Big bazar

4,350 views

Published on

nothing

Published in: Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,350
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
321
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Big bazar

  1. 1. CHAPTER - 1 INDUSTRY PROFILE 1
  2. 2. 1. INDUSTRY PROFILE1.1 ABSTRACT:-This paper provides detailed information about the growth of retailing industry in India.It examines the growing awareness and brand consciousness among people acrossdifferent socio-economic classes in India and how the urban and semi-urban retailmarkets are witnessing significant growth. It explores the role of the Government ofIndia in the industry growth and the need for further reforms. In India the vast middleclass and its almost untapped retail industry are the key attractive forces for global retailgiants wanting to enter into newer markets, which in turn will help the India RetailIndustry to grow faster. The paper includes growth of retail sector in India, strategies,strength and opportunities of retail stores, retail format in India, recent trends, andopportunities and challenges. This paper concludes with the likely impact of the entry ofglobal players into the Indian retailing industry. It also highlights the challenges facedby the industry in near future.1.2 INTRODUCTION:-The India Retail Industry is the largest among all the industries, accounting for over 10per cent of the country GDP and around 8 per cent of the employment. The RetailIndustry in India has come forth as one of the most dynamic and fast paced industrieswith several players entering the market. But all of them have not yet tasted successbecause of the heavy initial investments that are required to break even with othercompanies and compete with them. The India Retail Industry is gradually inching its waytowards becoming the next boom industry. The total concept and idea of shopping hasundergone an attention drawing change in terms of format and consumer buyingbehavior, ushering in a revolution in shopping in India. Modern retailing has entered intothe Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food allunder one roof.A large young working population with median age of 24 years, nuclear families in urbanareas, along with increasing workingwomen population and emerging opportunities in theservices sector are going to be the key factors in the growth of the organized Retail sectorin India. The growth pattern in organized retailing and in the consumption made by theIndian population will follow a rising graph helping the newer businessmen to enter theIndia Retail Industry.In India the vast middle class and its almost untapped retail industry are the key attractiveforces for global retail giants wanting to enter into newer markets, which in turn will help 2
  3. 3. the India Retail Industry to grow faster. Indian retail is expected to grow 25 per centannually. Modern retail in India could be worth US$ 175-200 billion by 2016. The FoodRetail Industry in India dominates the shopping basket. The Mobile phone Retail Industryin India is already a US$ 16.7 billion business, growing at over 20 per cent per year. Thefuture of the India Retail Industry looks promising with the growing of the market, withthe government policies becoming more favorable and the emerging technologiesfacilitating operations.1.3 GROWTH OF RETAIL SECTOR IN INDIA:-Retail and real estate are the two booming sectors of India in the present times. And ifindustry experts are to be believed, the prospects of both the sectors are mutuallydependent on each other. Retail, one of India largest industries, has presently emerged asone of the most dynamic and fast paced industries of our times with several playersentering the market. Accounting for over 10 per cent of the country GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry. 1.4 RECENT TRENDS:- Retailing in India is witnessing a huge revamping exercise as can be seen in the graph India is rated the fifth most attractive emerging retail market: a potential goldmine. Estimated to be US$ 200 billion, of which organized retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion As per a report by KPMG the annual growth of department stores is estimated at 24% Ranked second in a Global Retail Development Index of 30 developing countries drawn up by AT Kearney. Multiple drivers leading to a consumption boom: o Favorable demographics o Growth in income o Increasing population of women o Raising aspirations: Value added goods sales Food and apparel retailing key drivers of growth Organized retailing in India has been largely an urban Phenomenon with affluent classes and growing number of double-income households. More successful in cities in the south and west of India. Reasons range from differences in consumer buying behavior to cost of real estate and taxation laws. 3
