CJSC “Vitex” and JV “Belita” Ltd. are leading domestic cosmetics companies in Belarus producing professional hair and beauty products as well as household chemicals. They have a full production cycle from formula development to product realization through their own distribution networks in Belarus, CIS countries, and abroad. Their products meet all technical and legislative standards as confirmed by numerous tests and their enterprises have received ISO quality and environmental certifications. A PR plan is proposed to promote the Belita cosmetics brand through online beauty journals, social media influencers, sponsorships, trade show events, tutorials, mass retailer partnerships, contests, and seasonal focused advertising.