Big                                                    TeamMr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah,   ...
What is Retailing   The term “Retailing”   refers to any activity   that involves a sale   to    an    individual   custom...
Size of Indian Retail                  Size                         2008          2010      Percentage                    ...
Kuber                                           complex                                           Varanasi11/02/12   www.a...
About Big Bazaar                Hyper mart                                Chain of development store in IndiaOut let      ...
Porter’s five force model           www.azadsikander.blogspot.com   611/02/12
Analysis5 Forces                                    AnalysisRivalry among the competitor                •Reliance Retail, ...
Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working po...
Life cycle of Big Bazaar  S  A  L  E  S 11/02/12   www.azadsikander.blogspot.com   9
Big Bazaar At BCG Matrix   M   A       H   R       I   K       G   E       H   T   G   R L   O O   W W   T   H            ...
Marketing Mix                            Process             Physical                                            Product  ...
1.Product Mix11/02/12   www.azadsikander.blogspot.com   12
Product Mix Cont..  ELECTRONICS              FASHION &          FURNITURE         CHILD CARE &                            ...
2.Pricing• Value pricing• Promotional pricing            Low interest financing            Psychological discounting    ...
Psychological pricing11/02/12   www.azadsikander.blogspot.com   15
Time pricing                 Value Pricing11/02/12   www.azadsikander.blogspot.com     16
Bundling11/02/12   www.azadsikander.blogspot.com   17
3.Place                          INDIA                                      Number of out let-                           ...
4.Promotion11/02/12   www.azadsikander.blogspot.com   19
PROMOTION11/02/12   Big Bazaar                     20                 XIDAS, Jabalpur
5.People                            •   Well trained staff;                            •   Appearance;                    ...
6.Physical Evidence11/02/12       www.azadsikander.blogspot.com   22
7.Process11/02/12   www.azadsikander.blogspot.com   23
Positioning                                  High                                 service           Low price             ...
Organization value and customer                value11/02/12    www.azadsikander.blogspot.com   25
Guerrilla marketing strategy11/02/12   www.azadsikander.blogspot.com          26
Future strategy of Big Bazaar                     Front end                    Big Bazaar                     operation   ...
Marketing strategyActivities                              Target                                    Marketing MixBig wish ...
Thank You11/02/12   www.azadsikander.blogspot.com   29
Upcoming SlideShare
Loading in …5
×

Big bazzar ppt

14,949 views

Published on

  • Be the first to comment

Big bazzar ppt

  1. 1. Big TeamMr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar 11/02/12 www.azadsikander.blogspot.com
  2. 2. What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.11/02/12 www.azadsikander.blogspot.com 2
  3. 3. Size of Indian Retail Size 2008 2010 Percentage ChangeEstimated size of retail in India (in 353 416 18$bn)Share of organized retail (%) in India 7 12 71Size of organized retail in India (in 78,300 Cr 2,30,000 Cr 194Rs) Source: http://www.indiaretailing.com/india-retail-report.asp11/02/12 www.azadsikander.blogspot.com 3
  4. 4. Kuber complex Varanasi11/02/12 www.azadsikander.blogspot.com 4
  5. 5. About Big Bazaar Hyper mart Chain of development store in IndiaOut let 104 out lets Located in IndiaParent group Future groupOwner Kishore Biyani (CEO)Founded 2001Head quarter Jogeswari , MumbaiIndustry Retailwebsite www.bigbazar.comTag line Is se sasta aur achha kahin nahi.11/02/12 www.azadsikander.blogspot.com 5
  6. 6. Porter’s five force model www.azadsikander.blogspot.com 611/02/12
  7. 7. Analysis5 Forces AnalysisRivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etcThreat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India.Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.Bargaining power of buyers • Consumers are price sensitive.. •Availability of more choice. •Unorganized retailThreat of substitutes 11/02/12 www.azadsikander.blogspot.com 7
  8. 8. Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.11/02/12 www.azadsikander.blogspot.com 8
  9. 9. Life cycle of Big Bazaar S A L E S 11/02/12 www.azadsikander.blogspot.com 9
  10. 10. Big Bazaar At BCG Matrix M A H R I K G E H T G R L O O W W T H High Low Market Share11/02/12 www.azadsikander.blogspot.com 10
  11. 11. Marketing Mix Process Physical Product Evidence 7 ‘P’ People Price Place Promotion11/02/12 www.azadsikander.blogspot.com 11
  12. 12. 1.Product Mix11/02/12 www.azadsikander.blogspot.com 12
  13. 13. Product Mix Cont.. ELECTRONICS FASHION & FURNITURE CHILD CARE & OTHER SERVICES BAZAAR JEWELLERY BAZAAR TOYS• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery• Refrigerator •Navara •Kitchen •Stationary •Loot Mart• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi• mBazaar •Meena Bindre •Kids Room •Future Money• Microwaves •Been Bags •Future Generally •Paintings• Small Appliances •Decorative Items• Laptops• Computer Accessories• Kitchen Appliances 11/02/12 www.azadsikander.blogspot.com 13
  14. 14. 2.Pricing• Value pricing• Promotional pricing  Low interest financing  Psychological discounting  Special event pricing• Differentiated Pricing  Time pricing• Bundling11/02/12 www.azadsikander.blogspot.com 14
  15. 15. Psychological pricing11/02/12 www.azadsikander.blogspot.com 15
  16. 16. Time pricing Value Pricing11/02/12 www.azadsikander.blogspot.com 16
  17. 17. Bundling11/02/12 www.azadsikander.blogspot.com 17
  18. 18. 3.Place INDIA  Number of out let- 104;  Located at main city-tier I & tier city-II;  Area-10,000sq ft- 120000 sqft;  High street area of city; &  Approachable BIG BAZAR destination.11/02/12 www.azadsikander.blogspot.com 18
  19. 19. 4.Promotion11/02/12 www.azadsikander.blogspot.com 19
  20. 20. PROMOTION11/02/12 Big Bazaar 20 XIDAS, Jabalpur
  21. 21. 5.People • Well trained staff; • Appearance; • Empowered individual; • Encouraged to think out of box; & • Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)11/02/12 www.azadsikander.blogspot.com 21
  22. 22. 6.Physical Evidence11/02/12 www.azadsikander.blogspot.com 22
  23. 23. 7.Process11/02/12 www.azadsikander.blogspot.com 23
  24. 24. Positioning High service Low price High price www.azadsikander.blogspot.com low 2411/02/12 Big Bazaar service XIDAS, Jabalpur
  25. 25. Organization value and customer value11/02/12 www.azadsikander.blogspot.com 25
  26. 26. Guerrilla marketing strategy11/02/12 www.azadsikander.blogspot.com 26
  27. 27. Future strategy of Big Bazaar Front end Big Bazaar operation Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Big Bazaar Supercentres (<75000 sq ft) Back-end Operation In JV with Foreign Partner11/02/12 www.azadsikander.blogspot.com 27
  28. 28. Marketing strategyActivities Target Marketing MixBig wish All the population ProcessBaby registry and marriage registry Married couple, waiting for marriage PromotionWomen forum Women Public relationInterior decorator and dress designer Those customer who are very specific Peoplewill be appoint in all the store about their decision.Networking through internet All loyal customer, other net user . E-marketingReligion Corner All the aesthetic people Product MixAdhar – Rural Centric Market 720 million consumer across 627000 Place villages.Tie up with IPL Sports lover PromotionImproving Quality of product Prevailing as well as Prospect customer Product 11/02/12 www.azadsikander.blogspot.com 28
  29. 29. Thank You11/02/12 www.azadsikander.blogspot.com 29

×