  4. 4. Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe.1.5 RETAIL SALES IN INDIA:- 4
  5. 5. 1.6CONCLUSION:-The retail sector has played a phenomenal role throughout the world in increasingproductivity of consumer goods and services. It is also the second largest industry in USin terms of numbers of employees and establishments. There is no denying the fact thatmost of the developed economies are very much relying on their retail sector as alocomotive of growth. The India Retail Industry is the largest among all the industries,accounting for over 10 per cent of the country GDP and around 8 per cent of theemployment. The Retail Industry in India has come forth as one of the most dynamicand fast paced industries with several players entering the market. But all of them havenot yet tasted success because of the heavy initial investments that are required to breakeven with other companies and compete with them. The India Retail Industry isgradually inching its way towards becoming the next boom industry. 5
  6. 6. CHAPTER - 2 COMPANY PROFILE 6
  7. 7. 2. Company profile2.1 Introduction:-Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group andwhich work on Wal-Mart type economies of scale. They have had considerable success inmany Indian cities and small towns. Big Bazaar provides quality items but at anaffordable price. It is a very innovative idea and this hypermarket has almost anythingunder one roof….Apparel, Footwear, Toys, Household Appliances and more. Theambience and customer care adds on to the shopping experience.Is se sasta aur acha kahin nahin:-Big bazaar is the company’s foray into the world of hypermarket discount stores, the firstof its kind in India. Price and the wide array of products are the USP’s in Big Bazaar.Close to two lakh products are available under one roof at prices lower by 2 to 60 per centover the corresponding market prices. The high quality of service, good ambience,implicit guarantees and continuous discount programmers have helped in changing theface of the Indian retailing industry. A leading foreign broking house compared the rushat Big Bazaar to that of a local suburban train.2.2 Products available in Big bazaar:-Apparel and Accessories for Men, Women and Children.Baby Accessories. Toys LuggageCosmetics Home Textiles LinensCrockery Home Needs SareesDress Materials Suiting & Shirting Household Appliances StationeryElectrical Accessories Household Plastics Utensils & UtilitiesElectronics HardwareFootwear Home Decor 7
  8. 8. CHAPTER - 3 LITERATURE REVIEW 8
  9. 9. 3. LITERATURE REVIEW:-Sunil Kumar:-Objectives of the study:-1. To find out the buying behavior of the customers coming in to Big Bazaar in surat2. To determine the current status of Big Bazaar.3. To find out the customers response towards Big Bazaar.4. To study the satisfaction level of customers in different attributes of Big Bazaar.5. To identify main competitors of Big Bazaar.Suggestion:- Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar. Big bazaar should provide large parking space for its customers so that they can easily park their vehicles. It should make different cash counters for different customers. Cash counter and credit card payment counter should be placed differently in order to reduce the rush and save the customer’s time. This will be a kind of motivator for the customers of big bazaar. 9
  10. 10. Conclusion:-Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery,stationary, food items, electronic items, leather items, watches, jewellery, crockery,decorative items, sport items, chocolates and many more. It competes with all thespecialty stores of different products which provide goods at a discounted rate all throughthe year. It holds a large customer base and it seemed from the study that the customersare quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities ofIndia, it seems that there is a vast growth of big bazaar lying as customers demand isincreasing for big bazaars.Big bazaar is a hypermarket store where varieties of products are being sold on differentproduct category. It has emerged as a hub of shopping specially for middle class people. 10
  11. 11. CHAPTER - 4RESEARCH METHODOLOGY 11
