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BUILD YOUR SOCIAL MEDIA OPTIMIZATION TOUGH.pptx
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- 2. Social media optimization(SMO) is the process of using social media networks to maintain and grow an organization's online presence. Social media optimization assists in engaging with customers and increasing awareness of new products and services. A brand's social media presence may appear effortless to the audience, but there is a lot of work that is done in the background to make sure that social media accounts are utilized as efficiently as possible. Let’s learn. Let's delve a little deeper.
- 3. SOCIAL MEDIA OPTIMIZATION TOOLS • Facebook •YouTube • Instagram • LinkedIn • Twitter • TikTok • Snapchat • Pinterest
- 4. BENEFITS OF SOCIAL MEDIA OPTIMIZATION ● Cost-effective ●Increased exposure ● Drive traffic to the website ● Increase brand recognition ● Customer Satisfaction ● Instant Turnaround ● Higher credibility ● Boosts search engine ranking
- 5. • Standing outagainst established social competitors • Time-consuming in managing several platforms • Identifying the right platform • Falling engagement rates • Producing regular creative content • Lack of growth, direction, or strategy • Lack of communication between departments • Responding to call-outs and crises • When key stakeholders don’t understand social media • Understanding the target audience CHALLENGES IN SOCIAL MEDIA OPTIMIZATION
- 6. STRATEGIES FOR EFFECTIVESOCIAL MEDIA OPTIMIZATION • Find your target market • Allocate your resources wisely • Use multiple platforms • Regularly publish relevant content • Engage with audience • Livestream occasionally • Maintain professionalism • Display brand identity • Prioritize quality over quantity • Collaborate with influencers
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