This document discusses nylon, a man-made synthetic fiber that is an alternative to silk. Nylon has various advantages over silk, including strength, resilience, elasticity, and being lightweight, waterproof, and cost-effective. The document recommends nylon for various industries and products and discusses how to grow a brand for nylon by segmenting markets, differentiating the value proposition, and transforming nylon from a commodity to a branded product through market development and increasing perceived quality and loyalty.

1. NINEON
By group 8
We care for your future
"We don’t see things as they are,
we see them as we are"

2. DOYO
UKN
O
W
?
• Man-made synthetic
Fibber
• An alternative for silk
Strength
Resilience
Strong
E
asy to washand dry
Water-proof
Lightweight
Cost-effective
WHY?
Elasticity

3. BRAN
DSALIEN
C
E
Need:
• Fabrics
• Cookware
• Plastic fasteners
• Machine parts
• Kitchenutensils
manufacturers
• Automotive and
transportation
• E
lectronic and electric
• ClothIndustry
• Packaging and print
T
arget Market Brand Awareness
• Digital BusinessModel
• Advertising and promotion

4. Benefits: Smart manufacturing, Smart Supply chain, Smart innovation,
Attitudes: Customer feedback and customersexperience
Connectedness
Innovative
solutions
Value-adding
Partnership
sustainability
Brand Attributes
BRAN
DASSOC
IAT
ION

6. BRAN
DPOSIT
ION
IN
G
Market
Segmentation
Offer value
proposition
through
differentiation
Deliver the
value

7. T
RAN
SFORMAT
IONFR
OMC
OMMODIT
Y
TOBRAN
D(BRAN
DG
R
O
W
T
H
)
Market Development
Increase demand of light weight fuel
efficient vehicles.
Textile Industry:
Nylon fibers, clothing.
Consumer products:
kitchen utensils, toys,
sporting goods,
photographic equipment.

8. BRAN
DPER
C
EIV
EDQ
U
ALIT
Y
THEPRODUCTCONTEXT
1. Performance
2. Features
3. Conformance with
specifications
4. Reliability
5. Durability
6. Serviceability
7. Fit and finish
THES
ER
VICECONTEXT
1. Tangibles
2. Reliability
3. Competence
4. Responsiveness
5. Empathy

9. BRAN
DL
O
Y
AL
T
Y
AWARNESS
CONSIDERA
TION
PREFRENCE
LOYALTY
PROGRAM
ADOVACY