  12. 12. 4. Research methodology:-Technology, customers tastes and preferences play a vital role in today’s generation.Research Methodology is a set of various methods to be followed to find out variousinformation’s regarding market strata of different products. Research Methodology isrequired in every industry for acquiring knowledge of their products.4.1 Research objectives:- Primary objectives:-> To find out the buying behavior of the customers coming in to Big Bazaar in surat city. Secondary objectives:-> To determine the current status of Big Bazaar.> To find out the customers response towards Big Bazaar.> To study the satisfaction level of customers in different attributes of Big Bazaar.> To identify main competitors of Big Bazaar.4.2 Research design:- Exploratory research4.3 Sampling design:- Non-probability sampling – convenience sampling4.4 Type of data to be used:- >primary data >secondary data4.5 Data collection method:- Data is collected from various customers through personalinteraction. Specific questionnaire is prepared for collecting data. Data is collected with 12
  13. 13. mere interaction and formal discussion with different respondents. Some other relevantinformation collected through secondary data .4.6 Sample size:- >100 customers4.7 Research instrument:- >survey by questionnaire 13
  14. 14. CHAPTER - 5 DATA ANALYSIS 14
  15. 15. 5. DATA ANALYSIS:-Que-1:- How frequently do you visit big bazaar? Frequency Percent weekly 15 15 monthly 29 29 quarterly 14 14 on 42 42 unplanned basis Total 100 100 Frequency of visit 15% weekly 42% monthly quarterly 29% on unplanned basis 14%Interpretation: From the above graph it interpret that in big bazaar 29% customersvisit monthly, 15% customer visit weekly 14% customers visit quarterly and 42%customers visit on planned basis , it means mostly customers visit on un planned basis forpurchase their requirement. 15
  16. 16. Que-2:-apart from big bazaar do you intend to visit any other retail outlet in a mall? Frequency Percent no 19 19 yes 81 81 Total 100 100 Visit other retail mall 19% no yes 81%Interpretation: From the above graph it interpret that 81% customers of big bazaarvisit other retail stores for their requirements and 19% customers of big bazaar generallydo not visit other retail stores. It shows that customer’s satisfaction level is not more inbig bazaar. 16
  17. 17. Que-2(a):- if yes then what are the other retail outlet do you intend to visit in a mall? Responses N Percent outlet 23 10.70% footwear outlet 35 16.30% food court 50 23.30% entertainment 29 13.50% gift corner 37 17.20% jwelleryandwattchstore 41 19.10% Total 215 100.00% Other retail frequencies 11% 19% outlet 16% footwearoutlet foodcourt entertainment 17% giftcorner jwelleryandwattchstore 23% 14%Interpretation: customer go at other retail outlet 11%for outlet,16% for footwearoutlet, 23% for foodcourt,14% for entertainment, 17% for gift corner, 19% for jewelryand watches store. It shows that customer not more satisfy with food court. 17
  18. 18. Que-3:-what is the purpose behind visiting big bazaar? Responses N Percent shopping 80 59.70% outing 19 14.20% others 35 26.10% Total 134 100.00% Purpose behind visiting 26% shoping outing others 60% 14%Interpretation: Out of the 100 respondents 60% of respondents visit big bazaar forshopping, 14% for outing and 26% visit big bazaar for other purposes. 18
  19. 19. Que-4:- what type of products do you mostly purchase in big bazaar? Responses N Percent clothes 61 24.90% grocery 25 10.20% food item 66 26.90% letheritem 10 4.10% electronic 13 5.30% item gift item 35 14.30% anyotheritem 35 14.30% Total 245 100.00% product purchase 14% 25% clothes grocery 14% fooditem letheritem electronicitem 10% 6% giftitem 4% anyotheritem 27%Interpretation: The above graph shows that 25% of people visit garment outlet ina mall other than that of big bazaar. 27% of people also prefer to visit food court in a mallother than big bazaar. 4% of the people go to footwear outlet in a mall other than bigbazaar. 19
  20. 20. Que-5:- on an average how much amount of money do you spend in a visit to big bazaar? Frequency Percent <500 26 26 500- 31 31 100 1000- 20 20 1500 1500- 13 13 2000 >2000 10 10 Total 100 100 amount of money spend 10% 26% <500 13% 500-100 1000-1500 1500-2000 >2000 20% 31%Interpretation: We can clearly see from this graph that majority of the customersspend a lot in big bazaar that is 10% of people spend more than Rs2000 in a single visit tobig bazaar. number of people that is 20% of people each spend Rs 1000-1500 and 13%peoples spend Rs 1500-2000 respectively in a visit to big bazaar.31% of people spend Rs500-1000 and only 26% of customers are there who spends less than Rs500 in their visitto big bazaar. 20
  21. 21. Que-6:- do you go with a planned list of products to be purchased from big bazaar? Frequency Percent yes 32 32 no 50 50 sometime 18 18 Total 100 100 planned list of product 18% 32% yes no sometime 50%Interpretation: As shown in the graph out of my total respondents of 100, 50% ofcustomers come to big bazaar without a planned list of products. 32% of people come into big bazaar with planned list of products to be purchased from big bazaar. And 18% ofcustomer come in to big bazaar sometimes with planned list. 21
