This document outlines a training proposal for real estate company RE/MAX in Lisbon, Portugal. RE/MAX has over 100,000 agents worldwide and 7 offices in Lisbon aiming to maintain its leadership position in real estate. The proposal identifies strengths like its culture and motto of "Everyone wins", but also weaknesses like consultant turnover and maintaining motivation. It suggests training focus on sales strategies, technical skills, motivation and innovation. The expectations are for practical, relevant training applying ideas with measurable long-term results. Contents would include objectives, trainee profiles, materials, and evaluations to satisfy RE/MAX's training needs and drive business growth.

1. Training Proposal
Personal Management and Development Aristides Isidoro Ferreira
2011/2012

2. Key Information
•Denver Colorado (1973)
•Headquarter is in Denver
•Real Estate Industries
•Over 100,000 agents in more than 82 countries with more than
7,000 office
•David Liniger, Chairman
•Gail Liniger, Vice-Chairman
• Margaret M. Kelly, CEO
•Vinnie Tracey, President

4. RE/MAX in Lisbon
 7 offices just in Lisbon and several close (Loures, Almada)
 Main goal - maintain in a leader position in this sector
 Based on U.S. culture
 Customer Orientation
 Successful development of business based on people (employees)
 Specific training programs for employees

5. TRAINING NEEDS OF RE/MAX
Strengths:
 Deeply rooted culture of its own
 Motto of the company: “Everyone wins” (Dave Liniger )
 The development of an innovative marketing strategy and
the monitoring needs and possible difficulties that the
market exhibits
 Strong image of RE/MAX
 Developing training – School to train consultants

6. TRAINING NEEDS OF RE/MAX
Weaknesses:
 Consultant turnover
 Difficulties maintaining high levels of motivation,
entrepreneurship and customer orientation
 High number of challenges
Potential Opportunities and Threats:
 All threats should be turned into opportunities
 Real threat – Crisis
 Opportunity – Leasing market

7. TRAINING NEEDS OF RE/MAX - conclusion
Technical and sales strategies development
 Behavioural aspect - Motivation
 “Out of the box” - Thinking about creative and innovative
ideas
 Different point of view from RE/MAX school
 Main Goal: Training program to "force" people to reflect on
their work and trying to figure competitive solutions to growth
as professionals

8. TRAINING EXPECTATIONS of RE/MAX
 Satisfaction of training needs = Results
 Practical application
 High quality of contents
 Relevant contents
 The trainer should eloquently convey his knowledge to employees
 The trainee should be able to realize that results in the medium / long
term comes from a specific training
Time to discuss and put in practice the ideas

9. TRAINING PROPOSAL - Contents
 Objectives (General and Specific)
 Profile of Trainees
 Contents
 Planning
 Profile of Trainer
 Materials
 Place
Time
 Evaluation ( Trainer and Trainees)
 Feedback

10. Training
Sales
Strategies and Motivation
VS and
Technical Innovation
aspects

12. THANK
YOU!!!!!
Diana Kraszewska
Pedro Lamy
Margarida Teixeira
Teresa Costa
Mariana Figueiredo
Anna Olheden