The document describes Fourwinds Marina, including its strengths as one of the most extensive marinas in the US with boat docks, storage, and repair facilities. It is easy to staff due to attractive resort amenities. However, the new manager Jack Keltner lacks marina management experience. Weaknesses include inaccurate cost control and a weak financial position. Opportunities exist from population growth, while threats include vandalism, regulatory control of rates, and environmental issues. Keltner's proposed actions to increase profits by adding slips and gaining inventory control could help if implemented carefully after involving key staff.