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Future of Social Media in India

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My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media

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  • Thanks Meghana. For sharing such a valuable presentation.

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  • Art direction by Amit Basak - Associate Creative Director, Webchutney
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Future of Social Media in India

  1. 1. EXPLORING <br />THE FUTURE OF SOCIAL MEDIA IN INDIA.<br />
  2. 2. <ul><li>The new Indian consumer
  3. 3. Social media’s role & opportunities </li></ul>Economic times<br />
  4. 4. India is the <br />youngest country in the world<br />& in the next 10 years <br />25% of the world’s workforce will be Indian.<br />Economic times<br />
  5. 5. Meet India’s <br />digital natives<br />
  6. 6. FROM “I CAN”<br />TO “I WILL”<br />
  7. 7. Technology:<br />Creating a new Indian culture.<br />India today ‘Secret life of Indian teens’ ,feb 2011 issue <br />
  8. 8. Rise of the creative class<br />& the ideas economy.<br />
  9. 9. From life struggle to lifestyle challenges.<br />
  10. 10. “<br />The changing consumer will change the role that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will present to people & brands<br />”<br />
  11. 11. #1:<br />SOCIAL MEDIA WILL BE USEFUL + FUN & NOT JUST FUN.<br />www.nataliedee.com/ <br />
  12. 12. Do MORE, Do BETTER BY BEING MORE SOCIAL.<br />
  13. 13. Get an education or solve a problem without ever leaving the network.<br />
  14. 14. #2<br />UGC to Co-creation<br />
  15. 15. CO-CREATE FOR FUN.<br />
  16. 16. Co-Create to better something,<br />make a difference…<br />…or simply to be part of <br />something inspiring.<br />
  17. 17. #3:<br />Content discovery will be smarter, more relevant & peer–recommended<br />
  18. 18. ‘What to follow’ instead of who to follow, things you ‘could like’ instead of things you like<br />
  19. 19. #4:<br />Power to the<br />group<br />
  20. 20. Gather your group through your phone, buy hyperlocal<br />
  21. 21. Even before you buy, make shopping decisions with your friends <br />
  22. 22. GROUP DATING:<br />A SURPRISE SUCCESS STORY<br />
  23. 23. #5:<br />Video will become the next big thing in self expression as viewership will continue to grow <br />
  24. 24. YOUTUBE FOR PERSONAL PUBLISHING.<br />Mckinsey<br />
  25. 25. Video ADS FOR SMALL BUSINESS<br />Mckinsey<br />
  26. 26. #6:<br />Social media will enable real world social change<br />Mckinsey<br />
  27. 27. Micro measures that cost (you) nothing <br />
  28. 28. Brands actualizing change in partnership with consumers <br />
  29. 29. #7:<br />Social media tools will augment other media<br />Mckinsey<br />
  30. 30. Simple ways to <br />make anything social, even live events<br />
  31. 31. Making packaging more social.<br />
  32. 32. #8:<br />Social media will improve real-life, location based experiences<br />
  33. 33. Curated<br />Content + deals<br />
  34. 34. Location services will help indians stay connected to india, anywhere<br />
  35. 35. & of course, there will be some unintended consequences...<br />
  36. 36. Social media will be useful + fun<br />Co-creation in groups<br />Smarter content discovery <br />Groups will become more powerful <br />Video: next big thing for self-expression<br />Social media for real world change<br />Other media will go social <br />Social tools will improve real life, location based experience <br />
  37. 37. Thank you<br />Meghana Bhat<br />Associate Creative Director<br />meghana.bhat@webchutney.net<br />meghana.bhat@gmail.com<br />

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