  22. 22. Que-7:- what is your mode of payment in big bazaar? Frequency Percent cash 86 86 credit 11 11 card debit 3 3 card Total 100 100 mode of payment 3% 11% cah credit card debit card 86%Interpretation: As per my study is concerned, out of the total respondents 86% ofpeople make cash payment in big bazaar. 11% of them uses credit card as their mode ofpayment and 3% of the people makes payment in big bazaar through their debit card. 22
  23. 23. Que-8:- what encourages you to visit big bazaar? Responses N Percent price 37 23.90% service 56 36.10% product 34 21.90% variety product 28 18.10% quality Total 155 100.00% encourages 18% 24% price service productvariety 22% productquality 36%Interpretation: 36% customers also said that they feel good about the service andambience provided by big bazaar. Product quality is rated at very low that is only 18%which encourages the customers to come to big bazaar. 23
  24. 24. Que-9:- how is the parking space availability in big bazaar? Frequency Percent less then 11 11 adequate adequate 62 62 more 27 27 then adequate Total 100 100 parking space availability 11% 27% less then adequate adequate more then adequate 62%Interpretation: As it is shown in chart most of 62% the people say big bazaar doesprovide adequate parking space. 11% of people also say that less than adequate space isprovided for parking big bazaar. 24
  25. 25. Que-10:- give the rate of following parameters of big bazaar. price Frequency Percent strongly 26 26 agree agree 34 34 neutral 21 21 disagree 7 7 strongly 12 12 disagree Total 100 100 price 12% 26% 7% strongly agree agree nuteral 21% disagree strongly disagree 34%Interpretation: As per the above chart it can be conclude that 34% customers areagree with the price and only 7% customer disagree with price. 25
  26. 26. service Frequency Percent strongly 15 15 agree agree 49 49 neutral 25 25 disagree 8 8 strongly 3 3 disagree Total 100 100 3% service 8% 15% strongly agree agree 25% nuteral disagree strongly disagree 49%Interpretation: from above chart it can be conclude that 49% customer are agreeand only 3% customer are strongly disagree with the service of big bazaar. 26
  27. 27. variety Frequency Percent strongly 26 26 agree agree 35 35 neutral 24 24 disagree 8 8 strongly 7 7 disagree Total 100 100 variety 7% 8% 26% strongly agree agree nuteral 24% disagree strongly disagree 35%Interpretation: from above chart it can be conclude that 35% customer are agreeand only 7% customer are strongly disagree with the variety of product in big bazaar. 27
  28. 28. quality Frequency Percent strongly 14 14 agree agree 30 30 neutral 25 25 disagree 23 23 strongly 8 8 disagree Total 100 100 quality of products 8% 14% strongly agree 23% agree nuteral 30% disagree strongly disagree 25%Interpretation: from above chart it can be conclude that 30% customer are agreeand only 8% customer are strongly disagree with the variety of product in big bazaar. and25% customer are neutral for variety of product. 28
  29. 29. experience Frequency Percent strongly 20 20 agree agree 28 28 neutral 30 30 disagree 13 13 strongly 9 9 disagree Total 100 100 shopping experience 9% 20% 13% strongly agree agree nuteral disagree 28% strongly disagree 30%Interpretation: from above chart it can be conclude that 30% customer are neutraland only 9% customer are strongly disagree with the variety of product in big bazaar. and28% customer are agree for shopping experience of product. 29
  30. 30. convienance Frequency Percent strongly 13 13 agree agree 31 31 neutral 25 25 disagree 19 19 strongly 12 12 disagree Total 100 100 convienance 12% 13% strongly agree 19% agree nuteral 31% disagree strongly disagree 25%Interpretation: from above chart it can be conclude that 25% customer are neutraland only 12% customer are strongly disagree with the variety of product in big bazaar.And 31% customers are agree for of product. 30
  31. 31. Findings1. At present time Big Bazaar provide different types of product assortments to thecustomers.2. Continuously opening of Big Bazaar chains in different major cities, increasingquantities of the customers & profit show that Big Bazaar most accepted name inorganized retail chain in India.3. Big Bazaar mainly deal with middle income group people who want qualitative productwith reasonable cost.4. Big bazaar has a good reputation of itself in the market.5. Big bazaar has positioned itself in the market as a discounted store.6. Big bazaar holds a huge customer base. The majority of customers belong to middleclass family.7. Impulse buying behavior of customers comes in to play most of the times in big bazaar.8. There are more than 50 big bazaars in different cities of India, it seems that there is avast growth of big bazaar lying as customers demand is increasing for big bazaars.9. Big bazaar is a hypermarket as it provides various kinds of goods like apparels,grocery, stationary, food items, electronic items, leather items, watches, jewellery,crockery, decorative items, sport items, chocolates and many more. It competes with allthe specialty stores of different products which provide goods at a discounted rate allthrough the year. 31
