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SMO
This document discusses social media optimization (SMO). SMO involves using social media like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product, or event. The goal is to drive traffic to a website similarly to search engine optimization (SEO). SMO refers to optimizing content so users will share it across social networks. Six original rules of SMO include increasing linkability, rewarding inbound links, and encouraging community connections. Popular social media platforms and tools for viral marketing like social bookmarking are also mentioned.
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SMO
- 2. WHAT IS SMO •Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
- 3. SIX ORIGINAL RULESOF SMO • INCREASE “ LINK-ABLITY • EASY TANNING AND BOOK MARKING • REWARD INBOUND LINKS • HELP YOUR CONTENT TRAVEL • ENCOURAGE THE “MASH-UP” • GET COMMUNITY CONNECTED.
- 5. VIRAL MARKETING SOCIAL BOOKMARKING BOLOGSPHER AUDIO & VIDEO PHOTO SHARING
- 6. SOCIAL MEDIA WEBSITES •FACEBOOK •TWITTER •INSTAGRAM •VIDEO-FROMYOUTUBE •PHOTOS •BOLGS
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- 8. SOCIAL MEDIA DEMOGAPHICS Facebook +600kdaily new user LinkedIn +500k per user per week Twitter 752% growth rate
- 9. WHY DO SMO? Social Media optimization (SMO) SEO WEB Traffic BLOGGING SOCIAL NETWORKING
- 10. WHERE SHOULD WEGO ?
- 11. SOCIAL MEDIA USERGRAPH
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- 14. ACTIVITY ON SOCIALMEDIA
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- 16. INTERLINKING • Topically relevantlinks. • Confirm reverence • Distribute link value
- 17. GOOGLE ALERTS • Termrelevant notification - industry, company, brand & etc. • Comment on blogs news • Keep key terms in mind • Target most relevant pages
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