This document discusses social media optimization (SMO). SMO involves using social media like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product, or event. The goal is to drive traffic to a website similarly to search engine optimization (SEO). SMO refers to optimizing content so users will share it across social networks. Six original rules of SMO include increasing linkability, rewarding inbound links, and encouraging community connections. Popular social media platforms and tools for viral marketing like social bookmarking are also mentioned.

2. WHAT IS SMO
• Social media optimization (SMO) is the use of a number of
outlets and communities to generate publicity to increase the
awareness of a product, service brand or event. Types of
social media involved include RSS feeds, social news and
bookmarking sites, as well as social networking sites, such
as Facebook, Twitter, video sharing
websites and blogging sites. SMO is similar to search engine
optimization, in that the goal is to generate web traffic and
increase awareness for a website. In general, social media
optimization refers to optimizing a website and its content to
encourage more users to use and share links to
the website across social media and networking sites.

3. SIX ORIGINAL RULES OF SMO
• INCREASE “ LINK-ABLITY
• EASY TANNING AND BOOK MARKING
• REWARD INBOUND LINKS
• HELP YOUR CONTENT TRAVEL
• ENCOURAGE THE “MASH-UP”
• GET COMMUNITY CONNECTED.

5. VIRAL MARKETING
SOCIAL BOOK MARKING
BOLOGSPHER
AUDIO & VIDEO
PHOTO SHARING

6. SOCIAL MEDIA WEBSITES
•FACEBOOK
•TWITTER
•INSTAGRAM
•VIDEO-FROM YOUTUBE
•PHOTOS
•BOLGS

7. MEDIA MILLSTONE
☼RAIDO
☼TELEVISION
☼IPOD
☼FACEBOOK
☼INTERNET

8. SOCIAL MEDIA DEMOGAPHICS
Facebook
+600k daily new user
LinkedIn
+500k per user per week
Twitter
752% growth rate

9. WHY DO SMO ?
Social Media optimization (SMO)
SEO
WEB
Traffic
BLOGGING SOCIAL NETWORKING

10. WHERE SHOULD WE GO ?

11. SOCIAL MEDIA USER GRAPH

12. SOCIAL MEDIA GROWTH

13. DAILY VISITORS

14. ACTIVITY ON SOCIAL MEDIA

15. ACTIVITY IN 2017-18

16. INTERLINKING
• Topically relevant links.
• Confirm reverence
• Distribute link value

17. GOOGLE ALERTS
• Term relevant notification
- industry, company, brand & etc.
• Comment on blogs news
• Keep key terms in mind
• Target most relevant pages

18. SOCIAL MEDIA PLATFORM

20. Design By:- ANIKET

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