  32. 32. RecommendationBig bazaar should include more of branded products its product category so as toattract the brand choosy people to come in to big bazaar.It should make different cash counters for different customers. Cash counter andcredit card payment counter should be placed differently in order to reduce therush and save the customer’s time. This will be a kind of motivator for thecustomers of big bazaar.The service of the sales person is needed to be improved. Personal care should betaken by the sales person for the customers so that the customers feel good.Customer care department is needed to take proper care of customer complaintsand queries. The person sitting at the help desk of big bazaar should be able toprovide all necessary information to the customers whenever it is required.The infrastructure is needed to be changed a bit during weekends as heavy crowdcomes in to big bazaar during those days. 32
  33. 33. ConclusionBig bazaar is a major shopping complex for today’s customers. It is a place wherecustomers find variety of products at a reasonable price. Big bazaar has a good reputationof itself in the market. It has positioned itself in the market as a discounted store. It holdsa huge customer base. The majority of customers belong to middle class family. Theyouth generation also likes shopping and moving around big bazaar. Volume sales alwaystake place in big bazaar. Impulse buying behavior of customers comes in to play most ofthe times in big bazaar.Different types of products starting from a baby food to pizzas all are available under oneroof. People not only visit big bazaar to do shopping but also visit for outing purpose as itprovides a very nice ambience to its customers. As people go to malls they just tend tomove around big bazaar whether it is for shopping purpose or for outing purpose. Themajor significance of big bazaar is that it providing enough parking spaces for itscustomers. Even though some customers say that they feel problem in parking theirvehicle. 33
  34. 34. BibliographyBooks► Kotler Philip, marketing management, (Pearson education, 12th edition)► Malhotra K. Naresh, marketing research (An applied orientation), Research design,(Prentice hall of India pvt. 5th edition)► Berman B and Evans J.R, Retail Management (Pearson education, 10th edition)► Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th edition )► Newman A.J. and Cullen P,Retailing,Environment and operations(Vikas,1st Ed.)Internet web page www.Bigbazaar.co.in Organizedretail.co.in Retail seminar. In Literature review on Big Bazaar.com Retailing.co.in 34
  35. 35. Annexure “A Study on Buying Behavior of Customers in Big Bazaar in surat”QuestionnairePart-1 1. Name: - 2. Age: - 3. Gender: - 4. Address: - 5. Qualification: - 6. Profession: - 7. Ph. 8. What’s your monthly income? Below 10,000 20,000 – 40,000 40,000 – 60,000 More than 60,000Part-21. How frequently do you visit big bazaar? Weekly monthly Quarterly on unplanned basis2. Apart from big bazaar do you intend to visit any other retail outlet in a mall? Yes no2. (A). If yes then what are the other retail outlets do you intend to visit in a mall? Outlet Footwear outlet Food court Entertainment Gift corner Jewelery and watches store 35
  36. 36. 3. What is the purpose behind visiting big bazaar? Shopping Outing Others4. What type of products do you mostly purchase in big bazaar? Cloths Grocery Food item Leather item Electronic item Gift item Any other item5. On an average how much amount of money do you spend in a visit to big bazaar? Below 500 500 – 1000 1000 – 1500 1500 – 2000 More than 20006. Do you go with a planned list of products to be purchased from big bazaar? Yes no some time7. What is your mode of payment in big bazaar? Cash payment credit card debit card8. What encourages you to visit big bazaar? Price product variety Service product quality9. How is the parking space availability in big bazaar? Less than adequate Adequate More than adequate 36
  37. 37. 10. Give the rate of following parameters of big bazaar. parameters 1 2 3 4 5PriceServiceVarietyQualityShopping experienceConvenience 37

×