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Big bazzar ppt


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Big bazzar ppt

  1. 1. Big TeamMr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar 11/02/12
  2. 2. What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.11/02/12 2
  3. 3. Size of Indian Retail Size 2008 2010 Percentage ChangeEstimated size of retail in India (in 353 416 18$bn)Share of organized retail (%) in India 7 12 71Size of organized retail in India (in 78,300 Cr 2,30,000 Cr 194Rs) Source: 3
  4. 4. Kuber complex Varanasi11/02/12 4
  5. 5. About Big Bazaar Hyper mart Chain of development store in IndiaOut let 104 out lets Located in IndiaParent group Future groupOwner Kishore Biyani (CEO)Founded 2001Head quarter Jogeswari , MumbaiIndustry Retailwebsite www.bigbazar.comTag line Is se sasta aur achha kahin nahi.11/02/12 5
  6. 6. Porter’s five force model 611/02/12
  7. 7. Analysis5 Forces AnalysisRivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etcThreat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India.Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.Bargaining power of buyers • Consumers are price sensitive.. •Availability of more choice. •Unorganized retailThreat of substitutes 11/02/12 7
  8. 8. Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.11/02/12 8
  9. 9. Life cycle of Big Bazaar S A L E S 11/02/12 9
  10. 10. Big Bazaar At BCG Matrix M A H R I K G E H T G R L O O W W T H High Low Market Share11/02/12 10
  11. 11. Marketing Mix Process Physical Product Evidence 7 ‘P’ People Price Place Promotion11/02/12 11
  12. 12. 1.Product Mix11/02/12 12
  13. 13. Product Mix Cont.. ELECTRONICS FASHION & FURNITURE CHILD CARE & OTHER SERVICES BAZAAR JEWELLERY BAZAAR TOYS• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery• Refrigerator •Navara •Kitchen •Stationary •Loot Mart• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi• mBazaar •Meena Bindre •Kids Room •Future Money• Microwaves •Been Bags •Future Generally •Paintings• Small Appliances •Decorative Items• Laptops• Computer Accessories• Kitchen Appliances 11/02/12 13
  14. 14. 2.Pricing• Value pricing• Promotional pricing  Low interest financing  Psychological discounting  Special event pricing• Differentiated Pricing  Time pricing• Bundling11/02/12 14
  15. 15. Psychological pricing11/02/12 15
  16. 16. Time pricing Value Pricing11/02/12 16
  17. 17. Bundling11/02/12 17
  18. 18. 3.Place INDIA  Number of out let- 104;  Located at main city-tier I & tier city-II;  Area-10,000sq ft- 120000 sqft;  High street area of city; &  Approachable BIG BAZAR destination.11/02/12 18
  19. 19. 4.Promotion11/02/12 19
  20. 20. PROMOTION11/02/12 Big Bazaar 20 XIDAS, Jabalpur
  21. 21. 5.People • Well trained staff; • Appearance; • Empowered individual; • Encouraged to think out of box; & • Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)11/02/12 21
  22. 22. 6.Physical Evidence11/02/12 22
  23. 23. 7.Process11/02/12 23
  24. 24. Positioning High service Low price High price low 2411/02/12 Big Bazaar service XIDAS, Jabalpur
  25. 25. Organization value and customer value11/02/12 25
  26. 26. Guerrilla marketing strategy11/02/12 26
  27. 27. Future strategy of Big Bazaar Front end Big Bazaar operation Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Big Bazaar Supercentres (<75000 sq ft) Back-end Operation In JV with Foreign Partner11/02/12 27
  28. 28. Marketing strategyActivities Target Marketing MixBig wish All the population ProcessBaby registry and marriage registry Married couple, waiting for marriage PromotionWomen forum Women Public relationInterior decorator and dress designer Those customer who are very specific Peoplewill be appoint in all the store about their decision.Networking through internet All loyal customer, other net user . E-marketingReligion Corner All the aesthetic people Product MixAdhar – Rural Centric Market 720 million consumer across 627000 Place villages.Tie up with IPL Sports lover PromotionImproving Quality of product Prevailing as well as Prospect customer Product 11/02/12 28
  29. 29. Thank You11/02/12 29