The PR campaign proposes several strategies to promote the "Slodych" biscuit brand in Belarus. These include: 1. Conducting tastings of new biscuit products in shopping centers to introduce new items to potential customers. 2. Participating in an international sweets and snacks exhibition to showcase innovations to large buyers from around the world. 3. Developing a new line of healthier biscuit options focused on nutrition, such as those for sports or children's breakfasts. 4. Producing social commercials promoting family values to air around holidays. 5. Inviting journalists to press conferences to generate news articles introducing new products. 6. Creating a memorable song about "Slodych

1. PR campaign of «Slodych»
Shatilo Anastasya
Karalenak Alyona

2. Introduction
 «Slodych» produce more than 100 different types of biscuits:
sugar, hard, butter, glazed, diabetic biscuits and crackers.
 Trademark «Slodych» is known for 90% of the inhabitants of
Belarus, the products of the factory take about 30% of the
local market, it is exported to EU and the CIS countries, USA,
Canada, Serbia, Mongolia, China, Israel.
 Development and production of biscuits is certified for
compliance with ISO 9001-2009, the system of HACCP,
which guarantees high quality of manufactured products and
allows to export the company's products to any countries of the
world.

3. Advantages of «Slodych»
 use of only high-quality natural and organic raw materials;
 no preservatives;
 wide range of recipes;
 variety of natural additives;
 vitamins and minerals;
 a team of highly skilled specialists;
 use of advanced technology.

4. Target audience
 Families with children
 People (age 18-40)

5. PR plan
1. Tasting new products in shopping centers
We propose to arrange tasting of such new products as cookies
for the cash zone "Friday", a new kind of sugar cookies
"Имбирно-медовое", a quick snack for the young audience
"QuickMeal", buttery cookies with chocolate and nuts
"Emotions“ in such centers as " Dana Mall “, “МОМО”,
“Galileo” and others.

6. 2. Participation in international exhibitions
For example, ISM 2018 - The world’s largest trade fair for
sweets and snacks which take place in Cologne. New trends,
innovative products and perspectives will be presented to the
professional audience that only consists of large customers, and
will be discovered and discussed by them.
The exhibition concept is supplemented by numerous special
shows and forums, such as the New Product Showcase for new
products or Innova Market Insights for new product trends.
The ISM will take place on 4 days from Sunday, 28. January to
Wednesday, 31. January 2018 in Cologne.

7. 3. A new product line with a focus on healthy eating
Nowadays it's fashionable to watch your health so this product
will be successfully implemented.
We propose to create, for example, biscuits with cereals for
sports, for a healthy breakfast for children, etc.

8. 4. Social commercials
Produce commercials for events such as Mother's Day, March 8,
Christmas which will promote the values of the family, caring for
the neighbor and so on.

9. 5. News about new products, events on news portals
Invite journalists at the press conference from such portals as
“Tut.by”, “Onliner” so they wrote about new product in the news
and so advertise «Slodych».

10. 6. Creating a song about «Slodych» which is easier to
remember
This song can be played on the radio or in the commercials
Children will gladly sing the song when they want to eat biscuits.

11. 7. Feedback
Create a section on the site where buyers can make their
suggestions for improving the products (assortment, packaging,
etc.) The best offer selected by the special commission
(technologists) will be implemented, and the person offering it
will receive not only the monetary reward, but also a pleasant
sweet bonuses).

12. 8. Become sponsors of charity events
Participation in charity events leaves a good impression of the
company from its customers and journalists will write about the
company good reviews.