitat for Humanity of Elkhart County
• Goshen College
• Lucid Energy
• Downtown Goshen, Inc.
• Spacious Heart Yoga
• Constant Spring
• Genesis Doors
• Goldmine Pickers band
• Nappanee Window
• Goshen Democrat Committee
• City of Elkhart
• City of Goshen
• LaCasa, Inc.
• Downtown Elkhart, Inc.
• Northern Indiana Tourism Development Council
• Elkhart County Convention & Visitors Bureau
Past Client Information
Clients:
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10. Key Publics
Potential Clients from the Indiana area or Midwest
Past Clients
Involved Goshen Community Members
Competing communications agencies within the Midwest
Local Media and News Outlets in the Midwest Areas
A creative studio obsessed with using collaboration as a means to
discovering your business’s untapped potential.
Messaging
1.
Let’s face it; business and economic development is tough work. You
get sweaty, you get tired, and your work may often go unnoticed, or
have little to no results. Successful, innovative companies use four
essential elements: relationship management, respect for and use of
history, action-oriented planning, and creative collaboration. These
ingredients mixed together, sans ego, will increase consumer spending,
improve your business structure, and ultimately attract your key
stakeholders in a competitive market. We call it the use of Creative
Strategy.
2.
We collaborate with the best of the best designers, developers, social
media experts, marketers, writers, photographers, and innovators who
share our passion for helping businesses reach their full potential. If
we don’t know how to solve something ourselves, we definitely know
someone who will.
3.
“We motivate people to act.”4.
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11. 10
facebook and ecs
1. Promotional Video
Record a close up promotional video that highlights the social media and online presence of Eyedart Creative Studio. The vid-
eo would showcase them posting a tweet, scrolling through their facebook page, pinning something of interest on Pinterest,
reading a blog post, taking a picture and posting it on Instagram.
Camera Shots:
• Go to twitter.com → Logged onto @EyedartStudio → Typing in a tweet → Posting the tweet
• Go to facebook.com → Searching Eyedart Creative Studio → Reading over the About → Clicking Photos/Albums →
Looking through Scenes from a gallery Album → Scrolling down timeline
• Go to pinterest.com → Search for Eyedart Creative Studio (Click Pinners) → Click on a board → scroll down board
• Go to Instagram on a iphone → go to explore → type in Eyedart Creative Studio → Scroll down instagram feed
2. Promotional Contest
Implement a contest that will include a post on Facebook that states: “Share this and be eligible to win _______ from our cli-
ent, _________. To be consider within the contest each Facebook user must “like” Eyedart in order to win. Prize ideas could be
items from your clients, or Eyedart Creative Studio merchandise.
3. Photo Album
Create photo album for each team within Eyedart that features pictures of each member including small biography. Each
picture will include responses to the following questions:
1. What does Eyedart mean to you?
2. What is your favorite thing about working for Eyedart Creative Studio?
3. Describe yourself in one sentence.
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TWITTER AND ECS
1. Where Does Your Eye Dart? Photo Campaign
Post pictures on Twitter of various creative and graphic designs. Ask followers where their look first when first witnessing that
particular design. The tweets will include the hashtag, #TheDart14
Tweet Drafts:
1. Here’s a chance to for us to hear from you. When you look at this photo, where does your Eye Dart? Tweet
us your thoughts! #TheDart14
2. Are your eyes #dartingaround this image? Tell us where they land first! #TheDart14
2. Website Launch Article
Post a Buzzfeed article on 5 things you need to see on Eyedart’s new web site. This could be connected on all social media
platforms. There could be funny gifs and memes below each of the items on the list in order to keep the page entertaining and
for viewers to be interested.
3. Graphic Designs
Post creative graphic designs or images with the Eyedart Creative Studio logo hidden within the image. Twitter followers could
respond to the tweet indicating where the logo is within the image.
4. Connect the Dart Twitter Campaign
Employees of ECS could tweet photos of them when traveling to different locations outside of Goshen using the hashtag
“#DartStop”. The @EyedartStudio twitter account would post the tweets mentioning that specific employee to create interac-
tion between clients and ECS. This campaign will be directly connected a with Pinterest board.
Tweet Drafts:
1. Eyedart Project Manager, @gracebonewitz traveled to Chicago to meet with our newest client @________.
Check her out by the bean! #DartStop
Potential Twitter Hashtags:
#TheDart14 = For the rebranding of Eyedart including new website and new clients
#DartingAround = For promotional purposes that showcase the ECS environment
#DartStop = For travel purposes and highlighting local places/momument
#StartwithDart = For potential clients and promoting ECS
13. Instagram AND ECS
1. Eyedart Memes
Design funny and creative memes that include current employees of ECS.
2. Scenic Photos
Post quality and scenic photos of scenery surrounding the Goshen community. Include the Eyedart Creative Studio logo.
3. ECS Interest Infographics
One day a week, ECS will post an infographic highlighting a company interest. The infographics could include the following
topics: Community development, collaboration + creative thinking, good design + pantone colors, reduce, reuse, recycle,
good food, wine, beer + vegetables and exercise, local stores and restaurants + Entrepreneurs, innovative technology. There
will be a focus on health and wellness.
4. Designed Quotes
Post a creatively designed quote one day a week. Each post will include the hashtag, #EyeBelieve Each post can also be
simultaneously used for Facebook.
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14. Pinterest aND ECS
1. Fitness Pin Board
Create a new pin board that focuses on fitness. Use twitter to promote the board while using the hashtag #FitJanuary.
2. Activity/Interest Boards
Create a new pin board highlighting activities and interests of Eyedart Creative Studio. There will be a board for cars, First
Fridays, Clients and public relations. Ex. First Friday: Sweet Indulgence board
3. Eye Spy Pin Board
Create a “Eye Spy” pin board that has pins highlighting places Eyedart is connected to. The board will contain a map of an area
related to different things/locations that Eyedart has worked with in that area. For example if the board is Eye on St. Louis the
board would have a map of the St. Louis area with pins that are Eyedart related in St. Louis.
4. Events/Conferences Pin Board
Create a board for different conferences or events that ECS has attended to pin things from the conference. There is a possibly
to make this a community board to hand out business cards with instructions on getting invited to post on that board.
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15. VINE aND ECS
1. Create a Vine
Create a Vine highlighting the daily activities and functions of Eyedart Studio. Vine videos could be centered around Eyedart
employees going to/into/through their clients’ offices. This will feature not only ECS but also the work they do for their clients.
It could feature the success of their clients or the things they have produced for their clients. There should be atleast one vine
video a day of someone in the office performing a task or dealing with a client, to show productivity.
Vine/Twitter Hashtag:
#DartingToWork
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16. Analytics
ECS will use a basic analytic system hosted through a Hootsuite
account. To begin, the measurements will focus on an increase
in Facebook page likes, and increase in Twitter followers, and
increase in re-pins, and an increase in Instagram followers.
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